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Publications Mail Agreement #40006677 ® ® MAY/JUNE 2014 CONTRACTOR ADVANTAGE COMPLIMENTARY PLUS: FENCES & GATES ELEMENTS OF STYLE EMERGENCY PREPAREDNESS ALSO: Training + Worplace Safety + Roofing + WINDOWS GREENER CANADA’S MAGAZINE FOR PROFESSIONAL CONTRACTORS

Contractor Advantage May / June 2014

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Page 1: Contractor Advantage May / June  2014

Publications Mail Agreement #40006677

®®

MAY/JUNE 2014

CONTRACTORADVANTAGE

COMPLIMENTARY

PLUS:FENCES & GATES ELEMENTS OF STYLE

EMERGENCY PREPAREDNESS

ALSO:Training +

Worplace Safety + Roofing +

WINDOWSGREENER

C A N A D A ’ S M A G A Z I N E F O R P R O F E S S I O N A L C O N T R A C T O R S

Page 2: Contractor Advantage May / June  2014

BECAUSE FOUR WALLS AND A ROOF CAN BE THE FOUNDATION FOR GENERATIONS TO COME,

WE BUILD.

CGC Sheetrock® CGC Durock® CGC Securock® USG Ceilings®

At CGC, our mission is to make sure we never stop building. From walls to ceilings to floors to exteriors, we will continue to deliver the products, innovation, service and support, as we have for more than a century,

so you can construct the places where we work and live. Build your world at CGCINC.COM

© 2014 CGC A USG COMPANY and/or its affiliates. All rights reserved. The trademarks CGC, CEILINGS, DUROCK, SECUROCK, SHEETROCK, IT’S YOUR WORLD. BUILD IT., THE CGC LOGO, and related marks are trademarks of USG Corporation or its subsidiaries or its affiliates.

Page 3: Contractor Advantage May / June  2014

Contractor Advantage

Castle Building Centres Group Ltd.,with building supply outlets in every province, is Canada’s leading supplier of lumber and building materials to professional contractors, builders

and renovators.

Publications Mail Agreement #40006677 Return undeliverable Canadian

Addresses to: 100 Milverton Drive, Suite 400

Mississauga, Ont. L5R 4H1

CONTENTSCA

Advertising EnquiriesVendors whose products are carried in Castle Building

Centres stores have the opportunity to advertise in

For more information or to reserve space in the next issue, contact:

Jennifer Mercieca Director of Communications

Phone: 905-564-3307 Fax: 905-564-6592

E-mail: [email protected]

Published and designed exclusively for Castle Building Centres Group Ltd. by Business Information Group

Material Contact: Cheryl Fisher 416-510-5194

Copyright 2012

Editorial Director Castle Building Centres Group Ltd.

Jennifer Mercieca

Managing EditorPaul Barker

Art Director Mark Ryan

ContributorsNestor E. Arellano Lawrence Cummer Victoria Downing Stefan Dubowski

Nick Nanton Paul Rhodes

David Chilton Saggers John G. Smith

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 3

May/June 2014 Vol. 18 No. 3

FeaturesFatal mistakes / 18Falls from heights remain a significant contributor to the high degree of fatality in construction related accidents.

Steel-toe boots, your hard hat & a broker / 23Contractor must-haves for construction site safety.

Emergency preparedness / 26The safest job sites plan for the worst scenarios as a means to protect workers.

Skill upgrades / 33Ceilings are often overlooked during renovations or new builds, but a little attention to this space can make a world of difference.

Elements of style / 38Greywater recycling, WaterSense fixtures and Energy Star windows help both conserve the environment and save property owners money.

Is the glass always greener? / 42Comfort, curb appeal and increased property values trump reduced energy costs as the tangible benefits of high-performance windows.

Roof lines / 49Industry veteran John McLellan has a few important lessons to offer his fellow roofers.

42

2638

InsideNEWS WATCH / 5 Dr. Peter Andersen’s predictions

PRODUCT SHOWCASE / 7 New and improved products

SMART MONEY / 10 The Canada Job Grant

BUSINESS STRATEGIES / 12 Find and hire superstars

ECONOMICS 101 / 15 Playing in the digital arena

LEARNING CURVE / 17 Sustaining business

Page 4: Contractor Advantage May / June  2014

When you install a Steel-Craft door, you’re installing more than just a door. With a patented WeatherLock system, the highest quality insulation and weather-ready hardware, it’s Steel-Craft’s superior engineering that makes the difference.

WEATHERLOCKOur patented system overlaps the interior and exterior skins, keeping moisture out and extending the life of your door.

CLIMACOREWe have the highest quality insulation between the panels which provides higher R-Value, better strength and consistent protection from the elements.

DURAWAREEvery Steel-Craft component is made by Steel-Craft. Track, hinges, and rollers are made to handle our weather.

WHAT YOU’RE REALLY INSTALLING IS A REFERRAL.

THE DOOR WITH MORE.A personalized Door Designer awaits you at Steel-Craft.ca

100% CANADIAN

Page 5: Contractor Advantage May / June  2014

CANEWS WATCH

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 5

When you install a Steel-Craft door, you’re installing more than just a door. With a patented WeatherLock system, the highest quality insulation and weather-ready hardware, it’s Steel-Craft’s superior engineering that makes the difference.

WEATHERLOCKOur patented system overlaps the interior and exterior skins, keeping moisture out and extending the life of your door.

CLIMACOREWe have the highest quality insulation between the panels which provides higher R-Value, better strength and consistent protection from the elements.

DURAWAREEvery Steel-Craft component is made by Steel-Craft. Track, hinges, and rollers are made to handle our weather.

WHAT YOU’RE REALLY INSTALLING IS A REFERRAL.

THE DOOR WITH MORE.A personalized Door Designer awaits you at Steel-Craft.ca

100% CANADIAN

BY PAUL BARKER

Price of lumber set to soar,Castle AGM delegates toldPhoenix, Ariz. – By his own admission, economist Dr. Peter Andersen tells it like it is when it comes to Canada’s home building market.

As a result, his annual address at the recent 2014 Castle Annual General Meeting held here in early March at the Squaw Peak Hilton Resort, contained a mix of good news and bad for contractors, depending on what side of the 49th paral-lel they reside in and do business.

The fact that the U.S. economy is now in overdrive again seven years after the 2007 mortgage crisis, could pose several problems to both the buyers and sellers of home building supplies in Canada, particularly when it comes to lumber.

Andersen, the current economist for the Canadian Home Builders Associa-tion, said that so many sawmills — an estimated 207 — have shut down through-out North America as a result of the hous-ing crash and subsequent recession that followed it that the availability of product is cause for concern.

“It takes about seven years to come out of a funk and this is what is current-ly happening in the U.S.,” he said. “The financial crisis is done with, the problems have been cleared away and businesses have fantastic balance sheets.

The pending construction boom is going to last for several years, he added, and as a result will create “serious capac-ity problems in the lumber and building materials industry.”

Also, Canadian contractors can expect to see record prices for lumber as a result of a nasty combination of supply shortages and a Canadian dollar that Andersen said will settle in the 85-88 cent range this year.

“The big question I have in my mind for 2014 is how high will interest rates

go? The best answer I can give you is that interest rates will go up, but they will not be disruptive. It will be a mod-erate increase that will be absorbable by the industry.”

As for property values, Andersen strongly questioned the findings of a Deutsche Bank Report released late last year that claimed real estate prices in Canada are the most overvalued in the world and some homes by as much as 60%.

“No way, do I buy that,” he said. “Hous-ing is not overpriced.”

That prediction will certainly bode well for Castle dealers who last year, according to James Jones, the organization’s national vice president of marketing, recorded the

best sales volumes in the history of the buying group.

“We finished the year up 14% over 2012, which was a record year as well,” he said.

Meanwhile, Castle president Ken Jen-kins said “we like where we are and think that some of the turmoil that exists in the industry currently is going to be a benefit to Castle down the road.

“Every time I have seen a successful entrepreneur I have seen someone with significant work ethic. It is engrained in them and it is engrained in their staff.

“Find good people in your business, give them autonomy and watch what happens. Wonderful things occur when you give people support and autonomy.”

The Squaw Peak Hilton Resort in Phoenix provided a much needed break from winter for hundreds of Castle AGM delegates. Among them was Charles Goulard of Goulard Lumber Building Supplies in Sturgeon Falls, Ont. who received a 25-year membership award from Castle president Ken Jenkins (left) and Jamie Adams, chairman of the Castle board of directors. Photos by Emerge2 Digital

Page 6: Contractor Advantage May / June  2014

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Page 7: Contractor Advantage May / June  2014

Innovative Products for Today’s Renovators

PRODUCT SHOWCASECA

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 7

Building Blocks

+

+THERMA ELITE DOORS CONTAIN INSULATION VALUE OF 10.4 RTherma Elite from Northwest Doors is a hybrid garage door line that offer luxurious appearance.

Using the company’s Therma Tech II insulated sand-wich constructed sections, precision-cut, 1/2” Extira brand smooth wood composite overlays are applied to create a wide-selection of design options. The door line has an insulation value of 10.4 R, a Thermal Barrier Joint and are factory painted after assembly. Therma Elite main-tains uniform dimensions of the overlay components regardless of the door size, the company says, so that over-height and odd-width doors are just as attractive as standard sizes.

Therma Elite insulated carriage-style garage doors are distributed in Canada through the Westgate/En-trematic Group. Visit www.westgatedoor.com for more information.

MILWAUKEE HACKZALL DELIVERS 18V POWER IN A12V SAWThe M12 Fuel Hackzall from Milwaukee Electric Tool provides four times more run-time, up to 70% faster cutting, and up to six-times longer tool life than other 12V reciprocating saws, the company says. The saw’s Powerstate Brushless Motor allows it to deliver more power under load than some 18V reciprocating saws and complete a wider range of applications. Redlink Plus Intelligence provides communication between tool, battery and charger to protect them from overloading, overheating, and over-discharging, while the Redlithium XC4.0 battery packs provide long battery life and allow operations in cli-mates below -18°C with fade free power. A battery fuel gauge also displays remaining charge for less downtime on the job.

The saw’s dual counter balance mechanism reduces vibra-tion to increase control and accuracy, provide faster starts in metal and reduce user fatigue. A compact design allows access in tight spaces and provides added control.

