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CREATING SHAREWORTHY EXPERIENCES
A O L + B K A
STEPSThe Partnership
How to start
Pick points of differentiation
The attendee journey
THE PARTNERSHIP
HOW TO START
DEFINE BUSINESS GOALS
6
Verizon + AOL Story
Power of Data Launching New Product
story data go90
PRE DURING
POST EVENT
WHAT’S THE END GAME?
PICK POINTS OF DIFFERENTIATION
09_28_15 AOL New Front 2015 by PEARCEY PROPER-3628
MUSIC
TALENT
MOBILE/VIDEO
THE ATTENDEE JOURNEY
CONSIDER THIS…
• Strategic branding
• Show not tell
• DETAILS
• Know your audience and what you want from them
• What are ways you can appear bigger than one event moment?
THAT’S A WRAP!
