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The voice of the European food and drink industry
Creating the Focus on Diet and Physical Activity
2004 WHO Global Strategy on Diet, Physical Activity and Health
The voice of the European food and drink industry
WHO Priorities for Industry
1. Product innovation for health2. Product renovation with nutrition considerations3. Portion sizing options4. Clear nutrition labelling / information5. Responsible advertising and marketing practices6. Education on Nutrition and Physical Activity
The voice of the European food and drink industry
Unprecedented consumer focus on health in food
0 20 40 60 80
1
Taste 67,3%Product Brand 59%Health 54%Price 52%Labels/Packaging 39%Convenience 27%Other 6%
Health is a major factor in product choice....Source: Nestlé Consumer ServicesSurvey of nearly 3,000 consumers
The voice of the European food and drink industry
Even in France …
Health surpassing taste
1999
Eating must be easy and practicalEating is for body and health
Eating is for pleasure
42%52% 6%
Source : Louis Harris/Les Saveurs de l’année. Study « Les Français et le goût » created 27th and 28th of June 2003 based on a representative sample of 1008 people.
2003
52%42%6%
The voice of the European food and drink industry
Consumer desire for healthier eating:A Mqjor Business Opportunity
The voice of the European food and drink industry
The Nutrition Health and Wellness Committment
Making Healthy Choices Easy Choicesfor the Informed Consumer
The voice of the European food and drink industry
Product renovations
REDUCED BENEFITFat Fewer Calories, Reduces risk
of Cardiovascular Disease
Cholesterol Fewer Calories, Reduces riskof Cardiovascular Disease
Sugar Lower glycemic index, fewer calories
Salt Reduce blood pressure
(for some)
Portion size (options) Lower calorie consumption
The voice of the European food and drink industry
Research-based
Food Development
The voice of the European food and drink industry
Science driven food development
Consumer researchdrives forward strategy
Researchdrives productdevelopment
Extensive pre-launchtesting
State of the artmanufacturingtechnologyapplied
The voice of the European food and drink industry
Food & Beverage Industry:
Major R&D Capability
The voice of the European food and drink industry
The Nestlé Research Center
World's largest private nutrition science research facility
Inaugurated in 1987Basic knowledge in the food and life sciencesApplication in the whole Nestlé GroupPart of the international scientific community
483 outside scientific contracts, 208 publications and 17 patents in 2003
Basic Research and Global R&D
9 Product Technology Centers
7 R&D Centers-Foods
The voice of the European food and drink industry
Nutrition network: represented throughout Nestlé
A dedicated Nutrition Champion in:Every MarketEvery Business Unit
Role:Help existing brands evolve towards nutrition, health and wellness with both country or product group heads
Person with business skills who has an influence on management and business evolution
The voice of the European food and drink industry
Companies are moving on product innovation
Unilever – Pro-Activ - cholesterol reduction– Carb Options - range of grocery items - soups, salad
dressings, cooking sauces...)Danone
– Actimel, Activia (dairy probiotics), Petit déjeuner (low glycemic index biscuits)
The voice of the European food and drink industry
Companies are moving on product innovation
PepsiCo– Reduced sugar beverage 'Pepsi Edge'
Coca Cola– Reduced sugar beverage 'C2', waters
Kraft – Low fat/low carb options
• (Snackwells, Oreos, Tropicana Light and Healthy)
The voice of the European food and drink industry
Companies are moving on product innovation
Masterfoods– CocoVia: 90 kcal, low fat snack with flavanols, vitamins,
antioxidants, vitamins and cholesterol fighting plant extracts
The voice of the European food and drink industry
Soups
The voice of the European food and drink industry
Soups – 0,1 % Fat, Fibre Rich
The voice of the European food and drink industry
Soups – 0,1 % Fat, Fibre Rich
•Full new range of low fat, high fibre
tasty soups
The voice of the European food and drink industry
Chicken broth 0,1 % Fat
The voice of the European food and drink industry
Prepared Meals & Meal Components
The voice of the European food and drink industry
Reduced Salt & Sugar
• In the early 1980s, conscious of the increasing weight of evidence of the health effects of excessive salt and sugar, Heinz set out to reduce the levels of these ingredients in standard Heinz varieties.
• Within the next three years and in line with consumer tastes, Heinz aims to reduce the total salt content of its varieties to 0.8 per cent for those products that currently exceed this target
The voice of the European food and drink industry
Prepared Meals – Recuded Fat
Less than 4% fatAdded vegetables
The voice of the European food and drink industry
LEAN CUISINE Pizza
INNOVATION:• Pizzeria-style pizza with leading proprietary technology delivers a crispy crust from the microwave.
• Single-serve pizzas with all the taste and goodness of LEAN CUISINE.
The voice of the European food and drink industry
Frozen Meals – Low Fat, Low Carbs
RENOVATION 2004:
New Packaging with Product Attributes and Labeling
BEFORE:
LEAN CUISINE
The voice of the European food and drink industry
Hand-held food – Low Fat
Low fat hand held snack
This paper was produced for a meeting organized by Health & Consumer Protection DG and represents the views of its author on the subject. These views have not been adopted or in any way approved by the Commission and should not be relied upon as a statement of the Commission's or Health & Consumer Protection DG's views. The European Commission does not guarantee the accuracy of the data included in this paper, nor does it accept responsibility for any use made thereof.