The saw is available as a bare tool or in a kit with the battery pack, charger, blade and contractor bag.Visit www.milwaukeetool.com for more information.

Page 8: Contractor Advantage May / June  2014

Kohltech.com

Energy e� cient Kohltech windows are available with more than 1,380 di� erent glass and glazing choices. Our exclusive Energlas® (double glazed) and Energlas Plus® (triple glazed) options optimize ER, U and R-values, help save money on energy and provide year round comfort. They also helped us earn the prestigious ENERGY STAR Most E� cient 2014 certifi cation on 305 di� erent window confi gurations. When it comes to beauty, innovation and energy e� ciency, Kohltech o� ers your customers the most outstanding choice.

Celebrating 35 years of innovation. Proud to support a true dealer model.

THE MOST OUTSTANDINGENERGY EFFICIENT

WINDOWS AVAILABLEPERIOD

Page 9: Contractor Advantage May / June  2014

+

PRODUCT SHOWCASECA

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 9

+TERRACE DOORS COMBINE OLD WORLD CHARM WITH MODERN ADVANCESPly Gem Signature Series Terrace Doors reduce the need for exterior maintenance and combine old world craftsmanship and modern technology.

The doors feature exterior aluminum cladding and interior stain-grade Hem-Fir to fit various architectural styles.

For added security and improved weather seal, the Signature Series Metal Clad Wood Doors are configured with multi-point locking with home-owner customized hardware options. The doors are manufactured using a one-piece fiberglass and a reinforced pultruded sill with stainless steel sill track cover for enhanced durability and thermal performance.

Signature Series Terrace Doors are available in 12 colours. Visit http://plygem.ca for more information.

TELESCOPING LADDERS ARE PORTABLE, COMFORTABLEThe Telesteps 1600EP Professional Telescopic Ladder from Regal Ideas Inc. offers fully automatic telescoping operation.

Made from sturdy, lightweight aircraft-grade aluminum, the ladder telescopes in 1’ increments of height between only 33” and 14.5’ when fully extended, giving the same climbing height as a 16’ extension ladder, the company says.

The ladder’s wide-angled rungs are designed to create level footing and to increase comfort on long work days. At 28 lbs., the 1600EP’s portability also make it easy to pack up and store safely inside a vehicle or truck.

Telesteps 1800EP model offers the same climbing height as an 18’ extension ladder at a weight of 30 lbs. Both ladders carry Type 1A 300 lb. duty ratings.Visit http://telesteps.net for more information.

Page 10: Contractor Advantage May / June  2014

Paul Rhodes is a partner at Soberman LLP. His profession-al experience includes providing assurance and advisory counsel to a number of clients in construction, manufac-turing, real estate and internal audit engagements. Paul is a member of the Toronto Construction Association.

CASMART MONEY

10 | MAY/JUNE 2014 CONTRACTOR ADVANTAGE

The Canada Job GrantBY PAUL RHODES

The 2014 federal budget revisits a grant program that encourages employers to provide skills training.

In this space last year, an article appeared on the federal Budget 2013 and the components that may have an

impact on businesses in the construction industry. One such component was the Canada Job Grant, which was intended to “directly connect skills training with employers and jobs for Canadians.”

An update to that article is now required due to the progress that has been made towards implementing the Grant.

The Budget 2013 proposed that train-ing costs to provide skills training for people who cannot be trained under Employment Insurance incurred by employers were to be split, $5,000 each, to the employer, the province/territory and the federal government.

As the remainder of the 2013 year panned out, however, the Grant, in the form in which it was proposed, was a non-starter due to agreements not being reached with the provinces and territo-ries over how the cost of the program is to be funded.

At the time of writing; however, all the provinces and territories have reached agreements with the federal government over the mechanics of how the Grant will work. Significantly, the federal gov-ernment will now cover the cost of the Grant instead of some of the cost being funded by the provinces and territories, as originally proposed.

Quebec was initially against the Grant because the province already has a system of skills and job training that works well and meets the needs of Quebec employers. Employers are legally required

to invest 1% of their payroll costs in train-ing; however, a deal was reached between Quebec and the federal government in early March.

Therefore the federal commitment to Grants was included again in Eco-nomic Action Plan 2014, and is currently expected to become a reality this spring. It is intended to encourage employers to provide the skills training needed to assist in filling vacant positions. The program is likely to be beneficial to the construction

industry in particular, which has faced a shortage of skilled workers for several years. According to the 2014 budget, the job vacancy rate for skilled trades in 2009 was 2.7%, compared to 5.8% in 2013, versus a national average for 2013 of 4.0%.

The Government consulted broadly with employers and employer associa-tions, educational institutions and labour organizations on the design of the Grant. It has heard that employers welcome an increased role in training decisions and want the Government to support skills training in a way that is simple for busi-nesses to access, with minimal red tape. Employers are also seeking skills training support that is responsive to diverse busi-ness needs, with special consideration given to the needs of small businesses

Businesses with a plan to train unemployed and underemployed Canadians for a new or better job will be eligible to apply for a Grant.

Page 11: Contractor Advantage May / June  2014

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SMART MONEYCA

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 11

The design of the Grant reflects the outcomes of these consultations. The Grant will require matching from employ-ers, but in recognition of the particular challenges they face, small businesses will benefit from greater flexibility in their cost-matching arrangements.

Who is eligible?Businesses with a plan to train unem-ployed and underemployed Canadians for a new or better job will be eligible to apply for a Grant. All Canadians seek-ing training can, in partnership with an employer, benefit from the Grant.

How much funding is available? The Grant could provide up to $15,000 per person for training costs, including tuition and training materials, which in-cludes up to $10,000 in federal contribu-tions. Employers would be required to contribute an average of one-third of the total costs of training.

Small businesses will benefit from flexible arrangements under the Grant, such as the potential to count wages as part of the employer contribution.

Where can the Grant be used? The Grant will be for short-duration training provided by an eligible third-party trainer, such as community colleges, career colleges, trade union cen-tres and other private trainers. Training can be provided in a classroom, on site at a workplace or online. It is also expected that the Grant could be used towards the cost of training materials.

The Grant represents an additional program that may benefit the construc-tion industry. The federal Apprenticeship Job Creation Tax Credit (AJCTC) is still in place for any employer that hires eligible apprentices. This program provides a non-refundable tax credit, which reduces in-come tax that would otherwise be payable.

The government’s intention behind the Grant is that the employer is better positioned to determine exactly what skills

training is necessary for new hires or to help individuals get better jobs. At the same time, the risk to the employer is reduced by the government contribution towards the cost.

While the Grant program may contribute to the supply of skilled labour,

it is not going to solve the problem of the lack of immobility of that labour.

The budgets, which are the source for much of this article, can be found at www.budget.gc.ca/2013 and www.budget.gc.ca/2014

Page 12: Contractor Advantage May / June  2014

BUSINESS STRATEGIESCAFind and Hire SuperstarsWith renovations on the rise, so is the need for top talent. There are ways to separate the wheat from the chaff.BY VICTORIA DOWNING

12 | MAY/JUNE 2014 CONTRACTOR ADVANTAGE

• Include a notice on your website.

• Create an email announcement to send to clients, suppliers, subcon-tractors and friends of the company. This sort of networking is one of the most powerful ways to attract top prospects.

• Ask your suppliers if you can post notices on their bulletin boards.

• Hold an evening open house at which you take applications, have your em-ployees talk with prospective employ-ees and serve light refreshments. This makes it easy for working people to attend and could attract a number of great prospects.

• Offer your current employees a finder’s fee to bring in top employ-ees who stay with the company for a period of time.

• Talk to the manufacturer reps you work with. They meet many people in the course of their work and may know someone who is looking for a new job.

• Consider placing an ad in your local association newsletter.

• Put the word out that you have a position open on one of the employment websites like Monster.com or CareerBuilder.com.

• Place a notice in your local community newsletter or business group publication.

• If you belong to a peer organization, spread the word among your fellow group members. Even if they are not located nearby, they may know people who know people who are looking for jobs.

Victoria Downing is president of Remodelers Advantage Inc. and is a leading authority in the remodeling industry. She has authored and co-authored several industry books, including The Remodeler’s Marketing PowerPak. She can be reached at [email protected] or by phone at 301 490-5620 ext. 105.

If the usual recruitment methods do not work, try something unique:

One company provided its suppliers with notepads to give to their customers. The pads included a recruiting message for the contractor.

Think about reaching out to other remodelers. Often, these talented people may love one part of the business and are eager to ditch the other parts. You could have the perfect position for him or her.

The key to successful recruiting is to be creative. Remember, you do not have to be the only one thinking of ways to recruit. Hold a company meeting with your entire staff to brainstorm unique avenues for attracting excellent applicants.

Still, attracting prospective employ-ees to your company is only the first step. The next step is to build a system that will allow you to spend your very valuable time only with those prospects that are the cream of the crop.

To make sure a candidate can follow directions and pays attention to details, set up a series of steps that must be accomplished before a face-to-face inter-view is arranged. If they cannot manage to complete the simple steps that are part of your system, they certainly cannot be trusted to follow instructions and complete tasks once they are an employee.

First, direct interested parties to send a résumé and cover letter via email; résu-més can be automatically directed to a special email folder, making it easy to col-lect them. Those who do not follow these simple directions deselect themselves.

In many cases, recruitment efforts can generate dozens of responses, requir-ing hours of review. If you simply do not have time, outsource this first step to a human resource or administrative profes-sional. This person can help you remove those who simply are not qualified as they review the content for spelling, accuracy,

Homeowners in many markets are beginning to spend on renova-tions again. For many renovators,

this increased demand means that they need to hire additional people to handle the workload. This is an area of weakness for many small business owners.

Here are some tips for finding super-stars for your business.

Do you automatically place an ad on free listings whenever you have a job opening? Unfortunately, everyone else in town is doing the same thing, so it may be difficult to make your ad stand out. In addition, many applicants who read these free listings are unemployed and

often not through their choice, so the prospective employee that you attract through this avenue may not be at the level you desire.

Top workers can choose the company they want to work for because they are in demand. Attracting these key people requires creative recruiting techniques and an excellent reputation among profes-sionals in the industry. Remodelers with progressive employee policies sometimes have a waiting list of applicants for the next available opening, even in areas with labour shortage. This should be your goal.

How can you creatively reach those currently-employed top performers?

