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7/29/2019 Corporate Planning Manish Maheswari 140
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Presented by : Manish Maheswari (140)
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Corporate plan is a course of action & planning isthe mental exercise/procedure in developingand formulating a course of action. A managerialplan deals with future. It is concern with futureaction directed towards goal. Managerial
planning is the mental process involved informulation of an intelligent scheme of actionsdesigned to accomplish a specific objective.Planning is more important of future actionsbecause of the added uncertainty of future.
Uncertainty adds confusion and confusion needsplanning to achieve orders forecasting futureevents is a game of educated guessing and theextent to which the uncertainty of the future is/can be reduced is the indicator of effectivemanagerial planning or accuracy of forecasting.
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Corporate planning is the process of deciding theoverall objective of the company as a whole &selecting the ways and means of achieving theseobjectives.
It defines that what the company ought to be andhow it can achieve the desired state.
It involves an analyses of the companys environmentto identify the opportunities & threats it is likely toface in future and appraisal of its strength and
weaknesses. So as to create an appropriate match.This process helps the organization look outwards aswell as inwards. It is this concentration onrelationships of the company with its environmentwhich distinguish corporate planning from othermanagerial processes.
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The process is systematic in approach integratesthe activity of the entire org. , future oriented,continuous and ongoing.
It includes organizing, motivating, co-ordinatingand controlling.
Corporate planning involves commitment ofresources for the period that can be clearlylooked into. This depends upon the nature of thecompany business. e.g garment industry.
To that extent long range planning becomes apart of corporate planning. Generally long rangeplanning deals with present product in presentmarket while corporate deals with not only inpresent product and present market but alsonew products in present and new market
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What the company ought to be ?
How it can achieve the desired state ?
Appraisal of its SWOT .
Helps in organising, motivating, co-ordinatingplan and controlling .
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It deals with present products in presentmarkets .
Long term planning refers to themanagement processes in an organisationthrough which the future impact of change isdetermined and current decisions are madeto reach a designed future .
It may be defined as determining themissions and long term objectives of anorganisation and policies necessary forachieving the same .
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A co. decides a sales growth goal of 25 % per
year.( that is by 200 % in 6 years ).
Strategies Available
Introduction of new products Acquisition of other Companies
Once acquisition is chosen as a strategy
acquiring a company becomes objective.
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Strategy planning -
It may be defined as determining the
mission and long term objective of an org. and thepolicy is necessary for achieving the same.
Mission statement
Our Business is service
Produce Fabricated steel shapes and forms of
construction markets
Profit, Growth and Excellence
To be a Honest Company putting out dependablestandard drugs at low prices
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Capacity of a plant depends upon mainly on
these factors :
Sales Forecast
Technology usedLife Cycle of the product
Design variations of the product
Level of competition
Import-Export policiesLegal aspects
Investment Constraints
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A. Design Capacity : It is basically theoritical
concept and takes into consideration the
following :
No idle time No break-down
Good quality of Raw Material
No power failure
Efficiency of workers Optimum tool set-up
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B. Effective Capacity : Basically it is the
effective capacity of the plant . It means
the standard capacity of the plant . Its
characteristics are : Normal capacity of the plant
Achievable by the organisation
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C. Actual Capacity : It is something about the
actual level upon which the firm is operating
.
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New Project stage : Long term capacity
planning stage .
Expansion stage
Capacity balancing stage
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Capacity Factors
Sales forecast
Technology used and chances of
obsolescence
o Indigenous v/s Imported
o Manual, Semi-auto v/s Automated
Life cycle of the product
Design variation of the product
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Level of competitiono Demand
o Profitability
Import- Export polocies
Legalo SSI
o Cottage
o Mediom
o Large scale
Investment Constraints
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Design
(Theoretical)
No ideal time
No break- down
RM of goodquality
No power failure
Skilled workmanused
Optimum toolsetup
Effective(Standard,Normal)
Licensedcapacity
Installedcapacity
Actual
(Operating)
Actualproduction
Achievedcapacity
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Capacity utilization = Actual capacity
Designed capacity
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Industrial Product
Consumer durable
Consumer
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introduction growth maturity/
saturationdecline
Time Span
SA
LES
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New Project Stage---- long term capacity
planning
Expansion stage / Diversification stage
Capacity balancing requires identifyingcapacity gaps
To meet legal rights for balance sheet u/s
211 company act 1956.
