Creating Award-Winning Creating Award-Winning ProductsProducts

Multimedia StrategiesMultimedia Strategies

We’ve Always Done It This We’ve Always Done It This WayWay

Keep up with the “Joneses”Keep up with the “Joneses”• Competition moving to online deliveryCompetition moving to online delivery• Upper management dictate: we will Upper management dictate: we will

keep up with technologykeep up with technology– CD productsCD products– Web productsWeb products

We’ve Always Done It This We’ve Always Done It This WayWay

Multimedia is not the be-all and Multimedia is not the be-all and end-allend-all• Not always appropriateNot always appropriate• Start smallStart small• Add features laterAdd features later

We’ve Always Done It This We’ve Always Done It This WayWay

Multimedia is not paperMultimedia is not paper• Cannot simply copy existing materials Cannot simply copy existing materials

and add multimedia “pizzazz”and add multimedia “pizzazz”• Requires special skills to be Requires special skills to be

developed or added to departmentdeveloped or added to department• Requires new processes to manage Requires new processes to manage

and complete developmentand complete development• Can cost a lot more to developCan cost a lot more to develop

We’ve Always Done It This We’ve Always Done It This WayWay

Web-based products are not CD Web-based products are not CD productsproducts• Cannot simply convert to web formatCannot simply convert to web format• Multimedia on the webMultimedia on the web

– What technology can we assume that What technology can we assume that user has?user has?

– What level of performance will highly What level of performance will highly motivated users tolerate?motivated users tolerate?

Creating and Meeting Creating and Meeting Design ObjectivesDesign Objectives

Objectives same as our paper-based Objectives same as our paper-based products:products:• Improve understanding and retention and Improve understanding and retention and

maintain student interest in the materialmaintain student interest in the material Tools are different:Tools are different:

• InteractivityInteractivity• AnimationAnimation• VideoVideo• AudioAudio

Creating and Meeting Creating and Meeting Design ObjectivesDesign Objectives

Put navigation and content control into Put navigation and content control into the hands of the usersthe hands of the users• Adult learners want to be in control of their Adult learners want to be in control of their

own learningown learning• Improves users’ understanding and retention Improves users’ understanding and retention

as they follow links that make sense to themas they follow links that make sense to them• Design elementsDesign elements

– Ball flagsBall flags– Pop-upsPop-ups– Discovery pointsDiscovery points

Creating and Meeting Creating and Meeting Design ObjectivesDesign Objectives

Provide users plenty of opportunities to Provide users plenty of opportunities to ensure they learned what they were ensure they learned what they were expected to learnexpected to learn• Vary types of questions to ensure users Vary types of questions to ensure users

able to apply knowledgeable to apply knowledge• Design elementsDesign elements

– Pre-testsPre-tests– PracticePractice– ExercisesExercises– TestsTests

Creating and Meeting Creating and Meeting Design ObjectivesDesign Objectives

Use video, animations, and audio to Use video, animations, and audio to redirect or recapture users’ attentionredirect or recapture users’ attention• Constant use of such features makes Constant use of such features makes

users “immune” to their effects and you users “immune” to their effects and you can lose their focuscan lose their focus

• ““Unexpected” keeps users guessing Unexpected” keeps users guessing and “wakes them up” at key pointsand “wakes them up” at key points

• Judicious use improves overall internet Judicious use improves overall internet performanceperformance

Creating and Meeting Creating and Meeting Design ObjectivesDesign Objectives

Make the interface a tool, not an Make the interface a tool, not an obstacle, to learningobstacle, to learning• Users should be able to learn the Users should be able to learn the

interface (how to navigate, where to interface (how to navigate, where to find information) in momentsfind information) in moments

• Since audience is the same on so Since audience is the same on so many of our products, should we many of our products, should we design one Jeppesen standard for all design one Jeppesen standard for all products?products?

