Cotton Republic Brandbook

C O T T O N R E P U B L I C

BRAND MANUAL

COTTON REPUBLIC BRAND MANUAL 1

INTRODUCTION

Cotton Republic's brand manual is designed as

an easy-to-follow guide that communicates the

brand identity and helps you use the critical

components of this manual effectively and

correctly. The various elements of the identity

system are illustrated, and their specific usage

is described to be relevant to a wide range of

communication applications. The effectiveness

or success of the corporate identity, however,

depends entirely on its consistent implementa-

tion. It is critical for Cotton Republic to adhere to

these guidelines to ensure that the brand

continues to convey its message of being a

premium clothing brand, to all its audiences. At

the same time, there is scope for flexibility in

certain applications.


LOGO TYPE

Cotton Republic is a casual wear store that sells

clothes that remains evergreen and classic, never

going out-of-style with time.

Keeping these characteristics in mind, the logo

design is a combination of slender curves and clean,

solid lines that never looks out of place even as time

goes by. The construction of the logo also

establishes a casual, fun and vibrant vibe.

With the store specialising on urban country and

beach resort wear, the logo has been made meticu-

lously to reflect its specialty.

The letter "O" in the word "Cotton" has been stylised

in such a way that it looks like a cotton bud, taking

the brand name literally to instill even more aware-

ness of the brand name into consumers minds when

glanced upon. True to its representation of a store

that sells casual wear, the colors used are with traits

that can be found in abundance in nature.

Green is the color of nature and it is associated with

tranquility and calmness, giving out a relaxing effect

whenever someone looks at or examines the logo.

PANTONE DS 297-2 PANTONE DS 325-1T: 90

PANTONE DS 325-1T: 50

PANTONE DS 325-1T: 30


LOGO TYPE SIZE RECOMMENDATIONS

50MM

25MM

35MM

17.5MM

12.5MM

25MM

Recommended minimumsize on A4

Recommended minimumsize on A5 and DL

Absolute minimum sizeon any medium


LOGO TYPE - CONSTRUCTION GRID

A grid is provided as a measurement and propor-

tional relationship reference for manual reproduc-

tion purposes where photo-reproduction is not

possible. It helps maintain the proportion of the

elements such as painted application on hoardings

and signage.

Each unit of the grid is X. '4X' is equal to the height of

the “O” in Cotton.

x


LOGO TYPE - CLEARSPACE

To ensure that the Signature or Logotype is clearly

visible and easily distinguishable, an area of

Clearspace is required all around the Signature to

keep it free from any other visual distraction or

interference.

In both the vertical and horizontal presentations, the

Clearspace would be equal to the height of the

Cotton motif (determined at left by repetition of

lighter colored border in the repeated motifs).


LOGO TYPE - UNACCEPTABLE USAGE

doasdosiajdaosijdoasjdopsaijdopsajdop-saijdo- as- jdopasdas-du- asd- saioud hai o udh asiohu daioshu dioasu h d ioashdioahdioasu dhasiudhsiaodhuioashudiosahudishdiosahudiosahudiouashdoa

No distortion

No busy backgrounds No intrusion of clearspace No recoloring

No tilting No outlining


COLORS - PRIMARY AND SECONDARY

PANTONE DS 297-2 PANTONE DS 325-1T: 90

PANTONE DS 294-2 PANTONE DS 281-7 PANTONE DS 236-7


LOGO TYPE - 2 COLOR


LOGO TYPE - MONOCHROME


LOGO TYPE - BLACK AND WHITE


LOGO TYPE - NEGATIVE


COLLATERALS - NAME CARD

SIMON SAMPLEART DIRECTOR

Cotton Republic20, Shenton Way69786 Singapore

(+65) 9456 [email protected]

www.cotton.sg


COLLATERALS - CORPORATE TYPEFACE

ABCDEFGHIJKLMNOPQRUSUVWXYZ

abcdefghijklmnopqrusuvwxyz

1234567890 !?$%&()”’,.



1234567890 !?$%&()”’,.

VAG Rounded STD Light

VAG Rounded STD Black


COLLATERALS - ADMINISTRATIVE TYPEFACE



1234567890 !?$%&()”’,.



1234567890 !?$%&()”’,.

Century Gothic Regular

Century Gothic Bold


COLLATERALS - LETTERHEAD AND ENVELOPE

24 December 2007

Mr Simon Sample

Designation

Sample Company Pte Ltd

123 Sample Street

#12-30 Sample Building

Country 123000

Dear Mr Sample,

Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad propensiores

sunt propter causas naturales et antecedentes, idciro etiam nos trarum qua causa voluntatum atque

appetitionum sunt non causae naturales at antecedentes; nam nihil esset in nostra potestate si res ita

se haberet consequat.

Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii alia propensiores

sunt propter. Haec disserens qua de re agatur et in quo causa consistat non videt. Non si alii adt alia

propensiores sunt propter causas naturales et rte antecedentes, idciro etiamt non nostrarum. potestate

si ita se haberet. Nunc vero fatemur, acut noi consistat hebetesne, vale imbecilline quamque rem res.

Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad

propensioresvoluntatum atque appetitionum sunt non causae.

Yours Sincerely,

Stanley LeeChief Finacial Officer

Cotton Republic Pte Ltd

Cotton Republic 20, Shenton Way 69786 Singapore(+65) 6457 3425 [email protected] www.cotton.sg

Timothy Su Yi Cheng#10-319 Blk 245, Tampines Street 21Singapore 510234

Cotton Republic 20, Shenton Way 69786 Singapore(+65) 6457 3425 [email protected] www.cotton.sg


COLLATERALS - MEMBERSHIP CARD

MEMBER

The use of this card is subject to Cot ton Republic’s terms and condit ions governing Electronic Services. This card is the property of Cot ton Republic and shall be returned upon request.

0806314ATIMOTHY SU


COLLATERALS - VEHICLE APPLICATION

www.cotton.sg

www.cotton.sg


COLLATERALS - SHOPPING BAG

ww

w.cotton.sg


COLLATERALS - UNIFORM

STAFF


COLLATERALS - DIRECT MAILER “EXPANDING”

Expanding.

JapanAustraliaFranceEnglandUnited States

We are

Expanding.

JapanAustraliaFranceEnglandUnited States

We are

We are


COLLATERALS - DIRECT MAILER “BADGE DISCOUNT”

COTTON REPUBLIC GIVES YOU

20% OFFWHEN YOU WEAR THIS BADGE

Timothy Su Yi Cheng#10-319 Blk 245, Tampines Street 21Singapore 510234

Documents

Cotton Republic Brandbook