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COST ESTIMATING USED TO
Provide information used in setting a selling price forquoting, bidding, or evaluating contracts
Determine whether a proposed product can be madeand distributed at a profit (EG: price = cost + profit)
Evaluate how much capital can be justified forprocess changes or other improvementsprocess changes or other improvements
Establish benchmarks for productivity improvementprograms
IEG2H2-w2 2
Cost Viewpoints
Manufacturing Cost StructureViewpoint
Fixed/Variable Viewpoint
Past/Future Viewpoint
Life Cycle Viewpoint
IEG2H2-w2 3
DirectMaterials
DirectLabor
ManufacturingOverhead
Manufacturing Costs
The ProductThe Product
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Direct Materials
Those materials that become an integral part of theproduct and that can be conveniently traced directly
to it.
Example: A radio installed in an automobile
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Direct Labor
Those labor costs that can be easily traced toindividual units of product.
Example: Wages paid to automobile assembly workers
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Manufacturing costs that cannot be traced directly tospecific units produced.
Manufacturing Overhead
Exes: Indirect labor and indirect materials
Wages paid to employees whoare not directly involved inproduction work.
Examples: maintenance workers,janitors and security guards.
Materials used to support theproduction process.
Examples: lubricants and cleaningsupplies used in the automobileassembly plant.
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Nonmanufacturing Costs
Marketing and SellingCost
Administrative Cost
Costs necessary to get the orderand deliver the product.
All executive, organizational, andclerical costs.
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Manufacturing Cost Flows
Work inDirect Labor
Balance SheetCosts Inventories
IncomeStatementExpenses
Material Purchases Raw Materials
Selling andAdministrative
Period Costs
FinishedGoods
Cost ofGoods
Sold
Selling andAdministrative
ManufacturingOverhead
Work inProcess
Direct Labor
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Indirectlabor cost
IndirectOthers cost
Overh
ead
cost
Manufa
ctu
ring
cost
Adm.cost
Sellingcost
taxes
Profit
Se
llin
ga
nd
Ad
min
istr
ati
ve
Pro
duction
Cost
Sellin
gPrice
Cost
IEG2H2-w2 10
Pri
me
Cost
DirectLabor
DirectMaterial
labor cost
IndirectMaterial cost
Overh
ead
cost
Manufa
ctu
ring
cost
Pro
duction
Cost
Sellin
gPrice
Cost component
Cost structure base on product manufacturing
0
Cost Classifications forPredicting Cost Behavior
How a cost will react toHow a cost will react tochanges in the level of
business activity.
Total variable costs Total variable costschange when activitychanges.
Total fixed costs remainunchanged when activitychanges.
Fixed and Variable Viewpoint
A Fixed Cost (FC) is any cost that does not vary inproportion to the quantity of output. Examples include rent, depreciation, lighting, and
supervisor salaries.
Fixed Costs are commonly fixed only over a certain range of Fixed Costs are commonly fixed only over a certain range ofproduction, called the relevant range.
For example supervisor salaries or lighting are fixed for oneshift operation but step to a new higher level for two shiftoperation.
Successive relevant ranges are often representedgraphically as a step function.
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A Variable Cost (VC) is a cost that varies inproportion to the quantity of output.
Common examples include direct materials and directlabor.labor.
Variable Costs are often represented as a linearfunction of output
VC(x) = rate * x; where x is the level of production
Total Cost is the sum of fixed costs and variablecosts
TC(x) = FC + VC(x)
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Example: Total Variable Cost
Your total long distance telephone bill isbased on how many minutes you talk.
Minutes Talked
Tota
lLo
ng
Dis
tan
ceTe
lep
ho
ne
Bill
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Variable Cost Per Unit
The cost per long distance minute talked isconstant. For example, 10 cents per minute.
Minutes Talked
Pe
rM
inu
teTe
lep
ho
ne
Ch
arg
e
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Total Fixed Cost
Your monthly basic telephone bill probably doesnot change when you make more local calls.
