40
Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project Acronym: LightJumps Funding scheme: Coordination and support action WP2 Photonics Community Building and Needs Assessment Deliverable D2.2.6 LightJumps Guidelines Date of completion: 30/10/2015 Deliverable Responsible: CIAOTECH Contribution of the following organisations and people: all partners Authors: James Cogan Project Coordinator name: Eleonora Ercoli Project Coordinator organisation name: CIAOTECH S.r.l. Start date of project: 01/11/2013 Duration: 24 months Dissemination Level PU Public X PP Restricted to other programme participants (including the Commission Services) RE Restricted to a group specified by the consortium (including the Commission Services) CO Confidential, only for members of the consortium (including the Commission Services)

Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

  • Upload
    others

  • View
    14

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

Cooperation of photonics clusters and the exploitation of European SMEs potential.

Grant Agreement: 619463

Project Acronym: LightJumps Funding scheme: Coordination and support action

WP2 – Photonics Community Building and Needs Assessment

Deliverable D2.2.6 LightJumps Guidelines

Date of completion: 30/10/2015 Deliverable Responsible: CIAOTECH Contribution of the following organisations and people: all partners Authors: James Cogan Project Coordinator name: Eleonora Ercoli Project Coordinator organisation name: CIAOTECH S.r.l.

Start date of project: 01/11/2013 Duration: 24 months

Dissemination Level

PU Public X

PP Restricted to other programme participants (including the Commission Services)

RE Restricted to a group specified by the consortium (including the Commission Services)

CO Confidential, only for members of the consortium (including the Commission Services)

Page 2: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

2

Forward by Kurt Weingarten

Photonics - using light to make, to measure, to connect

Photonics is the science, technology, and art of using light to make things, to measure our world, and to connect our communications. Europe currently stands as a world leader in the science and technology of Photonics. The smartphone in your pocket, the car you drove in today, and the internet connection you may be using now - have been touched and formed by many photons - photons quite likely first conceived and constructed here in Europe.

Photonics enables many of the high-quality living standards that we expect, but more importantly is a key channel for current and future high-value jobs and industries in Europe. European Universities and Institutions are leading houses in educating photonics professionals and developing the upcoming technology needed for future industry. Europe also headquarters many of the top Photonics SMEs and corporations worldwide. Where can we benefit looking into the future? The key value driver is taking the intrinsic know-how in Photonics here in Europe and empowering efficient transfer into industry. The most dynamic and value-creating avenue for this is to enable start-up companies in the photonics space and to assure their development to maturity. This report details how to do that - by using European institutes, instruments, and funding schemes, our society here can enable, empower, and multiply the tremendous existing and future resources in the Photonics community. Kurt Weingarten General Manager at Lumentum Switzerland AG

Dr. Weingarten received his Ph.D. from Stanford University and undergraduate degree from Georgia Institute of Technology. After working at a Silicon Valley photonics startup, he moved to Switzerland in 1993 and founded his first firm, Time-Bandwidth Products, in Zurich in 1995. Time-Bandwidth brings reliable turn-key ultrafast lasers to the industrial market combining two key technologies - diode-pumped solid-state lasers and semiconductor saturable absorber mirrors. In 2014 Time-Bandwidth Products was incorporated into world leading communications and manufacturing laser corporation Lumentum (formerly JDSU), based in California. Dr. Weingarten is General Manager at Lumentum Switzerland AG. He was an invaluable member of the 2015 European Photonics Venture Forum created by the LightJumps project.

Page 3: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

3

TABLE OF CONTENTS

Executive Summary ........................................................................................................................... 4

Snapshot of Europe’s Photonics Development Agencies ..................................................................... 7

Organised sector development organisations ..................................................................................... 8

Churn in the landscape of European photonics agencies ..................................................................... 9

Commission and Photonics21 Public Private Platform ...................................................................... 10

National Technology Platforms ........................................................................................................ 12

Regional sector development efforts ............................................................................................... 12

10 Year Window Of Opportunity ...................................................................................................... 14

EU Sector Development Agency for Photonics .................................................................................. 15

The Fotonica Lazio Experience ......................................................................................................... 16

The European Photonics Venture Forum 2015 .................................................................................. 19

Horizon 2020 Grants for Coordination and Support Actions .............................................................. 22

The EPIC Industry Association .......................................................................................................... 25

Leadership and Entrepreneurship .................................................................................................... 26

Operating Budget ............................................................................................................................ 27

Lobbying ......................................................................................................................................... 28

Photonics Brand Placement ............................................................................................................. 29

Business Incubators ......................................................................................................................... 29

Mentoring, Business Case Development and Business Planning ........................................................ 31

Showcases ...................................................................................................................................... 32

Journalism ...................................................................................................................................... 33

Networks of Financiers .................................................................................................................... 33

Investment Summits........................................................................................................................ 34

Regional Strategies .......................................................................................................................... 36

Research and Innovation Agenda Setting ......................................................................................... 38

Conclusions ..................................................................................................................................... 40

About the author ....................................................................................... Error! Bookmark not defined.

Page 4: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

4

EXECUTIVE SUMMARY

The case for systematically investing in photonics to accelerate innovation and

growth is absolute. Europe has made the decision to do just that. Photonics is one

of the Union’s six designated key enabling technologies and the focus of over one

billion euros of public funding for sector development. Funding mechanisms and

the photonics public private platform have been put in place.

The contribution of a network of effective photonics development agencies or

clusters is essential.

The rate at which this network of development agencies is emerging,

professionalising and consolidating - at EU, national and regional levels - may not be

keeping pace with the needs of the sector in Europe. The new public private

partnership (PPP) itself, with its portfolio of unrushed and unwieldy coordination

and support projects, may need to seek more agile and entrepreneurially minded

organisational models in order to accelerate the sector’s development. Progress

needs to be stepped up at all levels and this will require renewed leadership

impetus.

Photonics21 Vice Presidents Bernd Schulte and Giorgio Anania and EU Commission Vice President Neelie Kroes (from left to right) officially signed the Photonics PPP contract in the frame of a Signing Ceremony for the eight contractual PPP’s under Horizon 2020 in Brussels, December 17, 2013

This guide gathers together the insights and experiences gained in the course of the

two year European Commission grant funded project LightJumps1 which had the aim

of supporting six photonics cluster organisations in four EU member state countries

in their quest to build entrepreneurial skills among the emerging photonics

enterprises in their networks. The project was not just about supporting emerging

firms in becoming better emerging firms. It was also about supporting emerging

1 www.lightjumps.eu

Page 5: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

5

cluster organisations in becoming better cluster organisations.

For the purposes of this document the term development agency is used to cover

everything from the European photonics Public Private Platform to the national

technology platforms, regional development agencies, industry associations and the

many flavours of cluster organisations that make up the pack.

