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Ideelle Träger | Supporting organizations
COSMOS NATRUE
VIVANESS 2019 Structural data Congress Media
Deviations from 100% possible due to rounding up
3. MEDIA
1. STRUCTURAL DATA
media representatives from 37 countries were
accredited to BIOFACH / VIVANESS 2019
Visits and 460,537 page impressions from 122 countries
at www.vivaness.de from 18.02.2018 to 16.02.2019
9,458
2. VIVANESS AND BIOFACH CONGRESS
CONGRESSPARTICIPANTSgathered information at 139 individual events.
GERMANY INTERNATIONALTOTAL
Exhibitors
Total exhibition space (in m²)
4,344(4.092)
1,045(1.466)
1,045(1.466)
(–)
51,488(48.533)
Visitors (incl. BIOFACH)
Exhibitor stand space (in m²)
Special shows (in m²)
(250)283
9,300(9.400)
1,613(1.735)
(–)
–
25,590(25.737)
(85)93
(2.357)2,731
(22.796)25,898
(165)190
–
–(–)
1,014145,013
Visitor registrationVIVANESS 2019
Deviations from 100% possible due to rounding up
4.1 ORIGIN OF VISITORS AT BIOFACH / VIVANESS
4. VISITOR REGISTRATION
STRUCTURE OF GERMAN VISITORSSTRUCTURE OF INTERNATIONAL VISITORS
TOP 10 COUNTRIES FOR INTERNATIONAL VISITORS
NUMBER OF COUNTRIES:
144
50% (53%)Germany
50% (47%)International
123456789
10
Spain
Netherlands
Poland
Switzerland
Czech Republic
Great Britain / Northern Ireland
Belgium
France
Austria
Italy
3%
7%
68% European Union
(69%)
11% Rest of Europe
(14%)
Asia | Australia | Oceania
(9%)
(6%)
(2%)
11%
America
Africa
(130)
59% South
32%North /West
(29%)
10% East (10%)
(62%)
Visitor registrationVIVANESS 2019
Deviations from 100% possible due to rounding up
4.2 VISITORS ACCORDING TO SECTORS OF ECONOMY(Extract)
RETAIL:
WHOLSALE TRADE/IMPORT & EXPORT:
MANUFACTURER:
SERVICE SECTOR:
OTHER SECTOR:
40%
24%
18%
Health store
Organic supermarket
Pharmacy
Cosmetics / perfumery
Online retailing
Organic food
50%
15%
5%
5%
5%
3%
2%
2%
1% Drugstore
Retail trade (independent, branch / chain)
Organic & health food
Drugstore articles
Cosmetics / perfumery
50%
15%
3%
1%
Personal care and drugstore articles
50%
17%
10%
9%
Health care
Hotel / wellness institute
Cosmetic institute / hair care
50%
5%
2%
1%
VIVANESS 2019 Visitor registration / Visitor survey
Deviations from 100% possible due to rounding up
4.3 PROFESSIONAL STATUS OF VISITORS
5. VISITOR SURVEY
5.1 DECISION-MAKERSHow important would you rate your influence on decisions on purchasing and materials management?
of the visitors are ...involved in purchasing decisions in their company.
50%
Entrepreneur, partner and self-employed
Director, board member and head of an authority
Head and other employee with managerial responsibility
Other employee, skilled worker
Group head, project director, teamleader
35%
16%
13%
11%
19%
Trainee
Student
Other position
1%
2%
4%
88% (87%)
Visitor surveyVIVANESS 2019
Deviations from 100% possible due to rounding up
5.2 MAIN REASONS FOR VISITWhat are the main reasons for you to visit VIVANESS 2019? (Multiple answers, extract)
5.3 PRODUCT GROUPS (main interest of visitors)Which product product groups mainly interest you at VIVANESS 2019? (Multiple answers)
Information about new products
35%
27% General market orientation
22%Experience / exchanging information
21%Further education / extending knowledge
19%Maintaining business contacts
22% Initiating business contacts
7% Preparation for investment and purchasing decisions
8% Influence on product development
4% Conclusion of contract / purchase
5% Supporting programme
9% Observing competitors
Body care
Fragrances
Special cosmetics / care
Decorative cosmetics
Drugstore articles
Skin care
Hair care
Contract manufacturing, packaging
Media, service providers
55%
44%
36%
22%
18%
17%
16%
16%
13%
9%
Raw materials and additives for the natural cosmetics industry
Visitor surveyVIVANESS 2019
Deviations from 100% possible due to rounding up
5.4 SATISFACTION WITH EXHIBITSWere you satisfied with the range of products / services presented at VIVANESS 2019?
5.5 ECONOMIC SITUATION IN SECTORHow do you rate the current economic situation in your sector?
93 %
Very satisfied Very dissatisfied 1 2 4 53 6
38%
24%
24%
7%
3%
4%
93% of the visitors were satisfied
with the range of products and
services presented at the trade fair.