Number of Local Calls
Mo
nth
lyB
asic
Tele
ph
on
eB
ill
IEG2H2-w2 16
Fixed Cost Per Unit
Mo
nth
lyB
asic
Tele
ph
on
eB
ill
The average cost per local call decreases as morelocal calls are made.
Number of Local Calls
Mo
nth
lyB
asic
Tele
ph
on
eB
illp
er
Lo
calC
all
IEG2H2-w2 17
Cost Classifications forPredicting Cost Behavior
Behavior of Cost (within the relevant range)
Cost In Total Per Unit
Variable Total variable cost changes Variable cost per unit remainsVariable Total variable cost changes Variable cost per unit remains
as activity level changes. the same over wide ranges
of activity.
Fixed Total fixed cost remains Fixed cost per unit goes
the same even when the down as activity level goes up.
activity level changes.
IEG2H2-w2 18
The Past/Future Viewpoint
The Past/Future viewpoint focuses on when costsand revenues occur relative to “time now”.
A past cost is any cost that occurred prior to “timenow”.now”.
A future cost is any cost that is expected to occursubsequent to “time now”.
Similar interpretations apply to past revenue andfuture revenue.
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Opportunity Costs
The potential benefit that is givenup when one alternative isselected over another.
Example: If you wereExample: If you werenot attending college,you could be earning$15,000 per year.Your opportunity costof attending college forone year is $15,000.
Costs Related to Decision Making
Opportunity Costs - costs when taking one actionrequires giving up the opportunity to earn profitsfrom a different action
Nike Inc. has limited production capacity. What Nike Inc. has limited production capacity. Whatwould be Nike’s opportunity cost of accepting aspecial order from the military for combat boots?
If Nike accepts the special order, they may not beable to produce enough product for other sales.So, Nike would lose the profit from the other sale.
IEG2H2-w2 21
Sunk Costs
Sunk costs cannot be changed by any decision. They arenot differential costs and should be ignored when
making decisions.
Example: You bought an automobile that costExample: You bought an automobile that cost$10,000 two years ago. The $10,000 cost is sunkbecause whether you drive it, park it, trade it, or sellit, you cannot change the $10,000 cost.
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LIFE-CYCLE COSTLIFE-CYCLE COST
Life-cycle cost is the summation of all costs,both recurring and nonrecurring, related to aproduct, structure, system, or service duringits life span.
Life cycle begins with the identification of
Life-cycle cost is the summation of all costs,both recurring and nonrecurring, related to aproduct, structure, system, or service duringits life span.
Life cycle begins with the identification ofLife cycle begins with the identification ofthe economic need or want ( therequirement ) and ends with the retirementand disposal activities.
Life cycle begins with the identification ofthe economic need or want ( therequirement ) and ends with the retirementand disposal activities.
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The Life Cycle viewpoint focuses on when cashflows occur within the life cycle of an asset’s (orproject’s) service life.
Investment cost is the capital (money) required formost activities of the acquisition phase;
Operating and Maintenance (O&M) Costs Operating and Maintenance (O&M) Costs
Salvage Value / disposal cost includes non-recurringcosts of shutting down the operation;
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LCC-Investment Costs
Investment cost are the costs required toplace the asset in service.
Purchase Cost
Training Cost Training Cost
Shipping and Installation Cost
Initial Tooling Cost
Supporting Equipment Cost
Site Preparation
IEG2H2-w2 25
LCC- O&M Costs
Operating and Maintenance (O&M) Costs are theroutine costs required to keep the asset inservice.
A wide variety of costs may be considered here A wide variety of costs may be considered heredepending on the situation.
Energy Costs
Routine Maintenance (lubricants, filters, etc.)
Indirect Labor
etc.
IEG2H2-w2 26
LCC-Salvage Value
Salvage Value is the net cash flow resulting fromdisposing of the asset or terminating the project.
Salvage Value may be positive or negative.
Salvage Value is determined by deducting the Salvage Value is determined by deducting thecost of disposal from the market value of theasset at the time of disposal.
Salvage value is typically one of the most difficultvalues to estimate.
