CORPORATESOCIALRESPONSIBILITY

MULTIMEDIA DESIGNER

Svilena Koleva

Sarah Heisselberg

Maya Avramova

Yussuf Ahmed

Gabriel Miranda

THE GREEN NETTO CSR WEBSITE

EXPERT REVIEW

PROJECT PLANNING & BRAINSTORM

MIND MAPPING

INFORMATION ARCHITECTUREBAD COMMUNICATION OF ACTIVITIES (CSR)

ONLY ONE SUB-PAGE ONWEBSITE FOR CSR

SHARE RESPONSIBILITYWITH SOCIETY

(SOCIAL AWARE)

ENVIRONMENTALLY AWARE

NATURE, ANIMALS, PEOPLE AND DIVERSITY

ÒCHICKENS WITH FREEDOMÓ

FREE-RANGE-CHICKENS

ALSO COOPERATE:HIG:FIVE,

LEV DANISH ADHD,CABI, L®RDANSK

DANISH AGENCYLABOUR MARKET& RECRUITMENT

REFUGEE CAMPS

PARTNERS: DANSK SUPERMARKET

&GOVERNMET INSTITUTIONS

LANGUAGETEACHING - PROJECT

WORK & EDUCATIONOPPORTUNITIES

TEACH DANISH

HOME

NEWSPAPER SOCIALMEDIA

STORES &OPENING HOURS

MOBILEVERSION SEARCH BAR

PARTNERS CSR VALUE WORK-EDUCATIONPROGRAMME

BENEFITINGSOCIETY

ENVIRONMENTNATUREANIMAL

OFFERS GOODS RECIPES JOB NETTO ABOUT NETTO CSR CUSTOMERSERVICE

SWOT

WBS

WBS4

WEB DEVELOPMENT5

SUMMARY/REPORT3

DESIGN PROCESS2

RESEARCH1

PRE-ANALYSIS

BRAINSTORMING Determine structure/layoutof website prototype Visual Identity

Wireframes

Mock-Ups

Choosing appropiate color

Determine right choice of images

Illustrations

Coding the pages(structure)

Implement content

Colour palette

Fonts

Introduction

Brainstorming

Our Process

Our Results

SummaryElements

Suitable Meta Tags

SEO Optimization

Validate Code

Design Brief for the Website

Design Manual forWebsite

Chosen company research

MIND-MAPPING

WBS

GANTTER CHART

EXPERT REVIEW

EXPERT REVIEW

DETERMINED CHOICEOF COMPANY

TYPES OF

CSR MODELS

DETERMINED CHOICEBUSINESS PARTNER

ANALYSIS OF ANUAL REPORT

SWOT ANALYSIS

INFORMATIONARQUITECTURE

With the aim of executing this project successfully, we organised our tasks so that each group member was assigned to their own objective. The pre-analysis section was a crucial fragment in the project, since it helped us get a clear understanding of what was required for the project and the key points. In order to begin the designing and the implementation side of things, we had to consider the look and feel of the website prototype, however more importantly, we had to think of a major company which we could use, in regards to CSR models and the company competencies. With a mixture fine graphics design and web development, we were able to produce a functional prototype website for our chosen company, w ith the focus o f the companyÕs impact o n our social m arket a lso with t he option of accessing t his information for implemented Meta tags, with relevant key words to the coding to achieve SEO optimization.

Analysis of Netto, partner, and CSR developmentNetto (‘The Green Netto’)Partners: Dansk SupermarkedCSR Development: Value, Environment, Diversity, and People (focused) Bad communication through website & Netto is not very known fr their CSRWork and education opportunities (benefitting society - socially aware)Danish agency, labour market, refugee camps, ADHD, language-teaching projects, etc.)Analysing annual report of NettoPhrasing & paragraphing descriptions & analysis: Sarah & Yusef

For this project based on Corporate Social Responsibility, our group chose to focus the Danish supermarket brand Netto, as well as their partner company, Dansk Supermarked. We selected Netto as our corporate company, as they focus on a variety of different CSR’s such as Value, Environment, Diversity, and People. We decided that we would take initiative in improving Netto’s poorly recognised CSR, as they are a company that benefit society and are socially aware - they support different types of aids ranging from language-teach-ing projects, refugee camps, ADHD, and benefitting the work la-bour market. This will be done by re-creating Netto’s CSR sub-page into a fully functional website, and increasing their optimization for search results.Netto’s CSR strategies are in connection with partner company, Dansk Supermarked’s, as Dansk Supermarked is a larger company that partners with a variety of Danish supermarket brands. A majori-ty of the companies in connection to Dansk Supermarked have CSR strategies based off theirs.

Defining Netto CSR Strategies Netto believes in taking responsibility in towards nature, natural wildlife and also just people in general. Consequently, Netto’s operations will always revolve around or be in proportion to their business model and the amount impact it will make on each of the individual elements, in regards to their CSR model – key elements, environment, value, diversity and the people.On that note, Netto has established its role as a representative as to how and where their goods are produced. This also relates to customer satisfaction, since we really value of customers feedback, and whether they are actually satisfied with the products they walk away with. Generally they require an overall clear sense of aware-ness as to how things operate, even with external business partners.The level of demand we have placed on our products does put a strain within our productions, however we constantly strive to maintain a high level of sustainability in our product range. As a result we take the environment and our society into huge consider-ation in our decision-making.

