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Convert CoachingPart 1
By Coach Zubair Adamjee
ABOUT ME
Coach Zubair (@CoachZubair)● Instructor & Convert Coach | IERA● Coach & Strategist | MuslimMastery.com● Director Da’wah | Relationship & Spiritual Coach | Abu Huraira Centre● Founder & Director | ArRahmah Trust Canada● Cyber Security Researcher
Tell me about you!
• Who has been to a dawah training course?• Have you ever had to explain Islam to someone?• Who feels comfortable in explaining Islam to
non-Muslims?
• Who has worked with New Muslims or Renewed Muslims in a da’wah capacity?
UNLOCKING YOULeadership & Communication for Allah
Presentation Outline
1. Let's get the objective and metrics clear2. Da'wah Risks, Expenses and Wins3. Customer Success Teams4. Why invest in Post Shahadah Da'wah and Coaching5. 80/20 Rule For Revert Retention and Development6. Structure of a Revert Success Team 7. New Muslims Stages8. Resources9. Importance of Revert Success in the sight of Allah
10. What's Next & Call to Action
What is your worldview?
What is your worldview?
● Love of Allah ● Vacation in Paradise● Raising your Standard
○ Primary Goal● Quality of Life
○ Passion & Focus
UNLOCKING YOULeadership & Communication for Allah
What’s your goal?
What is the end goal for your da’wah activity?
1. Create interest to Know2. Convey (Intelligently, Confidently, Clearly
Compassionately)3. Connect the world with Allah - one soul at a time?
What are your metrics?
What are your metrics?
1. Number of attempts, views, clicks, distribution, conversations?
2. Number of Shahadahs3. Number of people you are regularly developing?
Presentation Outline
1. Let's get the objective and metrics clear2. Da'wah Risks, Expenses and Wins3. Customer Success Teams4. Why invest in Post Shahadah Da'wah and Coaching5. 80/20 Rule For Revert Retention and Development6. Structure of a Revert Success Team 7. New Muslims Stages8. Resources9. Importance of Revert Success in the sight of Allah
10. What's Next & Call to Action
Business Closing Down (1/2)
● Huge Sales but still no profits, why?
Business Closing Down (1/2)
● Expenses
Business Closing Down (1/2)
● Expenses○ Sincerity
■ Fame, Wealth & Women○ Desensitization○ Confusion
Personal Development & Growth• You can’t do it alone• Wali of Allah• Private Worship• Loving what Allah loves• Qur’aan & Dhikr
Business Closing Down (2/2)
● What if expenses are in check!● What else can go wrong?
Business Closing Down (2/2)
● Retention & Development vs Refunds
Presentation Outline
1. Let's get the objective and metrics clear2. Da'wah Risks, Expenses and Wins3. Customer Success Teams4. Why invest in Post Shahadah Da'wah and Coaching5. 80/20 Rule For Revert Retention and Development6. Structure of a Revert Success Team 7. New Muslims Stages8. Resources9. Importance of Revert Success in the sight of Allah
10. What's Next & Call to Action
Emerging Role
Post Shahadah Audience
● Logically / Intellectually Convinced● Makes sense in their heart too● But
○ Habits, Desires, Culture, Shaytaan
Revert Success Teams
Have you ever witnessed a shahadah?
How did that make you feel?
What do you think happens after shahadah?
True or False?
New Muslims usually have a stronger imaan than born Muslims because they chose to be Muslims.
New Muslims need extra support because of their situation.
New Muslims are more tested than other Muslims.
What are the common challenges that are faced by New Muslims?
What experience do you have in dealing with Reverts….?
Top 12 challenges faced by New Muslims:
1. Abandonment by family and friends2. Forced to leave home or to hide one's
faith.3. Unemployment / termination4. Debt / financial difficulty.5. Victim of abuse.6. Legal troubles and can’t afford help.7. Developing doubts about Islam & don’t
know who to ask. The Muslims you have asked either don’t know themselves or give unsatisfactory answers.
8. Very little knowledge about Islam beyond the basics.
9. Not practicing the basic obligations of Islam.
10. Not receiving enough help from the local Muslim community.
11. Loneliness12. Identity Crisis
What happens after?
A Video Story?
http://bit.ly/ConvertFailureWithGiftBox
Our View Should be?
Don’t forget the competition
A brother or sister returning and expressing interest to follow the Deen
- Signing up for a free trial at a gym
- Sales Funnel
What are the different stages a convert may go through?
Presentation Outline
1. Let's get the objective and metrics clear2. The Da'wah LifeCycle3. Customer Success Teams4. Why invest in Post Shahadah Da'wah and Coaching5. 80/20 Rule For Revert Retention and Development6. Structure of a Revert Success Team 7. New Muslims Stages8. Resources9. Importance of Revert Success in the sight of Allah
10. What's Next & Call to Action
Imagine the possibilities
Coach Zubair (@CoachZubair)
Coach Zubair (@CoachZubair)
Coach Zubair (@CoachZubair)
Coach Zubair (@CoachZubair)
Why “develop” new Muslims?
