Corporate Identity Design - Forest Interactive · integral part of the identity. Forest Interactive color palette has two sets: primary and secondary palettes, with subgroupings of

CorporateIdentityDesign

2019 FOREST INTERACTIVE

Who we areVision, Mission & Values

0304

1416

171819

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050708091011

1213

TypographySample Settings

ApplicationStationery Digital Banner

Contact

ColorColor Palette

Our LogoLogo VersionsLogo SizesImproper UsageLogo UsageSample Lockups


WhoWe Are

2019 FOREST INTERACTIVE 03


Vision, Mission & Values

To enrich the mobile experience through innovative products tailored to enhance telecommunication solutions.

To help bridge the gap between mobile subscribers, operators and content providers by offering operator-driven platforms and solutions.

Passionate. Forest Interactive provides a viable corporate culture and focuses on building a winning team by hiring involved and curious talents. We believe that empowering our talents by giving them the freedom to learn and to adopt new skills improve business engagement.

Professional. Our expertise allows us to be the most efficient partner for our clients by implementing standards of excellence to improve business performance. Forest Interactive takes pride in practicing hVigh ethical standards and responsible business conduct. We intend to creatVe a business environment with partners who share our moral values and sense of integrity.

Innovative. We focus on keeping us ahead of our industry by attracting future talents and by creating a receptive environment for new ideas. We develop new services, products, as well as cutting edge technologies and solutions, in order to meet our client’s present and future needs.

VISION

MISSION

VALUES

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Our Logo2019 FOREST INTERACTIVE 05


LogoFull Color Master Logo

The primary color is used within the logo and logo icon only.

Refer to page 12 for palette color guidelines.

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HEX RGB CMYK#007a33 0,122,51 100%, 0%, 58%, 52%


Logo Versions

The positive version of the logo is always used on clear white or lighter color tinted backgrounds to maintain readability.

For use on facsimile and other black and white publications.

When used on dark colored backgrounds, the logo should be all white to maintain readability. This will provide a striking contrast allowing the logo to be clearly legible.

Full Color Logo

Black Mono Logo

White-out Logo

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Logo SizesMinimum Logo Dimension Requirement

The minimum size for all printed material is 15mm wide and 85 pixels (at 72dpi) for digital on-screen use. The logo should never be used less than this size as this would lead to a compromise in readability.

For large formats such as banners, billboards and signages, the logo should be proportionally balanced to the size of the document. In all cases, the logo should never : Bleed off any edge Be cropped in any way The logo must always maintain clear space around it especially for large formats such as those stated above here. This will preserve the integrity of the logo and allow for maximum readability.

15mm85 Pixels

Minimum size for print applicationsMinimum size for screen use: 85 pixels wide at 72 dpi

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Improper Usage

The logo must not be altered or changed in any way and guidelines should always be adhered to. The master logo templates should always be used when putting together collateral.

Do not rotate the logo

Do not add any coloroutline

Do not bleed off any edge

Do not be cropped in anyway

Do not replicate the type in a different

typeface

Do not change the color of any of the

logo elements

Do not use logowithout trademark ®

Do not apply fancy effects to the logo

Do not any texts on the logo

Do not stretch orwrap the logo

Logo Usage Guideline

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Logo Usage (Collaboration)Clear Space Rule and Ratio to Logo

The logo must stand out clearly from its surroundings.

This applies not only to the background but also to items near the logo (text, photographs and other graphic elements) that might compromise the impact of the logo. It is important to keep the logo clear of any other graphic elements.

To ensure this, an exclusion zone or ‘clear space’ rule has been established using the F icon. This exclusion zone indicates the closest any other graphic message can be positioned in relation to the marque. The example on this page demonstrates the minimum clear space required which is the height of the F icon from the logo.

Clear space rule applied to the Forest Interactive logo without a strapline

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Light Background Usage

Dark Background Usage

The logo can appear in white only for dark backgrounds

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Color2019 FOREST INTERACTIVE 12


Color Palette

Color is an engaging and vibrant way to display a brand’s character and is an integral part of the identity.

Forest Interactive color palettehas two sets: primary and secondary palettes, with subgroupings of colors

PrimaryColor Palette

SecondaryColor Palette

87.6225.6292.4811.94

71.68083.790

91.4147.89 95.07 60.01

012363

019983

05924

#007a33

#00c753

#003b18

5.7144.790

CMYK

CMYK

RGB

RGB

RGB

CMYK

CMYK

CMYK

CMYK

CMYK

22.2214.217.560.52

36.6922.4329.534.48

53.8832.6143.56 15.55

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243243243

207210208

170178173

12213858

#f3f3f3

#cfd2d0

#aab2ad

#7a8a82

RGB

RGB

RGB

RGB

Typography2019 FOREST INTERACTIVE 14


Typography

Primary FontThe font - Montserrat - is characterised by excellent readability in print and digital areas from corporate brochureware to headlines on website applications. We recommend four typefaces - Light, Regular, Bold and Black.

Typeface UsageTo use as headline, title, sutitle and body copy.

Light, Regular, Bold and BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Light, Regular, Semi-Bold and BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Montserrat

TiemposTypeface UsageTo use as headline and quotes only.

Secondary FontTiempos text is a modern serif for legible typesetting. The letter shapes are well proportioned with a geometric structure. This font has a great range of weights that strikes a balance between practicality and elegance. We recommend four typefaces - Light, Regular, Semi-bold and Bold

Print and On Screen

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Sample Setting

DigitalMinimum Size: 12pt.

Mobile ApplicationMinimum Size: 16pt.

PrintMinimum Size: 10pt.

Minimum Font Size Requirement and Typeface Sample

Black Light

Bold Regular LightSemi-bold

Bold Regular

Montserrat

Tiempos

Aa Aa Aa Aa

Aa Aa Aa Aa Forest Interactive

Forest Interactive

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Application2019 FOREST INTERACTIVE 17


Stationery

Business Card

Letter Head

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SERVICE DELIVERY PLATFORM MOBILE GAMES PUBLISHINGeVOUCHERS MOBILE eSPORTS EVENT

+62 9045 399 6667 [email protected] john.doe johndoe

John DoeMANAGERMarketing & Business Development

Tel / Fax : +603 2162 2728 (Ext.329) / +603 2162 2729Website : forest-interactive.com

C-7-2 Megan Avenue 2, 12 Jln Yap Kwan Seng, Kuala Lumpur50450 Malaysia

FOREST INTERACTIVE SDN. BHD.


Digital Banner

Social Media Banner

Youtube Thumbnail

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Forest Interactive HeadquartersC-7-2 Megan Avenue 2,12 Jalan Yap Kwan Seng Kuala Lumpur,50450 Malaysia

T +603 2162 2728F +603 2162 2729W forest-interactive.com

CONTACT INFORMATION

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Documents

Corporate Identity Design - Forest Interactive · integral part of the identity. Forest Interactive color palette has two sets: primary and secondary palettes, with subgroupings of