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8/9/2019 Converge - Where the Good Life Meets the Green Life
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Converge
Once upon a time
A nation of people faced anenormous challenge.
Many tried to see a way out,but they could see only an
unhappy ending to their story.
This is a different storya story waiting to be told.
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Welcome to Converge where the good lifeand the green life meet.
Come on in!
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AstrongAmericaneconomyandlots
ofjobs
The Converge American Future
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The Converge American Future
Healthy Americankids and adults
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The Converge American Future
A Strong,
SecureAmerica
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The Converge American Future
America Leads the World
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After years of messaging about thedangers of climate change and the
investment of huge resourcesby NGOs and people at COP15what the &*@# happened?!
Were not getting the change we seek.
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TheU.S.holdsthekeystochange,
butsomethingiswrongwiththeway
werecommunica;ngtoAmericans.
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As people whocare, we thought
that data andvisions of dangerwould motivate
people to moveand change.
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Hmmmwhat do
we do now?
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The good news is:
we dont have to guessWE KNOW WHAT WORKS
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The Research is In!
Based on thisresearch, weKNOW
what messages
DO WORK
And
DONTWORK.
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From the rightbrainhereswhat we knowbased on ourexperience andhistory.
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Americans respond to
positive visions of the future,even if they mean sacrifice.
I have a dream
We choose to go to themoon in this decade and
do the other things, notbecause they are easy, butbecause they are hard.
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From the left
brainhereswhat weknow based
on research.
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Sell Heaven Not Hell
Researchshowsthatnega.ve
messagingandimagerycausespeopletoshutdowntheyneverhear
themessageofhopeorpossibility,
andmayevendenythat
climatechangeisreal
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Tooo%en,climatesolu1onsadvocateswork
thebase(elites)whileignoringmainstreamAmericans.Andwhenwedotalktoswingvotersorencourageourbasetoreachout,typicallywelackeffec1ve,emo1onallycompellinglanguageontheseissues.
ClimateandEnergyTruths(EcoAmerica2009)
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Wecanswitchhighconsump1on,highstress,andhighheartdiseaselifestylesforsomethingmore
desirable.Whatwillitlooklike,feellike,andbelike
ifwemanagetopullitoff?Thatisthepicturewe
needtocreate.
SelltheSizzle(Futerra2009)
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ThekeyforcleanenergysupportersistowrestthediscussionawayfrompolicymechanismsandIPCC
sta1s1csandtowardthebenefitsofclimate/energy
solu1ons.
TheLanguageofACleanEnergyEconomy
(theworddoctors,2009)
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Message More Around Human Values, Less OnData, Acronyms and Technical Terms
350ppm?Ohmygod,I
failedChemistry!
20emissions
reduc1oninCO2?
SeeOYou,Too!
$Billions?No
way
26to78riskofovershoo1ng
a2Cgoal?Ummmwhats
Celsiusagain?
LULUCFemissions?
WhoisLulu?
GHGs?
2.5annuallytoreacha
goalof80below990
levels?Imjusttryingto
loseweight!
Imahorrible
personifIdont
liveinatentand
eatgrass?!?!!?
CapandTradehasbaseball
seasonstartedagain?
This is too muchIll
deal with it later.
Maybe itsnot even real!
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Messages that WORK
to Influence Americans
Whetherthescienceisrightor
not,Iwanteconomicprosperity
andahealthy,safeandsecure
futureformeandmyfamily.
And,IwantAmericatoleadthe
worldthesearethethingsthat
areimportanttome
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PLAIN SPEAKING
We know POSITIVE messages work.
We know to FOCUS on the economy/job, health and safety/security.
How do we USE this information to deliver a messagethat will catalyze change in America?
Answer: Through the POWER OF STORY.
CONVERGE is the story of
the good life Americans wantand the green life we need
for our prosperity, health and safety.
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Why the Power of Story?
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1. A Book- each chapterillustrates a different facet ofthe future. A core storycombines these chapters intoone narrative. The book also
includes summaries ofcredible plans for making theConverge story a reality.
2. A Website features shortvideos that further explore thefuture. Readers can edit or
expand the core story andoffer their own visions of thefuture.
The ConvergeStory
Experience it online atwww.convergestory.com!
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Converge
Chapter 1
The Vision
Asmall group of Americanthought leaders, primarily fromthe economic, health andnational security sectorswill lay
out visions of the future in easyto understand, entertainingnarratives and later, on-linevideos.
These leaders will offer a vision
of the future for Americanswithin a world that has met theclimate change challenge.
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Converge
Chapter II
Whats Life Like?
Basic questions aboutAmericanlifewill be answered by thoughtleaders AND ordinary people incompelling essays.
How will we work?Where will we live?How will we get around?What will we eat?How will we be safer?A core narrative will be written thatcombines these visions into onestory.
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Converge
Chapter III
We Can Do It
Credible, expert planswillbe laid out in easy tounderstand language andimagery.
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Converge
Chapter IV
What If?
Visitors to the Convergewebsite can explore theimpacts of each of theseplans or experiment withscenarios of their own withan interactive climatesimulation model .
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Converge
Chapter V
Do Something
An interactive module on thewebsite and available onFacebook and other socialmedia outlets will allow
people to offer their ownvision of the future andthoughts on how to make itreal.
This section will also providelinks to organizations and
efforts that link people withevery day actions they can do.
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Who Will Share and Use Converge?
Anyone who wants to persuade someonein America that:
the good life and the green lifeare the SAME LIFE.
ActivistsTeachersNGO leadersCommunications/PR/MediaCity councilmenPop culture writers and producersFunders
Scientists and academicsPolicy expertsYOU and ME!
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Good News! The First Step Has Been
Taken at www.convergestory.comOriginally conceived as a more globalproject, the focus of Converge hasbeen shifted to an American audiencein the wake of COP15.
Its clear now that Americans mustbuy into a vision of a future they wantso that they will push leaders to makechange.
But the basic thrust of Converge
remains the same: we seek tomotivate people to action using thepower of positive story that isinspiring, doable and desirable.
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Make theConvergeStory Real
We seek investment inConverge because we believeits an approach that willWORK to create changebased on experience and new
research.
Behind the Story Ask $Chapter I Ask $Chapter II Ask $Chapter III Ask $Chapter IV Ask $
Chapter V Ask $
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ConvergeAn American Future
A Story created so far by
these partners and peoplewho care and believe that
THE ENDof this story will be ahappy one.
Lisa Renstrom Tracy Russ