Cranfield University & DriverMetrics Slide 2 Cranfield
University & DriverMetrics Work Related Road Risk Contributors
Reducing Driver Risk Driver Risk Index Management Information
System Training Interventions Overview Slide 3 Cranfield University
& DriverMetrics Slide 4 Established 1946 Exclusively
postgraduate (graduate education in USA) Technology, science &
management Research into safety critical industries Cranfield
University, UK Slide 5 Applied research in driver behaviour for
private and public sector Design interventions for global
organisations to reduce crash risk Specialise in work-related road
risk and safety culture Driving Research Group Slide 6 Established
2006 Wholly owned by Cranfield University Affiliated to Driving
Research Group Evidence-based research Global client base Online
instruments based on GDE competency framework DriverMetrics Slide 7
Road Risk Contributors Slide 8 Human factors contributed to over
90% of collisions Behavioural approach to driver safety is required
How can you tell who is at risk? How can you influence driver
behaviour? Driver Behaviour Slide 9 Reducing Driver Risk Slide 10
IdentifyReviewAct 3 Stage Process Slide 11 Driver Risk Index
Management Information System Targeted Training DriverMetrics
Solution Slide 12 Identify: Driver Risk Index Driver Risk Index
Management Information System Targeted Training Slide 13 Evidence
Based Assessment The Driver Risk Index is an online assessment of
driver behaviour based on 20 years of extensive, peer-reviewed
academic research Slide 14 Target Risk Factors Understand which
drivers are at-risk and why with detailed individual Driver Risk
Index profiles from over 1 million possible profile combinations
Slide 15 Behavioural Risk Discover the behavioural factors that
increase driver risk including aggression, thrill seeking, low
hazard monitoring, susceptibility to fatigue and ineffective coping
strategies Slide 16 Situational Risk Pinpoint the specific
situational factors placing drivers at risk including age, mileage
and accident history Slide 17 Targeted Variants Select from Driver
Risk Index versions for Fleet, Grey Fleet, Bus, Truck, Tram,
Police, Fire and Ambulance drivers each version designed as an
outcome of its own research programme Slide 18 Global Solution
Driver Risk Index is benchmarked for regional differences and has
been translated for use in 25 countries to date Slide 19 Join the
Programme Connect to our ongoing research programme and benefit
from a constantly- improving and evolving assessment with over
90,000 assessments completed to date Slide 20 Flexible &
Accessible Solution Enable your drivers to easily complete the
Driver Risk Index in just 20 minutes from any location 24 hours a
day via our secure website Slide 21 The Driver Risk Index has been
used by Suffolk County Council to support our work with various
road user groups since 2007. It has enabled us to highlight
individual differences regarding levels of risk within a wider
target group so that, when used in conjunction with appropriate
coaching methods, risk reduction strategies can be employed
effectively and efficiently. Michelle Haward, Senior Road Safety
Officer, Suffolk County Council Testimonials Slide 22 The Police
Driver Risk Index has become integral to the management and
development of drivers within South Wales Police and now forms the
basis of the ongoing risk management for police drivers, ranging
from management interventions to post incident evaluation. It has
enabled the force to develop and challenge more effectively the
underlying organisational and cultural beliefs surrounding the
police driving context. Used in combination with more effective
coaching skills, simulated assessments and electronic tracking of
drivers we have seen the force accident/incident rate drop from 736
to 577 during the past two years, an effective reduction of 21%.
