Cotton growers‘ misery in developing countries

Problems in conventional cotton growing

Loads of pesticides and fertilisers are used

Monoculture

High water requirements

Impact on farmers

Health problems

Rising production costs, decreasing yields

Poverty

Indebtedness

Suicides

ECOFAIR

DesleeClama

FairnessEcological

The production of the ECOFAIR yarn fulfills 5 criteria • Organic: Farm conversion, no chemicals, no monocultures, using crop rotation

• Fairness: Human production and working conditions to benefit farmers and textile workers

• Ecological: Respecting nature and its resources to protect you against harmful chemicals and toxic substances

• Quality: Production of premium yarns and textiles

• Transparency: Communication along the entire textile chain

Goals of the partnership in the textile chain:

Cultivation

- To convert from conventional to organic cotton- To help the farmers to get out of the circle of poverty - To strengthen the self-help initiatives

Textile production

- To embed the production and market participants- To improve not only the working conditions (SA 8000) social accountability

but also the health of the textile employees

Market

- To convince satisfied customers with high-grade ECOFAIR quality

Respectful behaviour towards human & nature

• social standards for workers (SA 8000)• expanding market in the region itself• sustainable partnership which reach out

to the farmers families• social development

ConsumersConsumers

• reliable quality• price range comparable

with conventional textiles• identification with

social and eco-friendlyproducts

• transparency

Farmer familiesFarmer familiesIndustry / Entrepreneurs

• training and advisory services

• 5 year purchase guarantee

• premium up to 20% of market price

• social projects

Benefits of a long-term commitment

Environment

„ECOFAIR offers 5 services to farmers

• Training and Advisory services• Step-wise farmers involvement in the project aimed at self-management• Purchase guarantee• Premium price• Social projects like bio-gas, water pump

The training centre in Kasrawad, India

The training centre in Mwamishali, Tansania

Field extensionist visit farmers

• Own verified organic cultivation in Tanzania and India (EU2092/91 or NOP)

In front of the ginning in Kasrawad/India

Inside of the ginning in Kasrawad/India

SA 8000 certified!social accountability

Mobile Health Unit

Highlights:

• started in November 2006

• equiped with modern diagnostic units

• more than 5000 patients

• cooperation with local doctors

• Government of India is highly interested in

this idea

Water wells in Tanzania

Highlights:

• clean water is the key for health in

this area

• the project started in November 2007

• need assessment with local people

• support with more then 60.000 USD

Why should a Mattress Manufacturer by ECOFAIR?Why should a Mattress Manufacturer by ECOFAIR?

Ecological productEcoFair cotton yarn is a 100% organic product. Only natural fertilisers and pesticides are usedto promote the growth of the cotton plants and protect them from pests and diseases.

Fair TradeNot only is the yarn used for the manufacture of EcoFair mattress ticking organically cultivated, it is also sourced according to the principles of Fair Trade.CertificateEcoFair cotton yarn from DesleeClama has been awarded the bio.inspecta authenticity and quality certification fororganically cultivated cotton.Known in the marketOrganically cultivated cotton meets consumer demand for honest andeco-friendly products – added value that will greatly impress yourcustomers too.

Buying triggerAs mattress manufacturer, you not only gain all the benefits of cotton - the guaranteed organic material in combination with ethical businessprinciples and the eco-friendliness of the entire production process also provide you with a powerful sales message to take to the market.

Consumers are becoming increasingly discerning about the quality of textile products.The demand for pure and honest materials continues to grow. EcoFair mattress ticking from DesleeClama meets this need in two ways:

‘Eco’ stands for organically cultivated cotton; ‘Fair’ for honest business practice.

In this way, DesleeClama, like other Western companies, demonstratesits social commitment to sustainable commerce, and by buying products produced in humane working conditions and a healthy living environment.

Products for which a fair price is paid.

EcoFairThe perfect symbiosis ofhonest and eco-friendly cotton

Support on marketing?Support on marketing?

DesleeClama has developed a range oftools to support your sales and marketingefforts for this product.

Swing tags to attach to each mattress to deliver your marketing message, brochures to explain to the end user the benefits ofour mattress ticking, …