Course Title

“How to Decide Which Social Media Sites

Work for Your Store””

Danny RocksThe Company

Rocks

Which Sites to Use?

Be Active on SitesYour Core Customers Use

Begin by Being Interested in Your Customers

Integrate Each Social Media Site Into Your Strategy

The Three Rules

Begin by “Liking” Your Customers

Before Expecting Core Customers to “Like” Your Site

Comment on their

activities

Comment on & Share

their YouTube Videos

“Retweet” their

“Tweets”

Integrate Into Your Strategy

Event Strategy

Facebook to Announce /

Invite

Twitter “Live” from Event

YouTube Before, During & After

Facebook Links / Share

YouTube Videos

THE “PROS AND CONS”For Major Social Media Sites

FacebookPro• Almost everyone is on it!

• Easy to stay connected with your customers

• Take advantage of Event Invitations

• Take advantage of “Links to” and “Share with” for YouTube Videos, Articles, Websites, etc.

Con• Challenge to separate business &

personal focus

• Too easy to become “addicted”

• None

• None

YouTubePro• Worldwide Reach

• Valuable Demographic Insights (Owned by Google)

• Write “key word – centric” descriptions & add hyperlinks

• Encourage Comments to interact with viewers

Con• Requires Plan to Film & Upload on a

Regular Basis

• Need to Know How to Interpret Insights

• Takes Discipline & Skill to Write Effective Descriptions

• Takes Time to Develop a Following

TwitterPro• Rapidly Accepted for Business Use

• Retweet Interesting Tweets

• Easy to Share Links (Use URL Shortener)

• Take advantage of # (Hash Tag) to Improve Search Results

Con• Takes Time & Thought to Develop a

Business Strategy

• Schedule Time to Find Tweets

• Collect Interesting Links in a File

• None

Other Social Media Sites

• LinkedIn• Google +• Pinterest• Yelp!• Foursquare

Examples of Social Media

HOW MUSIC INDUSTRY IS USING SOCIAL MEDIA

From Music Industry DealersFrom Music Industry SuppliersFrom a Case Study

Menchey Music - Facebook

Menchey Music – Trivia Tuesday

Menchey Music – Trivia Tuesday

Menchey Music – Contests

Menchey Music – Quotations

Menchey Music – Cartoons

Menchey Music – Live from NAMM

Menchey Music – Live from NAMM

Menchey Music – Live from NAMM

Menchey Music – Products

Menchey Music – Products

Menchey Music – Products

Menchey Music – Products

Summerhays Music - Facebook

Summerhays Music - Facebook

Summerhays Music - Events

Summerhays Music - Events

Summerhays Music – “Give Aways”

Summerhays Music – “Word Cloud”

Summerhays Music – Live @ NAMM

Summerhays Music – Photos

Summerhays Music – Photos

Summerhays Music – Photos

Summerhays Music – Videos

Summerhays “Facebook Friday”

Summerhays “Facebook Friday”

Summerhays “Facebook Friday”

Summerhays “Facebook Friday”

Summerhays “Facebook Friday”

Summerhays “Facebook Friday”

George’s Music - Facebook

George’s Music – YouTube Videos

George’s Music – YouTube Videos

Yamaha Winds - Facebook

Yamaha Winds - Photos

Yamaha Winds – Share Photos

Yamaha Winds – Videos

Integrating Social Media

USING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS

A Case Study

YouTube Channel

YouTube - Featured Playlists

YouTube - Video Manager

YouTube - Opening Screen

YouTube - Use Annotations

YouTube - Call to Action

YouTube - Use Descriptions

YouTube - Invite Comments

YouTube - Share Link to Video

YouTube - Embed Code for Video

YouTube - Assess Engagement

YouTube - Analyze Statistics

YouTube - Statistics for Channel

YouTube - Top 10 Videos

Post Videos on Your Website

Create a Podcast on iTunes

•Encourage Comments

•Create a Call to Action

Create Video•Add Description & Tags

Upload to YouTube

•Copy YouTube Link

•Copy Embed Code for Video

Share Video on Other Sites

•Use YouTube Statistics for Individual Videos

•Analyze Statistics for YouTube Channel

Assess Engagement

Get the Most From Content

Questions?

Thank You!