41
eServices & mServices no longer luxury Osama Abushaban ICT Adviser [email protected]

Mobile Services & E-Services Case Study By Osama Abushaban

Embed Size (px)

DESCRIPTION

(19-21 December 2011) - 3rd GCC government websites global competitiveness strategy development conference

Citation preview

Page 1: Mobile Services & E-Services Case Study By Osama Abushaban

eServices & mServices

no longer luxury

Osama Abushaban

ICT Adviser

[email protected]

Page 2: Mobile Services & E-Services Case Study By Osama Abushaban

Agenda

• Introduction

• Decision on Cloud Computing & Virtualization

• eServices

• mServices

• Case Study

• Conclusion

Page 3: Mobile Services & E-Services Case Study By Osama Abushaban

Introduction

• One of the largest national conglomerates

• Est. in 1982

• Size: >3,000

• 8 companies, 17 branches, 4 cities

• Cross Industries!

Page 4: Mobile Services & E-Services Case Study By Osama Abushaban

Triggering Events

• Technology:

– Integration between applications

– Interface with vendors systems

– Single point of failure

– Security (Network, Applications & Information)

• Business:

– Comply with vendors Regulations

– Customer oriented/centric services

– Responsiveness

– Expenditures!!

Page 5: Mobile Services & E-Services Case Study By Osama Abushaban

Transition

Page 6: Mobile Services & E-Services Case Study By Osama Abushaban

Road Map

• Gap Analysis

• Assessment & capacity building:

– Systems Classification (Core or Essential)

– Responsibilities Matrix (Who, What, When, How)

– Skills Gap Analysis & Training

• Value Analysis & Proposition (Technological):

– In-house Vs. Outsource

– Infrastructure as a Service Vs. On-site Infrastructure

– Cloud, SaaS, or On-site Applications

– Service Oriented Architecture

• Road Map (3 years)!

Page 7: Mobile Services & E-Services Case Study By Osama Abushaban

Infrastructure

(Data Center, Active & Passive)

Virtualization & Cloud Computing

Security (Network & Applications)

Core Systems

Essential Systems

Centralization & Consolidation

Page 8: Mobile Services & E-Services Case Study By Osama Abushaban

Virtualization,

Cloud Computing,

Grid Computing,

SaaS

Page 9: Mobile Services & E-Services Case Study By Osama Abushaban

Virtualization

• Creating virtual hardware platform, OS, storage device, or network

resources

• Virtualization is on-site

Factor Assessment

Technical Skillset requirements?? Yes, High

Control High

Scalability High

Do we own Data? Yes

Privacy! High

Security Depends

Compliance! (FISMA, HIPPA, SOX …etc.): Yes

Abuse! No

Page 10: Mobile Services & E-Services Case Study By Osama Abushaban

Cloud & Grid Computing

• Cloud Computing Vs. Grid Computing

• Private, Public or Hybrid?

• What applications & systems to move?

• Why governments doesn’t sponsor it?

Factor Assessment

Technical Skillset requirements?? Yes, Medium

Control Medium

Scalability High

Do we own Data? Yes

Privacy! Debatable

Security Depends

Compliance! (FISMA, HIPPA, SOX …etc.): Debatable

Abuse! Yes

Page 11: Mobile Services & E-Services Case Study By Osama Abushaban

SaaS

• SaaS is part of the Cloud Computing

• Ready Packages: Customization limitations

• Integration limitations!

Factor Assessment

Technical Skillset requirements?? Very Low (Administration)

Control Low

Scalability High

Do we own Data? No

Privacy! Debatable

Security Depends

Compliance! (FISMA, HIPPA, SOX …etc.): Debatable

Abuse! No

Page 12: Mobile Services & E-Services Case Study By Osama Abushaban

Virtualization & Cloud Computing : Scope

• 41 applications virtualized in 2 physical blade servers with

redundancy and high availability

• On-site Unified Corporate Storage

• Clouding (essential applications)

• Clouding (DR site & Backups)

Page 13: Mobile Services & E-Services Case Study By Osama Abushaban

Virtualization & Cloud Computing :

Challenges

• Perception & mindset

• Mainframe systems (e.g. AS400 can’t be migrated)

• Data Ownership & Migrations

• Cloud’s SLA monitoring & management

• Legislation: On-site Vs. Cloud location

• Privacy!