Here are some ideas:

Page 13: Contractor Advantage May / June  2014

CABUSINESS STRATEGIES

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 13

basic skill matching and more. Afterward, you will receive a culled down array of resumes for the second review, requiring much less of a time commitment.

Next, once you have weeded through the résumés and chosen the top appli-cants, contact them by telephone for a brief discussion. Again, this task can be done by a mature key manager instead of the owner, if time is an issue. This step tells you how easy candidates are to reach and how well they conduct themselves over the telephone.

Start the conversation with a comment such as, “I received your résumé and wanted to talk to you about the posi-tion. I only have a moment now though but was hoping to get started.” By stating that time is limited, you now have an “out” if it is clear early on that the candidate is not a fit for the position. If, by chance,

the phone discussion goes well, it is all too easy to keep talking.

Third, if they pass this step, they are invited to visit the office to complete an application. When an applicant visits the company to complete an application, have one person be in charge of meeting and greeting.

This person can “score” each applicant on first impressions, attitude, ability to complete the paperwork, friendliness

and more. This information can be in-valuable to the person or people manag-ing the face-to-face interviews. Just like building a renovation project success-fully, hiring superstars requires a system to help you identify the top performers. If you dedicate time and energy to build this system, the results will pay off in spades. You will have a team of employees who will be the envy of your competitors and the delight of your clients.

Top workers can choose the company they want to work for because they are in demand. Attracting these key people requires creative recruiting techniques and an excellent reputation among professionals in the industry.

Page 14: Contractor Advantage May / June  2014

Just another case of window envy.

With good looks and available state-of-the-art features like our leak-free V-Weld technology, it’s no wonder our windows attract attention. A variety of styles and price points ensures that we have the right fit for any project. Next time you’re building, choose our Canadian-made windows and doors to take full advantage of our commitment to on-time delivery and after-sales support. Just don’t be surprised if the job site attracts some attention.

Visit allweatherwindows.com to learn more.

000450.22.01.14

Page 15: Contractor Advantage May / June  2014

CAECONOMICS 101

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 15

BY NICK NANTON

Your website and social media outlets should serve as the technological extension of your face-to-face efforts.

Playing In The Digital Arena

1\ Your website should be branded, interactive and engaging. It is not enough for a business website today to simply contain a list of information, a description of goods and services and contact information. An effective web-site must be engaging and compelling, and maintain the viewer’s attention to the point that they want to pick up the phone and find out more. That means understanding your target market enough to “hook” them, and it means creating a site that echoes your expertise and the brand you are creating.

When designing a top-flight com-pany website, or consulting with a third-party that will handle the technical design aspects, you should make sure you are keenly in-tune with your desired audience and customer-base. Your target market will greatly influence your pro-jected online-branding, from the site’s individualized layout and colour scheme to functionality. If there is disparity be-tween your business goals and objectives

and what you are hoping to promote, it will glaringly reflect on your website.

2\ Demonstrate value. “Value” is the magic word. If your website, blogs,and social media outlets do not provide tangible value to your audience, they will be ignored. Use these platforms to share breaking news, analyze recent develop-ments, and provide informational and practical tips to your audience. Update on a regular and consistent basis with new and exciting content that proves beneficial to your online-readership.

3\ Leverage email marketing. Social me-dia is one great way to engage your au-dience, but it only works when they are online and using social media themselves. Email marketing, on the other hand, gives you the opportunity to consistently interact with your customers and your market as long as they are checking their email inbox (and these days, who isn’t?) Remember to focus on providing value

in order to keep your readers engaged; however, if email marketing is overused it will be treated as spam. Keep your news-letters and e-updates to a monthly basis to maintain your maximum open-rate and subscriber base.

4\ Want subscribers? Toss in a ‘freebie’. Your email marketing campaigns are a great way to stay top-of-mind with your customers and to keep your market aware of what you are offering. But if you do not have any email addresses to send to, what does it matter? One of the most effective ways to build a targeted email list is by offering free content, such as e-books, special reports, video seminars and so forth. Simply require that the user give you their email address in order to access the content. Promote these free-bies on your website and through social media, and you will see your email list start to grow steadily.

5\ Use pictures and video to tell your story. You know the saying: a picture is worth 1,000 words. A video is even more powerful. The simple truth is that pictures and video are far more engaging than pages and pages of text, so embrace it. Create a video introducing yourself and welcoming people to your site. Share pictures and video of your team at work. Post pictures of your latest products. Take advantage of visual media to keep your audience engaged and actively involved in your business.

Nick Nanton is an Emmy Award-winning director and producer and CEO of The Dicks + Nanton Celebrity Branding Agency. His newly released book StorySelling details the value of story in busi-ness and entrepreneurism, and outlines the steps to achieve mar-keting success through storytelling and media. For more informa-tion vists www.DNAgency.com or e-mail [email protected].

In the past, an online presence was a luxury, but as society’s focus and attention has shifted to the digital

arena, it has become an absolute neces-sity. A carefully crafted website and fully-operational social media profiles can lay the framework for business suc-cess, whereas disorder and dysfunction can lead to outright failure.

Cautionary tales of businesses that merely established an Internet-identity abound, but failed to capitalize on their foray into the online market. Your web-site and social media outlets should serve as the technological extension of your face-to-face efforts. If the goods and ser-vices you provide are the award-winning

entrée, your digital persona is the host that greets your patrons, and many a dining experience has been ruined by a poor first impression.

The continuously evolving nature of the online world may appear daunting at first glance, but the good news is that today’s technology makes it easier than ever for a business to create and maintain a stout Internet presence. While getting up and running seems simple enough, there is still a lot of work that goes into creating an appealing and engaging per-sonal brand online. There are five key components to building and maintaining a powerful online presence. How are you doing with each of these?

Your online presence is one of the cornerstones of your business and it should be treated as such. Guarantee that your body of Internet outlets, from your website to your social media platforms and email lists, are vibrant, highly-functional and continually updated with the latest information that is tailored to your target-audience. These sites do not exist simply as un-developed advertising boards: they are an integral facet in the 21st Century marketplace and can be the main de-terminant in a successful outcome or a failing organization.

Page 16: Contractor Advantage May / June  2014

3rd Prize

Grand PrizeEnter for a chance to

one of three trail blazin’ toys.

WINWINConquer the

great white north with a

Sport Snowmobile*

Value: $12,000

Leave the city behind on a

Sport ATV*

Value: $8,000Hit the dirt on a new

Off Road Sport Bike*

Value: $5,000

Contest open April 15 to August 1, 2014.

Guaranteed to get your adrenaline pumping!

Contest is open to residents of Canada. Enter at participating Castle stores. Odds of winning depend on number of ballots received. Contest close date is August 1, 2014 at 6 pm ET. No purchase necessary. See in-store for complete contest rules and regulations.

*Prizes may not be exactly as shown.

2nd Prize

Page 17: Contractor Advantage May / June  2014

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 17

CALEARNING CURVE

The 2014 edition of RSMeans Yardsticks for Costing: Canadian Construction Cost Data features cost data specifically for the Cana-dian construction industry. Detail-ing costs for eight major regions coast-to-coast, this edition covers thousands of building assembly

and component costs, with City Cost Indexes and Location Factors for over 930 Canadian and U.S. locations.

The Canadian edition contains metric and imperial cost data for over 2,600 components, as well as unit rates for more than 300 installed systems (also in metric and imperial), plus gross building costs for 35 typical structures at low, average and high quality.

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breakdown• Classification updates for 2010 CSI MasterFormat

RSMeans is a division of Reed Construction Data, a source of North American construction cost information. The publisher offers locally relevant, accurate, and up-to-date cost data in book, eBook, CD and online formats.

Both books are currently available from www.amazon.ca

and www.chapters.indigo.ca.

RSMEANS YARDSTICKS FOR COSTINGRSMeans

Two books help contractors to compare various green building materials or cost out building components and systems across the country.

Sustaining Business

MAKING BETTER BUILDINGSNew Society Publishers

Much has been written about the individual components of sustainable building, but how do you bring it all together into a well-designed whole? Making Better Buildings: A Comparative Guide to Sustainable Construction for Homeowners and Contractor from

New Society Publishers describes the real-world implications of the most popular green and natural building materials and techniques, objectively presenting the pros, cons and overall viability of each.

Making Better Buildings aims to cut through the hype to provide unvarnished facts about the upsides and downsides of the most widely discussed materials and technologies. Drawing on the real-world experiences of designer/builders, this comparative guide systematically and comprehensively

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material in a quick and accessible manner.Author Chris Magwood has designed and built some of

the most innovative, sustainable buildings in North America, including the first off-grid, straw bale home in Ontario, which became a 15-year research project into the implementa-tion of sustainable building materials and technologies. He also created the Sustainable Building Design and Construc-tion program at Fleming College in 2005 and together with Jen Feigin founded and directs the Endeavour Centre for Innovative Building and Living.

Page 18: Contractor Advantage May / June  2014

CAFEATURE

Falls from heights remain a significant contributor to the high degree of fatality in construction related ac-cidents, experts say. Making

fatal falls more tragic is that the steps to prevent them are widely known and too often ignored.

As an example, the construction industry accounted for 27,577 of the 245,365 total accepted time-loss injuries in Canada in 2012, according to the As-sociation of Workers’ Compensation Boards of Canada. This placed it behind only manufacturing and health and so-cial services industries in the number of injuries resulting in lost time. More tragi-cally, though, the 211 workplace deaths that year were the highest number of fatalities in any sector.

“We know that contractors and workers are aware of the fall protection requirements and often they have the equipment on the jobsite,” says Kevin Molnar, regional director for the lower mainland at WorkSafeBC, the Workers’ Compensation Board of British Columbia. “For whatever reason, they fail to use it.”

WorkSafeBC has identified falls as an area of concern, prompting the organiza-tion to develop a comprehensive strategy to help combat them around the province. It consists of an enforcement blitz and activi-ties designed to better educate the employ-ers and employees of their responsibilities. The board has set a target of 14,000 worksite inspections as part of the blitz, but recog-nizes more is needed to curtail the deadly tumbles that keep occurring.

“Regulation is not the only approach

that we deploy, so we have an education campaign, we have media campaigns, our department of industry and labour services is out working with associations, and we do symposiums with the roofing industry about fall protection and ladder safety,” Molnar says.

The efforts are exhaustive and yet seem to be just one component in changing the mindset of contractors and construction professionals.

