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Corporate Video. 1. What are the critical features of corporate videos?. Visual orientation Asynchronous communication (often large time lag) Spatially distributed Input medium = Video Output medium = TV monitor So What? Meeting employee comm. needs?. Training Tapes (Quicken Video) - PowerPoint PPT Presentation
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Corporate Video
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1. What are the critical features of corporate videos?
Visual orientationAsynchronous communication (often
large time lag)Spatially distributedInput medium = Video Output medium = TV monitorSo What? Meeting employee comm.
needs?
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2. History
Training Tapes (Quicken Video)
Information Updates(Appleton Papers)
Infomercials (Persuasive Tools)
Quarterly Reviews
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3. Preparation
In House Department Content focus Production Quality Poor
Out Sourced Story Telling, “Hard Copy” Focus Production Quality High
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4. Delivery Systems
MeetingsEmployee LoungeHall MonitorsLibrary Checkout
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5. Forces Shaping Content
A. “Players”ManagementEmployeesFamily“Outsiders”Editorial Board
B. ConsequencesCapitulationTrivializationCollaboration
Mgt.Mgt. EmployeesEmployees
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6. Comparative Effects
Micro Level Amount of physical energy
required Confidentiality Complexity Capacity Time/Space constraint Amount of NVC Visual Emphasis Feedback Potential Scanability Timeliness
Macro Level Task comm. (easy) Task comm. (complex) Social Communication Persuasion/Negotiation Information Sharing Consensus building Crisis management
Maintenance Comm.
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7. Impacts on Organizations
Corporate Context of Interpretation
“Indoctrination”Image over
substanceOrganizational
culture
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8. Social Implications
Common Reference PointMeets Recognition NeedsHas Potential to Involve FamilyExposes Culture to Wider Audience
(What is it really like to work there?)
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9. Ethical Implications
Involve the Family in Decision-Making
Increases Social Responsibility of Organizations
Overly emphasizes the positive False Sense of Security Complacency