The target readers are the 150 board members, stakeholders and managers of the

PPP and the Commission’s Photonics Unit, the 28 diverse EU member state

economic development authorities and ministries and some reasonable proportion

of Europe’s 276 European regional governmental organisations.

The target readership also includes those 100 or so associations and groupings that

reflect the endless possibilities of photonics, such as LightJumps partners Sensor

City 2 with their inspirational municipal sensor application platform in the

Netherlands, or JePPIX3 with it world class shared foundry for photonics integrated

circuits, plus Alta Brillanza’s4 Italian laser manufacturing sector, Lazio Connect’s

aerospace photonics community5, the Saxony6 organic electronics industry and

southern France’s competitiveness cluster Optitec7.

2 www.sensorcity.nl 3 www.jeppix.eu 4 www.altabrillanza.it 5 www.lazioconnect.it 6 www.oes-net.de/en/home.html 7 http://www.pole-optitec.com

Page 6: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

6

In all there are about 500 people in Europe with direct responsibility for nurturing

the Union’s photonics sector through the actions of photonics development

agencies. We hope this document provides them with food for thought.

Page 7: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

7

SNAPSHOT OF EUROPE’S PHOTONICS DEVELOPMENT AGENCIES

Since 20098 Europe’s industrial and innovation policy has been founded on six key

enabling technologies9 one of which is photonics. In terms of global market size

photonics is the largest of the six technologies by a big margin, and expected to

account for nearly 40%10 of the total by 2015. The sector is as big or bigger than the

GDPs of over half of EU member states and the direct and indirect economic

contribution of photonics to Europe’s GDP amounts to about 2%.

EU Photonics Development Agencies Source: W. Boch - European Regional Authority and Cluster workshop 25.06.15

There are 276 regions in the Union. So, supposing fifty percent or more of them

8 "Preparing for our future: Developing a common strategy for key enabling technologies in the EU" COM(2009) 512

9 micro and nanoelectronics, nanotechnology, industrial biotechnology, advanced materials, photonics, and advanced

manufacturing technologies 10

http://www.stratresearch.se/Documents/Strategiprocessen/hlg_report_final_en.pdf

Page 8: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

8

engage in some degree of innovation11 and industrial development, that they think

roughly along the same lines as the Brussels industry and innovation strategists and

that levels of engagement in the key enabling technologies are proportionate to

their market sizes then we would expect about 50 regions – or clusters or

communities of various kinds - to take a particularly strong interest in photonics and

to vigorously promote its development. And in fact, if one looks at the numbers

that is actually the case. About 50 organisations have indeed emerged (figure

above).

A 2013 listing12 by the Commission’s Photonics Unit indicates 48 photonics interest

organisations.

ORGANISED SECTOR DEVELOPMENT ORGANISATIONS

According to the OECD13 development agencies and their instruments add real value to the implementation of economic development strategies because they are able to: o Aggregate otherwise disparate development efforts within

one body that can generate real expertise and track record of delivery,

o Increase pace of response to investors,

o Enlarge scale of implementation by enabling multiple programmes and projects

simultaneously,

o Enhance reputation and credibility of member negotiators, giving external

investors confidence,

o Find means to share costs and risks between those promoting developments and

investments,

o Unlock under-used assets in infrastructure and increase efficiency in the

11 http://ec.europa.eu/growth/industry/innovation/facts-figures/scoreboards/index_en.htm

12 http://cordis.europa.eu/fp7/ict/photonics/docs/clusters/webclusterlist-june2013_en.pdf 13 OECD/Mountford D., “Organising for local development: the role of local development agencies. Summary Report”, 26-27 November 2009, working document, CFE/LEED, OECD, www.oecd.org/dataoecd/54/41/44682618.pdf?contentId=446

Page 9: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

9

utilisation of local infrastructure and investment markets,

o Devise wholly new sources and instruments for investment, in partnership with

private financiers,

o Improve investment-readiness of key projects, developing propositions to make

them more attractive to external investment,

o Overcome co-ordination failures arising from fragmented jurisdictions,

o Promote and market the sector better, overcoming information gaps and

asymmetries and building a clearer image and identity.

In sum, there are no doubts as to the value and contribution of development

agencies. The important questions for governing stakeholders are whether the

number, distribution, efforts and results of such agencies are in line with needs.

CHURN IN THE LANDSCAPE OF EUROPEAN PHOTONICS AGENCIES

To anyone familiar with the map of development agencies shown in the picture

above it is evident that the 50 or so protagonists are not part of a static and uniform

group, but that there is a high rate of churn, with new entrants, mergers and

extinctions taking place frequently. The snapshot shows stark differences each year.

The number of genuinely active and full-time agencies is probably half the number

shown.

CORIFI14 for instance, is the national photonics technology platform in Italy. Being

recently founded with as yet limited resources it is only beginning to make its voice

heard at national level. The scope of CORIFI is, by design, oriented towards the

coordination of research and innovation agenda setting and hence it does not

consider attraction of investment, jobs creation or systematic lobbying as being

part of its core mission. The new €30 million Irish Photonic Integration Centre15 is so

new that it is not even shown on the June 2015 snapshot but it appears to have

arrived with a bang and, under the guidance of new CEO Kieran Drain, has already

run a major national photonics conference in Ireland in 201516.

14 www.aeit.it/corifi/ 15 www.ipic.ie 16 http://photonicsireland2015.com

Page 10: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

10

There are some exciting things happening in Lithuania, Berlin, Eindhoven and the

Netherlands as a whole, and in Switzerland, Southern France, Finland, Sweden and

among Spanish SMEs.

But the overall picture – two years into the seven year programme - is of a cluster

of clusters in its infancy, still grappling with the challenges of start-up and survival.

The European members states, after ratifying the selection of photonics as one of

the six enabling technologies, have failed to mirror in any systematic way the

Union’s strategy. This omission is having the effect of blocking any policy trickle

down effect, undermining the credibility and success of the overall innovation

programme.

Political support for photonics at EU and national level should be visibly and

unequivocally reaffirmed in all 28 countries, providing photonics leaders and

advocates with renewed mandate, confidence and authority.

COMMISSION AND PHOTONICS21 PUBLIC PRIVATE PLATFORM

There are some major players in photonics sector development which are not

shown in the snapshot above but clearly are sector development leaders at a

European level.

These are the European Commission and its Photonics Unit, Photonics21 and the

Public Private Partnership (PPP) formed by the two along with their many public,

industry and research partners. This is the body that more than any is charged with

photonics sector development in the most focused and ambitious manner

imaginable. The PPP has the ambitious aim to help secure17 Europe's industrial

leadership and economic growth, a highly skilled workforce, and the capability to

generate new jobs that attract young people, and this resembles the mission

statement of any fully fledged multi-action economic development agency.

