7/30/2019 CPM Grocery News Week 20
1/5
NEWS IN BRIEF
Retail News
Asda news
Brand News
Poundland has initiated an audacious price-war by
charging shoppers just 97p in locations where archrivals
including 99p Stores have opened up.
http://www.retail-week.com
Marks & Spencer is poised to debut a new advertising
campaign for its food offer which will carry the
strapline Make Today Delicious. http://www.retail-
week.com
The major grocers have signed up to new food waste
reduction targets including a commitment to reduce
household food waste by 5% by 2015.
http://www.retail-week.com
Britvic Soft Drinks is launching a new marketing
campaign for kids drink brand Robinsons FruitShoot, which gives
kids the freedom to get stuck
in, have a go at new activities and increase their
skill-base.
The 2013 campaign, appropriately called Get
Your Skills On, is rolling out from the end of April
and includes TV advertising and media
partnerships with Nickelodeon and The Sun, an
on-pack promotion, an experiential roadshow as
well as PR and social media.
http://www.talkingretail.com
Yeo Valley is to ramp up the use of mobile
couponing in its marketing activity and use the
data gleaned from the tool to better targetyounger
consumers.
http://www.marketingweek.co.uk
Waitrose is prepared to take legal action against
Ocado, its home shopping partner, over its plans tohelp rival
chain Morrisons to develop its online service,
as reported in various newspapers today. The food
retailer is even prepared to walk away from the joint
venture if it believes that Ocado will breach its
contract.Asda daily news updateTesco has embarked on a major
push into the adult
cheese snacking sector as part of its latest cheese
range review. It has added six 30g own-label cheese
snack bars. http://www.thegrocer.co.uk
Sainsburys has this week launched a video-on-demandservice as
part of wider plans to ramp up its digital
business. http://www.retail-week.com
As Sainsburys this week announced a further
acceleration in its convenience store opening
programme, a new report into the grocery market
shows c-stores owned by multiples are opening at
three times the rate of symbol c-store conversions.
http://www.thegrocer.co.uk
Asda has launched a campaign called Dont Get
Burnt following a survey which found more than
half of Britons admit not applying sunscreen
frequently enough and 60 per cent say it is too
expensive. In light of the findings the supermarket is
calling on the government to drive down the price
of sunscreen, which is classed as a 'luxury item'
subject to 20% VAT, rather than an essential health
product.Asda daily news update
The Sun reports that Tesco has cut the price of its
unlimited broadband service from 6 to 2 forClubcard holders who
take out the companys line
rental for 14.90 per month, while existing Tesco
Mobile customers are eligible for free broadband
for 12 months. The new deal makes it the
cheapest on the market.
Asda-exclusive American soft drink brand Royal
Crown Cola has launched a new push inspired by
the popular US concept of Date Night. Online
activity will give recipes and tips on how couples
can spend date night together, while an on-pack
promo will offer prizes including a trip to New
York. http://www.thegrocer.co.uk
Swizzles Matlow has revamped its pocket money
sweet range to hit a 10p price point. They arerolling out now,
featuring a bolder look and a 10p
flash. http://www.thegrocer.co.uk
Florette has kicked of its summer push for the
2013 summer salad season with a new focus on
salad recipes. The One Minute Wonder campaign
is targeted at salad savvy shoppers and
intended to drive up frequency of purchase. It
features 3 new TV ads, which will air in July and
August and showcase different salad
recipeshttp://www.thegrocer.co.uk
Asda has extended its ready-to-go cook meat range
with three sharing plates, to be served with a rangeof sides:
beef and pork Tex Mex meatballs, chicken,
leak and chicken fajita. They cost 4.50 for an 800g
pack. http://www.thegrocer.co.uk
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7/30/2019 CPM Grocery News Week 20
3/5
Comment
Premier Foods continues to build investment in Ambient Grocery,
leveraging the OXO brand to bring a touch of magic to
the Stocks category, driving growth through the launch the new
OXO Shake & Flavour range of seasonings
Heinz Enters the gluten free market with an initial range of 6
products, including gluten free penne, spaghetti,macaroni, tomato
frito, tomato and basil and tomato & oregano pasta sauce.
Boulder Brands Is aiming to become the category captain in the
UK free-from market. It plans to roll out up to 50 glutenfree and
dairy-free products in the UK under best-selling US gluten-free
brand Udis, inluding sliced bread,
breakfast cereals, food-to-go and ready meals.
Soda Stream Is tapping into the twin trends for low-cal soft
drinks and flavoured water with a new My Water range
Little Dish Is expanding its range of Childrens products with a
hidden veg tomato sauce
Wrigley Is hoping to bring younger consumers into the chewing
gum category with the launch of a fruityBubblemint flavour under
its Extra White brand. Rolling out this month, it will be supported
with sampling
as part of National Smile Month.
No Fear Has been expanded with apple-flavoured variant
Motherload, which has rolled out to Asda stores
Premier Foods Is expanding its Mr Kipling Fancies line-up with a
summer themed strawberry variant. They will be availableuntil the
end of August
Wilkinson Sword Has expanded its Intuition womens range with a
razor for dry skin. Its available now from Asda.
Unilever Is launching what it claims is the UKs first
mass-market 100% organic haircare range. Rolling out on 20 Mayunder
the Timotei brand, Organic Delight comprises 180ml shampoos and
150ml conditioners.
Whats new this week .
7/30/2019 CPM Grocery News Week 20
5/5
Whats HOTand whats NOT.
Grocer Waitrose steals market share from rivals as
its northern stores perform better than southernshops.
http://www.retail-week.com
Thirty own-brand supermarket wines have won gold
medals in the International Wine Challenge 2013.
Marks & Spencer topped the table with 13 golds for
wines, including its own-label champagne and
sherry. Sainsburys won five golds for its Taste The
Difference range, as well as one for its own-label
Blanc de Noirs Champagne NV, with Tesco andWaitrose also picking
up five gold awards each. The
Co-operative was awarded two golds for
champagne, while Asda also won for its new Extra
Special Champagne, which rolls into stores in June.
http://www.thegrocer.co.uk
Overall sales of Magners have fallen for the first
time ina decade, cider manufacturer C&C group has
said, as a result of poor weather and intensified
competition. http://www.thegrocer.co.uk
HOT NOT
East of England Co-operative Society hasreported a 24% fall in
full-year underlying
trading profits.
However, the society said the fall from
12.7m to 9.7m in the year to 26 January -
was lower than expected. Turnover fell 5.2%
to 335m. http://www.thegrocer.co.uk
Wrapped bread is being left on the shelf.
Despite an overall increase in bakery sales of
3.5%, on volumes up 1.7% in the past year,wrapped bread volumes
have slipped 1.8%
and the 1.1% rise in value is largely down to
inflation.
Not only has the mainstay of the category
lost share to a new wave of bread
alternatives including thins, wraps and
bagels, it has also suffered from negative
perceptions.http://www.thegrocer.co.uk
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