• Da’wah is very active – nationally and internationally
• Thousands of people are coming to Islam every year.
• However, there is not an effective follow-up system or plan for new Muslims.
• Little importance is placed on developing new Muslims.
Why “develop” new Muslims, Qur’aan?
And be not like her who undoes the thread which she has spun after it has become strong, … (AnNahl-16:92)
Why “develop” new Muslims, Hadith?
Why “develop” new Muslims, Hadith?When the Prophet (ملسو هيلع هللا ىلص) sent Mu`adh to Yemen, he said to him,
"You are going to a nation from the people of the Scripture, so let the first thing to which you will invite them, be the Tauhid of Allah. If they learn that, tell them that Allah has enjoined on them, five prayers to be offered in one day and one night. And if they pray, tell them that Allah has enjoined on them Zakat of their properties and it is to be taken from the rich among them and given to the poor. And if they agree to that, then take from them Zakat but avoid the best property of the people." (https://sunnah.com/bukhari/97/2)
Why “develop” new Muslims.
● Imagine if Competitor were to take your clients?
Why “develop” new Muslims.
● Which competitor is active?
So how do we look in front of Allah if we FOCUS only on da’wah to Non Muslims?
Wait for it .... I will share two powerful set of verses in the end ...
Presentation Outline
1. Let's get the objective and metrics clear2. Da'wah Risks, Expenses and Wins3. Customer Success Teams4. Why invest in Post Shahadah Da'wah and Coaching5. 80/20 Rule For Revert Retention and Development6. Structure of a Revert Success Team 7. New Muslims Stages8. Resources9. Importance of Revert Success in the sight of Allah
10. What's Next & Call to Action
Before we start, let’s clarify something...
What’s a new Muslim?
Where / How would you find them?
● Non practicing Muslims● Lacking for purpose● Emptiness● New faces in masjid● Revert Marriages● meetup.com
It starts with Shahada
ShahadahRemember – It’s not about
numbers! If they accept/reject, it’s not up to you. Guidance is
in the Hands of Allah.
Understanding the ShahadahThe one who is about to take shahadah must know that this
statement has implications
*peace be upon him
Entering into a covenant with Allah
Taking the Prophet* as your role-model
A commitment to worship Him alone, and not worshipping anyone or anything else but Him
Our example of guidance in terms of worshipping Allah and living a life pleasing to Him.
Developing New Muslims
Other ideas: Salah, Masjid, New Muslims Support team.
MORE TO BE DISCUSSED LATER
First Meeting: Contact Exchange● Give them your business card? OR ...
Presentation Outline
1. Let's get the objective and metrics clear2. Da'wah Risks, Expenses and Wins3. Customer Success Teams4. Why invest in Post Shahadah Da'wah and Coaching5. 80/20 Rule For Revert Retention and Development6. Structure of a Revert Success Team 7. New Muslims Stages8. Resources9. Importance of Revert Success in the sight of Allah
10. What's Next & Call to Action
Model
● Proactive Du’aats / Convert Coaches● Passive Teachers● General Helpers● PR / Social
General Public
● Introduce Carefully (Converts only)● Social● Amr Bil Ma3ruf / Correction● Careful about ethnic / political / other comments● Whatsapp groups
Presentation Outline (Part I)
1. Let's get the objective and metrics clear2. The Da'wah LifeCycle3. Customer Success Teams4. Why invest in Post Shahadah Da'wah and Coaching5. 20 for 806. Structure of a Revert Success Team 7. New Muslims Stages8. Main Objective - Knowing, Loving, Depending and Trusting Allah9. Resources
10. Intro to Convert Coaching11. Importance of Revert Success in the sight of Allah12. What's Next & Call to Action
New Muslim LifeCycle
1. Strengthen FAITH in Shahadah (Conviction)○ Dua○ Content○ Discussion
New Muslim LifeCycle
2. Desire to Learn3. Learn and Practise
● Keep a balance of technical and spiritual content○ Names and attributes of Allah○ Seerah○ Aakhirah
New Muslim LifeCycle
4. Praying / Friday Prayers5. Community Participation
● Halaqa / Class● Activity / Volunteering / Da’wah
Presentation Outline
1. Let's get the objective and metrics clear2. Da'wah Risks, Expenses and Wins3. Customer Success Teams4. Why invest in Post Shahadah Da'wah and Coaching5. 80/20 Rule For Revert Retention and Development6. Structure of a Revert Success Team 7. New Muslims Stages8. Resources9. Importance of Revert Success in the sight of Allah
10. What's Next & Call to Action
Resources
Playlist on youtube / facebook● Present Islam | Islam UnCovered● Da’wah Conversations● Blind spots● First Conversations● Coaching● Qur’aan Study Circle
Resources● http://bit.ly/NewMuslimBuddyProgram● http://bit.ly/EmpoweringMuslims● http://bit.ly/zOOmCoach_MasterYourEmotions
What is it like to be a Convert Coach?
