Wednesday, March 2, 2011 Minnesota CLE Conference Center Seventh Street and Nicollet Mall Third Floor City Center, MinneapolisVideo replay details inside.

AdvancedTrademark Law

Introduction toTrademark Law

Insights from local and national trademark law experts, including guest speakers:

®• JacquelineA.Leimer Chicago-Kent College of Law

Chicago, Illinois Formerly Vice-President and Associate

General Counsel at Kraft Foods, Inc.

• MikeMasnick Techdirt Sunnyvale, California

• KellyWilliams Jockey International Inc. Kenosha, Wisconsin

Faculty

®StephenR.BairdCourse Chair Winthrop & Weinstine, P.A.; Minneapolis

SharonD.Armstrong Winthrop & Weinstine, P.A.; Minneapolis

JackA.Clifford Merchant & Gould; Minneapolis

BarbaraGrahn Oppenheimer Wolff & Donnelly LLP; Minneapolis

CraigS.Krummen Winthrop & Weinstine, P.A.; Minneapolis

JacquelineA.Leimer Chicago-Kent College of Law; Chicago, Illinois

MikeMasnick Techdirt; Sunnyvale, California

PaulW.Mussell Wells Fargo; Minneapolis

BradleyJ.Walz Winthrop & Weinstine, P.A.; Minneapolis

KellyWilliams Jockey International Inc.; Kenosha, Wisconsin

AnnWessbergTarget Corporation; Minneapolis

2half-daycoursesOne for trademark rookies. One for trademark veterans.Attendbothcoursesandsave!

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8:30 – 9:00 a.m. REGISTRATION & CONTINENTAL BREAKFAST

9:00 – 9:30 a.m.

OverviewofTrademarkMythsandIntroductiontoCourse Not everything you may think you know about trademarks is true. Urban legend and trademark myths abound. Learn to distinguish fact from fiction.– Stephen R. Baird

9:30 – 10:00 a.m.

WhatisaTrademark?

A company trademark is an intangible asset used to identify the company as the source of its goods and services. Learn what constitutes a trademark and service mark and why they are not patents or copyrights. You will also learn what it takes to create common law trademark and service mark rights.– Ann Wessberg

10:00 – 10:30 a.m.

WhyShouldYouClearaMark?

Learn the importance of searching and clearing trademarks so you select a mark that does not infringe on someone else’s trademark rights. You will also learn about the trademark clearance process and strategies for performing thorough clearance searches. Finally, you will learn the anatomy of a trademark clearance opinion letter and the importance of preparing a well reasoned trademark clearance opinion letter.– Barbara Grahn

10:30 – 10:45 a.m. BREAK

10:45 – 11:15 a.m.

WhyShouldYouRegisteraMark?Understand the benefits conveyed to the owner of a federally registered trademark and why registration is important, including, but not limited to, the critical importance of priority in trademark law. From examination to registration, also learn about the mechanics of the registration process and what to expect during each phase of registration process.– Kelly Willams

11:15 – 11:45 a.m.

WhyShouldYouEnforce? Now that you know how to create trademark rights and register them, what’s next? Enforcement, enforcement, enforcement. Learn how to enforce trademark rights, the importance of enforcement, and what happens if you don’t enforce trademark rights. Learn how to draft a demand letter to avoid tripping a declaratory judgment action in district court. Finally, understand the procedure before the Trademark Trial and Appeal Board and how this proceeding differs from a proceeding in federal district court.– Bradley J. Walz

11:45 a.m. – 12:15 p.m.

InternationalTrademarkIssuesThe world is flat and every year the global economy plays a larger role to the success of United States companies. Learn about the issues United States trademark owners face when doing business in foreign countries and importance of registering trademarks in foreign countries. Learn how to register a trademark in a foreign country, including the Madrid Protocol for obtaining foreign registrations, and best practices for dealing with foreign counsel.– Jacqueline A. Leimer & Kelly Williams– Moderator: Sharon D. Armstrong

12:15 – 1:15 p.m. LUNCh (ON YOUR OwN)

1:00 – 1:15 p.m. REGISTRATION & ChECK-IN

1:15 – 2:30 p.m.

StrategiesforDealingwith“TrademarkBullies”The big guy picking on the little guy has always been a rumbling in the trademark world. Although, this is not always the case, and the little guys have been known to pick on the big guys from time to time as well. well now, Congress is looking to provide some ammo to fight back against the kid trying to steal your lunch money. Learn what constitutes trademark bullying and strategies for dealing with bullies.– Jack A. Clifford, Craig S. Krummen, Jacqueline A. Leimer & Mike Masnick– Moderator: Stephen R. Baird

2:30 – 3:15 p.m.