The PPP, created in 2014 with an €800 million investment goal over the seven years

to 2020, is a tremendous sign of intent and commitment by the European

Commission and its partners, and a credit to the people who made it happen. Its

17 http://www.photonics21.org/AboutPhotonics21/Photonics-PPP.php

Page 11: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

11

mission goes way beyond the technology innovation focus of previous grant

programmes, encompassing development of factories, SME clusters, better finance

conditions, markets, products and policies. But its operating model imposes limits

to how much it can achieve. Its primary instrument is grant funding of a portfolio of

collaborative innovation projects. With about a hundred million euro per year

flowing through its offices it has a hundred or more projects in the system at any

one time. This does represent massive fire power. But the way these projects are

conceived, commissioned and administered – mostly through an arm’s length

process involving coordination of collegial work groups, independent evaluators and

annual project reviews – results in a somewhat non-agile organisation where a

couple of years can pass from concept to action and in which projects are difficult to

steer once approved. For technical innovation projects the grant programme is well

designed. For the sector development activites, known as Coordination and Support

Actions, progress is made in slow motion. And the €800 million loses some of its

oomph in the process. This is just the way PPPs are.

The PPP secretariat, which has a modest operational budget supporting just a small

handful of full-time professionals, has limited excutive control over the resources

and hence cannot be viewed as a conventional sector development agency. The

Commission Photonics Unit18 , with its team of around 20 professionals, has a core

set of very demanding tasks associated with administering the huge portfolio of

grant funded photonics projects (with that €100 million per year throughput), with

Horizon 2020 programme promotion across Europe, with work programme design

and with internal Commission processes. So, like the PPP, the Photonics Unit has

neither the mission nor the structure of a fully fledged sector development agency.

18 http://cordis.europa.eu/fp7/ict/photonics/

Page 12: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

12

The current organisational model and legal basis for photonics sector development

at an EU level was designed to administer large scale grant funding programmes for

scientific research and development over protracted timeframes. It was not

designed to handle many of the shorter timeframe executive activities of a

development agency, such as awareness building, lobbying or attraction of

investments. The system is under pressure as it strives to meet such demands. The

European Commission should take stock of this situation and - bearing in mind the

narrow window of opportunity for photonics sector development – devise suitable

remedies.

NATIONAL TECHNOLOGY PLATFORMS

Of the 28 members states in the Union ten or twelve19 have some kind of national

platform with a photonics promotion dimension. This might be construed as a real

success and it certainly has the potential to be a success. But as with the cluster

landscape generally, the national technology platforms are for the most part in their

infancy, some of them are as yet placeholders waiting for operational resources,

some are wrappers for loose collections of niche organisations and some have

bounded scopes which limit them from addressing some of the vital roles of a sector

development organisation. It would be a challenge to name even two or three

national technology platform with a strong blend of resources, maturity and impact.

A suitably authoritative and influential body of stakeholders, such as the board of

the PPP, should put pressure on member states - through the European Council – to

step up photonics sector development efforts at a national level. These steps

should include, as a minimum, the recognition of photonics as a key element of their

innovation strategies and the provision of an operating budget to their photonics

national technology platforms.

REGIONAL SECTOR DEVELOPMENT EFFORTS

19 page 16 http://www.photonics21.org/download/Brochures/Photonics_Roadmap_final_lowres.pdf

Page 13: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

13

All 276 regions in Europe have some kind of economic development and innovation

agency though naturally they come in all shapes and sizes.

Several of Europe’s regional development agencies, while not setting up dedicated

photonics units, have nonetheless put photonics in central roles in their smart

regional development strategies. In a 2015 study20 the European Commission

identified 9 such European regions (table above). This is a strikingly low number

when one considers the size and importance of photonics and the expectation that

as many as 50 regions might have been expected to recognise its strategic

importance. The same Commission study points out (table below) that photonics is

actually the least referenced key enabling technology among the regions who

participated.

Clearly the photonics sector, while undoubtedly leading in terms of real market size,

has not yet established a sector identity to match that size and hence will struggle to

fully capitalise on the opportunities of a dedicated and Europe-wide sector

20 Analysis of Smart Specialisation Strategies in Nanotechnologies, Advanced Manufacturing and

Process Technologies ([email protected])

Page 14: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

14

development effort. In short, things may not be coming together as the founding

strategists might have hoped.

A suitably qualified organisation, such as the photonics PPP, should without delay

identify 30-40 regions in Europe with the characteristics of champion photonics

regions - whether mature, developing or emerging and whether research,

productisation or market creation focused - and should make the highest possible

representations to these regions such that they proactively align with the EU

photonics programme.

10 YEAR WINDOW OF OPPORTUNITY

The European Union’s trillion euro seven year Multi-Annual Financial Framework –

and the €80 billion Horizon 2020 innovation programme within it – has just five

more years to run. The pace of change in photonics is being driven not just by

Europe, which holds 18% of market share, but by highly dynamic industries in Asia

and the USA. Clusters which cannot grab market share, hold on to their shares and

develop rapidly will simply be left behind. Only the most ambitious, competent and

agile will thrive.

European regions with photonics aspirations have at most a ten year opportunity –

and more likely 5 to 7 years - to take their place in the global industry. Europe as a

whole has that same narrow window to make a success of its mission to intensify

and boost the sector’s development through its big photonics KET strategy. Scale

and speed are vital.

There is no moral imperative to building Europe’s share of photonics industry. It’s

not like climate change or the migrant crisis. It is discretionary. This is all the more

reason for the sector’s leadership community to take an ambitious and energetic

stance on it. Making great strides in a short timeframe will only happen if the

leaders make those strides.

Photonics sector leaders should think in terms of what they wish to achieve in the

remaining 1825 days of this framework period and then design and implement

measures to suit. Innovative, agile and courageous leadership is called for.

Page 15: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

15

EU SECTOR DEVELOPMENT AGENCY FOR PHOTONICS

As highlighted previously, there is a gap in our constellation of photonics advocacy

and development organisations. At the EU level our PPP has one hand tied behind

its back in terms of the executive actions it can take. It cannot act directly,

executing its strategy instead through those arm’s length grant funded projects. The

example of the LightJumps Photonics Venture Forum21 illustrates the phenomenon.

LightJumps and the Photonics Unit – in a commendable show of agility – altered

plan half way through the project in order to incorporate an investment summit into

it. The event was well received by the stakeholders and there is a keen appetite to

build on it in a 2016 edition. The difficulty which arises is that, despite its

overarching role and responsibility in the sector in Europe and despite its influence

over the application of €100 million per year, the PPP cannot take direct executive

action to initiate a 2016 edition of the forum. Instead it can exercise collegial

influence, encouraging organisations within its sphere of influence to take the

initiative. It is evident that time may be unduly lost in the process and that

whatever action is taken may be beyond the reach of the PPP’s steering process.

