Course TitleHow to Advertise Your Music Store Programs in

the Local Media Without Spending a Dime!

Presented by Raegan Michelle Medeiros – Boss’ Daughter

John Michael’s Music & Sound

The Press Release - Why?

Because we LOVE the words FREE Advertising!

YOU direct the focus of the story.

News reporters are NOT searching for stories.

Others Stores Don’t Do It!

How to Write a GOOD Release!Title (Catchy)

When (Date & Time)

Where (Address/Venue)

Who

Interesting or fun facts/details

Quote Someone

Word Version & Copy/Paste into E-Mail

Your Contact Information

How to get it Printed?Get to know your local media personnel

Contact them prior

No Mass E-Mails

No Forwards

No Pictures or Posters

Timing

Using Local Radio – Why?Targeted Coverage Area

Looking to Barter

DJ’s NEED Someone to Interview

Small Stations – Lots of AIR Time

The Event! Coalgate Country Showdown

Radio Station Supplied -

Contestants

Advertising

Judges

Emcee

We Supplied -

Sound & Venue

Stage Manager

Sound Engineer

Programs

Win – Win (for Us)On – Air Interviews

Radio Ads

Mentions

Live Coverage of Event

150 Audience (no Fire Marshal allowed)

Kudos as Best venue & sound

BUT…..

The REAL WIN!!!!!$2000 in FREE advertising

At a cost of $12 per spot

We ran 10 commercials per day - during Thanksgiving/Christmas for 17 Days!

We Spent

$20 in printing cost

$100 in stage manager cost

Honestly – This is only possible because of our STAFF!

And there are only 6 of us!

Questions?Also - time to tell presenter how amazing she is!