Corporate Planning Manish Maheswari 140

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    Presented by : Manish Maheswari (140)

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    Corporate plan is a course of action & planning isthe mental exercise/procedure in developingand formulating a course of action. A managerialplan deals with future. It is concern with futureaction directed towards goal. Managerial

    planning is the mental process involved informulation of an intelligent scheme of actionsdesigned to accomplish a specific objective.Planning is more important of future actionsbecause of the added uncertainty of future.

    Uncertainty adds confusion and confusion needsplanning to achieve orders forecasting futureevents is a game of educated guessing and theextent to which the uncertainty of the future is/can be reduced is the indicator of effectivemanagerial planning or accuracy of forecasting.

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    Corporate planning is the process of deciding theoverall objective of the company as a whole &selecting the ways and means of achieving theseobjectives.

    It defines that what the company ought to be andhow it can achieve the desired state.

    It involves an analyses of the companys environmentto identify the opportunities & threats it is likely toface in future and appraisal of its strength and

    weaknesses. So as to create an appropriate match.This process helps the organization look outwards aswell as inwards. It is this concentration onrelationships of the company with its environmentwhich distinguish corporate planning from othermanagerial processes.

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    The process is systematic in approach integratesthe activity of the entire org. , future oriented,continuous and ongoing.

    It includes organizing, motivating, co-ordinatingand controlling.

    Corporate planning involves commitment ofresources for the period that can be clearlylooked into. This depends upon the nature of thecompany business. e.g garment industry.

    To that extent long range planning becomes apart of corporate planning. Generally long rangeplanning deals with present product in presentmarket while corporate deals with not only inpresent product and present market but alsonew products in present and new market

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    What the company ought to be ?

    How it can achieve the desired state ?

    Appraisal of its SWOT .

    Helps in organising, motivating, co-ordinatingplan and controlling .

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    It deals with present products in presentmarkets .

    Long term planning refers to themanagement processes in an organisationthrough which the future impact of change isdetermined and current decisions are madeto reach a designed future .

    It may be defined as determining themissions and long term objectives of anorganisation and policies necessary forachieving the same .

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    A co. decides a sales growth goal of 25 % per

    year.( that is by 200 % in 6 years ).

    Strategies Available

    Introduction of new products Acquisition of other Companies

    Once acquisition is chosen as a strategy

    acquiring a company becomes objective.

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    Strategy planning -

    It may be defined as determining the

    mission and long term objective of an org. and thepolicy is necessary for achieving the same.

    Mission statement

    Our Business is service

    Produce Fabricated steel shapes and forms of

    construction markets

    Profit, Growth and Excellence

    To be a Honest Company putting out dependablestandard drugs at low prices

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    Capacity of a plant depends upon mainly on

    these factors :

    Sales Forecast

    Technology usedLife Cycle of the product

    Design variations of the product

    Level of competition

    Import-Export policiesLegal aspects

    Investment Constraints

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    A. Design Capacity : It is basically theoritical

    concept and takes into consideration the

    following :

    No idle time No break-down

    Good quality of Raw Material

    No power failure

    Efficiency of workers Optimum tool set-up

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    B. Effective Capacity : Basically it is the

    effective capacity of the plant . It means

    the standard capacity of the plant . Its

    characteristics are : Normal capacity of the plant

    Achievable by the organisation

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    C. Actual Capacity : It is something about the

    actual level upon which the firm is operating

    .

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    New Project stage : Long term capacity

    planning stage .

    Expansion stage

    Capacity balancing stage

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    Capacity Factors

    Sales forecast

    Technology used and chances of

    obsolescence

    o Indigenous v/s Imported

    o Manual, Semi-auto v/s Automated

    Life cycle of the product

    Design variation of the product

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    Level of competitiono Demand

    o Profitability

    Import- Export polocies

    Legalo SSI

    o Cottage

    o Mediom

    o Large scale

    Investment Constraints

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    Design

    (Theoretical)

    No ideal time

    No break- down

    RM of goodquality

    No power failure

    Skilled workmanused

    Optimum toolsetup

    Effective(Standard,Normal)

    Licensedcapacity

    Installedcapacity

    Actual

    (Operating)

    Actualproduction

    Achievedcapacity

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    Capacity utilization = Actual capacity

    Designed capacity

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    Industrial Product

    Consumer durable

    Consumer

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    introduction growth maturity/

    saturationdecline

    Time Span

    SA

    LES

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    New Project Stage---- long term capacity

    planning

    Expansion stage / Diversification stage

    Capacity balancing requires identifyingcapacity gaps

    To meet legal rights for balance sheet u/s

    211 company act 1956.

