Upload
colin-houston
View
217
Download
4
Embed Size (px)
DESCRIPTION
CSR, What does this involve? Some examples of how this commitment may be undertaken include: Investing in community projects Supporting research initiatives Introducing occupational health and safety measures Adopting environmentally friendly practices Drafting and applying a code of ethics to company operations
Citation preview
Corporate Social Responsibility
In words ?
In action ?
Corporate Social Responsibility
“The continuing commitment by companies to behave ethically and to contribute to economic development, while improving the quality of life of the workforce and their families, as well as the local community and society at large.”
- World Business Council for Sustainable Development
CSR, What does this involve?
Some examples of how this commitment may be undertaken include:
Investing in community projects Supporting research initiatives Introducing occupational health and safety
measures Adopting environmentally friendly practices
Drafting and applying a code of ethics to company operations
CSR in Action, some examples:
Salesforce.com Its CSR policy is to give 1% of its profit (in the
form of products), 1% of its employees' time, and 1% of its equity to charities and other non-profit organisations.
Tyson Foods & Hunger Relief This offers a direct example of a major company
tying its corporate social responsibility efforts to its core mission: “Food”.
Google Redefining the notion of traditional philanthropy by
spending more than $25 million in new grants and investments not only for solving, but for “predicting” and “preventing” crises.
Preventing outbreaks of infectious disease Monitoring climate changes in ecosystems
in Africa and the Amazon Helping governments in underserved
countries improve their public services Funding small businesses in developing
regions
Google Extends a Helping Hand to the World
Conclusion The concept of CSR is no doubt here to stay
The great majority of CSR cases appear to be having a sincere and positive impact, not only for the wider community, but for the companies themselves.
Sources: Center for Corporate Citizenship,
http://www.bcccc.net/index.cfm?pageId=2202 “Examples of Corporate Social Responsibility Done
Right”, http://www.socialbrite.org/2010/04/22/4-examples-of-corporate-social-responsibility-done-right/
“Is Corporate Social Responsibility Responsible?” http://www.forbes.com/2006/11/16/leadershiphilanthropy-charity-lead-citizen-cx_ba_1128directorship.html