Cosmetics Industry : Statistics and trends
The United States cosmetic industry is the largest in the world
estimating a total revenue of $54.89 billion. Employing over 53,000
people, the leading company is Procter & Gamble. The following
statistics outlines the cosmetic industry market outlook and
trends.Cosmetic Product CategoriesTotal global beauty sales have
increased 14% in 2012 with the following revenue per
category.1.Makeup Sales $932 million2.Skincare Sales $844
million3.Fragrance Sales $501 million
Total Market Share by Category4.Facial Skin Care 27%5.Personal
Care 23%6.Hair Care 20%7.Make-up 20%8.Fragrance 10%
Women Consumers1.Women spend an average $144 a year on
beauty.2.By region, the west spends the most on beauty at
$154.3.57% of women have purchased skincare products at Walmart of
Target in the last 6 months.4.10% of customers generate 80% of
revenue.5.45% of women cut back on skincare during the
recession.6.20% of Americans have a household income of $100K plus,
representing 70% of total consumer wealthier.
Distribution Segments7.Drugstores (20,000 companies) $220
billion8.Spa Services (18,000 facilities) $13 billion9.Department
Stores (3,500 stores) $70 billion10.Cosmetic Retail (13,000 stores)
$10 billionTop 5 Largest Beauty Brands1.Olay $11.8 billion2.Avon
$7.9 billion3.LOreal $7.7 billion4.Neutrogena $6.2 billion5.Nivea
$5.6 billion
Emotional Attachment1.Nearly half of women in the United States
feel that wearing makeup makes them in control.2.82% of women
believe wearing make-up makes them feel more self confidence.3.86%
of women find that wearing makeup improves their self image.
Recommended by : Steve Rogers ( [email protected]
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