Creating Business Unitsfor

Drones

October 2015

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Outline

Market AnalysisChoosing a nicheMinimum Viable ProductCompetitive AnalysisHearts & MindsMarketing PlanSales ProjectionsProcess

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Market Analysis

TargetMarket

Available Market

TotalAddressable

Market

OnlineSurveys

MarketResearchReports

LocalSalesData

CustomerSurveysSurvey

SalesForce

Analyse

ChooseMarket

Local

International

Global

Global

Market size is an indicator of potential sales

Success depends on strategy and execution

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Choosing a Niche

Agricultural Applications

Surveillance Applications

Oil-pipeline Monitoring

A Brand New Idea !?

ConsiderAre any of your existing customers interested?Does your company have in-house expertise on drones?Are there any potential pilot customers?What are the immediately accessible niches for you?Local, International or Global?

Your NicheMost important decision for business unitChange of direction / Pivot is cumbersome, but possible

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Product / Service Feature Set

Product / Service Feature SetCreate a full feature set for the Product / ServiceAre there any innovative features?Any improvements on competition?What are the most useful features for users?

Is the Product Manufacturable? Can your service be offered? Any APPROVALS needed?

CHECK the idea out

? ? ? GO

X NO GO

MVP = A product with basic feature set

Minimum Viable Product = MVPTest market reactionImprove feature setTest manufacturability

Create Product

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Competitive Analysis

Analyse FeaturesGroup features into sectionsHighlight most sought after featuresMark Unique Selling Points (USP) of your product/service

Competitive AnalysisIs a great tool for brainstormingMay find further gaps in current offeringsWill highlight most important featuresIs a great asset for marketing

I am UNIQUE

MARKETINGMarket Gap

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Hearts & Minds

Recruit only positive people

Involve all hands in decisions

Win hearts & minds

Get everyone believe in Drones

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Marketing Plan

SWOTStrengths

WeaknessesOpportunities

Threats

TARGETB2BB2C

SIZEAddressable

AvailableTarget

USPWhat is our USP?

Align USP with TARGET

REFINEMeasureReviewRefine

BUDGETCampaignsPromotions

Digital Marketing

MARKETINGPLAN

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Sales Projections

Projections bySales Team

Sales Projections

SalesProjections by

Marketing

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Process

SeedSelect Talent

Structure

EstablishTrain

Marketing planSales Projections

Business Plan

OperateExecute plans

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Creating Value

DroneResearch can help youFinding a niche

Analyzing the MarketBuilding a successful Drone Business Unit

Training onFoundation Technologies

TalentSelection & Recruitment

Introduction to selectedSuppliers

Introductions toCentres of excellence

SeedUnit

BusinessUnit

Patent Strategy

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