Page 14: Mobile Services & E-Services Case Study By Osama Abushaban

Achievements

Page 15: Mobile Services & E-Services Case Study By Osama Abushaban

Achievements

• Qualitative:

– Cost efficiency with vertical expansion

– Scalability

– Proactivity instead of reactivity

• Quantitative:

– More than 35% cost savings in ICT Expenditures

– In housed 85% of whole ICT services

– Improved hardware uptime from 75% to 99%

– Reduced software downtime from 35% to <3%

Page 16: Mobile Services & E-Services Case Study By Osama Abushaban

Are we done!

What is next?

Page 17: Mobile Services & E-Services Case Study By Osama Abushaban

eServices

Page 18: Mobile Services & E-Services Case Study By Osama Abushaban

eServices

• SOA to support launching

• Acceptance

• E-readiness (Mauritius is; Mauritians aren’t)

• Accessibility (e.g. design, disabilities use)

• Usability

• Security

• Compatibility with browsers!

Page 19: Mobile Services & E-Services Case Study By Osama Abushaban

e-Services

Page 20: Mobile Services & E-Services Case Study By Osama Abushaban

e-Services

4th Level

3rd Level

2nd Level

1st Level

Web Site Maturity Level

Web site & network functions allowing for integrated services involving cross-departments & organizations

Web site & communication functions allowing users to hand-in and retrieve information

Web site provides “interactive” information about the organization & its services

Web site provides “packaged” information about the organization & its services

Page 21: Mobile Services & E-Services Case Study By Osama Abushaban

eServices

• Category 1: eGovernment supporting the Single Market: EU-OPA, the European Order for Payment Application (Austria & Germany)

• Category 2a: eGovernment empowering citizens: Genvej (Denmark)

• Category 2b: eGovernment empowering businesses: MEPA, the Public Administration eMarketplace (Italy)

• Category 3: eGovernment enabling administrative efficiency and effectiveness: Licensing of Hunters via the “Multibanco” ATM Network (Portugal)

• Public prize: SMS Information System (Turkey)

Page 22: Mobile Services & E-Services Case Study By Osama Abushaban

Challenges

• Compatibility: Which web browser?

– IE, Firefox, Chrome, Safari, Opera …etc.)

• Ease of use: Backward design (testing!)

• Feedback from customers & citizens

• Technology is evolving! What is the right tool?

Page 23: Mobile Services & E-Services Case Study By Osama Abushaban

mServices

Page 24: Mobile Services & E-Services Case Study By Osama Abushaban

m-Services

iPhone 35%

BlackBerry 38%

Andriod 7%

Others 20%

Single Smart Phones Usage Comparison

Page 25: Mobile Services & E-Services Case Study By Osama Abushaban

m-Services

iPhone & BlackBerry

76%

iPhone & Andriod

1%

BlackBerry & Andriod

6%

Smart Phone with Others

17%

Dual Smart Phones Usage Comparison

Page 26: Mobile Services & E-Services Case Study By Osama Abushaban

Native Platform Vs. Cross Platform

Native Platform

Library update Direct technical support Code size Stable App store and device portal solution Existing User Interface (UI) standard Better UI, can take full advantage of display

Not all have Open Source solution Different programming language Different UI design pattern Slow development time

Cross Platform

Open Source solution One programming language family for all, Common UI design could be implemented for multiple OSes, Fast development

Library update Limited direct technical support Library is limited Code size Unstable Not suitable to adopt one UI guideline for all UI design depends on the platform and is limited

Page 27: Mobile Services & E-Services Case Study By Osama Abushaban

Opportunities

• Mobile Marketing

• Mobile Phone Apps

• Location Based Services

• Accept the fact (Social Media & mServices)

Page 28: Mobile Services & E-Services Case Study By Osama Abushaban

Challenges

• Security!

• User Preference:

– mServices (mApplication Vs. mBrowsing)

• Standardization: Which mobile App?

– iPhone, BlackBerry, Android …etc.?

– Which version? (e.g. BlackBerry 5.0, 6.0 or 7.0)

– What is the next platform?

Page 29: Mobile Services & E-Services Case Study By Osama Abushaban

Case Study

Page 30: Mobile Services & E-Services Case Study By Osama Abushaban

Satisfaction Excellency

• Automobile industry

• 5 years comprehensive warranty & service Contract

• Customer Satisfaction Surveys for Sales & After Sales

• After Sales Customer Satisfaction 83-86%

– 7% lost for timing & waiting to deliver serviced vehicles to customers (working hours, washing queue ..etc.)