To be fully effective, sector development agencies - like good regional development

or “invest in..” agencies – need well resourced, entrepreneurially minded

professional teams that operate with agility, taking real-time executive decisions on

when and how to apply their resources. The photonics sector has to compete out

in the world with lots of other sectors. Industrial Biotechnology, for instance, is one

of the other five chosen pillars of Europe’s innovation strategy and it is nearly the

same size as photonics. Don’t know about biobased? Most people don’t know

about photonics either. That’s what the sector is facing. Development agencies

communicate, educate, stimulate investment, lobby, fund raise, network and

market the sector with the creativity and energy one sees in those wonderful

emerging bioeconomy start-ups and gazelles. They can promote awareness and

public procurement and education. A professionalised photonics promotion and

development agency could easily slot into the current constellation of cluster

organisations complementing what they do already. The PPP will always design and

administer the grant funding but a dedicated photonics development agency would

add heavy weight advocacy and drive, stimulating quicker take-up.

21 www.e-unlimited.com/epvf

Page 16: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

16

There are three great challenges for setting up and steering such an agency and

these are funding, agenda setting and X-factor, where X-factor refers to its ability to

behave with agility and entrepreneurialism. It’s mission would be closely aligned

with the PPP, i.e. stimulating innovation, but it would have a special remit for

supporting the 50 or so other photonics agencies in Europe, for running high impact

EU-wide events and for continuous advocacy and outreach at regional and national

levels throughout the EU.

The first item on the order of business for the agency will be to create a series of

regional photonics investment forums to energetically market the sector in those

locations where it can have most effect.

Somewhere within the many innovation and economic development programmes

and organisations in Europe must be found the will and the budget to create a

European Photonics Sector Development Agency. This agency will have the mission,

the mindset and the resources to perform those actions which are beyond the reach

of the current sector development vehicles.

THE FOTONICA LAZIO EXPERIENCE

Setting up regional development agencies is not for the faint hearted. There are

numerous examples of failed attempts. LightJumps has first hand experience.

Italy is a large and highly industrialised country. By GDP it is the 4th largest of the

continent’s 43 countries. In 2011 Italy also ranked 4th by number of photonics

companies22 and by volume of photonics research activity. It has a long tradition of

immensely successful and important research, innovation and commercialisation in

high tech sectors too numerous to count, including medical scanning, precision

manufacturing, electronics, optics, communications, lighting and displays. Italian

stakeholders were at the heart of the EU wide initiative to make photonics a

strategic Key Enabling Technology (KET) from 2009 onwards. There is a vibrant

photonics community23 in the country.

22 http://www.photonics21.org/download/Leverage_Internetversion.pdf 23 http://www.fotonica2015.it/documenti/Fotonica_2015_programma.pdf

Page 17: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

17

At the same time, by 2014 Italy’s national photonics technology platform was only

just emerging into the light and the only dedicated photonics development agency

routinely active was Optoscana24 which was first proposed in 2011. There clearly

seemed to be a gap in the market for new photonics development agencies in Italy.

The question is whether this gap is a low hanging fruit waiting to be picked or

whether there is something inherently and brutally difficult in the business of

setting up sector development agencies. Either way, the situation represents a

structural limitation to Europe’s photonics development strategy – and indeed the

strategies of the other KETs - and, while the causes may vary form country to

country, the phenomenon is clearly not limited to Italy. So what did LightJumps do

and what can be learnt?

The LightJumps coordinator Ciaotech Srl25 (known as PNO Consultants in Europe) is

located in Rome in the region of Lazio, along with aerospace partner Lazio Connect26

and research partner CNR27 (Institute for Microelectronics and Microsystems). The

LightJumps footprint in Lazio was considerable therefore. Lazio region’s GDP is

about 1% of the total for Europe and the region, with its large research and

aerospace base and its ambitious strategy for promoting SME entrepreneurialism,

represents a reasonably good prospect for photonics sector development. The aim

of Lazio Connect within LightJumps was to develop its mission in order to strongly

reflect the photonics dimension of its aerospace cluster members. And this has

been successful.

About six months into the project however the LightJumps partners decided to take

things a step further and establish a start-up regional photonics agency called

Fotonica Lazio. The aim of the agency was straighfoward: To embrace all sectors

with photonics interests in the region, to mirror Europe’s and Italy’s PPP strategy, to

strengthen the SME community and to lobby for photonics in the region.

24 http://optoscana.net 25 www.pnoconsultants.com 26 http://www.lazioconnect.it 27 http://www.artov.imm.cnr.it/romolo-marcelli.html

Page 18: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

18

There was no difficulty in establishing a credible and enthusiastic board of directors

comprised of highly respected leaders from industry, research and the public sector.

They included representatives of CNR, the Sapienza University, PNO Innovation,

ENEA and the region’s industrial players. They were happy to give their time, to host

meetings and even to cover some early start-up costs associated with legal and

administrative matters. The directors were ready to take on the challenges of

overcoming the low brand recognition of photonics in the region, of the fact that

the Lazio regional smart specialisation strategy28 does not – mistakenly in our

opinion – include photonics and of the fact that the region suffers from association

fatigue, with too many already present in the territory and too many of them not

exhibiting X-factor behaviour, i.e. many associations in Lazio, as in the world over,

can be dormant or even parasitic, creating a negative perceptions of and resistance

to associations generally.

A central element of the Fotonica Lazio mission was to be financially diversified and

independent, through a combination of membership fees, participation in granted

projects and provision of commercial services such as event management,

mentoring, communications services and intermediary support. In any case the

directors could identify no scheme - whether regional, national or European – which

would provide operational grant support, so there was no option but to aim for

financial independence.

Fotonica Lazio would have 12-18 months of limited indirect support from its

founding LightJumps members through their LightJumps participation, i.e. they

would conduct LightJumps work under a Fotonica Lazio umbrella in those activities

which presented synergies, and they would stage the 1st edition of the European

Photonics Venture Forum in Rome as a means of giving a Fotonica Lazio a high

28 http://www.lazioinnova.it/wp-content/uploads/2015/03/regione_lazio_smart_specialisation_strategy_luglio_2014.pdf

Page 19: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

19

impact debut into the regional and European sector development scene. A

successful Fotonica Lazio start-up would represent an extra added value

contribution of LightJumps to the sector.

What happened in practice was that Fotonica Lazio did not survive the early start-up

phase. It needed an operating budget to get it off the ground. None of the

founding organisations were in a position to fund the early phase, partly because

such funding actions are not in their organisations’ missions and partly because

there was uncertainty over how funds would or could ever be repaid. Even an

institutional crowdfunding initiative was going to require months of work to

manage. The LightJumps project activities did allow for synergies, but not enough to

sustain the efforts required.

But the crux of the matter was that there was only very limited confidence in the

concept. Even though it was created by senior and respected professionals it had

the semblance of a private bottom-up initiative, unrecognised by state or European

institutions – and this is very important in many European countries - and it

appeared to represent only a tiny niche and esoteric interest, i.e. photonics. We

were promoting an idea that was not resonating. Fotonica Lazio soon fizzled out.

