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2Creating the E-Business by Rafat Abushaban: Orientation
Rafat AbushabanMSc. Business IT Systems
Business Development Specialist
BCS: Committee Member and Country Coordinator
2
http://site.iugaza.edu.ps/rshaban/
rafat.abushaban
3Creating the E-Business by Rafat Abushaban: Orientation 3
Warning
• Interactive• Mind your English terms • (or Arabic for that matter)• Do take notes
4Creating the E-Business by Rafat Abushaban: Orientation
ي نفسك وفكرتك/عرف
“The Two Sentence Advantage”Credit goes for June Campbell, owner of Nightcats Multimedia Productions*
4
5Creating the E-Business by Rafat Abushaban: Orientation
Course Structure
• The module is taught in the following parts:
• Part A- Foundations of E-Business (10 Hrs)Its fundamentals, infrastructure and environmentKey terms: E-environment, E-tailing, Internet Consumers, B2B, B2C, B2B2C
• Part B- Strategy and Components (10 Hrs)Linking E-Business to other business components Key terms: E-business strategy, E-channels strategy, Online Value Proposition
6Creating the E-Business by Rafat Abushaban: Orientation
Course Structure
• Part C- Applications (4 Hrs)Key terms: Customer Relationship Management CRM, Enterprise Resource
Planning ERP, M-Commerce
• Part D- Implementing an E-Business (Project- 6 Hrs)
7Creating the E-Business by Rafat Abushaban: Orientation
Learning Outcomes
7
On completion of this Course, students should be able to demonstrate knowledge of:
1. The Principles of E-Business models, the context and infrastructure that enables (and constrains) them.
2. Components, applications and the strategy that coheres E-Businesses
3. The role of e-Business ideas and strategies as components in existing businesses
4. How to go about creating own e-Business, determining an appropriate e-business model and considering risks such as security
8Creating the E-Business by Rafat Abushaban: Orientation
Assessment
The assessment breakdown will be:
Attendance . . . . . . . . . . . . . . .10%
Coursework assignments . . . . 20 %
Course Project . . . . . . . . . . . . . 35%
Written Exam . . . . . . . . . . . . . .35%
9Creating the E-Business by Rafat Abushaban: Orientation
Coursework
• What is this?
• Individual vs. Group
• Mind the typing errors and grammar
• Be prepared to present and discuss it
• NO PLAGIARISM is tolerable
10Creating the E-Business by Rafat Abushaban: Orientation
Plagiarism
• Copy and paste
• No Referencing
• Using non-authoritative sources
• NO WIKIPEDIA!
11Creating the E-Business by Rafat Abushaban: Orientation
Groups
Group learning is a principle in this course
12Creating the E-Business by Rafat Abushaban: Orientation
Let’s form our Groups
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• Design and Media
• Gaming
• Photography
• Web
• Community
Topics that you find interesting
•Education•Environment•Health•Food•Technology (SW, HW)
13Creating the E-Business by Rafat Abushaban: Orientation
Select Bibliography
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• Chaffey, D. (2011), E-Business and E-Commerce Management (4th or 5th Edition), FT Prentice Hall
• Kamel, S. (2006), Electronic Business in Developing Countries, Idea Group
• Napier, H. et. al (2006), Creating A Winning E-Business (2nd Edition), Thomson
• Hamel, G. (2000), Leading the Revolution, Harvard Business School Press