– 2% lost for (un-attended calls) for appointments

Page 31: Mobile Services & E-Services Case Study By Osama Abushaban

Satisfaction Excellency

Ve

hic

le D

rop

pe

d-i

n

Pre

-In

sp

ec

tio

n o

n-p

lac

e

Wo

rk o

n p

rog

res

s

Cu

sto

me

r n

oti

fie

d

Cu

sto

me

r C

on

firm

ati

on

Wo

rk c

om

ple

ted

Cu

sto

me

r n

oti

fie

d

Cu

sto

me

r a

rriv

al

Ve

hic

le W

as

he

d

Pa

ym

en

t C

lea

red

Ve

hic

le D

eli

ve

red

Page 32: Mobile Services & E-Services Case Study By Osama Abushaban

Satisfaction Excellency

Old Process Characteristics

Manual activities

Lack of integration

Human interaction

Work in Silos

Time Consuming

Page 33: Mobile Services & E-Services Case Study By Osama Abushaban

Satisfaction Excellency

• Operations Scope:

– Fully automate the process without meeting the customer

• Drop-off & Pickup Vehicles for & from service 24/7/365

• Clear invoices

• Interact (2-way communication) with customers

• Considerations:

– Safety & Security

– Legitimacy of personnel

Page 34: Mobile Services & E-Services Case Study By Osama Abushaban

Satisfaction Excellency

• Technology Scope:

– Mobile App & Online Service:

• User Profile

• GPS services (send location for recovery & road assistant)

• Appointment Scheduling & Re-scheduling

• Invoicing & payments

• Push notifications and confirmations

• Others …etc.

Page 35: Mobile Services & E-Services Case Study By Osama Abushaban

Satisfaction Excellency

• Technology Scope:

– Automated Key Machine (AKM):

• Key Reader

• Key Drop-off & Pickup

• 200 Keys Capacity

• Industrial: Safe & Anti-Theft

– SMS Gateway

Page 36: Mobile Services & E-Services Case Study By Osama Abushaban

Satisfaction Excellency

• Technology Scope:

– RFID in parking & service facilities:

• Tagging new & old vehicles

• Covering the facility with readers

– Integration:

• DMS with AKM

• SMS, AKM & DMS

• AKM, CCTV, Gate Barriers & RFID

Page 37: Mobile Services & E-Services Case Study By Osama Abushaban

Satisfaction Excellency

Vehicle Drop-off & Servicing

Customer reaches security gate (any time) and insert they key in the AKM

AKM interacts with customer & confirms (customer & vehicle details, type of service, notes or remarks)

AKM accepts the Key, and: - Print a received, Open the gate, blink on the assigned parking (CCTV recording)

- Confirms by SMS & Email for customer. Sends Alert for service adviser

SMS sent to customer for service update, cost estimate

Customer replies back with confirmation or rejection

SMS with PIN sent to customer that vehicle is ready for pickup

Page 38: Mobile Services & E-Services Case Study By Osama Abushaban

Satisfaction Excellency

Vehicle Pick-up

Customer reaches security gate & AKM (any time)

Customer types PIN code, vehicle number, mobile number

AKM verifies PIN, payment clearance, and prints a parking slot number & map

AKM drops the Key, and: - Print a received, Open the gate, blink on assigned parking (CCTV recording)

- Confirms by SMS & Email for customer. Sends Alert for service adviser

Customer drives vehicle to gate barrier to exit

Tag is cleared & Job Card is Closed

Page 39: Mobile Services & E-Services Case Study By Osama Abushaban

Satisfaction Excellency

• Achievements:

– Increased customer satisfaction by 4%

– Improved internal processes efficiency:

• Time spent on service lefts

• Road Testing timing

• Washing bay queuing

• Vehicle park tracking

– Enhanced customer experience:

• Welcoming

• Progress Monitoring

Page 40: Mobile Services & E-Services Case Study By Osama Abushaban

Conclusion

• Remember:

– mServices are not a replacement of eServices, it is medium of delivery

– We replace people; not systems

– I.T is not a core competency; it’s a business enabler

• Mobile Apps are the future and it is no longer a luxury

• Mobile Apps drives value for eServices

• The keyword ”service” is always about your customer!

Page 41: Mobile Services & E-Services Case Study By Osama Abushaban

Thank You!

Q & A

Osama Abushaban

ICT Adviser

[email protected]