Core submission document templatefor

Media Usage categories

The MARKies Awards 2015 HK is produced by Marketing, a publication of Lighthouse Independent Media 1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong

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Entry Details

Please provide the following information:1. Entry Category (No. 22-36)2. Name of Agency3. Name of Campaign4. Name of Client

Entry Video

Please paste the entry video link if there is any.(optional but strongly recommended)

Campaign start date and end date:Target Audience:Key Objectives:Budget (HKD):Market Challenge:

Challenge(10%) Max. 1 slideDescribe the media challenge you were faced with – what was the brief?

What was the context? What made this a real challenge?

Strategy

(30%) Max. 3 slide – slide 1/3Outline your strategic thinking and your chosen use of media. What made this

inventive and effective? Explain the reasons behind this approach.Mandatory Information: media channel used, core strategy and rationale.Visual presentation is highly preferred..

Strategy

(30%) Max. 3 slide – slide 2/3Outline your strategic thinking and your chosen use of media. What made this

inventive and effective? Explain the reasons behind this approach.Mandatory Information: media channel used, core strategy and rationale.Visual presentation is highly preferred.

Strategy

(30%) Max. 3 slide – slide 3/3Outline your strategic thinking and your chosen use of media. What made this

inventive and effective? Explain the reasons behind this approach.Mandatory Information: media channel used, core strategy and rationale.Visual presentation is highly preferred.

Execution

(30%) Max. 3 slide – slide 1/3Describe how the creative pieces were displayed on the chosen media/space,

the elements used and how it was brought to life.

Visual presentation is highly preferred.

Execution

(30%) Max. 3 slide – slide 2/3Describe how the creative pieces were displayed on the chosen media/space,

the elements used and how it was brought to life.

Visual presentation is highly preferred.

Execution

(30%) Max. 3 slide – slide 3/3Describe how the creative pieces were displayed on the chosen media/space,

the elements used and how it was brought to life.

Visual presentation is highly preferred.

Results(30%) Max. 1 slide What was the outcome? What evidence/metrics do you have that this was an

effective use of media? How did it deliver to your challenge? Supply any facts and figures, which demonstrate the success of media strategy.