4% Slight downturn
41% Slight upturn
30%Strong upturn
23%Steady
1%Distinct downturn
Exhibitor survey
Deviations from 100% possible due to rounding up
VIVANESS 2019
6.1 PRODUCT GROUPS (of exhibitors)Which group of products/services do you offer? (Multiple answers)
6. EXHIBITOR SURVEY
6.2 OVERALL SUCCESS
No answer: 6%
How successful do you think taking part in VIVANESS 2019 was for your company overall?
Hair care
Special cosmetics / care
Fragrances
Drugstore articles
Decorative cosmetics
60%
52%
33%
19%
11%
9%
9%
6%
5%
5%
Skin care
Body care
Media, service providers
Contract manufacturing, packaging
Raw materials and additives for the natural cosmetics industry
89 %89% of the exhibitors were
satisfied with the success of
taking part in VIVANESS 2019.
Very good Very poor1 2 4 53 6
33%
14%
33%
9%
3%
2%
Exhibitor survey
Deviations from 100% possible due to rounding up
VIVANESS 2019
IMAGE AND PR:
POLITICS AND PUBLIC OPINION:
6.3 EXHIBITORS‘ OBJECTIVESWhat were your company‘s objectives for exhibiting at VIVANESS 2019? (Multiple answers, extract)
SECTORS AND PEOPLE:
MARKET AND PRODUCTS:
Contacts to opinion leaders
Contacts to political representatives
34%
20%
Market positioning
Image cultivation / PR 53%
50%
Networking
Contacts, international
Contacts, national
Exchange of experience
86%
67%
66%
59%
Market observation
Market development
Direct transactions
Customer care
Customer acquisition
Innovation news
66%
51%
51%
49%
44%
37%
Ø 52%
Ø 27%
Ø 70%
Ø 50%
Exhibitor survey
Deviations from 100% possible due to rounding up
VIVANESS 2019
MANUFACTURER:
SERVICE SECTOR:
WHOLSALE TRADE / IMPORT & EXPORT:
RETAIL:
6.4 TARGET GROUPS OF THE EXHIBITORSWhich target groups do you wish to reach by exhibiting at VIVANESS 2019? (Multiple answers, extract)
78% Organic & health food
Drugstore articles
Cosmetics / perfumery 66%
30%
26%
90%
33%
28%
Online retailing
Pharmacy
Health store
Organic supermarket
Retail trade (independent)
Cosmetics / perfumery
Drugstore
Department stores
Organic food
Retail trade (branch / chain)
62%
51%
50%
46%
44%
42%
42%
42%
22%
Personal care and drugstore articles 21%
Cosmetic institute / hair care
Hotel / wellness institute
Health care
22%
14%
12%
30%
Exhibitor survey
Deviations from 100% possible due to rounding up
VIVANESS 2019
6.6 NEW BUSINESS RELATIONS
6.5 TARGET GROUP ACCURACY
To what extent did your company make new business connections in the course of VIVANESS 2019?
Did you reach your most important target groups at VIVANESS 2019?
93 %
91 %
93% of the exhibitors established
new business relations in the course
of VIVANESS 2019.
91% of the exhibitors reached their
most important target groups during
VIVANESS 2019.
%
Exhibitor survey
Deviations from 100% possible due to rounding up
VIVANESS 2019
6.8 QUALITY OF VISITORSHow do you rate the quality of the visitors to your stand?
6.7 FOLLOW-UP BUSINESSDo you expect follow-up business after making contacts and paving the way during the fair?
No answer: 2%
Very good Very poor1 2 4 53 6
39%
10%
32%
9%
6%
3%
90 %90% of the exhibitors were
satisfied with the quality of the
visitors to their stand.
90 %90% of the exhibitors expect
follow-up business due to contacts
made during the trade fair.
%
Exhibitor survey
Deviations from 100% possible due to rounding up
VIVANESS 2019
6.9 ECONOMIC SITUATION IN SECTORHow do you rate the current economic situation in your sector?
37%Strong upturn
No answer
10%
0%Distinct downturn
15%Steady
36%Slight upturn
2%Slight downturn
MiscellaneousVIVANESS 2019
MISCELLANEOUS
The structural data have been certified by FKM, the Society for Voluntary Control of Fair
and Exhibition Statistics, Berlin.
Further information is available at www.fkm.de.
The representative surveys were carried out by a neutral market research institute
in accordance with the FKM guidelines.
This show report is also available in German.
Other detailed results of the survey can be obtained from NürnbergMesse, Market Research,
T +49 9 11 86 06-0, F +49 9 11 86 06-82 28, [email protected].
March 2019
NürnbergMesse GmbH
- Market Research -