The learning from the experience is that there is a significant disconnect between

what goes on in innovation and industry strategic planning at a European level and

what goes on at national and regional levels. Rome is Italy’s capital and Italy signed

up to idea of making photonics a pillar of the EU’s industrial future. Yet when it

comes to implementing the strategy at regional level not all the dots are being

joined up. Horizon 2020 lasts seven years, we are two years through it already and

many of the moving parts have not yet come into play. This is clearly not limited to

Italy. Most member states present similar scenarios.

A package of support measures – both in cash and in kind – should be put in place to

enable start-up sector development agencies to survive their first 18 months. A key

element to this support is recognition and visibility.

THE EUROPEAN PHOTONICS VENTURE FORUM 2015

Page 20: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

20

Without political support marketing the idea of a new regional photonics

development agency is going to be a daunting challenge anywhere. It is not the kind

of thing that easily grabs people’s attention. LightJumps initiated the much more

appealing concept of the European Photonics Venture Forum as a vehicle for

marketing the photonics sector. Investment forums or summits have a bunch of

very positive attributes. At their core, they stimulate deal flow. They create deal

markets. It is impossible that money changes hands on the day or that signtaures

are put on paper, but they do set in motion the dynamics for making it happen.

Whatever about the would be deal-makers themselves, the entire process attracts a

lot of attention from C-level managers, from emerging entrepreneurs gathering

intelligence and from financial and public institution policy makers. The format of

investment project pitching is engaging as it puts a spotlight on real people with real

projects. The whole things takes place in a single exciting one or two day event.

The settings for investments forums offer opportunities to regions and sectors to

showcase themselves. The host region enjoys massive advantage, being able to

promote its own entrepreneurs, technologies and interests to the international

community that travels in. They are wonderful for attracting foreign direct

investment. Investment forums are prized among regional development agencies.

It was with this in mind that the LightJumps partners opted to locate the photonics

investment event in Rome, giving a boost to the start-up Fotonica Lazio initiative. In

order to maximise the impact and opportunity for the region the event organisers

contacted all of the relevant regional and national economic development

institutions including Invitalia 29 (the national inward investment agency), the

ministry for economics30 and Lazio Innova31 (the regional devlopment agency). They

were offered a role in designing the event and they were invited to participate. Also

contacted were ICE32 (the Italian Chambers of Commerce Abroad), Confindustria33

(the industry federation), Unioncamera (chambers of commerce) and Roma Capital

(the capital’s city hall). Contact was made with over 30 relevant directors. They

were not asked to contribute cash as the event budget was covered by LightJumps

2929 www.invitalia.it 30 http://www.mef.gov.it 31 www.lazioinnova.it 32 www.ice.it 33 www.confindustria.it

Page 21: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

21

by authorisation of the European Commission’s Photonics Unit.

Two individuals lent a hand. Nicola Zingaretti, head of the Lazio Regional

government, offered the use of the regional government’s conference facilities and

Alessandro Musumeci, president of the Italian association of ICT directors, deployed

his network. The regional government, after no small amount of bureaucratic

interaction, gave the event permission to use the region’s logo. These precious

gestures were much appreciated.

But the response generally was surprisingly limited. Invitalia replied that legislation

would be required in order for it to participate in any form while Lazio Innova, the

region’s economic and innovation development agency, did not reply to any of the

attempts to engage. Apart from an unplanned visit by a government representative

on the day and the personal participation of a regional agency manager no Italian

institution supported or attended.

The event34 itself was well attended by industrial investors, photonics entrepreneurs

and a number of cluster managers from around Europe. There is a push to do

bigger and better editions in 2016 and 2017.

While the poor representations by regional and national institutions is definitely

indicative of Lightjumps limited advocacy skills it is also indicative of something

more important: Photonics as a sector enjoys less recognition than its role in

European innovation and industrial development would imply. Photonics advocates

dedicate as much time to explaining the word, the sector and its role as they do to

focusing on the specific advocacy asks of any given day. This is not a phenomenon

limited to our sector. All six of them – micro and nanoelectronics, nanotechnology,

photonics, advanced materials, industrial biotechnology and advanced

manufacturing technology – with their nerdy names and technical subject matters

have a built in yawn factor sure to induce sleepiness in all but the hardiest of

insiders. The original KET Communication, "A European strategy for Key Enabling

Technologies - A bridge to growth and jobs"35, was pitched at the right level. It’s

language was aimed at a generalist target audience of politicians and economic

strategists. With a combined research and innovation target of something in the

34 https://youtu.be/uYRQqTL3OzE 35 http://europa.eu/rapid/press-release_MEMO-12-484_en.htm

Page 22: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

22

region of ten billion euros the KETs have no excuses for not making massive impact.

Big complicated transformations – as any great leader in times of change will point

out – come with big communications and advocacy efforts. There is high level

political lobbying, there is branding and concept placement (like product

placement), deployment of local champions and there are targeted and

orchestrated communications campaigns. Launching the KETs with severely

underpowered advocacy at the high echelons has left photonics cluster

organisations at ground level with a significant barrier to progress, i.e. lack of

recognition. What this means in concrete terms is that it is difficult to persuade

institutional development authorities to invest in the sector. This reduces the

multiplier effect of Brussels investments.

Some portion of the ten billion euros may usefully be applied to building more

recognition.

Investment in scientific innovation in the six European Key Enabling Technologies

should be accompanied by vigorous promotion (“marketing”) of the terminology,

the concepts and the values in order to assure recognition and support at regional

level.

HORIZON 2020 GRANTS FOR COORDINATION AND SUPPORT ACTIONS

There are considerable funds available for photonics sector development. The

annual coordination and support action grants in Horizon 2020 have around four

million euros per year to spend, and the dissemination and communication activities

of the innovation projects, add about the same amount again. Eight or ten million

euros per year goes a long way to building recognition and the desired multiplier

effect. There are however a number of factors which combine to reduce the impact

of these funds.

The coordination and support actions (CSA) are designed as part of the annual work

programme process which sets the priorities for all of the European Union’s

centralised innovation grant programme in Horizon 2020. Eight percent of Europe’s

entire seven year one trillion euro budget goes on Horizon 2020. One percent of

this eight percent goes directly to photonics (more if one includes photonics in other

programmes). And four percent of this goes on coordination and support, coming

Page 23: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

23

to that four or five million per year.

The work programme definition process is highly effective where CSAs are

concerned and the topics which come up each year read like a wish list of excellent

sector development actions. For instance the grant application deadline of April 12

201636 offers one million euro grants for proposals focusing on coordination of

regional photonics strategies and on enhanced photonics maker labs.

