Copy of Mobile Content

8/6/2019 Copy of Mobile Content

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Achieving sustainable growth in

your current market/industry

Unleashing the power of mobile advertising





The mobile marketplace

provides a compelling opportunity Mobile is a vehicle to reach consumers anytime, anywhere

Mobile provides a means to:

Extend and enhance our customers¶ market reach Increasing their brand presence

Providing an avenue to market their products

In all markets, the consumer experience is key

Content must be refreshed regularly

Easy-to-use, navigation facilitates content purchase Advances in technology enable richer content



Where is the content value?

This is

where

we wantto be

placed



� 4B SMS messages are sent from 13.8M handsets(289 per user)

� 7M people each send on average 44 messages

every month.� Almost all had heard of MMS, with 50%

expressing interest in using it in the future.

� 50% will upgrade their handset within the nexttwo years.

�32% Ghana mobile users have internet enabledhandsets. However most are not MMS enabled.

� 97% had never used photo messaging, (Worldavg. 95%)

Limited Stats on the Market

Kaf,

You need to

get ghana details

for this page



Mobile Internet Usage



Who makes money now?

$3.00$1.20

$0.30

$0.33

$0.10Content Owner

Content Licensing

Body

Result: $1.89

($1.90 less SMS cost (.5c)

Result: $0.47

$1.20 less SMS cost (10c),

content (30c) and licence (33c)



Embrace new technologies

as a means for content innovation�Graphics

�Logos

�Wallpapers

�Screensavers

�Ring tones

�Monotone

�Polyphonic

�Character Voice

�Messaging

�SMS

�MMS

�Games

�SMS

�Java/BREW



Leverage the power of our

brands to create compelling content

Advertising for News Media via Mobile Content

Offer attractive packages to encourage media advertisement

Provide Broad range of brands advertising Entertainment Provision

Offering entertainment advertising

«.



Personalization of Content



Value Proposition - Owners Brand names add value and credibility

Brand names allow for joint promotional

opportunities Brands and exclusivity ± a thorny issue

License costs for branded content higher

(from 10c for unbranded to $10,000 for

branded) Branded entertainment (games, images,

music) much higher ± royalties up to

80% of revenue

Consumer comfort/interest high



The Consumer Experience Spontaneous (one-off) ± premium rate SMS,

premium rate SMS pull

Ideally uses some form of payment linked directly to the contentsupplied

Planned (limited duration) ± web or emailsubscription, SMS May use per-pay for content (pay from credidt, Credit Card) or

prSMS linked to content

On-going Subscription (open ended) ± web, email Provision to cancel suggests that payment linked to content supply

preferable. Block purchase difficult to monitor and refund



Value Adding You stand outside a house with a For Sale sign on it. Interested?

You send an SMS with the address of the house to a premiumrate number

(Fuzzy logic used to handle spelling and second question tohandle variations)

You get back a) the date the house was last sold

b) the price it sold for

c) whether there has been a DA since then

Subsequently, once the houses sells, you are sent the auctionresults automatically



Advantages of Mobile Content Instantaneous

Spontaneous

Data device for text, images etc

NOT a TV screen in your pocket!

Ubiquitous

Valuable Personal

Upon request

Unlimited





Mobile content ± works now

and can work even better

Kafui A

Documents

Copy of Mobile Content