“It is a bit of a conundrum,” says Rick Thomas, manager of director labour relations at the Sault Ste. Marie Construc-tion Association. “The problem is old and cumbersome; we cannot stop hurting people from falling.

“We kill people from them falling; that is how they die in our industry. We have to do something about it.”

FATALMISTAKES

Despite efforts by lawmakers, associations and workers compensation boards certain accidents, particularly falls, continue to plague the construction sectorBY LAWRENCE CUMMER

18 | MAY/JUNE 2014 CONTRACTOR ADVANTAGE

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FATALMISTAKES

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 19

FEATURECA

Thomas recognizes that significant work has been done by regulators, trade educators and associations in the past years, but that more is still needed. He points to regulations now requiring those working at heights to be trained in fall awareness and fall arrest (safely stopping a person already falling), and new training standards emerging from the Infrastruc-ture Health and Safety Association (IHSA) in Ontario stipulating education for both trainers and workers.

“It just seems to be an unmanageable problem,” he adds. “It is easy to work at heights safely and we cannot get people to do it.”

From a regulatory perspective, punish-ments around falls are on the rise, both for the business and individuals. Personal penalties are also climbing and have even

included jail time, notes Cheryl Edwards, senior partner in the OHS (occupational health and safety) and worker’s compen-sation practice at the legal firm Mathews, Dinsdale & Clark LLP.

In March, for example, J.R. Contract-ing Property Services Ltd. of Woodbridge, Ont., and a supervisor were sentenced after being found guilty of failing to ensure the safety of a worker who fell off a roof. The company was fined $75,000 (plus a 25% victim fine surcharge required by the Provincial Offences Act) and the supervisor received 45 days of jail time. A company representative was also fined $2,000 for obstructing the Ministry of Labour investigation. In an all-too-famil-iar story, a worker tossing loose shingles from a one-storey bungalow roof stepped backwards, slipped and rolled off the roof

onto a walkway; resulting in permanent paralysis of the lower body.

“The court actually commented that if contractors in the roofing business do not start taking their responsibilities more seriously they were going to start jailing those contractors,” Edwards says. The personal penalties are going higher and fines for businesses all across the country, especially in Alberta, British Columbia and Ontario are escalating, he adds, due in part to the fact many workers are seen as being more vulnerable today.

Employee vulnerability can play a major role in the penalties levied on a contractor if or when an accident occurs. That perceived vulnerability of con-struction employees has also prompted lawmakers to act, since new and young workers are three times more likely to be

Page 20: Contractor Advantage May / June  2014
www.sico.ca
Page 21: Contractor Advantage May / June  2014

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 21

injured in the first month of their employ-ment than more experienced workers, ac-cording to the Ontario Ministry of Labour.

As the result of the Christmas Eve scaffolding incident that claimed the lives of four workers in Toronto in 2009, the ministry has implemented new man-datory occupational health and safety awareness training for all employees and supervisors. The requirement becomes mandatory in the province on July 1 and is designed to help prevent workplace in-juries by making workers and supervisors aware of their roles, rights and responsi-bilities in the workplace.

“What I see regularly as a defense lawyer is that a significant number of terrible accidents happen to temporary workers who have not been trained like the regular workers in a workplace or to contractors who access a worksite and have not been informed of the hazards or the risks,” Edwards says. She points out that the expert panel that recommended mandatory training called for additional training for contractors and vulnerable workers in some other industries.

“That is still pending,” she says. “The fact that they identified contractors as vulnerable workers is significant, though, because it recognizes problems around language skills or the temporary worker being paid under-the-table or working for

cash. They are all workers more likely to be exposed to greater risk.”

It is important to note the new On-tario law is a bare minimum, as are many requirements. Employers are expected to perform due diligence around the safety of their workers.

“This is a new type of approach where the onus and burden rests squarely on the workplace,” says Gerry Culina, man-ager of general health and safety services at Canadian Centre for Occupational Health and Safety (CCOHS). “It is a lot more invasive and prescriptive. Rather than saying ‘Protect your employees…’ they are saying, ‘You know what, that is not working, so this is what is going to happen.”

Such mandatory requirements are a good start, but what OHS legislators want to see is due diligence around em-ployee health and safety. In this case, a health and safety committee can help ensure you are duly diligent, Culina says. Requirements vary by province, but generally businesses with more than 20 employees require a committee, while those with fewer require a single health and safety officer.

Below, Culina points to a few other “pre-contract” steps and questions that help ensure safety and identify responsibilities:

“A lot of it is communication-based, and that is why it is important to do a lot of pre-contract work. It ensures there is good communications between the contractors and the owners of the site where the work is to be done,” Cu-lina says.

Once a contract has been signed, Edwards shares a few best practices that keep workers safe on the site:

• Hold a pre-job briefing: Meet every morning for five or 10 minutes and talk about the conditions on site and inform workers of what the risks are.

• Safety equipment: Make sure all workers have appropriate equipment before walking on site, no exceptions. “Oh, I left it in the truck,” is not an acceptable excuse.

• Walk the site: Do a daily inspection of the site and take corrective action if, for example, a guard-rail is missing or a ladder is not tied off.

• Monitor: Throughout the day have a supervisor make sure workers are working safely and in compliance with regulation.

• Enforce the rules: If a worker is unwilling to work within prescribed safety procedures, send them home.

“These things are not costly,” she says. “Yet the anguish and time, and legal and court costs associated with something horrible happening are tre-mendous compared with these simple, logical, reasonable steps.”

“That is what the courts expect: reasonableness.”

No one wants their employees in-jured or worse, but under pressures some contractors and employees cut corners with tragic results.

“Doing things right costs money, but it is a necessary requirement,” says Molnar. “My mother used to always say, ‘I can’t afford to buy cheap,’” adds Cu-lina about the dangers that come from substandard equipment, inadequate training and a lack of due diligence.

In the end, keeping employees and subcontractors under your direction safe separates the wheat from the chaff in the industry, Thomas says.

“It’s a mark of professionalism.”

• Define the work to be done: Ask how are we prepared? How will we clean up? What remediation is required for hazardous materials? What regulations are in effect?

• Identify potential hazards: Contractors must make sure homeowners or builders disclose hazards. Ensure qualified trades are working around specific hazards, and correct safety equipment is used. Sadly, occupational disease, such as that from asbestos exposure remains a leading cause of fatalities.

• Experience: What type of specific professional experience is required? Can the work be done by a general labourer or are there potential risks that demand greater knowledge?

• Clarity of roles: Who does what? Who is the primary contractor (in some provinces legally identified as the “Constructor”)? Do they have enough capac-ity, knowledge and staff to be able to manage health and safety on the jobsite?

• Emergency procedures: Put simply, have them. (More on emergency prepared-ness can be found on page 26)

• Environmental issues: What are the steps to take if a hazardous material spills? What if there is a gasoline or propane leak?

• Liability issues: Do the workers have insurance and certification? Do workers need to be bonded?

• Address health and safety selection criteria: Does the primary contractor have a health and safety program? Do you have OHS policies and procedures? Do you have training records and supervisor qualifications? Does a health and safety committee exist?

Page 22: Contractor Advantage May / June  2014

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CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 23

FEATURECA

No matter how effectively you try to prevent them, residential construction sites can be breeding grounds for devastating accidents. Erratic weather conditions, which are common across the country, curious pedestrians, which are found in every town, and hidden hazards, which construc-tion sites are famous for, can result in life-changing mishaps that have

both a personal and financial cost for everyone involved. The possibility of these traumatic and costly accidents serves as a reminder to contractors that there is a responsibility to champion safety. Whether working on the ground or well above it, having the proper procedures in place for minimizing risk is an important first step in any construction operation to ensure the protection of the team, the community and the project. Knowing where to start, however, may seem overwhelming.

A BROKER:Contractor must-haves for construction site safetyBY LOUIS VATRT

STEEL-TOE BOOTS, YOUR HARD HAT &

continued on p. 25

Page 24: Contractor Advantage May / June  2014

Made from premium cedar lumber, every Yardistry ready-to-assemble kit contains all the required pre-cut, pre-drilled, and pre-stained components and hardware for a quick and easy assembly.

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CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 25

Though the Internet is often the first stop for information or direction, there are much better resources for contrac-tors to take advantage of

when looking for safety advice. When lives are at stake and homes are in jeopardy, it is important that a flesh-and-blood expert, ideally an insurance broker, be involved to provide customized guidance. It is often second nature to research and buy insur-ance online, however unlike the Internet, a knowledgeable broker can personalize recommendations that will help identify loss-control techniques specific to your risks. With this in mind, RSA Canada offers the following questions for contrac-tors to reflect upon when undertaking construction business:

• What’s The Plan? If you do not have one, you need to make one. A compre-hensive site safety plan should be at the foundation of your operation, and can easily be updated and repurposed for future jobs. In it, you should address all possible threats to your communi-ty, public and your project, as well as create a complete schedule for routine site inspections. If you are unsure of how to tackle this, consider speak-ing to an RSA risk control consultant who can provide their point of view about how to best demonstrate your commitment to operating a safe site. This, in turn, will likely result in their stamp of approval, and could lead to better policy terms and conditions.

• Is Everything In Its Place? As tempting as it may be to leave day-to-day items strewn about, do not. Regular house-keeping, such as clearing piles of debris, storing flammable liquids and tidying up as you go, can prevent unpredict-able disasters on site. Also, everyone’s tools should be kept in a locked area when they are not in use. If your team is able to get in the habit of a few simple best practices and can make a point of tidying up, these effective tactics will soon become second nature.

• Who Might Be Stopping By? Realisti-cally, the answer is anyone. If they have not vacated the premises, you can expect that the family that lives there will be buzzing around — potentially with chil-dren, as well as animals and neighbours

that can cause unexpected disasters on an unattended site. Keep everyone safe by employing adequate fencing, security, signage, lights and guardrails around areas that are particularly dangerous. In addition, all electrical cords that pass through pedestrian areas should be se-cured to avoid tripping. Finally, supply all visitors with the proper safety equip-ment — a measure that will also protect against costly liability claims in the event of an accident.

• What is Flammable? Likely more than you think. One small spark can cause one big fire, and this is a primary cause of residential construction accidents. Also, when heating appliances are used in areas that are improperly ventilated, carbon monoxide poisoning becomes a risk. When checking your larger equip-ment, it will be helpful to make a point of testing fire extinguishers as well, which should always be in working order and within reach. Finally, play it safe by put-ting designated team members on “fire watch” who can keep an eye out for any sudden dangers.