The process has a number of fatal or near fatal weaknesses however. Firstly it may

have taken that regional strategies concept one or two or more years to get from a

long list of ideas into the upcoming funding programme. Then six months pass while

partnerships are formed and proposals written. The next eight months go by while

the winning proposals are selected and formalised. Another year passes while the

granted projects build up momentum and then they generally have a year or maybe

two to go and actually do stuff. And the most important factor of all – the elephant

in the room – is that many of the granted projects fail to make much of an impact.

Great proposals evaluated only on paper do not always turn into great projects.

Unwieldy democratic partnerships yield lowest common denominator results. It can

be next to impossible to foster creativity and agility. Expectations are low and

scepticism high. Mediocrity and excellence get paid equally. Even with the best will

in the world the Commission does not have the intruments to steer the portfolio of

activities. That original regional strategies concept can take five or six years from

concept to implementation, the quality can be poor and there are no second

chances.

36 https://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/5094-ict-29-2016.html

Page 24: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

24

The coodinators of CSA projects should join a PPP “quality and agility” steering

board representing all the projects in a given portfolio and they should be held to

account for the quality and drive of the projects under their stewardship. The

language of quality, excellence and exceeding expectations should be introduced

into the process. Prizes and recognition should be given to high-achievers. Ten or

twenty percent of projects should be axed each year for under achievement.

Interviews should be conducted with project leads prior to grant approval in order

to improve the chances of picking successful project leaders.

Page 25: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

25

THE EPIC INDUSTRY ASSOCIATION

Founded in 2003 and with over 220 paying industry and research members from all

over Europe the industry association EPIC37 is a very relevant and positive force in

the photonics evolution. EPIC and the PPP are complementary organisations that

jointly aim to strengthen the sector in Europe. For 12 years EPIC has been steadily

building the identity of the photonics brand and community. The association

conducts fifty or more outreach events each year, bringing people in contact and

creating a strong sense of industry identity. EPIC commissions and publishes half a

dozen invaluable studies each year, they conduct market focused technology

workshops and they provide a stable and reliable networking environment in which

people can find research and business partners. Most of all, EPIC has an immensely

valuable core group of committed CEOs, CTOs and CFOs who can be counted upon

to support joint initiatives.

EPIC routinely contributed to the LightJumps project by connecting its member

network to the project and accelerating networking and intelligence gathering. The

LightJumps venture forum in April 2015 benefited from the contributions and

presence of a dozen CEO level EPIC members. Their credibility and influence gave

the event much of its quality and content.

In the quest to quickly scale up Europe’s photonics sector EPIC and the PPP can

contribute more by leveraging their complementary roles in a more direct and

targeted manner. There are a number of topics of common interest they could

37 http://www.epic-assoc.com

Page 26: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

26

form agreements on, such as international cooperation, attraction of foreign direct

investments, greater industry involvement in the PPP and development of regional

photonics champions. Many members of the PPP are also members of EPIC and it

appears natural to them that the two organisations should enjoy constructive

relations. EPIC and the PPP collaboration is a real case where two strong

organisations working together do more than each working singly.

Efforts should be made by all parties to further enhance collaboration and synergies

between EPIC and public funded sector development platforms.

LEADERSHIP AND ENTREPRENEURSHIP

Sector development agencies can only be successful if led by competent, ambitious

and charismatic leaders.

Developing a sector is as challenging as developing a company, with all the

creativity, resourcefulness and passion that this involves. The future is an

unchartered ocean. The sector leader should have the curiosity and foresight to

visualise how things may evolve and how to best play in the opportunities and

resources that come to hand. The role demands multiple skills, multi-tasking,

inspirational behaviour and tireless communication, outreach and advocacy.

Measures of successful leadership are (a) active participation of CEO level directors

from industry, research and government on the agency’s governing board and (b)

financial independence through diversified sources of income combining public

support, membership fees and consulting income where such consulting services

are in line with the agency’s sector deveopment mission.

The governing boards of photonics development agencies should carefully consider

Page 27: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

27

their vision and mission for their agency and then select management candidates

with the experience and leadership qualities to suit.

OPERATING BUDGET

The first thing an agency leader needs is the resourcefulness to acquire operating

budget, to grow it and to put it on a secure long term footing. This is a basic

entrepreneurial obligation of the board and the manager and should be kept to the

forefront of the agency’s mission. The directors of agencies which do not acquire

funds to cover the costs of basic administration and professional services, whether

internal or external, are failing. Failure is not always avoidable and it’s not always

bad. But it is still failing.

The LightJumps attempt to create Fotonica Lazio as a regional agency in Italy was

one such failed attempt. Such unviable agencies should ideally be wound up,

leaving a visible gap and free space for fresh attempts. There are a number of static

photonics agencies in Europe which are neither advancing nor winding down.

Leaders who occupy a position but do not succeed in progressing their agendas by

acquiring a basic budget contribute to an overall trend of under-achievement in the

sector.

The landscape of photonics agencies illustrated in the first stage of this document

should be updated to characterise and rank the organisations in terms of their

operating budgets, activity levels and successes. This will allow EU wide strategists

steer the sector based on real instead of notional resources. Agencies with

potential but which are struggling should be boosted by their peers. Agencies lucky

enough to have secure operating budgets but which fail to reach their potential

would stimulated to renewed efforts by way of a ranking system. Efforts should be

made to accelerate the shake-out of the sector development community so that

strong organisations can emerge and be supported.

Promising photonics sector development agencies need a boost from the entire

photonics community in order to help them achieve basic operating viability. The

group requiring most urgent support are national and regional agencies.

Page 28: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

28

LOBBYING

The European vision for its photonics future is founded on a vision of grand

synergies, collective efforts and a strong and positive sector identity.

If a photonics development agency has funds for only one activity then that activity

should be lobbying.

Photonics as one of Europe’s six innovation pillars faces a number of immense

challenges. These are lack of support at national and regional level and lack of name

and sector recognition. What this means is that investment support at these levels

is not mirroring the Horizon 2020 strategy. Horizon 2020 can only be successful if it

catalyses and reinforces other investments. These weaknesses can be addressed by

skilled politicised lobbying.

The leader of a photonics sector development agency should have a comprehensive

lobbying plan which identifies target organisations and individuals, articulates

messaging content, and has reasonably clear actions and aims. CORIFI in Italy for

instance, has launched an awareness campaign to alert political leaders to the

opportunity of photonics as a motor of economic growth.

Lobbying aims can and should include acquisition of operating budgets for the

agency. The typical subjects of lobby activity are regional and national economic

development ministers, heads of regional development and innovation agencies,

incubator systems, industry associations, innovation consultants, industry leaders,

technology celebrities, journalists and media outlets, and university, research centre

and school principles.

Lobbying for recognition and public development support is the number one priority

of sector development agencies.

Page 29: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

29

PHOTONICS BRAND PLACEMENT

Photonics as a word and photonics as a sector are little known or understood. They

are few references to them in daily life and few in the contexts of government,

economic development and research.

