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Corporate Communications
2012 Cardiology Specialty
Survey
November 2012
2Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
Pra
ctic
e S
ize
Survey Overview
Primary mobile device platform
75%iPhone or
iPod touch
15%Android
2%Com-puter/ laptop
5%Tablet device
2%BlackBerry
1%Other
12%Solo
31%Hospital
6%Partnership
14%
Large (More than 10 physicians)
22%
Mid-size (5-10 physicians)
• Survey included 406 cardiologists who use Epocrates
• Survey was conducted in October 2012
• Cardiologists randomly selected to participate
n=406
12%Small
(3-5 physicians)
3
Over 1 in 3 Cardiologists use a Tablet in Practice
>
=
>
Other devices primary; tablet supplemental
Tablet only device used
Rarely uses tablet
Tablet primary; other device supplemental
Tablet & other devices used equally
40%
28%
17%
8%
8% 45%Plan to purchase iPad mini
Tablet utilization in practice2012 Tablet utilization by physicians
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=137n=406
4
Cardiologists Access Epocrates Over 4.5 Million Times Annually with a Patient*
Nearly
70%
Over
65%Use Epocrates
Outside of the office daily
Use Epocrates During office hours
3+ times daily
Use Epocrates With a patient
daily
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=406
Number of times physicians access Epocrates
Over
45%
*Statement based on self-reported usage and extrapolated across the Epocrates member base
5
Over 1 in 3 Cardiologists Avoid 2+ ADEs Weekly with Epocrates
11%> 3
ADEs/ week
9%3 ADEs/ week
17%2 ADEs/ week
26%1 ADE/ week
37%< 3
ADEs/ month
Over
1,000,00ADEs are potentially
avoided annually with Epocrates*
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
Percentage of ADEs avoided with Epocrates
n=406*Statement based on self-reported usage and extrapolated across the Epocrates member base
6
>800,000 Hours Likely Saved by Cardiologists Annually with Epocrates*
21%> 30 minutes
25%21 – 30
minutes
20%11- 20 minutes
24%5-10 minutes
11%< 5 minutes
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
20+ minutessaved daily
n=406*Statement based on self-reported usage and extrapolated across the Epocrates member base
cardiologists report saving 20 minutes
or more daily
Nearly
1 in 2
Daily minutes saved
7
57%Frequently or
somewhat frequently learn new information
from DocAlerts
Drug Interaction Checker #1 Feature Attributed to Changing Rx Decisions
70%
Drug interactions
56%
Dosing information
45%
Adverse reactions
46%Contraindications
& cautions
18%Formulary
information
18% Other
safety info
93%Change Rx decisions based on Epocrates
information
Top features factoring in Rx changes*
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=406
8
41% Yes, significantly
35% Yes, moderately
16% Yes, somewhat
8% No
Uncertainty About Government Cardiologists’ Greatest Challenge
Top 5 greatest challenges for cardiologists
49%44%
38% 37%31%
Years in
pra
ctice
Has the level of stress grown over the years as practicing
physician?
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=406
9Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
Fragmented Care Biggest Challenge Facing Patients
Top 5 greatest challenges for patients
38%
20%
16%13%
7%
92% Diagnosis
89% Tx Options
78% Prognosis
68% Viability estimates
Extre
mely
Confident to
Confident
Confidence in information disclosed to
patients
n=406
10
Lifestyle change tools
Rx information
Medical adherence
Chronic Dx mgmt
EHR portal
Patient education
>45% of Cardiologists Have Recommended an App to Patients
72%
55%
30%
25%
28%
7%
Apps recommended to patients
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=181
Top apps recommended
Calorie counter/ tracker
Weight loss tracker
Fitness app (e.g. myfitnesspal.com)
Drug information (e.g. Epocrates)
Patient educational apps
11
App st
ore
A frie
nd o
r col
leag
ue
An in
tern
et se
arch
eng
ine
Confe
renc
e/ tr
ades
how
Newsp
aper
/ jou
rnal
43%41%
39%
20%17%
Where physicians learn about apps to recommend
Nearly
50% Report not knowing
which apps are ‘good to share’
Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
n=181
n=226
Physicians Struggle with App Discovery and Recommendations for Patients
12Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
“Phone Calls” Remain Primary Communication Platform for Patients and Peers
Ph
ysi
cian
to P
ati
en
t Ph
ysicia
n to
C
olle
ag
ue
Phone call
81%Phone call
41%
9%Email
18%SMS Message
1%
Patient Portal
5%
Direct Mail Video Chat
4% 0%
Email SMS Message
Direct MailVideo Chat
5%0%
EHR System Secure Messaging
2%9%
26%
Primary methods of communication with colleagues vs. patients
n=406
13Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com
1 in 3 of Cardiologists Report 50% or More of Patient Population is Obese
3%More than 75%
31%(51%-75%)
47%(26%- 50%)
18%(10%-25%)
1%Less than 10% >75%
Believe percentage of clinically obese increased in
the past 5 years
Percentage of clinically obese
patients
#1 heart healthy tip
“For patients to quit or stop smoking”
n=406