UpdateonOnlineTrademarkIssues,MobileandSocialMediaTwitter, Facebook, and other social networking websites have exploded onto the scene in the last few years. Once the domain of college students, they are now very much part of the business world. Strategies and practical advice for anticipating, and addressing, current and future challenges to online brand protection—including new top-level domains and monitoring “chatter” about your brand on social networking sites, community/user review boards, and blogs.– Paul W. Mussell

3:15 – 3:30 p.m.

ReceptionBreakEnjoy drinks and hors d’oeuvres while you chat with colleagues.

3:30 – 4:15 p.m.

TrademarkDueDiligenceinMergersandAcquisitionsDue diligence examines information concerning a target company’s intellectual property portfolio and determines the risks, exposure and benefits associated with the proposed transaction. Failing to identify and thoroughly investigate the target’s trademarks in the early stages of a deal may result in price adjustments, structural changes to the transaction, and even termination of a deal. Comprehensive due diligence involves identifying and evaluating documents to review, people to interview, and the target’s trademarks, licensing agreements, and lawsuits or settlements involving the relevant trademarks. Learn about key considerations for conducting trademark due diligence in M&A deals and strategies for using the results of due diligence to negotiate pricing and other deal terms. – Barbara Grahn, Jacqueline A. Leimer & Paul W. Mussell– Moderator: Bradley J. Walz

4:15 – 5:00 p.m.

NavigatingPrivateLabelandStoreBrandDisputesPrivate label goods are those manufactured by one company for offer under another company’s brand, and are often positioned as lower cost alternatives to regional, national, or international brands. Learn how retailers balance the use of private labeling as a marketing and business tool with the issue of creating competition with its customer’s products that are also sold in their stores.– Jack A. Clifford & Ann Wessberg– Moderator: Stephen R. Baird

Introduction toTrademark Law

AdvancedTrademark Law

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PRoGRAM MATERIALS: (Includes materials from Introduction to Trademark Law and Advanced Trademark Law.)

I cannot attend. Please send me:

copy(ies) of the materials at $85 each. (Available 3/16/11)

LIvE PRESEnTATIonMinneapolis Wednesday, March 2, 2011 Minnesota CLE Conference Center Seventh Street & Nicollet Mall Third Floor City Center

vIDEo REPLAySSchedule times for video replays may differ slightly from the live presentation due to abbreviated break periods. Check-in and start times are the same.

Minneapolis Tuesday, March 15, 2011 Minnesota CLE Conference Center Seventh Street & Nicollet Mall Third Floor City Center

CouRSE MAnuALAll attendees will receive a handy reference manual containing course materials for both courses. If you cannot attend the courses, you can still obtain these valuable written materials. Use the form in this brochure to place your order today.

CREDITSMinnesota CLE is applying to the Minnesota State Board of CLE for the following:• 3.0 credits for Introduction to

Trademark Law• 3.5 credits for Advanced

Trademark Law

ACCoMMoDATIonIf you have a disability and need an accommodation in order to attend, please contact us as soon as possible at 2550 University Avenue west, Suite 160-S, Saint Paul, MN 55114 or call us at 651-227-8266 or 800-759-8840.

CAnCELLATIon / no-SHoW PoLICyPaid registrants who cancel their registration at least 72 hours before the program will receive a full credit on their account; if fewer than 72 hours, a $25 administrative fee will be deducted. Paid registrants who fail to attend will receive the written materials. Passholders may purchase the course materials at 50% of the full retail price.

QuESTIonS?Please call Minnesota CLE at 651-227-8266 or 800-759-8840 or visit us on the web at www.minncle.org.

To REGISTER / oRDER:

MAIL foRM To:Minnesota CLE 2550 University Ave. W. Suite 160-S St. Paul, MN 55114

fAX foRM To:651-227-6262

Go onLInE:www.minncle.org

oR CALL:651-227-8266 or 800-759-8840

PLEASE “” APPRoPRIATE boX(ES) bELoW:

LIvE – 3/2/11:

$145 MSBA member

$145 paralegal

$175 standard rate

vIDEo – 3/15/11:

$110 MSBA member

$110 paralegal

$135 standard rate

PLEASE “” APPRoPRIATE boX(ES) bELoW:

LIvE – 3/2/11:

$145 MSBA member

$145 paralegal

$175 standard rate

vIDEo – 3/15/11:

$110 MSBA member

$110 paralegal

$135 standard rate

Introduction to Trademark Law

Advanced Trademark Law

158-11 | tmm 159-11 | tmm

REGISTER foR boTH AnD SAvE! I have registered for both courses and have deducted $50 from the total

tuition marked above. (Due to special pricing, the new lawyer discount does not apply.)

registration / order formcourse information

The 2011 Midwest

Intellectual Property

Institute

September 29 & 30, 2011 • Minnesota CLE Conference Center

Mark Your Calendars!

Details coming soon.

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