CORPORATE PARTNERSHIP

OPPORTUNITIES

20 16

Passion. Pride. Tradition.

1899

The American League is founded in Chicago

1959

The White Sox win the American League Title and play in the World Series

1983

Tony LaRussa is named manager of the year, LaMarr Hoyt wins the CY Young Award, Ron Kittle wins the AL Rookie of the Year, and the White Sox capture the American League Western Division

1936

Luke Appling bats .388, the highest batting average recorded by a shortstop in the 20th century

1993

The White Sox won 94 games and claimed the American League Western Division title for the second time

2008

The 163rd game called the “Blackout Game” is won by the White Sox to clinch the AL Central Championship

2016

New videoboards were installed in left field, center field, and right field, the largest combined video boards in Major League Baseball

1906

The White Sox win the 1906 World Series by defeating the Cubs, four game to two, in the only all-Chicago Fall Classic

1960s

The White Sox are the first team to print names on the backs of player uniforms

1964

Luke Appling is inducted into the Baseball Hall of Fame

1990

Bobby Thigpen sets the then-major league record of 57 saves

2000

Carlton Fisk is inducted into the Baseball Hall of Fame

1970s

Bill Veeck has the outfield shower installed on the concourse

1951

Three key additions: 1949 Billy Pierce, 1950 Jacob Nelson “Nellie” Fox and 1951 Orestes “Minnie” Minoso brought a winning team; 1951 marked the beginning of the “Go-Go” era of the White Sox.

2005

The White Sox win the World Series, going 11-1 in the process

2014

Jose Abreu named AL Rookie of the Year

1901

The White Stockings defeat Cleveland, 8-2, in the first “official” American League game

1917

The White Sox Win a second World Series title by defeating the New York Giants

1960

The first ever exploding scoreboard is installed and goes off after home

runs by White Sox players

1985

Ozzie Guillen named AL Rookie of the Year

2000

Chicago White Sox captured the AL Central Division title

1993 & ‘94

Frank Thomas named the AL’s Most Valuable Player by unanimous vote in 1993 after becoming the first White Sox player to hit 40 home runs.

He repeated as MVP in the 1994 season

1950

The All-Star Game is played at Comiskey Park

2003

A partnership is formed with U.S. Cellular and the ballpark is renamed; the All-Star Game is also hosted at U.S. Cellular Field the same year

2009

Mark Buehrle pitches the 18th Perfect Game in MLB history

2015

Chris Sale breaks a White Sox record with his 274 strikeouts. Jose Abreu becomes just the second player in MLB history to record at least 30 home runs and 100 RBI in each of his first two seasons.

1933

The first All-Star Game in history is played at Comiskey Park as part of the World’s Fair. The AL win 4-2, on a two-run home run by the legendary Babe Ruth

1991

New Comiskey Park opens

1972

Dick Allen is named MVP1983

The 50th Anniversary All-Star Game is held at Comiskey Park

2007

Mark Buehrle pitches a no hitter, and Jim Thome hits his 500th homerun

2014

Frank Thomas is inducted into the Baseball Hall of Fame

WHITE SOX TIMELINE

BENEFITS OF PARTNERSHIP

• 73.4% of CWS Attendees are more likely to purchase a product/service if it is from a CWS sponsor.**

• In the past 5 years, U.S. Cellular Field welcomed approximately 10 million attendees.

•The White Sox provide a well-established demographic with 72% of Attendees being homeowners, and a median Household Income of $84,000.*

•37% of Chicago White Sox attendees are millennials, that is 400,000 attendees.*

• 3.9 Million Chicagoans are interested in MLB.*

• In the past 12 months, White Sox fans account for 44% of retail spending in the Chicago DMA. That amounts to over

$2 billion.

A fan is defined as an individual who has watched, attended or listened to a White Sox game in the past 12 months.

