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Copyright 2007, Prentice-Hall, Inc. 11-1
Specialty StoresThe Gap’s product lines are limited to clothing and accessories for men, women, kids, and babies. In addition to regular sizes, petite and tall sizes are available in a variety of clothing items.
Marketing in Action
http://www.gap.com/browse/home.do
Copyright 2007, Prentice-Hall, Inc. 11-2
Would you consider Lowe’s to be a category killer? Why or why not?
Let’s Talk!
Copyright 2007, Prentice-Hall, Inc. 11-3
Relative Prices Classification
Discount stores Off-price retailers
– Independent off-price retailers
– Factory outlets• Factory outlet malls• Value-retail centers
– Warehouse club
Copyright 2007, Prentice-Hall, Inc. 11-4
Factory Outlet Malls
Factory outlet malls and value-retail centers have blossomed in recent years, making them one of the hottest growth areas in retailing.
Marketing in Action
Copyright 2007, Prentice-Hall, Inc. 11-5
Organizational Classification
Corporate chain stores
Voluntary chain Retailer
cooperative Franchise Merchandising
conglomerates
True Value is an example of a voluntary chain.
Copyright 2007, Prentice-Hall, Inc. 11-6
Retailing Franchise Opportunities
Not all franchise opportunities are in fast food. In fact, franchises now account for 40 percent of all retail sales in the United States.
Marketing in Action
Copyright 2007, Prentice-Hall, Inc. 11-7
Organizational Classification
Merchandising Conglomerates– Corporation that
combines several diversified retailing lines and forms under central ownership, as well as some integration of their distribution and management functions.
Limited Brands operates six retail brands. Visit the Web site for details.
www.limitedbrands.com
Copyright 2007, Prentice-Hall, Inc. 11-8
Figure 11-1Retailer Marketing Decisions
Copyright 2007, Prentice-Hall, Inc. 11-9
Amazon Targets Its Market
Online retailer Amazon uses a sophisticated database to track customer purchases and individually target buyers by suggesting other items that fit past purchase profiles.
Marketing in Action
Copyright 2007, Prentice-Hall, Inc. 11-10
Experiential Retailing
Mall of America pioneered the experiential retailing concept and remains the #1 retail tourist attraction in the nation.
Marketing in Action
www.mallofamerica.com
Copyright 2007, Prentice-Hall, Inc. 11-11
Types of Shopping Centers
Regional shopping center or mall
Community shopping center
Neighborhood shopping center (strip mall)
Power center Megamalls Lifestyle centers
Which form of shopping center appears to be
represented by the photo?
Copyright 2007, Prentice-Hall, Inc. 11-12
What’s Next for Mall of America?
Marketing in Action
Megamall superstar, the Mall of America, has begun a billion dollar Phase II expansion that will include a world class casino, concert and performing arts hall, multi-cultural exhibits, indoor golf course, NHL-sized ice rink, themed hotel rooms, and of course, high-end retail stores.
Copyright 2007, Prentice-Hall, Inc. 11-13
Wholesalers
Grainger, the leading wholesaler of maintenance, repair, and operating (MRO) supplies, succeeds by making life easier for the entire marketing channel.
Marketing in Action
Copyright 2007, Prentice-Hall, Inc. 11-14
Figure 11-2Wholesaler Marketing Decisions
