Creating the Mindset of Sustainability

Warren Te BruggeEUEC2013 – January 28, 2013

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Organizational Culture

Where do we start?Creating the environment to sustain growth and

engagementLeveraging investments in technology, project

implementation, assessment and reporting

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The Integrative Strategy Approach™

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Where do we Start?

Defining Sustainability…most frequently cited comes from the World Council on

Economic Development, which advocates operating in ways that “meet the needs of the present without compromising the ability

of future generations to meet their own needs” (Brundtland, 1987).

Sustainability extends beyond the boundaries of the organization.

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Understanding Context

Triple Bottom Line => 5P’s +1

Decision-making Considerations:Risks-Obligations-Opportunities

SocialEnvironment

Financial

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5P’s + 1

1. Passion2. Purpose3. People4. Planet5. Profit

+Partnership’s and Collaboration

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TM

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Extending the Integrative Strategy Approach™ model

Implementation

• Market Development and Expansion• Community and International Development• Supply Chain Integration and Development• Cultural Context

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What have we learned?

• Start at the beginning• Define interests vs. Issues• Focus must be supportive of outcomes and

interests of all related/peripheral parties

• KPI's should be weaved into strategic planning not project management and management reporting

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Sustainability is a Journey, Not a Destination

“Corporate Sustainability and Responsibility can be viewed as the manner, as well as the environment and circumstance in which, organizations

create shared value in their broader organizational communities through direct community engagement, community economic development, stakeholder collaboration, joint policy and governance development, environmental improvement and resilience practices and programs.”

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Thank you for your attention

Questions?

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