• How Is The Weather Looking? In Canada, this is hardly a straightfor-ward question. Canadian weather can be very unpredictable and construc-tion sites become more vulnerable to damage during severe conditions. Force-ful winds can bring down a seemingly secure steel frame, and a setback of this magnitude can be both dangerous and costly. Before the weather worsens, ap-ply sufficient bracing to structures that are under development and speak to an insurance risk control consultant for additional safety advice.

• Who is In Charge? You cannot do it all, so make sure you have a strong team. Simplify your operations by appoint-ing a site safety manager to supervise

scheduled inspections and implement the necessary protocols. This person should also keep a detailed log book that can be reviewed by certified site inspectors whenever necessary. During these inspections, it is especially impor-tant to look over heavy equipment and machinery to verify functionality, as this will be a central point of focus for insurers. More importantly, they should be checking to ensure that all aspects of the project comply with the applicable codes and standards.

For additional direction or informa-tion, contact a risk control specialist who can help you identify your best measures against loss. When it comes to finding the right insurance policy, make sure you are dealing with an insurance broker who understands the business you are in and what you specifically need in order to maintain viable operations. Typically, you should be looking to deal with insurance companies with strong finan-cial ratings (A-rated or higher) by repu-table rating agencies such as Standard & Poor’s, Moody’s and AM Best. While that ounce of prevention sounds like it may be an onerous task, the benefits outweigh the extra effort.

Remember, an insurance broker knows the ins and outs of the industry and can provide tailored, relationship-based recommendations, as well as invaluable personalized service. Brokers are also privy to information that may enable them to supply lower quotes, so often your best bet is to let an agent do the work for you.

Though the Internet is often the first stop for information or direction, there are much better resources for contractors to take advantage of when looking for safety advice.

Louis Vatrt is Assistant Vice President of Con-struction and Engineering at RSA Canada, and oversees Equipment Breakdown, Project Con-struction and Renewable Energy. He has exten-sive experience across underwriting, claims and engineering, including more than 30 years of experience in the boiler & pressure vessel and machinery industry.

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26 | MAY/JUNE 2014 CONTRACTOR ADVANTAGE

CAFEATURE

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CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 27

FEATURECA

Scouts across the world know how important it is to be prepared. “The meaning of the motto,” said movement founder Robert Baden-Powell, “is that a scout

must prepare himself by thinking out and practicing how to act on any accident or emergency so that he is never taken by surprise.”

The lesson applies to a modern job site as much as it ever did to a camp site.

Formal emergency plans ensure that everyone knows the role they will play if a workplace accident occurs, identify the supplies needed to respond to any threats, and ultimately help to keep a bad situation from spiraling out of control.

The threats expand well beyond deep pits and combustible materials, too. Carlos Figueira, lead auditor at Ontario’s Infrastruc-

ture Health and Safety Association, refers to a Toronto-area contractor who fell just two feet from a step ladder. In most cases a fall from a height like this leads to nothing more than a bruise or sprain, but this time the worker fractured an elbow and severed an artery. As the blood began to flow, the response became a matter of life or death. Luckily, the alarm was sounded. Co-workers who had been trained in first aid were able to stop the bleeding and care for him until paramedics arrived. The contractor survived.

It could have been much worse. Emer-gency plans often include little more than a map to the hospital and the hope that help will come quickly after someone calls 911, Figueira says.

Consider these steps when developing a comprehensive plan that will protect fellow contractors at the time of an emergency.

PREPAREDNESSEmergency

The safest job sites plan for the worst scenarios as a means to protect workers.BY JOHN G. SMITH

continued on p. 29

Page 28: Contractor Advantage May / June  2014

Look for the new EAB at your local dealer or visit us atEABTool.com

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New EAB exchangeable products will only display the Credit Value – making it easier to see and compare for yourself the real value of buying exchangeable.

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Page 29: Contractor Advantage May / June  2014

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 29

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Review the job site to identify potential hazardsHazards vary widely from one job site to the next, and can involve everything from a threat like an open pit to the sharp edges of cutting tools, or even include local insects when it comes to employees who have known medical conditions such as allergies to bee stings.

“Is there a possibility of getting caught or crushed?” Figueira asks, referring to some of the other potential risks. “Is there a possibility of a fire, or falling to another level? Is there a possibility of an electri-cal contact?”

Identify the rolesAs important as the individual tools may be, trained employees will put them to use in a time of need. Their training can also help workers identify limitations. When someone falls through the tight opening in a tower or other elevated structure, the rescue might best be left to specialized team members who can rappel down to the victim or know how to use high-reach equipment.

Even those who are not directly in-volved in a response have a role to play. When the alarm is sounded, surrounding activities need to come to a stop. Work-ers will also have to know the muster points where they are expected to gather, so anyone who manages the emergency

will know with certainty if everyone else is safe.

It is why Figueira stresses the need to include the emergency plan in any orientation program for any new em-ployees at a site.

Know how to sound the alarmDepending on the job site, an alarm can be sounded with everything from an air horn to a bullhorn, warning bells or whistles. Each can cut through the noise of everyday activities.

The same sounds can be varied to de-liver different messages. A single blast, for example, might signify an injured worker who needs medical attention. Two blasts might warn of a threat to the broader workplace, such as a fire.

A well-designed emergency plan will also identify how to reach those who can best respond to an issue. This can involve more than the emergency teams which come after dialing 911. Contact lists and numbers stored in cell phones can include contacts for everyone from spill teams to utility companies.

Every contractor relies on the right tools, and this is particularly true when it comes to emergency supplies. “Say a powered el-evating work platform turns over and some-one is pinned,” Figueira adds. “Do we have the equipment to take the weight off? How quick can we mobilize it?”

He refers to one recent workplace inci-dent when a contractor had a seizure while working on a rooftop. Emergency teams lowered him down using the steep and nar-row path of a scaffold, and almost slipped in the process. If they understood the available resources, they would have known about the elevated work platforms that were on the job site and could have been used in the rescue.

There is a right way and wrong way to perform a task like this, so related training will also be vital. Before using an elevat-ing work platform, for example, rescuers need to check the capacity to ensure it will support both the victim and responders. They will also need to attach their own full-body harnesses to anchor points before

raising the platform, and then connect the victim’s own lanyard to the platform itself.

Time will be of the essence when addressing any emergency as well. The same worker caught by a protective harness could faint because of something known as harness hang syndrome, as blood pools in their lower body. Their counterpart who remains conscious but dangling in the harness could cause new hazards as they be-gin to panic and make dangerous choices.

It is why it is a good idea to gather re-lated supplies close together to help expe-dite any actions. A rescue basket used to carry an injured worker can be equipped with a first aid kit, three lanyards with shock absorbers, a full-body harness, tag line, a device to control the descent, and a second-ary safety line to tie the basket above the crane’s headache ball, the Infrastructure Health and Safety Association says. Rescu-ers will need to be equipped with their own Personal Protective Equipment to ensure that a bad situation does not become worse.

Selected fire extinguishers, meanwhile, should reflect the surrounding materials. Wood fires will be fought with Class A extin-guisher, tar or grease fires will rely on Class B, and energized electrical equipment will need Class C.

Everyone involved in a response will have to know where to find the tools for the job, whether it involves the phone to make an emergency call, the splitter or hydrant for a fire hose, or the panel used to cut power if someone has been electrocuted.

GATHER THE SUPPLIES NEEDED TO RESPOND TO THE HAZARDS

Page 30: Contractor Advantage May / June  2014

The best gets even better MoistureShield® has always been protected to the core. Now our new cap-stock line, MoistureShield Pro, adds an extra layer of protection and beauty. Es-sentially it’s our already durable Vantage board with a smooth, protective cover-ing. A new era of carefree outdoor living is here.

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• Available in 3 distinct rich colors

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Fusion Stone introduces two new colours & new website Fusion Stone has introduced two new colours to their “Great Lakes” pro-fi le of DIY masonry products. Th e new dark, rich hues of Carbon and lighter tone of Fawn provide homeowners and contractors with greater � exibility when selecting colours. “Great Lakes” is Fusion Stone’s best selling system for a reason. It fuses together ease of instal-lation, no mortar convenience, and a rugged traditional visual e� ect. Nothing beats Great Lakes for elegance and good looks.

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Conduct regular emergency drillsThere will be little time to consult with a written plan in the time of an emergency. Every role should be second nature to those who are responsible for the actions. It is why Figueira recommends regular drills to see how employees will respond to an alarm and ensure that rescuers know who will meet emergency vehicles, how to administer first aid, and where to find supplies such as fire extinguishers.

If the plan involves any personnel on another site, they can be called using identified contact numbers and asked to identify the steps that would be followed in a particular scenario.

“You never know how good a plan is until it is tested,” he says.

Use every emergency as a learning experienceEvery accident scene needs to be secured for investigators and to protect other workers, while fall arrest equipment is checked for signs of shock loads, but the emerging reports can also be used to grade the emergency plan itself. Those

who are responsible for the plan can review a situation to ensure that all supplies were available and that every-one understood their respective roles. “Analyze what went well and what did not go well,” Figueira says.

In the meantime, any consumed

emergency supplies will need to be re-plenished.

Perhaps most important, this offers the information that can be used to help prevent such emergencies in the future.

It is the type of planning that will ensure everyone is prepared.

UPDATE THE PLAN AS WORK PROCEEDS TO RESPOND TO THE HAZARDSEmergency plans are living documents, which means they need to be updated as a project proceeds. The evacuation route identified when a site is first being exca-vated, for example, might be blocked as walls are constructed. Even the weather will play a role. A construction project that begins in sub-zero temperatures might consider the threat of frostbite, but as the weather warms the attention might turn to issues like heat stroke.

The changes can also extend to the workers themselves. One subcontractor who has the skills to rescue workers from confined spaces might move on to another job, leaving the need unaddressed. Even something as simple as emergency contact numbers can change. When time is of the

essence, the last thing someone wants to hear is a message that, “the number you are dialing is not in service. Please hang up the phone and try again.”

Page 32: Contractor Advantage May / June  2014

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Page 33: Contractor Advantage May / June  2014

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The demand for skilled trades in Canada continues unabated.