*Source: Nielson Scarborough 2015 Release 1 **Source: FanTrak2015

WHITE SOX ATTENDEE DEMOGRAPHICS

GENDER AGE EDUCATION ETHNICITY HHLD INCOME **RESIDENCE

Male Female 25–54College or

higherCaucasian $40K–

$99K Chicago

Other

SouthSuburbs

WesternSuburbs

North/NW Suburbs

$100K–$250K

<$40K$250K+Asian

Hispanic

Other

High Schoolor higher

Other55+ 18–24 African

AmericanNW

Indiana

32%

68% 61% 63% 60%

40%

43%

26%

13%

9%

6%4%

30%

25%5%

19%

17%

3%1%32%

5%

23%

16%

GENDER AGE EDUCATION ETHNICITY HHLD INCOME **RESIDENCE

Male Female 25–54College or

higherCaucasian $40K–

$99K Chicago

Other

SouthSuburbs

WesternSuburbs

North/NW Suburbs

$100K–$250K

<$40K$250K+Asian

Hispanic

Other

High Schoolor higher

Other55+ 18–24 African

AmericanNW

Indiana

32%

68% 61% 63% 60%

40%

43%

26%

13%

9%

6%4%

30%

25%5%

19%

17%

3%1%32%

5%

23%

16%

GENDER AGE EDUCATION ETHNICITY HHLD INCOME **RESIDENCE

Male Female 25–54College or

higherCaucasian $40K–

$99K Chicago

Other

SouthSuburbs

WesternSuburbs

North/NW Suburbs

$100K–$250K

<$40K$250K+Asian

Hispanic

Other

High Schoolor higher

Other55+ 18–24 African

AmericanNW

Indiana

32%

68% 61% 63% 60%

40%

43%

26%

13%

9%

6%4%

30%

25%5%

19%

17%

3%1%32%

5%

23%

16%

If the White Sox Fan Base formed their own city, they would be the #4 largest city in the

United States with approximately

2.8 MILLION FANS (in the Chicago DMA).

POWER OF THE WHITE SOX

HHLD INCOME

EDUCATION

GENDER

**RESIDENCE

ETHNICITY

AGE

Home Plate Rotational Signage

Outfield Wall Sign

Videoboard

Home Plate Club

Dugout Walls

New for the 2016 season, 3 HIGH DEFINITION VIDEOBOARDS were installed at U.S. Cellular Field with the center field videoboard measuring 8,100 sq. ft.!

The new videoboards enhance the interactive fan experience in the ballpark and increase exposure for sponsor recognition.

TITLE SPONSORSHIPS•Generate tremendous exposure by aligning your brand to a

specific area of the ballpark. Options include the Home Plate Club, ChiSox Bar & Grill or Patio Area.

HOSPITALITY•Treat and incentivize employees, customers, suppliers

and others with tickets to a White Sox game.

•Season Tickets, Suite Nights, Patio Parties, special on-field experiences and more can be incorporated into all partnerships.

GAME CARDS•Advertise to the first 25,000 fans

attending every regular season home game with sweepstakes entry, coupon or other drive to retail offer.

INTERNAL TV NETWORK•Share your message via U.S. Cellu-

lar Field’s digital television network consisting of approximately 500 TV’s throughout the ballpark. In-Park TVs showcase live game action, White Sox-branded content and sponsor messaging throughout the concourse and club levels.

IN THE COMMUNITY• The Chicago White Sox Charities Partner Program provides

your company an opportunity to support the mission of CWSC by sponsoring signature CWSC events. 100% of Partner Program grant funds would benefit non-profit organizations aimed to improve the quality of life for Chicagoans of all ages, race and gender in the greater Chicagoland area.

• Partner with the Bulls/Sox Academy which offers hundreds of year-round camps and clinics throughout Chicagoland communities, offering your company unique grassroots and experiential sponsorship opportunities to directly engage families and children.

TABLING/SAMPLING•Bring your product or service

directly to the fans with booth/kiosk space, both inside and outside of U.S. Cellular Field.

FIELD-LEVEL ROTATIONAL SIGNS•Your brand will be featured on three (3) signs for a half inning

during regular season regionally televised Chicago White Sox home games, with select dates televised nationally.

VIDEOBOARD FEATURES

• Incorporate your brand into an interactive pregame/ingame videoboard feature on our new HD videoboards.

SPONSOR A UNIQUE EVENT OR EXPERIENCE

PROMOTIONAL GIVEAWAY DAYS, POSTGAME FIREWORKS AND THEME NIGHTS

KZONE FOR SALE

The White Sox are always looking for new ways to showcase partners as well as enhance the fan experience. In 2015, Ford was the presenting sponsor of the Opening Day Ford Drive Around. The partnership included a pre-game parade where current players were driven around the field in various Ford vehicles to be introduced to fans.

Be a part of a fun-filled game with a high-end premium item giveaway, postgame fireworks display or theme night. Sponsorship includes media support during TV and radio broadcasts as well as a ceremonial First Pitch opportunity and hospitality.

For more information, call 312.674.5394 or visit whitesox.com/sponsorship

When Chris Sale starts at home, fans with tickets in these sections will receive a free K Zone t-shirt and strikeout card. “K Zone For Sale” is located in sections 154, 155 and 156 with a total of 1,110 seats.

FIRST GAME CERTIFICATEAt each White Sox home game, at least 250 fans visit Guest Services to receive a personalized “First Game Certificate.” This opportunity allows for the distribution of promotional offers or mutually agreed upon items with the certificate.

CORPORATE PARTNERSHIPS