Gareth Morgan, Head of Driver Training, South Wales Police
Testimonials Slide 23 The Driver Risk Index has formed the
foundation of our Driver Risk Management programme since its
inception. A reduction in collisions has been witnessed time and
time again upon completion of the Driver Risk Index alone; however
when supported with targeted on-road coaching, custom built
simulation training, and interactive workshops we have consistently
managed collisions down by over 40%. James Burrows, Balfour Beatty
PLC Testimonials Slide 24 We searched for a long time to find a
tool that was capable of both helping us monitor and improve our
driving standards, whilst also offering us the capacity to define
our own parameters and requirements. The DRI and BDRI form a
central pillar of our Training strategy and allow us the ability to
assess our drivers and prospective employees against one another in
a robust and statistically sound manner. In fact, as part of our
interview and assessment process, the DRI has helped us to
highlight and bring forth some of the highest driving standards we
have ever seen in our newest employees, as well as helping us
identify and maintain the highest standards in those with more
experience. Matt Stewart-Baker, Nottingham City Transport Slide 25
Testimonials Since it was first developed, we have utilised the
Emergency Fire Appliance Driver Risk Index (EFADRI) on a variety of
emergency response driving courses. Using the EFADRI enhances the
practical training as the report is comprehensive, and combined
with the trainers observations forms the basis of an improved
development plan for a response driver. Kevin Day, Driver Training
Manager, West Midlands Fire Service Slide 26 Risk Factors
Situational Risk Age, driving experience, mileage, licence, crash
history etc Behavioural Risk Factors Work Related Risk Aggression
Hazard Monitoring Driving Excitement Driving Fatigue Driver Coping
Styles Driving Focus Confrontation Driving Concerns Self Evaluation
Correction Factors Impression Management Driver Confidence Slide 27
Situational Risk Slide 28 Behavioural Risk Slide 29 Coping Styles
Slide 30 Impression Management Slide 31 Review: Management
Information System Driver Risk Index Management Information System
Targeted Training Slide 32 Segment drivers by DRI results Easy to
use graphical interface Select and email drivers Customise for your
organisation Monitor and record training Access DRI profiles Export
data for internal use Management Information System Slide 33 Slide
34 Overall Risk Profile Slide 35 Behavioural Risk Profile Slide 36
Wide Range of Analysis Options Slide 37 Drill Down to Individual
Factors Slide 38 Driver Risk Index Profile Example Report Driver
Risk Index Profile Report (A) (B) (C) Situational Risk Factors
Slide 39 Driver Risk Index Profile Example Report Driver Risk Index
Profile Report (Young UK Driver) (US Blue Light Driver, Not so
Young/Mature!) (Middle Aged Scandinavian Driver) Situational Risk
Factors Slide 40 Driver Risk Index Profile Example Report Driver
Risk Index Profile Report (A) (C) Behavioural Risk Factors (B)
Slide 41 Driver Risk Index Profile Example Report Driver Risk Index
Profile Report (US Blue Light Driver, Not So Young/Mature!) (Middle
Aged Scandinavian Driver) Behaviour Risk Factors (Young UK Driver)
Slide 42 Act: Training Interventions Driver Risk Index Management
Information System Targeted Training Slide 43 E-Learning Tailored
to DRI Profiles Profile report triggers six, assessed e-learning
modules to mitigate identified risk Slide 44 Training Intervention
Options Driver Coaching Train the Trainer Course Classroom Training
In-car Training Driver Risk Index+ E-Learning Slide 45 Driver
Coaching: Workshop/In-Car In-car coaching techniques Addresses
behavioural risk Coaching goals plan based on DRI profile Group
discussions based on DRI profile Behavioural triggers and responses
when driving for work Slide 46 E-Learning Tailored to DRI Profiles
Profile report triggers six, assessed e-learning modules to
mitigate identified risk Slide 47 Thanks to a2om International
Interactive E-Learning E-Learning Tailored to DRI Profiles Slide 48
Driver Risk Index FactorsE-Learning Module Work Related RiskJourney
Planning Aggression & ConfrontationAnger Driving
ExcitementThrill Seeking Hazard Monitoring & Driving
FocusDistractions Driving FatigueFatigue Driving Concerns and Self-
EvaluationAnxiety Slide 49 Example Slide 50 Slide 51 Test Learning
with Quiz Slide 52 Impact on driver attitudes and behaviour Based
on Goals for Driver Education (GDE) Content is consistent and
standardised Scenarios encourage driver self-reflection Fleet
driver learns at their own pace Advantages Slide 53 Implement over
a specified period of time Cost effective All users have their own
unique password Fleet risk management is tracked & recorded
Implement with Driver Risk Index or post-assessment Implementation
Slide 54 Clients Include... Slide 55 Next Steps? Slide 56 SKID CAR
UK can put you in contact with DriverMetrics & A2om
International Solutions for your organisation!!!!!