One of the first specific goals of any lobby and communications campaign must be

to have the word photonics, plus appropriate explanations, embedded into the

regional landscape of websites, organisational missions, planning documents,

academia curricula and innovation and economic development agendas. Initially it

is not necessary that there be firm plans or commitments made for photonics. The

goal is to socialise the concepts and values of photonics. Aspirational references are

sufficient. Plans and commitments can come at appropriate moments later on,

when sufficient sector recognition has been established.

Endorsements by politicians, industry leaders and journalists are valuable in this

context.

Awareness and acceptance builds quickly as internet searches return a critical mass

of relevant results to the searcher.

Recognition building and “product placement” are among the core aims of

photonics development agencies.

BUSINESS INCUBATORS

Page 30: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

30

Most progressive regions have one or more hubs of incubation and

entrepreneurship. They have some kind of tradition of start-up support, business

mentoring, hosting, finance support and acceleration.

Often these are limited to dotcom start-ups or they are lacklustre for want of

involvement by real world entrepreneurs and leaders. Nonetheless they offer a

ready made platform for the photonics community and should be leveraged for the

creation of photonics start-up hubs.

This is not necessarily a trivial undertaking. The LightJumps partners approached

the LUISS Enlabs38 innovation hub in Rome to propose the creation of a photonics

add-on division to the hub. LUISS Enlabs is a successful, professionally run and

privately funded hub with a well developed community of investors and mentors. It

has a well defined focus of operation which does not cover high tech hardware.

In the event LUISS Enlabs declined the LightJumps invitation to explore the

prospects for a photonics innovation add-on. A full time photonics development

agency in Italy may have the resources and tenacity to make further overtures and

turn the idea into a success, whether in Rome or another city.

A Europe-wide virtual start-up factory could be created too. There are plenty of

inspiring examples of photonics start-ups which have resulted in high profile

investments or acquisitions by large trade investors.

Photonics development agencies, whether singly or as a group, need to devise novel

means for creating and building a start-up culture in photonics which is suitable for

38 http://luissenlabs.com/#home

Page 31: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

31

the sector and which allows it compete with the more simplistic and much talked of

dotcom sector.

MENTORING, BUSINESS CASE DEVELOPMENT AND BUSINESS PLANNING

Mentoring is one of the most valuable, economical and abundant resources

available to entrepreneurs of all kinds, including directors of sector development

agencies.

One of the central LightJumps goals was to bring about a culture of mentoring,

business case development and business planning similar to that of the dotcom,

biotec and life sciences sectors. Photonics is a sector requiring deep technical skills.

It doesn’t attract the casual entrepreneur unless the people who understand the

technology are able to empathise with entrepreneurs, reach out to them and draw

them in.

LightJumps encouraged the SMEs in its networks to identify and develop

relationships with 3-4 people with whom they have good interpersonal chemistry

and to create an ongoing dialogue with them on the subject of business

development.

LightJumps was fortunate that the SME Instrument was launched at the same time

as the project and was able to use the SME Instrument as a lure for encouraging

emerging entrepreneurs to engage in mentoring and in business planning activities.

Photonics development agencies which aim to promote SME development, jobs

creation and industrialisation in their regions and sectors should make it a habit of

Page 32: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

32

assuring their business members are actively using mentoring as a means to

accelerated business development.

SHOWCASES

LightJumps produced showcases. Each of the six clusters picked three small firms

and profiled them in a one page show case brochure.

Why bother? There is no scientific value in publishing a high level summary of a

firm’s or researcher’s profile and publicising it. But there is huge sales and

marketing value to it. Short and appealing profiles travel far. They are found in

internet searches, referenced by politicians, shown to friends and family and act as

inspiration to new entrants and potential partners in the sector. Creating

showcases is a means for firms, researchers and sector development agencies to

learn and present a short (“elevator”) pitch for themselves. In a world of

information tsunami they learn to effectively articulate both their value proposition

and their basic profile data.

Page 33: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

33

VTT, one of the world’s best national innovation organisations, combines

excellent science with excellent showcases and

marketing material.

Sector development agencies should produce a constant stream of inspiring

spotlight or showcase material, giving all of their members exposure from time to

time and making the practice a central part of their marketing process.

JOURNALISM

Yes, the world is awash with information, data and messages. There is still plenty of space for quality writing. Magazine, blog and website editors are hungry for fresh, insightful and original content. This represents an excellent opportunity for photonics advocates to get their messages across via authoritative media channels and without spending cash resources. All it requires is a few hours each month writing relevant content and interacting with the editors.

Entrepreneurially minded directors of photonics development agencies should

include in their key performance indicators some measure of the volume and quality

of their journalistic outreach.

NETWORKS OF FINANCIERS

Sectors such as photonics are comprised of consumers and suppliers of financial

resources. Consumers include researchers, innovation centric firms, universities and

Page 34: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

34

schools and, of course, the sector development agencies themselves.

Suppliers of finance include the well known European, national and regional

innovation grant programmes. There is increasing awareness of European

Investment Bank initiatives, of the InnovFin instruments and the emerging European

Fund for Strategic Investment (or Juncker fund). There is some vague awareness of

possible opportunities for synergies with European Structural Funding. But for the

most part the range of potential suppliers includes multiple sources not typically

accessed by technology innovation communities, as shown in the diagram below.

For every project-funder pair there are also several potential matching channels for

putting projects in touch with funding.

The managers of sector development agencies should establish a map of their own

unique landscape of sources and needs. This map should include specific names,

funds, programmes and events, in order to be actionable and realistic. The agency

should have a finance committee to gather intelligence on the viability of certain

sources and channels and establish networks within those finance communities.

The committee needs to remain in a constant learning mode and be prerpared to be

innovative in its way of approaching finance challenges.

INVESTMENT SUMMITS

Page 35: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

35

The ultimate aim of any development agency is to stimulate investment in the

sector. This can be public investment in research, venture capitalist activity, foreign

direct investment, trade developments, hiring people, political capital investment or

simply individual efforts by people to develop careers for themselves.

Investment summits are any kind of event designed to stimulate such investments,

so they could be called trade or recruitment fairs or brokerage forums. There are

countless variations on the theme.

There is a common error made by advocates in any sector which is to think that

somehow there is no space for another investment summit. This is like saying there

is no room for another type of soft drink or sports car. There is always room for

another summit because there are countless niches and because the landscape is

constantly changing.

Investment summits are the high impact annual marketing events of any photonics

sector agency. They are an excellent pretext for shouting out what the sector is

good at, for refining the value proposition and for generating excitement and

publicity. When potential partners in other sectors and other parts of the world are

doing their scouting they are highly influenced by who is making buzz. They see

who to contact and where to go. Buzz generates business.