    For cost Audit report u/s 233b of companyact.

    Cost Estimation

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    STCP- To meet immediate increase or

    decrease requirements.

    Strategies for Short Term Capacity Addition

    Manufacturing more than requirements duringoffseason / slack season to create buffer stocks

    Subcontract

    Overtime working

    Hiring of certain facilities / subletting Hiring/Firing of manpower for economization

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    It depends upon :

    Design Secrecy

    Cost of production (In-house vs Sub-contracting)

    Spare capacity availableIncremental cost of production

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    Capacity balancing

    Multi-shift work

    Rationalization of product mix

    Up gradation of technology Renovation

    Expansion

    Diversification

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    Question 1. M/s Indian furnace ltd wants toexpend by adding 1 tonne capacity furnaces

    production process requires 30 mins of furnace time

    per 1 tonne load including loading and unloadingtime. If the plant efficiency is 50 % and furnace is

    utilized for 80 % due to flow restriction, determine

    the no of furnace required for processing 16 tonnes

    of load per 8 hour shift. What will be the the idealcapacity avaliable?

    Problems on CapacityPlanning

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    Solution

    Required system capacity = 16 tonne/8 hour @ 100 %

    (n)

    Taking plant (n) = 16/0.5= 32 tonnes per 8

    hrs

    Output/ furnace = 1 tonne @ 100% (n) per 30 mts

    = 2 tonns/ hr @ 100 % (n)

    = 2 x 0.80 = 1.6 tonne/hr

    = 1.6 x 8 = 12.8 tonne/hr

    Hence No. of furnace required = 32/ 12.8 = 2.5 or 3

    approx (Ans)

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    Question 2. manufacturing process of acomponent comprises of 5 operation on 5 different

    machines. calculate the num of machines required

    for each of their operations for meeting annual

    production target of 39000 units. Assume 40

    working/ week. Process time for each operation are

    given below after adjusting for labor efficiency and

    other delays:

    Opn 1 2 3 4 5Time/

    unit(hrs)0.09

    5

    0.200 0.157 0.098 0.100

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    Sollution- Machines required

    Option 1 = 39000 x 0.95 = 1.78 or 2 approx

    52 x 40

    Option 2 = 39000 x 0.200 = 3.75 or 4 approx

    52 x 40

    Option 3 = 39000 x 0.197 = 3.69 or 4 approx

    52 x 40 Option 4 = 39000 x 0.098 = 1.83 or 2 approx

    52 x 40

    Option 5 = 39000 x 0.100 = 1.87 or 2 approx

    52 x 40

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    Question 3. - A cycle unit owner plans to install

    automatic plating machines so as to produce 320cycles/day. Each machines will cost the company Rs

    50,000 production engineer estimates that he will

    require 98 hrs to plate 320 cycles using the planned

    m/c. It is also estimated that there will be 2 %production loss by way of scrap during the plating

    process. If the operator works on an production(n)

    of 80%, how many machines will be required to

    meet the planned capacity on 2 shift basis and the

    investment required ?

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    Solution Hours req for production of 320 cycle = 98 hrs

    Scrap = 2 %

    i;e for 98 cycle actual time required is that of = 100 hrs

    for 1 cycle actual time required is = 100/(100-2)

    Gross hours required for 320 cycle = 98 = 100 hrs

    {100/(100-2)}Total operation hrs req. = 100 /0.8

    = 125 hrs

    No. of hrs available/ (m/c) / days on 2 shifts = 16

    No. of m/ c required = 125 /16 = 7.8 or approx 8

    Hence Investment req. = 8 x 50000 = 400000 Ans