Robyn Quinn, manager of education services for the Van-

couver Island Construction Association based in Victoria, recalls that recently representatives of the British Columbia industry held a recruiting drive in Ireland. Similar drives have been held elsewhere, including Britain, says Quinn, and there appears to be no letup on the horizon.

Similarly, the demand for education and training, whether it is the upgrading of long-standing skills or the acquisition of new ones, shows no sign of slowing down.

Naturally, where there is a market there is a supplier, whether what is required is a full-weekend refresher course, one day a week for 30 weeks or

something as different as the compressed 45-week programs at the Algonquin Cen-tre for Construction Excellence at Algon-quin College in Ottawa.

On- the- job training has its advantag-es, not the least of which is that instruc-tion can be “reality tested” almost as soon as it has been delivered. Still, given the increasing complexity and, as Algonquin’s chair of construction trades and build-ing systems Chris Hahn points out, as one of the most regulated sectors of the national economy, it stands to reason that third-party suppliers should dominate education and training. It is true that they cannot offer near-immediate reality testing, but they have at their disposal an array of expertise and resources.

Take the Construction Project

Management program at Humber College in Toronto. Instructor Patrick Brown says it has a six-module curriculum. Most of the instruction is delivered in the class-room, says Brown, although there are online options, and virtually all of the enrolled students, some 95% of them, attend class after work for three hours one day a week.

“Students have different approaches,” he says. “Some, not many, take two modules per semester. Most students take about two years to finish. They take one module per semester.” Registered by the Project Management Institute and earning credits from the Gold Seal Accreditation Board, the certificate program provides students with the skills to manage all types of construction projects whether working for

DEMAND FOR SKILLED TRADESPEOPLE IS ON THE RISE, AND EDUCATION PROGRAMS TO TRAIN THEM ARE IN LOCK STEP.BY DAVID CHILTON SAGGERS

SKILLUPGRADES

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 33

FEATURECA

Page 34: Contractor Advantage May / June  2014

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CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 35

a developer, a contractor or an estimator, and to assume the role of consultant repre-sentative. Courses in the program include Fundamentals of Construction Project Management, Construction Cost Value Management and Development Economics for Constructions Projects.

From Victoria, Robyn Quinn says her association’s most popular course is a Gold Seal program for Construction Law. It is a two-day session, says Quinn, and is for the contractor who wants to understand contract law as it relates to construction.

“A contractor needs to understand, if someone makes changes to a contract, how that affects their cost, their overhead. What do they need to do to look at the

Builders’ Lien Act. The course appeals to a lot of people. We have an awful lot of contractors who attend that, but we also have the owners of the projects.”

Virtually everything that the associa-tion offers in class is also offered online, says Quinn. Fall Protection is another of her most popular courses. It is really about meeting standards, she says.

“It is about having the guys and the girls come into a room with a qualified instructor who can actually show them how the equipment works.” All three oth-er regions in the province offer the same or similar courses, Quinn continues, with the BC Construction Association-North in Prince George being a leader in online instruction in the province.

Chris Hahn is the chair of construction trades and building systems at the Algonquin Centre for Construction Excellence at Algonquin College in Ottawa. The Centre cost $79 million and opened its doors to students in Fall 2011. This interview has been edited for length and clarity.

Q. What does the Centre provide in terms of education and training?

A. There are three main areas. The first is design: interior design, interior decorat-ing and kitchen and bathroom design. The second area is design development, such as architectural technician, con-struction engineering, electrical engi-neering and civil engineering. The third area is the trades: carpenter, plumber, sheet metal worker, building construc-tion, wielding, air conditioning, heating; anything to do with construction trades. As a college we also deliver construction project management and some online training like home inspection, gas tech-nician training and that kind of thing.

Q. Contractors do not have a lot of time to spend in school, so they look increas-ingly at online and part-time instruc-tion. What are the Centre’s delivery methods for this market?

A. For contractors and construction leaders, Algonquin does have a variety of profes-sional development workshops or pro-grams or continuing education courses. They can be instructor led, where it is in-class or it can be online. A number of them are Gold Seal. So, for example, the Construction Project Management courses qualify for Gold Seal certification. We work fairly closely with the Greater Ottawa Homebuilders Association, so if there is a need for a course they tell us. We are also aligned with the Ottawa Construction Association. If a contrac-tor or a renovator says “this is what we need” for themselves, a leadership team or employees, and “this is the method that

Design Talk

continued on p. 37

Page 36: Contractor Advantage May / June  2014

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CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 37

we need it delivered in,” then we will do it. For example, we are doing a low-rise sheet metal installer course one day a week.

Q. What are the full time programs you offer and how are they delivered?

A. Actually, there are three I will mention: there is Building Construction Techni-cian, there is also Heating, Refrigera-tion-Air Conditioning Technician, and Cabinet Making Furniture Technician. The three that I mention are offered in a 45-week block. So you start in September and you go to August. We compress it; those students will be in class 30 hours a week, and on top of that they will have homework and on top of that many of them have part-time jobs. There is a little break at Christmas, and a one-week break between April and May, but other than that you are in school. You have really got to be on the ball, but by the end of it students are like, “Oh, am I ever glad because now I’m done.”

Q. What are the costs of your programs?A. It tends to go by hours. So an apprentice

who takes a 240-hour course, even if they took it eight straight weeks or they took it one day a week for 30 weeks, they will pay $400. If you are taking a course through continuing and online education, you are probably looking at $375 to $450. If you are in a full-time program, for example Con-struction Engineering, tuition and other fees are between $4,000 and $5,000 a year.

Just started in Victoria is the Busi-ness Smart series, Quinn explains. The courses are aimed at the small to mid-size contractor and cover such topics as recruitment and retention, succession planning for when a contractor retires, and getting paid.

“You work so hard as a contractor, you are out there doing your job, you are run-ning your business, but who is collecting the money? How do you get to a place to where you are maintaining a healthy cash flow no matter what is going on.”

Also just added to the association’s lineup is a course called Essential Com-munications for Project Management which, says Quinn, demonstrates how good communications add to the bot-tom line where poor communications subtract from it.

Like those highly compressed pro-grams at the Algonquin Centre, inten-sive training is also on the menu at the Centre for Skills Development and Train-ing. Headquartered in Burlington, Ont., the not-for-profit organization also has satellite offices in Oakville, Clarkson, Halton Hills and Milton. Ellen Faraday, co-ordinator of skilled trades at CSDT, says anyone taking Home Renovation instruction with her has to buckle down and work. All instruction is at CSDT rather than on job sites, she says, and runs from 8:00 a.m. to 2:30 p.m. Monday to Friday for 26 weeks.

“Our classes are such that we actually

do 70% hands-on training,” says Faraday. “Whereas it is 30% in the classroom where we do the building code, and the math and all that fun stuff. When the students are in the shop we actually build to full scale. We have a house in our shop. We start out with demolition, because demolition is an important skill to learn as well, then they build it up again.”

The program teaches such subjects as Roofing and Skylights, Painting and Interior Finishes, Drywall and Taping and Finish Carpentry. The cost of the Home Renovation program at CSDT is $8,700, but that includes tuition, a toolkit to keep, all textbooks, and students’ own safety equipment. A further course CSDT offers is Framing Techniques. Just eight weeks long, it is nevertheless as concen-trated as the Home Renovation program with, again, classes running from 8:00 a.m. to 2:30 p.m. Monday to Friday. The all-inclusive cost of Framing Techniques is $2,600.

Like the hiring rates for those trained at the Algonquin Centre, Humber College and elsewhere, demand for CSDT’s home renovators and framers is high. Reading from an internal note from her job devel-oper, Faraday says, “With the exception of the electrical field the construction and manufacturing trades are booming, and inevitably require more help than we can provide them. In many cases students are attending interviews and obtaining part-time jobs while in-program.”

Page 38: Contractor Advantage May / June  2014

38 | MAY/JUNE 2014 CONTRACTOR ADVANTAGE

Drive through almost any suburban development in Canada and you will find row after row of crooked wooden fences, forlornly

leaning in the wind or letting the breeze pass through their gap-toothed panels.

Thankfully, more and more home-owners are rediscovering that fences

and gates can also be stunning design features when integrated into the overall look of a house.

Contractor Advantage spoke with sev-eral product experts, builders and design-ers to keep you posted on the latest fence and gate styles and grounded on how to make sure your latest project will stand the test of time and the Canadian winter.

Fences without bordersFor Lawrence Winterburn, owner of design and build firm GardenStructure.com, good fences are not just erected to make good neighbours; they also make an impressive personal style statement.

Cookie cutter 6’ high wooden privacy fences are in high demand, but Winterburn says this type of fence has become highly commoditized. He suggests that contractors differentiate their work from the competi-tion and grow their business by focusing on more customized styles.

When it comes to fence designs, form typically follows function, Winterburn says.

For instance, if the underlying idea is to prevent intrusion, then stronger mate-rials, height and other deterrents need to be considered. If the homeowner desires a fence that will define property lines, then lighter materials would likely suffice.

Privacy screens are typically visual barriers and can encompass a wide range of possibilities.

“It can be an 8’ solid fence, an intricate lattice work, trellis or even a fishing line that trains vines skywards,” Winterburn says.

Style

CAFEATURE

Fences and gates are not just meant to keep things in or out. Contractors can build them into inviting structures that wrap a home in style.BY NESTOR E. ARELLANO

ElementsOf

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CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 39

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Material world“PVC, composite and aluminum, along with the more traditional treated wood, brick and stone are being used for fences these days,” says Michael Repic, project site supervisor for custom home design company David Small Designs. “In many cases mixing and matching these materi-als create a very desirable visual impact.”

Treated lumber and cedar are widely used natural fencing materials, accord-ing to Jeff Morrison, national account manager for wood product company Goodfellow Inc.

“Treated wood is protected from rot and termites by a copper-based chemi-cal,” he says. “When it comes to decking and fences, it is also usually the most economical choice.”

Treated wood fencing costs around $20 to $30/lft. They typically need to be stained or sealed every year to ensure that they survive the elements.

Many homeowners also find the warmer natural look of cedar very appealing. This wood also has inherent abilities to resists moisture, decay and

insect damage which makes it a good choice for outdoor use. Cedar’s beauty comes at a slightly higher price. Expect to pay anywhere from $31 to $36/lft.

