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8/12/2019 Corpus Analysis
1/4
CORPUS ANALYSIS
I. QUESTIONNAIRE FOR STUDENTS (Class 6th)
School Drajna, Prahova
3. How you comment the logo in adds?
15 students (59%) answer that the logos are utilised for draw the attention7 students (23%) answer that the logos are used to make people to retain the
advertisement
4 students (10%) answer that the logos are utilised for sale the product
1 student (8%) answers that the logos are utilised for design
The logos are utilised for draw the attention when the people look at this advertisements
and to make people to retain easily and quickly these.
59%23%
10%
8%
15 students 7 students 4 students 1 student
8/12/2019 Corpus Analysis
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4.Who are the characters from the adds?
24 students answer that the characters from the adds are people from showbiz
3 students answer that the characters from the adds are simple people
2 students answer that the characters from the adds are actors
1 student answers that the characters from the adds are introducers.
The characters from the adds are famous and fashionable people from the
television. This thing offers an image of the society, the message beingrepresentative.
24students 2 students 1 student 3 students
8/12/2019 Corpus Analysis
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School Batrani, Prahova
5. Which situations are presented?
59 % students answer that the most important situation presented is the communication in family
23% students answer that the situations presented highlight the notion of family, the idea
of family linked together
10% students answer that the situation presented in adds is about the family fun
8% students answers that the adds is related with the connection between the members of
family
The answers tend to incline the balance towards a concret subject or a concret topic that is
related to the communication between the members of family.
59%23%
10%
8%
25 students
4 students
2 students
1 student
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The situations presented in advertisements consists to show the public what the notion of family
means, united and happy family, how family means to be united and especially how important is
the communication in family.
6.What role have the colors in the message?
59% students answer that the colors are representatives in adds. Without color we cant
understand the advertisement
23% students answer that the color make people to retain better the add
10% students answer that the colors draw the attention for being promoted
8% students answer that without color all the adds would alike
The colors make the image to talk. Without colors all the adds would alike. The colors and the
non verbal make people to retain easily the advertisements. For example, in the advertisement
Nintendo Wii are used all the colors to draw attention to the public for sale strategy: promoting
products or services. The underlying message have to be easily for retain and to be credible.
59%23%
10%
8%
28 students 2 students 1 student 1 student