Creating and Meeting Creating and Meeting Design ObjectivesDesign Objectives

Creating and Meeting Creating and Meeting Design ObjectivesDesign Objectives

Make the interface a tool, not an Make the interface a tool, not an obstacle, to learningobstacle, to learning• Three products:Three products:

– Three development toolsThree development tools– Three interfacesThree interfaces– Three purposesThree purposes

• Better to ensure the interface meets the Better to ensure the interface meets the goals of the individual product and goals of the individual product and audience, than force a standard, as long as audience, than force a standard, as long as the interface meets the stated objectivethe interface meets the stated objective

Hiring the Right ExpertiseHiring the Right Expertise

Required skills for teamRequired skills for team• Project managementProject management• Instructional designInstructional design• WritingWriting• MultimediaMultimedia• Interface designInterface design• Graphic developmentGraphic development• Back-end programmingBack-end programming• Testing/Quality AssuranceTesting/Quality Assurance

Hiring the Right ExpertiseHiring the Right Expertise

Retrain some existing personnelRetrain some existing personnel• Writing for online presentationsWriting for online presentations• Designing graphics for online Designing graphics for online

presentationspresentations• ““Programming” in HTML, FlashProgramming” in HTML, Flash

Hiring the Right ExpertiseHiring the Right Expertise

Instructional DesignersInstructional Designers• Write objectivesWrite objectives• Define lesson structureDefine lesson structure• Identify building blocksIdentify building blocks• Add motivatorsAdd motivators• Design learning activitiesDesign learning activities• Create effective test questionsCreate effective test questions

Hiring the Right ExpertiseHiring the Right Expertise

Multimedia SpecialistsMultimedia Specialists• Interface designInterface design

– Look and feelLook and feel– ButtonsButtons– NavigationNavigation

• Authoring toolsAuthoring tools• TemplatesTemplates

Hiring the Right ExpertiseHiring the Right Expertise

Web ProgrammersWeb Programmers• ““Backend” programmingBackend” programming

– OrderingOrdering– TrackingTracking– Scripting (JavaScript, PHP, etc.)Scripting (JavaScript, PHP, etc.)

Hiring the Right ExpertiseHiring the Right Expertise

Building the Team and Defining RolesBuilding the Team and Defining Roles• Quite a bit of overlap between what each Quite a bit of overlap between what each

team member thought he/she should be team member thought he/she should be doingdoing

• Where do you draw the lines between Where do you draw the lines between roles?roles?– Can writers change text without going through Can writers change text without going through

programmers? programmers? – Can writers change HTML?Can writers change HTML?– Where do “programming standards” cross the Where do “programming standards” cross the

line into instructional design? line into instructional design?

Establishing a Quality Establishing a Quality ProcessProcess

Planning DocumentsPlanning Documents• Training plansTraining plans• Interface designInterface design• Programming specificationsProgramming specifications

Establishing a Quality Establishing a Quality ProcessProcess

PrototypingPrototyping• Sample lesson as soon as possibleSample lesson as soon as possible• Usability testing on “real” usersUsability testing on “real” users• Redesign before proceedingRedesign before proceeding

Establishing a Quality Establishing a Quality ProcessProcess

Editing and TestingEditing and Testing• SME editsSME edits• Quality assurance testsQuality assurance tests

– Technical accuracyTechnical accuracy– Functional integrity Functional integrity

• Performance testing:Performance testing:– BrowsersBrowsers– Access speedsAccess speeds

• Usability testing (yes, again)Usability testing (yes, again)

Establishing a Quality Establishing a Quality Process Process

Maintenance Maintenance • Needs to be part of process from the Needs to be part of process from the

beginningbeginning• Plan for frequency and logistics of Plan for frequency and logistics of

maintenancemaintenance• Updateability of web does not give Updateability of web does not give

permission to forego processpermission to forego process

ResultsResults

ManeuversManeuvers JeppChart TrainingJeppChart Training CFI RenewalCFI Renewal