With proper maintenance, treated wood and cedar fences can last 18 to 20 years.

Goodfellow also offers a composite wood product called Fiberon which is ideal for outdoor applications. It also comes with a 20-year guarantee.

Composite wood is made of recycled

wood fibre or chips, plastics and a binding agent. This composition makes the prod-uct resistant to moisture and insects. The material usually cost $18 to $25/lft. Com-posite wood comes in a range of colours and grains that emulate natural woods, such as cedar, pine and redwood. It does not expand and contract but it may warp due to extreme temperature changes.

Another fencing option is polyvinyl chloride (PVC) or vinyl fencing. Made of

Page 40: Contractor Advantage May / June  2014

40 | MAY/JUNE 2014 CONTRACTOR ADVANTAGE

synthetic material, it can be moulded into various sizes and shapes and made to resemble wood. It is an ultra-low main-tenance product, but fading and mildew are common vinyl problems. A dent or split will often require the replacement of a whole panel. PVC costs around $20/lft.

The Madison line of vinyl fence panels from Quebec-based railing and fencing company Plastival is treated with UV stabilizers and has a durable finish that is tough against the elements and scratches, says Christian Lepage, sales director for the company.

Plastival also manufactures alumi-num railing systems. The systems are power coated for protection against the elements.

The company’s Guardian Rail system is a simply styled but sturdy system, while its Richelieu system has a more orna-mental style reminiscent of traditional wrought iron fences.

The main advantage of aluminum fences is their strength and lightness. They are commonly used as protective

Page 41: Contractor Advantage May / June  2014

CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 41

How to avoid fence job failure

• Before anything else, check the local outdoor structure code in your area. Regulations covering fences and gates usually vary from neighborhood to neighbourhood.

• The most common mistake by DIYers and professionals alike is not following instructions and drawings. The second most common mistake is not consult-ing the plan’s author when deviating from it.

• Make sure post holes are below the frost line. Pour cement only halfway through the hole. When the cement has set, fill the rest of the hole with soil or gravel. This will prevent frost from getting to the concrete and eventually heaving it upwards.

• Keep a space of at least 2” between the ground and the lower end of your fence. This will protect the fence from ground swell and moisture.

• Make sure you are using the right hardware for your fence. For instance, alkaline copper quaternary (ACQ) used in some treated wood can eventually eat through some metal nails.

• Stay away from using metal brackets to reinforce gates. They easily deteriorate and fail. Use proper braces instead to keep the gate square.

• Wood gates that are hinged to a wall require a brace that is angled downwards towards the bottom of the wall. This will prevent the gate from being dragged out of square. When a gate is between two posts, install a headpiece over the posts. This will prevent the posts from sagging under the weight of the gate.

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barriers, but not as privacy screens. Prices range from $25 to $35/lft.

Nuvo Iron of Bolton, Ont., manufac-tures a wider selection of security and ornamental light iron and aluminum fences and gates. For its iron fences, the company uses tubular iron pieces that are strong but lighter and easier to work with than traditional solid wrought iron fence material, says Carlos Pacheco Jr., director at Nuvo Iron.

“We treat our product in a galvanizing process that has high aluminum content to protect it from rust. Then it is submerged in liquid paint to ensure every pore is covered and the bath is electrified so that the paint adheres to the surface and serves as a UV protector,” he says.

Wrought iron fences handmade in the old-world way are labour intensive and could cost up to $500/lft today.

“Tubular iron fences offer the intricate styles found in traditional wrought iron fences for a fraction of the cost,” says Pacheco. “Depending on the profile, our product costs around $30 to $40/lft.”

Elements of styleWhat fence and gate trends can contrac-tors expect this spring?

The linear look currently found in many new townhome and single detached projects will increasingly become appar-ent in residential fences.

“We are seeing a lot of horizontal pan-els in gates and fences,” says Rambod Nas-rin, president of Upside Development, a Toronto-based boutique architectural and building company. “Horizontal fences lend themselves to a lot of contemporary new home designs and renovation projects.”

He foresees cedar and dark stained treated wood becoming more prevalent in many of these types of fences. More home owners will also have fences constructed for the front of their property.

On the more traditional styles, Repic sees an increasing use of wrought iron or tubular iron fence and gate systems for large residential projects with tradi-tional facades.

For homeowners who want the cus-tom look without breaking the bank, contractors can turn to less expensive ready-made features, such as trellises and lattice as side panels or toppers, decorative gates and post caps.

Goodfellow’s Yardistry fence products

offer a selection of screens, lattices and panels that come in a unified style. This helps eliminate the guess work in decid-ing what elements go best together and makes designing a breeze for profession-als or even DIY enthusiasts.

Distinctive hardware such as latches and hinges, can also spice up a gate for minimal cost, according to Tom McClain, senior product manager of Simpson Strong Tie Co., makers of wood structure connectors and reinforcement hardware.

Materials like mirrors, pottery or metal work can serve as inserts to add a sense of whimsy to an otherwise staid panel or gate. Maurizio Bertato, president of LIV Outdoor, says his company’s Invisrail tempered glass panels are ideal for deck and fence application where a clear line of sight is essential.

“If homeowners want a clear view of a beachfront, poolside or forest, Invisirail is perfect because it is almost like there is no fence railing at all,” he says.

With all the options it is very easy to go overboard in designing fences but the saying “less is more” definitely applies here, says Morrison

“As a visual element, fences are meant to frame a house not overwhelm it,” he adds.

Page 42: Contractor Advantage May / June  2014

CAFEATURE

42 | MAY/JUNE 2014 CONTRACTOR ADVANTAGE

You might think your customers are bound to see huge energy savings by installing high-performance windows in their homes and buildings. The numbers certainly suggest so.

U.S. window-manufacturer group the Efficient Window Collaborative reports that triple-glazed, Low-E win-dows reduce air-conditioning requirements by a third compared to single-glazed windows. Meanwhile, window maker Ply Gem boasts that its triple-glazed, Low-E windows offer twice the insulating capability of double-glazed windows.

Those numbers do not tell the whole story, though. The Efficient Window Collaborative, for instance, elaborates that the air-conditioning requirements for a building with less-expensive double-glazed windows are not much lower than a building with pricier triple-glazed windows.

Most Canadian houses have double-glazed windows already, says Kai Millyard, a Toronto-based certified energy advisor at Green Communities Canada. If a homeowner seeks recommenda-tions to reduce heating and cooling costs without spending tens of thousands of dollars, “it is extremely unlikely that window

IS THE GLASS ALWAYS

Comfort, curb appeal and increased property values trump reduced energy costs as the tangible benefits of high-performance windows.BY STEFAN DUBOWSKI

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replacements would end up on that list,” Millyard says. Whole-home window-replacement projects routinely cost more than $10,000. Less expensive ways to improve energy efficiency include sealing cracks and installing a high-efficiency air-conditioner.

Should you never suggest your clients consider new win-dows, then? Hardly. Even if homeowners do not save loads on energy costs by upgrading the fenestration elements of their castles and keeps, your clients could see other substantial benefits: improved interior comfort, standout style and higher property resale values.

Grab a seat near the window and get comfortableFor many property owners, comfort is king. If your customer complains about a cold draft near an old window, a new window with a higher R-value is the solution, Millyard says, although he explains that a draft might not be to blame. Air near old, cold windows often gets caught in a cooling convection loop: warm air hits the window and cools, dropping on the head and shoulders of the person sitting nearby. By installing windows with better insulating properties, homeowners eradicate this shivery effect.

Page 44: Contractor Advantage May / June  2014

Alongside improved insulation, high-performance win-dows sport Low-E coatings that reflect infrared heat inside the building. This mirroring mechanism reduces heat loss and “makes a huge difference in terms of comfort near the window,” Millyard says.

Want more proof that new windows are a sound invest-ment? The latest products on the market block noise from the outside better than old windows ever did. As Millyard points out, “there have been cases with huge window retrofit projects near airports,” where the roar of jet engines is always a problem. “Part of the solution is for everybody in the neighbourhood to have energy-efficient windows.”

Shed some light on the solar gain debateNot everybody will want the same energy-efficient windows, though. One important variable is solar gain. This measurement describes the degree to which a window allows heat from the sun into the building. Ask around, and you may hear different opinions on this topic. On one hand, windows with low solar gain (LSG) decreases the sun’s heating effect during hot summer days, so the air conditioner does not have to work as hard as it otherwise would. On the other hand, windows with high solar

Payback machinesUse energy-modelling software to see how high-performance windows affect a building’s over-all energy performance. One option is HOT2000. This program considers window types, locations and features such as airtightness and insulating properties. The software combines this data with details about the building’s furnace and ventilation system to assess how well the edifice maintains heat in winter and stays cool in summer. HOT2000 is free on Natural Resources Canada’s website, nrcan.gc.ca. Click Energy, Energy Resources, and Software Tools. RESFEN is another similar program that is also free.To find this software, simply type “RESFEN” into your pre-ferred Web search engine.

44 | MAY/JUNE 2014 CONTRACTOR ADVANTAGE

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gain (HSG) allow the sun to heat the building during our long, cold winters, so the furnace does not have to turn on as often.

LSG versus HSG: which should you recommend? A Gov-ernment of Canada study offers guidance. Natural Resources Canada found that, on average, HSG windows reduce energy costs by 13 to 17%. LSG windows reduce energy costs by 8 to 10%. The government concludes that people should install HSG windows and reap the benefits of solar heating in winter.

That said, some customers might prefer LSG windows to help keep their houses cool in summer, even if it means crank-ing up the furnace in winter. Glen Janiszewski, a director of marketing operations at Ply Gem, notes that in certain areas of the country like his home base of Calgary, property owners can do without air-conditioning if they have the right windows.

Help homeowners step up in styleAlongside comfort, aesthetics are a big factor. Vinyl windows used to come in just two colours: white and beige. No lon-ger. “New technology now offers environmentally-friendly, heat-reflective coatings on vinyl windows,” says Carl Ballard, vice-president of manufacturing and engineering at Kohltech Windows & Entrance Systems in Debert, N.S. He explains that these coatings afford a range of colours previously not possible with vinyl.

Kohltech’s own Supreme Casement line comes in a variety of hues including cranberry, ivy green and black. “This colour trend is really taking off as people look to differentiate the exteriors of their houses,” Ballard adds.