For cost Audit report u/s 233b of companyact.
Cost Estimation
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STCP- To meet immediate increase or
decrease requirements.
Strategies for Short Term Capacity Addition
Manufacturing more than requirements duringoffseason / slack season to create buffer stocks
Subcontract
Overtime working
Hiring of certain facilities / subletting Hiring/Firing of manpower for economization
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It depends upon :
Design Secrecy
Cost of production (In-house vs Sub-contracting)
Spare capacity availableIncremental cost of production
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Capacity balancing
Multi-shift work
Rationalization of product mix
Up gradation of technology Renovation
Expansion
Diversification
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Question 1. M/s Indian furnace ltd wants toexpend by adding 1 tonne capacity furnaces
production process requires 30 mins of furnace time
per 1 tonne load including loading and unloadingtime. If the plant efficiency is 50 % and furnace is
utilized for 80 % due to flow restriction, determine
the no of furnace required for processing 16 tonnes
of load per 8 hour shift. What will be the the idealcapacity avaliable?
Problems on CapacityPlanning
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Solution
Required system capacity = 16 tonne/8 hour @ 100 %
(n)
Taking plant (n) = 16/0.5= 32 tonnes per 8
hrs
Output/ furnace = 1 tonne @ 100% (n) per 30 mts
= 2 tonns/ hr @ 100 % (n)
= 2 x 0.80 = 1.6 tonne/hr
= 1.6 x 8 = 12.8 tonne/hr
Hence No. of furnace required = 32/ 12.8 = 2.5 or 3
approx (Ans)
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Question 2. manufacturing process of acomponent comprises of 5 operation on 5 different
machines. calculate the num of machines required
for each of their operations for meeting annual
production target of 39000 units. Assume 40
working/ week. Process time for each operation are
given below after adjusting for labor efficiency and
other delays:
Opn 1 2 3 4 5Time/
unit(hrs)0.09
5
0.200 0.157 0.098 0.100
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Sollution- Machines required
Option 1 = 39000 x 0.95 = 1.78 or 2 approx
52 x 40
Option 2 = 39000 x 0.200 = 3.75 or 4 approx
52 x 40
Option 3 = 39000 x 0.197 = 3.69 or 4 approx
52 x 40 Option 4 = 39000 x 0.098 = 1.83 or 2 approx
52 x 40
Option 5 = 39000 x 0.100 = 1.87 or 2 approx
52 x 40
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Question 3. - A cycle unit owner plans to install
automatic plating machines so as to produce 320cycles/day. Each machines will cost the company Rs
50,000 production engineer estimates that he will
require 98 hrs to plate 320 cycles using the planned
m/c. It is also estimated that there will be 2 %production loss by way of scrap during the plating
process. If the operator works on an production(n)
of 80%, how many machines will be required to
meet the planned capacity on 2 shift basis and the
investment required ?
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Solution Hours req for production of 320 cycle = 98 hrs
Scrap = 2 %
i;e for 98 cycle actual time required is that of = 100 hrs
for 1 cycle actual time required is = 100/(100-2)
Gross hours required for 320 cycle = 98 = 100 hrs
{100/(100-2)}Total operation hrs req. = 100 /0.8
= 125 hrs
No. of hrs available/ (m/c) / days on 2 shifts = 16
No. of m/ c required = 125 /16 = 7.8 or approx 8
Hence Investment req. = 8 x 50000 = 400000 Ans