● Self awareness & growth● Achieve your full potential
What is it like to be a Convert Coach?
● 60 - 120 minutes per week
What is it like to be a Convert Coach?
● Self growth and attending classes
What’s a Coach
What are they running away from
Coach Knows Them
What motivates them, their passion, their values
What’s a Coach
Empowers Them
Hold Them Accountable
Inspires & motivates Them
Sets goals at their own pace with some challenge / stretch goals
What’s a Coach
Proactively checks in - calls / visits
Deeply CARES so wears a Da’wah hat
Shares reminders without overwhelming them
What’s a Coach
Makes Dua For them
Makes Dua for Himself / Herself
Testimonials from Convert CoachesAlhamdulillah, I have had the opportunity to volunteer as a Coach for about a year now and it has been a rewarding experience. I’ve never been a Coach to anyone before so I was a bit hesitant at first but the training and ongoing support I’ve received has helped me to grow not only as a coach but personally as well. Even though I now have experience sometimes you will still need advice on how to proceed with certain matters as not everyone needs are the same and it’s always reassuring to have team members you know you can always reach out to.
Even though what we do is more geared toward reverts, I have been assigned people who are already Muslims but needed that extra push to get closer to Allah SWT and it really is the best feeling knowing that you are being a positive influence in someone’s life, Alhamdulillah.
To the person who wants to give this a try, I know trying something new can be intimidating especially when you don’t have the experience or haven’t done something like this before but Subhan’Allah the skills you develop and personal growth you will receive is truly worth the leap and remember anything done for the sake of Allah SWT will only ever be beneficial not only in this life but the next. As our beloved Prophet (prayers and peace of Allah be upon him) said, “Allah is in the aid of a servant so long as the servant is in the aid of his brother.” Nazia, Toronto, Canada.
Presentation Outline (Part I)
1. Let's get the objective and metrics clear2. The Da'wah LifeCycle3. Customer Success Teams4. Why invest in Post Shahadah Da'wah and Coaching5. 20 for 806. Structure of a Revert Success Team 7. New Muslims Stages8. Main Objective - Knowing, Loving, Depending and Trusting Allah9. Resources
10. Intro to Convert Coaching11. Importance of Revert Success in the sight of Allah12. Call to Action
So how do we look in front of Allah if we FOCUS only on da’wah to Non Muslims?
And it is not for the believers to go forth all at once. For there should separate from every division of them a group [remaining] to obtain understanding in the religion and warn their people when they return to them that they might be cautious. (9:122)
Presentation Outline
1. Let's get the objective and metrics clear2. Da'wah Risks, Expenses and Wins3. Customer Success Teams4. Why invest in Post Shahadah Da'wah and Coaching5. 80/20 Rule For Revert Retention and Development6. Structure of a Revert Success Team 7. New Muslims Stages8. Resources9. Importance of Revert Success in the sight of Allah
10. What's Next & Call to Action
CALL TO ACTION
Approximately 40-50% of converts are not remaining upon Islam or not becoming practicing Muslims.
An integral part of dawah means establishing a strong support system for those that accept Islam.
Only one question remains…
Who is ready to Champion Revert Success
● Duaas● Share and raise awareness● Be the champion in your community● Practise● Create a team of dedicated people even if small● Keep in touch
@CoachZubair [email protected]
http://bit.ly/ConvertCoachesVolunteers
Whatsapp Groups
Announcements for Coaches:https://chat.whatsapp.com/LjK0pt809uw1eQE
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Content for Reverts:https://chat.whatsapp.com/LJLGC8rrZkoF3Q
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True or False?
It is compulsory upon any new Muslim to take a bath after taking their Shahadah.
It is compulsory upon any new Muslim to change their name when they accept Islam
It is compulsory upon any new Muslim man to get circumcised
A new Muslim woman cannot stay with her non-Muslim husband.
Situational Discussions / Request for Help:https://chat.whatsapp.com/AA261nwDQrq2s
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Specific Homework1. Figure Out What You Want to Do? (Fill The Form)
Specific Homework2. Prepare your script for First Meeting / Intro Meeting
Doc with potential scripthttp://bit.ly/FirstEngagement
Live Videos of first meetinghttps://www.youtube.com/watch?v=nnCKlbYplqI&list=PLhZgVB58RLcXAGGmAEPwN_HIksxnXuLzn
Next● First Meeting● Weekly Follow up
Your One Takeaway from Today?
PART II
Register at: https://zoom.us/webinar/register/WN_zl3vVsBGTdaNrfit6f5iXw
@CoachZubair [email protected]