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Price-Demand Relationship
Price•Perfect Competition
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p = a - bD
Units of Demand
Price•Perfect Competition
•Product Substitution
Monopoly
Oligopoly
Total Revenue Function
Tota
lR
even
ue
TR = Price x Demand
Substitute p = a - bD
TR = aD - bD2
Demand that will produce max revenue?
dTR/dD = a-2bD = 0
IEG2H2-w2 30
Demand
Tota
lR
even
ue
dTR/dD = a-2bD = 0
D’ = a/2b
How would you guarantee that D’
maximizes total revenue?D’=a/2b
* Maximum profits may not be obtained by maximizing revenue
PROFIT MAXIMIZATION D*
Occurs where total revenue exceeds totalcost by the greatest amount;
Occurs where marginal cost = marginal Occurs where marginal cost = marginalrevenue;
Occurs where dTR/dD = d Ct /dD;
IEG2H2-w2 31
PROFIT MAXIMIZATION D*
Total Revenue
CT
C
Profit
Max Profit
CT = CF + Cv
Cv = (cv) (D) where cv is the variable cost per unit
Case 1:
Demand is function of price
D1 , D2 = breakeven points; Total Rev = Total Cost
D* = Optimal demand for maximum profit
IEG2H2-w2 32
Volume (Demand)
CF
Cv
D1 D* D2
D* = Optimal demand for maximum profit
Profit(loss) = total revenue - total costs
= (aD-bD2) - (CF + cvD)
Take derivative and set to zero
Optimal D* =
b
aD0
2b
vca
How would you check profit maxima vs. profit minima?
BREAKEVEN POINT D’1 and D’2
Occurs where TR = Ct
( aD - D2 ) / b = Cf + (Cv ) D
- D2 / b + [ (a / b) - Cv ] D - Cf
How would you calculate economic breakeven points?
- D / b + [ (a / b) - Cv ] D - Cf
Using the quadratic formula:
- [ ( a / b ) - Cv ] + { [ (a / b ) - Cv ] 2 - ( 4 / b ) ( - Cf ) }1/2
D’ = --------------------------------------------------------------
2 / b
IEG2H2-w2 33
Breakeven Point
TR
CT
Breakeven Point Profit
Case 2
When price is independent of demand
Total revenue = total cost
IEG2H2-w2 34
Volume (Demand)
Fixed Costs
Variable CostsCF
Loss
DcCDp vF
D’
D´ =CF
(p-cv)
Example: 2-7
A company produces an electronic timingswitch that is used in consumer andcommercial products made by several othermanufacturing firms. The fixed cost Cf is$73,000 per month, and the variable cost Cv is$83 per unit. The selling price per unit is$83 per unit. The selling price per unit isp=$180-0.02(D). For this situation,
a. Determine the optimal volume for this productand confirm that a profit occurs at this demand.
b. Find the volumes at which breakeven occurs;that is, what is the domain of profitable demand?
IEG2H2-w2 35
Contoh-3Sebuah perusahaan merencanakan membuat suatu produk;
Departemen penjualan mengestimasikan bahwa jumlah produkyang akan terjual sangat tergantung dari harga jual per unit. Bilaharga jual per unit naik maka jumlah yang terjual akan menurun.Secara numerik diformulasikan sbb:
P = 35000 - 20 Qdimana P = harga jual per unit.
Q = jumlah produk terjual per tahun
Dilain pihak, manajemen mengestimasikan bahwa rata-rata biaya
IEG2H2-w2 36
Dilain pihak, manajemen mengestimasikan bahwa rata-rata biayapembuatan dari produk tersebut akan menurun sesuai dengankenaikan jumlah unit terjual. Mereka mengestimasikan :
C = 4000 Q + 8 jutadimana C = biaya produksi dari penjualan Q per tahun.
Manajemen Perusahaan mengharapkan hasil produksi danpenjualan produk mencapai keuntungan yang maksimal. Berapajumlah produk yang direncanakan untuk dijual per tahun agarharapan tersebut tercapai.