Every photonics sector development agency should include one or more investment

summits in its annual calendar, whatever the name, the size or the niche.

Page 36: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

36

REGIONAL STRATEGIES

It is the opinion of the LightJumps partners that no region can or need exclude

photonics from its regional development strategy. The conventional interpretation

of photonics specialisation is about pure science, basic technology research and

early product development. And clearly for those regions with core compencies in

these fields there is a strong case for making photonics their number one innovation

pillar. These regions should be among the top ten European photonics regions.

But there are ample opportunities for a second tier of photonics regions in which

the emphasis is on application development, systems building and market building.

These parts of the value chain are equally essential to Europe’s KET strategy.

LightJumps partner Sensor City is an excellent example of this exciting innovation

strategy.

The municipality of Assen and the province of Drenthe are working together to

develop the Sensor City project. Sensor City is an ambitious concept where a large-

scale municipal measurement network will be implemented, which will allow the

development of a variety of practical applications that use complex sensor systems.

As a testing ground and showcase for sensor system applications, it is a unique

facility throughout the world.

Sensor City attracts investment and innovation in the region and provides a platform

for development where before there was none.

LightJumps, in one of its exploratory initiatives to create more situations like Sensor

City, used its network to support a novel idea based on the concept of a “sensor

river” or smart river project (the term “photonics river” was considered too difficult

to explain). The river Tiber in Rome is among Europe’s most polluted. The local

region has yet to take steps to implement the 2000 Water Framework Directive by

Page 37: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

37

carrying out remedial work. There are massive untapped European funds for river

restoration actions. The concept for the photonics river project was devised by

one of the LightJumps participants together with the Sapienza University (sensors

development39), local SME Smart-I40 (smart sensors systems integrator) and Spanish

sensor product maker Libelium41. In the project, called RiverWatch/Tevere, the

river would be put under monitoring at several points in its course.

Libelium luminosity sensor probe for in water applications.

A combinaton of in water and above water sensors would continuously capture high

resolution optical data which can be processed real time or ad hoc into information

on flow rates, water levels, temperatures, chemical compositions, dissolved gas

levels, particle and object counts and many other indicators. Some of the

information, including live video streams, would be put online and there would

methods for capturing information sourced from external parties. The entire system

would build into a open repository of big data for all researchers and stakeholders

and a real time “vital signs” dashboard would be put online, allowing all

stakeholders participate in the health of the river.

The project was promoted by the regional river association Consorzio Tiberina42,

won a European contest for collective participation called Chest (7th Framework) and

attracted considerable media attention43. Should it ever be implemented it will

undoubtedly form a useful template for other regions to replicate.

39 Prof. Maria Marsella (@uniroma1.it) 40 www.smart-interaction.com 41 http://www.libelium.com 42 www.unpontesultevere.com 43 http://roma.corriere.it/notizie/cronaca/14_luglio_27/contratto-piattaforma-web-l-impegno-circoli-il-tevere-

d599cd1e-1572-11e4-bcb3-09a23244c28e.shtml

Page 38: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

38

The Sensor City and RiverWatch/Tevere concepts are inspiring examples of projects

which present synergies relevant for smart regional specialisation strategies and

which have photionics at their core.

There are countless concepts that could be similarly devised to stimulate photonics

innovation in dozens of regions around Europe.

Remember, companies and young professionals can relocate. Regions cannot. A

region that wishes to remain vibrant and attractive needs to work at it. Companies

and young people need to be convinced to come and to stay.

The strongest means for distinguishing a photonics community, and for acquiring a

critical mass of support for it, is to focus on the regional dimension, building unique

selling propositions around that dimension. Development agencies should invest in

this.

RESEARCH AND INNOVATION AGENDA SETTING

If there is one area in which the European photonics innovation community excels it

is agenda setting and priority definition at a European level. The process is open to

all, transparent and consistent. The rules only change every seven years and even

then the transitions are well publicised and in line with commonly accepted

principles.

The quickest routes to engagment are by joining the PPP (free and open to all

individuals), offering to contribute to work groups (by invitation), unsolicited inputs

and proposals (will be acknowledged), joining the PPP Board of Stakeholders (by

election) and – most importantly but least practiced – working through relevant

regional and national photonics technology platforms.

All photonics development agencies should define in their missions their role in

research and innovation agenda setting and they should articulate clearly each year

what their unique agendas are in preparation for engagement with European level

innovation programmes.

Many EU countries and regions may be missing out on photonics innovation funding

opportunities for their researchers and businesses because they are failing to

engage effectively. Likewise, many countries and regions are under-investing in

Page 39: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

39

photonics innovation due to poor advocacy by their local photonics sector

development agencies (or technology platforms).

Photonics sector development agencies with a regional or national footprints should

be measured, among other things, by the level of energy and effectiveness with

which they influence public funding programmes at EU, national and regional level.

Their impacts should be explicitly reported annually to their members.

Page 40: Cooperation of photonics clusters and the exploitation of ... · Cooperation of photonics clusters and the exploitation of European SMEs potential. Grant Agreement: 619463 Project

D 2.2.6 LightJumps Guidelines

40

CONCLUSIONS

At 2 years into Europe’s 7 year photonics sector development programme

LightJumps has had a unique opportunity to participate at the core of the

programme for SME and industrial development and to take stock of the challenges

and opportunities.

There are a number of important barriers to be overcome.

- Photonics sector terminology and concepts have yet to perculate into the

regional and national development organisations which are best placed to assure

SME support synergies with Horizon 2020. Promotion and political support is

required.

- The Horizon 2020 organisational model for grant programme administration is ill-

equipped to provide agile and short term SME sector development services. A

more suitable approach should be devised to boost the PPP’s efforts.

- A network of around 50 professionalised and well-resourced sector development

agencies is needed to drive the photonics sector at ground level, accompanying

the PPP programme. The current network has yet to reach anything near critical

mass. Quick and high impact action is needed to accelerate the development of

sector agencies. Promising agencies need start-up support.

- Horizon 2020 Coordination & Support Action projects for SMEs should be put

under a governance umbrella bringing about ever more agile, entrepreneurial,

integrated and results oriented behaviours among partners and coordinators.

- Regions should be energetically encouraged to place photonics at the hearts of

their economic development strategies, and to include application and market

focused photonics programmes in addition to pure technology innovation.

- Directors of photonics sector development agencies need to be entrepreneurial

in their approach or risk extinction. There are some inspiring examples in Europe

acting as trail blazers for others to follow. The SME Instrument has been a great

boost for entrepreneurial thinking among sector development managers.

- Attraction of investment to the sector has yet to become a priority (or skill) for

many development agencies. This is a key benefit they should and can be giving

their stakeholders.

With 1825 days remaining to the completion of Horizon 2020 there is just time to

take stock generally and make those critical route adjustments so that photonics

continues to grow as one of Europe’s core industrial competencies.