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Cody M. Phillips 851 W. Mountain View St, Altadena, Ca, 91001
Email: [email protected] Mobile: (626)3757878
January 2016 Hiring Manager Vail Resorts Dear Hiring Manager,
In December, 2015 I graduated from LeesMcRae College (LMC) with a Bachelor
of Arts degree in Business Administration. Concurrent with my enrollment at LMC, I also raced the professional cycling circuit which was comprised of multiple races in locations across North America. Both enterprises contributed to the development of practical marketing experience including marketing creativity associated with brand growth through online marketing. I am seeking a position with your company that will challenge and develop these skills.
These practical marketing skills have been honed throughout my cycling career and were built by promoting various sponsor products across several social media platforms such as Facebook, Twitter, and Instagram. Successful exchanges with customers were developed by creating a “celebrity” brand which involved integrating specific products into the brand image. Ultimately customers purchased these product because they identified with the brand's celebrity personality.
My Senior Capstone project focused on creating a marketing plan for small and mediumsized companies which desired to sell products on the international online selling platforms developed by Alibaba. This was heavily focused on understanding customers in China and reaching them through the most efficient online channel available which was found to be utilizing the advantages of a premium account on Alibaba sites.
Thank you for your consideration. I am confident in the marketing skills I have developed and I am excited to continue developing these skills. Please feel free to contact me with any further questions. Respectfully, Cody Phillips