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Copyright ® 2011 Rovi Corporation. Company Confidential.
Moving Beyond the :30 SpotAdvertising in a Multi-Platform World
Jeff [email protected] 9, 2011
Copyright ® 2011 Rovi Corporation. Company Confidential.Page 2
The Multi-Platform Future
• Nearly All Devices Will Be Internet ConnectedUsers Will Want Content On Any Device,
Anywhere
Consumers want a similar experience, whether on the PC, in the living room, online or mobile
• Finding and discovering content – whether TV shows, music, movies, personal or user-generated – is becoming increasingly difficult
• Increased fragmentation, time-shifting technologies and TV channel availability are creating challenges for advertisers
Copyright ® 2011 Rovi Corporation. Company Confidential.
Digital Media Advertising Opportunities
Page 3
With the rapid union of the Internet and television, digital media advertising in the living room is poised for growth in Canada, U.K.
and throughout Europe.
Copyright ® 2011 Rovi Corporation. Company Confidential.Page 4
New Technologies Are Driving Innovative Advertising Campaigns
Micro-sites and portals
The Cloud
Living Room Display Advertising
Measurement Tools
Copyright ® 2011 Rovi Corporation. Company Confidential.Page 5Page 5
The Rovi Smart TV Field Trial• Advertising integrated in TV and widget-based platforms• Research/results measurements
Connected Platforms Include:• In-market connected TVs• Blu-ray players• Advance capability connected TVs• Web properties for TV
Tens of million guaranteed impressions during the course of the trial
The Rovi Smart TV Field TrialLaunching in the U.K. in 2H ‘11
Copyright ® 2011 Rovi Corporation. Company Confidential.
Thank you.