Netto’s and Dansk Supermarked’s (Partner Company) CSR Strategy:

1 Our People: We strongly urge that our employees have a safe working environment at all times, providing all necessary safety equipment corresponding to our risk assessments. giving the fact that working with integrity and trust, we ensure to be the best pos-sible employer in order to attract potential talents which we kindly accept for our business, whether it goes to stores, offices or ware-houses.

2 Our Community: We aim to give back and support our communi-ty, and just generally being a good neighbor wherever we operate. Store managers enjoy being involved with the locals, and constantly engage a positive influence towards the community. We ensure to make an impact towards communities by getting in-volved with local sporting events and helping with sponsoring, also take keen interests into the senior citizens club, assisting them with their annual auction events.

3 Our Climate and Environment: minimising the impact resulting from our business operations is highly valuable to our climate and environment, but also our business performance and outcomes. re-ducing energy and natural resource consumption and waste cuts will be a huge benefactor for our case and will encourage further business growth.

4 Our Suppliers/stakeholders: Good business always relies and re-volves around trust and integrity. Therefore we urge our customers to trust us and our services, and in turn we require full trust and confidence in our suppliers.

5 Our services/products: Product satisfaction is one of our top pri-orities, and customers expect our goods to be safe and also man-ufactured in a safe and responsible way, whilst still provided good quality products at reasonable low prices. We believe co-operating with our suppliers we ensure to secure responsible food trade operations, consequently we are a part of several international alliances, for instance Fair Trade reassuring us with safeguarding our supply-chain, from manufacturing stages to its final stage, customers.and of course we cannot miss the fact that this all goes back to giving back to societies. the international fairtrade label promotes financial, social and natural landscape sustainability towards farm and plantation workers throughout most of the third world nations.

SCREENSHOTS

wireframe

Voice used for websiteProfessional, yet informative and direct.

Pictograms / iconsIcons have been used throughout the site to create emphasis and identity, relating to our main topic/focus.Simplistic yet recognisable with relevance.

ONE PAGE DESIGN, SIMPLIFIED/DYNAMIC, FLAT DESIGN WITH PARALAX FXsocial media

navegation bar

CSR strategy

section

quick access

useful links(app, gift)

blogs section

social media

Imagery usedMain background images creates a sense of proffesinalism, cooperation and integrity.

Interactivity:website layout: flat parralex fxfeedback form - operating through PHP (contact us)Interactive mapping (location)implemented referance source link via google maps (contact us)Back to top - JQuery fuction - working on all pagesSticky navigation bar function for easy of access & consistant - colour - dark option (JQuery)Interactivity features: zoom box, counter, muffin, plug-in

HOME

TYPOGRAPHY

Raleway, sans-serif

H4- font size 23px - Raleway - Colour : #FFF white / #001946 Royal Blue

H2/Raleway/font size 42px

Tittles H3/ Ralewayfont size 27px

Green #8bc442Neutrals colours - White #fffUsed on CSR Strategy page - White background used to emphasize page title

TERTAIARY COLOUR / ACCENT COLOURS

font, inherit/Raleway

Colour # C4C4C4 / smokey White

font, inherit/Ralewaysize 100%

Colour # FFF

STORES IN DENMARK - STORES IN GERMANY - STORES IN POLAND - STORES IN SWEDEN - STORES IN UK

HEADING SUB-HEADING NAVIGATIONSLINKS

P TAGS -FONT TYPE

ABOUT US BLOG OUR PARTNERS CONTACT US BACK TO NETTOÕS PAGE

COLOUR PALETTE

BUSINESS NAME

WHO IS OUR TARGET GROUP

WHO IS OUR COMPETITION?

WHATÕS THE TONE/FELLING?

HOW WILL WE MEASURE SUCCESS?

LIST ALL DUE DATES FOR PROJECT

DESCRIBE OUR BUSINESS

EXISTING BRAND GUIDELINES IN PLACE?

WHAT MAKES OUR BUSINESS UNIQUE?

COMPANY

WHAT PROBLEM IS ITSOLVING?

DESIGN BRIEF

SCOPE OF PROJECT

Netto ( Dansk Supermarket Group )

Netto is a Danish international discount supermarket

We employ 32,000 people in Denmark and over 10,000 in other countries.

Yes

We choose the green color , instead of yellowANY COLORS TGAT WELIKE/DISLIKE?

We will present the companyÕs CSR Ð initiatives on a website

The target group is already created , we just want to show them something more about the initiatives ofthe company

Netto have competitors ( other supermarkets ), but we want not to be more than them , but to give more of ourselves and to reach other future goals

We work every day with the same tone , because we separate our tasks and every one of us , knew what he should make . We had really nice atmosphere

We measure our success , because we made it on time and it looks exactly like the way we want it

3 WEEKS

1. Defining a CSR-strategy for a major company and its partner company 2. Presenting the companyÕs CSR-initiatives on a website 3. Optimizing the website for search engines (SEO)

SEO description and examples

SEO Optimisation Plug in for WP that it is used for the page, giving better options for indexing meta tags and key words

XML SitemapGenerated by YoastSEO, this is an XML Sitemap, meant for consumption by search engines.

http://www.creartivology.com/nettocsr/post-sitemap.xml