Manufacturers also offer hybrid windows that incorporate different materials for new styles. For example, Kohltech’s Heritage & Estate series sports durable vinyl on the exterior and aesthetically warm wood on the interior.

Are new windows worth the cost?

If your clients balk at the price of high-performance windows, talk about two hidden benefits of fenestration excellence:

• Save your floors and furniture: The latest windows help deflect the fading effects of the sun on chairs and couches, hardwood and carpeting. Style-conscious customers who prize their interior items will value windows that help pre-serve those furnishings.

• Shrink your heating and cooling systems: Especially in new construction projects, high-performance windows help reduce the need for heating and cooling, so property owners can have smaller furnaces and air conditioners in-stalled, which spells lower energy costs and a more envi-ronmentally-friendly edifice.

Page 46: Contractor Advantage May / June  2014

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Choose Energy Star for brilliant savingsThe easiest way to identify windows with excellent insulation and superb airtightness is to look for the Energy Star label. Energy Star-qualified windows are the best energy performers on the mainstream market. They feature double or triple glazing, Low-E glass, and inert gas such as ar-gon or krypton sealed between the panes to reduce heat transmission.

According to Natural Resources Canada, Energy Star windows installed as upgrades result in energy bills that are 7 to 10% lower on average compared with non-Energy Star options. Paired with new construction, Energy Star windows can reduce energy costs by 16%.

The Energy Star label displays crucial energy-efficiency traits about each window:• U-factor or U-value indicates the amount of heat the window

allows through. The lower the U-factor, the more energy-efficient the window.

• SHGC (or solar heat-gain coefficient) specifies how much heat from the sun the window allows in. A higher SHGC number means the window blocks more of the sun’s energy.

• Visual Transmittance tells you how much light comes through the window. A higher Visual Transmittance number means in-creased light.

• Air Leakage indicates the degree to which the window permits airflow. The lower the number, the more airtight the window.

• Energy Rating considers several factors on the label including SHGC and air leakage to indicate how well the window helps save energy overall. Windows with high energy ratings perform the best.

Such material combinations help budget-minded property owners save money, notes Janiszewski. His company’s alumi-num-clad vinyl windows come in a range of exterior colours, but they have the same clean, modern appearance of less-expensive vinyl windows on the inside. This interior consistency spells curb appeal and cost savings: a homeowner can have high-end aluminum-clad windows installed at the front of the house for a pop of style and have inexpensive vinyl windows installed along the sides and back.

Speaking of cost savings, Janiszewski notes that lower-cost windows have come a long way. For instance, Ply Gem now offers triple-glazed sliding windows in its Comfort series that provide as much insulation as casement windows do, but at a price that is some 25% below the cost for casements.

Boost resale value with new windowsCost is always an issue in building and renovation projects. When customers get hung up on prices, talk to them about value. For example, high-performance windows increase property resale values. According to Remodeling magazine, the average return on investment for new doors, windows and other exterior items is 74.6%, which makes high-performance windows one of the highest-performing renovation investments homeowners can make.

Another important aspect of value is that times change. Even if property owners see only slight energy-cost savings with new windows in the short term, energy prices are rising. Environmentally friendly, high-performance windows will probably prove to be especially valuable as energy cost-cutters in the not-too-distant future.

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CONTRACTOR ADVANTAGE MAY/JUNE 2014 | 49

FEATURECA

John McLellan is a successful roofer by many measures. Boasting 19 years in business, the Pickering, Ont., contractor employs a crew of

44 people. His work across the region just east of Toronto ranges from single-family homes to larger residential developments.

When the local board of trade was recognizing general business excellence among companies with 10 to 49 employ-ees, he was the one who collected the hardware in 2013, and it was the second time he earned the honour over nominees from a broad array of industries.

Asked about the secrets of success, McLellan willingly shares a long list of tips ranging from the supplies carried in company trucks to the processes which ensure water-tight projects and protect shingle warranties.

Admittedly, some of the business-related lessons were learned the hard way. “My old thinking was if I ended the year and I was the same amount in debt, but owned more stuff, it was a good year,” he says with a chuckle.

It took him seven years to realize the true cost of running the operation, and it is a calculation that he believes could help every roofer. “Cost every job you do and figure out how much an hour you are

actually making,” he advises. “The sooner you open your eyes the better.” Some in-stallers are happy to make a few dollars more per hour than they collected as an employee, but forget that these funds are only made while swinging a ham-mer. Time is invested looking for business leads, estimating costs, mobilizing the crew, buying and loading materials, and administration. There will be a price asso-ciated with each of these tasks, especially as the business expands. This is on top of the funds needed to pay for workers’ compensation fees and other insurance.

“If I am working 80 hours a week and only getting paid to do 40,” he says, “I am better off working for somebody else.”

Paid estimatesIt is one of the reasons McLellan began charging a $198 “service bill” to inspect a roof, photograph damage and recom-mend a specific repair whenever someone calls for an estimate to fix a leak. Finding the solution can be the most time-con-suming part of the call, he explains. With this approach, he ensures that a crew will be paid every time the truck is dispatched, and the costs of repairs themselves can better reflect actual work rather than absorbing the price of “free” estimates.

The free estimates are limited to quotes for entirely new roofs.

When it comes to refining the work on a rooftop itself, he refers to the value of formally documented procedures and recommends the training offered by sup-pliers as a great resource. “Most roofers are taught how to roof by their boss, and if the boss is doing it wrong, those wrongs are passed down the line. People pick up their own little shortcuts along the way, but the manufacturers write the specs for installing their products properly.”

When warranty claims are rejected, the issue usually involves improper in-stallations, he adds.

No step should be overlooked. It is why McLellan equips crews with “ready” trucks, including 50 different items rang-ing from spare bathroom vents to extra flashing so supplies are always nearby. There are even at least two tubes of caulking in every conceivable colour. He does not want anyone skipping the all-important sealing bead just because the roof was brown and the surrounding flashing was ivory.

A clear understanding of the roof as a system will make the biggest difference of all, he says. “The roof system is more than just shingles.”

LINESROOFIndustry veteran John McLellan has a few important lessons to offer his fellow roofers.

BY JOHN G. SMITH

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The sniff testMcLellan Contracting estimators are expected to stick their heads in a cus-tomer’s attic when calculating any quote. After all, something as simple as a quick sniff will help to indentify the musty odour of existing ventilation problems which could lead to costly call backs unless they are addressed.

Most roofers understand the need to ensure 1 sf of ventilation for every 300 sf of attic space, equally dividing the open-ings between intake and exhaust, and most homes built since the 1980s have the required openings, McLellan says. A challenge with many homes emerged when contractors haphazardly blew ad-ditional insulation into attics, blocking the soffits not protected by moore vents or attic baffles. Other issues can be traced to poorly installed bathroom fans, with hoses that dump moist air into the attic.

“Every roof we do, regardless of the attic condition, we remove a sheet of ply-wood and flip it upside down and photo-graph it for the client,” he adds. Then there is no question about whether mold exists. The idea is to identify a challenge before the shingles are applied. Prior to intro-ducing this extra step, he found himself ripping apart half-finished rooftops at his cost once weak plywood was discovered.

When it comes time to replace pieces of a roof deck, he also prefers to use ½” plywood rather than 3/8” sheets. The lighter grade can sag between the trusses. Besides, it only costs a couple of extra dollars per piece.

Then the focus turns to the next layer in the system.

The underlying layerLeak barriers should be installed at the eves, vertical surfaces, and every penetra-tion including pipes and vents, McLellan says. Where shingles butt up against the siding, his crews are instructed to remove the siding and install a membrane under-neath. The next layer comes in the form of a roof underlayment, and he chooses a synthetic offering rather than tradi-tional felt paper. The larger synthetic rolls leave fewer seams, while the layers are less likely to wrinkle and tear. “Guys feel safer walking on it,” he adds, referring to a Velcro-like texture.

“Some guys start the leak barrier an inch or two up the roof, so the water runs off the leak barrier into the soffit,” McLellan observes. He prefers to direct any water as far as the eavestrough.

“My philosophy is to make the roof water-tight with no shingles,” he says. “Then you are guaranteed the roof will never leak under any storm condition.” After all, a strong wind can easily drive rain under the bottom of shingles on a 5:12 roof.

As for the shingles themselves, he pre-fers to use starter strips on the edge of the roof rather than flipping traditional shingles, which would still be allowed un-der building codes. The purpose-designed strips include an important line of tar at the bottom to hold everything in place. Crews are also instructed to apply high-

wind shingles with six nails rather than four fasteners. It can mean the difference between a shingle that withstands 130 kmh winds and one rated at 175 kmh.

Like most roofers, he is seeing more customers opt for architectural laminated shingles rather than the three-tab designs used by budget-conscious customers, such as those who are building town-houses in several phases. The advantage is that the laminated designs are more for-giving and can mask any uneven seams, but there is still a price to pay. They are harder to cut and require 50% more nails.

Even the time of year can make a difference for a roofing job, especially when it comes to the requests made in cold weather. In most cases, six nails will hold a shingle tight until temperatures begin to rise and the adhesive buttons can be activated. If he is quoting on a farm house in the middle of a field; however, he will recommend draping a tarp over the roof deck’s surface until spring. Otherwise the materials are likely to be lifted by the wind. Warranties will not cover that.

Inside a home, customers are cau-tioned to remove priceless heirlooms from their walls before any work begins. “We are taking 8,000 lb. of materials off your roof and putting 8,000 lb. back on,” he says.

The focus on limiting collateral dam-age extends to surrounding homes, too. Some of the homes in new subdivisions are built within metres of each other, re-quiring everything from planks to tarps to keep debris from falling into neighbour-ing yards. McLellan expects tarps to be ex-tended from the neighbour’s eavestrough all the way to the ground. “You have got to become friends with both neighbours, and preferably contract both neighbours at the same time.”

It all admittedly adds to a job’s cost, and every contractor everywhere will know of customers looking for a lower price. McLellan, however, suggests that customers might deserve more credit than that. “The only time they want the cheapest price is when they have not been educated as to why your price is more expensive,” he says. “They still want it right. People just say they want it done cheap because they do not want you to overcharge them, but they expect you to charge them for what you do.

“Selling is just communicating with a close,” he says. “My biggest thing is to educate the clients.”

50 | MAY/JUNE 2014 CONTRACTOR ADVANTAGE

Page 51: Contractor Advantage May / June  2014

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