Creating a lifelong sporting habit

Coaching Plan for England

Creating a lifelong sporting habit

Context

• The first Coaching Plan for England is being developed against a backdrop of:– Significant investment into coaching annually, including:

• sports coach UK• CSPs• NGBs• Sportivate• School Sport Premium• Sainsbury's Active Kids

– The need to demonstrate the role and impact of coaching on participation and talent outcomes in sport.

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Creating a lifelong sporting habit

Vision and Mission

• VisionAn excellent coaching experience for every participant.

• MissionHigh quality coaching that meets the needs of all, across all sporting environments, whether their ambition is simply to have fun, fulfil potential or follow in the footsteps of their heroes.

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Creating a lifelong sporting habit

Objectives

• Coaching meets the needs of all participants

• A coordinated approach to coaching delivery

• Coaching has a high profile within the sector

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Creating a lifelong sporting habit

Development

• Led by Sport England, in partnership with sports coach UK and a range of partners across sport

• Reference point to guide regional and local coaching development

• Inform the strategic direction of, and investment in, coaching capturing:– coaching’s contribution to participation and talent

outcomes – current activities and investment– the challenges faced and associated solutions

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Creating a lifelong sporting habit

People consume sport in four ways

• Largest group, and likely to be growing, want activity tailored to them (when and where)

• “freest”, self organise as individual /group, often based on motivated individual

• Wants a little more freedom but still want structure, pay to tie them to habits

• Smallest number of participants but “stickiest”, want to belong to the brand

Sport club

Gym/ Health Club/

Leisure Centre

Pay and Play

Self organise

d

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Creating a lifelong sporting habit

Coaching must be effective in a variety of sporting environments• We need to identify:

– to what extent coaching is being delivered across the sporting environments

– the impact of coaching in different sporting environments– the opportunities for coaching to support participation and

talent outcomes

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Creating a lifelong sporting habit

Core coaching skills• e.g. Skill

development, enhance fun, fitness)

Population specific understanding• (e.g. children, inclusion,

participation, talent and performance, social deprivation, geographical)

Environments• Clubs• Leisure Centres• Pay and play• Self organised

Coaching needs to adapt to meet participant expectations, whatever they are

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Good coachin

g

Specific population groupings

Environments

Creating a lifelong sporting habit

High quality coaching is participant-centred• We need to:

– Match high quality coaching to experiences, motivations and behaviours of participants and potential participants

– Ensure coaching and coaches are flexible and responsive to participants’ wants and needs across the population groups:• Children, Inclusion, Participation, Talent and performance

– Highlight the role of coaches in creating excellent sporting experiences

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Creating a lifelong sporting habit

Strategies

1. Ensuring participant insight underpins coach development

2. Driving the continued alignment of coach, participant and athlete pathways

3. Developing an inclusive and diverse workforce reflective of participants

4. Ensuring an active workforce to deliver high quality coaching

5. Promoting the value of coaching and coaches

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Creating a lifelong sporting habit

Delivery

• It is proposed that the following will have roles and responsibilities for delivery:– Sport England – driving delivery of the plan– NGBs – leading operational delivery, working with local

delivery partners– CSPs – leading local delivery– National partners – leading delivery according to their

specialism, working with NGBs and CSPs– Other organisations supporting or delivering

coaching – leading delivery according to their specialism– Coaches – delivering excellent coaching experiences

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Creating a lifelong sporting habit

What will success look like?

• Coaching delivery is participant-centred• Effective partnerships are in place across sport to

deliver excellent coaching experiences• Coaches are recognised and valued for their key

role in sport

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Creating a lifelong sporting habit

Gathering insight and

initial development of the

plan

Further developmen

t of Plan and initial

engagement

Launch of strategic direction

(UK Coaching Summit)

Consultation phases

1-3 (1-1 meetings July

to Sept, survey Sept, roadshows

Oct)

Finalisation of

Plan, sign off and

publication

Coaching Plan Timeline

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Oct 2013 - Dec 2014

Jan - June 2014

Nov 2014 - Jan 2015

June 2014

July - Oct

2014

Creating a lifelong sporting habit

Next steps

• Promoting next phases of consultation through strategic relationships– Survey consultation (runs until 3 October 2014)– Roadshow consultation events

• Friday 17 October 2014 (Leeds) 10:30 to 13:00• Friday 24 October 2014 (London) 10:30 to 13:00• A specific session for CSP Coaching Leads will be held at the

CSP Coaching Leads Conference, Monday 20 October 2014

• Promoting engagement with the plan post launch, January 2015

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