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CONTENTS
WHAT WE DO 02
CALM’S IMPACT
WHAT YOUR MONEY CAN DO
03
04
FUNDRAISE FOR CALM 05
FUNDRAISING TIPS 06
YOUR CALM EVENT 09
KEEP IT SAFE AND LEGAL 10
SEND US YOUR FUNDRAISING 11
What we doCALM’s helpline and webchat gives anyone the chance to offload and talk through problems. The professional helpline staff offer support, information and help finding specialist services.
Improving suicide prevention policy and practiceCALM challenges a culture that insists that a man who seeks support is somehow less of a man. We need to raise awareness of the issue so that everyone knows suicide is the single biggest cause of death of men under 45. We need to show that being silent isn’t being strong and push for change to improve suicide prevention policies and practices.
Starting conversations on masculinityOn thecalmzone.net you’ll find men talking about issues they face – it’s a place to find out more about how to overcome some of these problems, along with articles, videos and sketches on masculinity which range from the crass and comedic to stuff on music, sports, work and psychology. We also publish an award-winning magazine for young men, the CALMzine, available in Topman stores cross the UK.
Helpline - 0800 58 58 58Webchat - calmzone.net/get-helpOpen 5pm-Midnight daily. Free, anonymous and confidential.
75% of suicides are male
Website & CALMzine
Suicide is the single biggest killer of men aged under 45.
In 2015 75% of all suicides were male.
CALM is a national charity dedicated to preventing male suicide in the UK.
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CALM’S IMPACT CALM in numbers 250+ suicides prevented each year
5,000 average calls to the helpline per month
7,500+#Mandictionary posters on billboards around the UK, inviting men to redefine what it is to ‘be a man’
30,000people visit our website every month
3xincrease in public awarenessof male suicide rates in the past ten years
My best friend took his own life at the
age of 24. Fundraising for CALM helps
us to keep his memory alive, so every year
we host a 7 a-side football tournament
and a night of live music, auction and
raffle in our local pub.
– Andrew
Being involved in CALM keeps me honest about how I’m feeling to my friends and there aren’t really enough words in the world to describe how important that is to me.
– James
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£7 can pay for one call that could save a life
£23 pays for someone to take calls for an hour
£80 pays for our website for a day
£160keeps one phone line open from 5pm to midnight for one evening
£1,200runs our entire helpline for an evening, allowing us to take nearly 200 calls a night
£4,000can fund an entire issue of the CALMzine
WHAT YOURMONEY CAN DO!
Services (Helpline Calls & Webchat) Campaigning For Change Fundraising Keeping Calm Running
Our annual accounts are available at charitycommission.gov.uk (Search: 1110621).
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64%20%
9%
7%
Choose your challengeYou can do anything for CALM – from running 5km to a whole marathon, taking part in a Tough Mudder, a mass sky-dive or some brilliant cycling events.
Check out our challenge events
Organising your own event We have hundreds of supporters who organise their own events for CALM to help increase awareness and raise money: gigs, comedy nights, scrabble competitions, cricket days, 5-a-side football, art exhibitions, bake sales, quizzes at work, anything fun you can think of…
Pledges and celebrationsAsk for donations instead of presents for your birthday, mark a significant celebration with donations to CALM or offload unwanted goods on eBay.
FUNDRAISE FOR CALM!Register with us – let us know what you’re doing so we can support you!
We held a night in memory of my son Michael at his local pub to celebrate his birthday. His friend Matthew Allen organised a raffle, we sold cakes and Michael’s Aunty Mary Barton and friend Sharon Haddow cajoled the regulars to spend lots of money on football cards. We raised £550 for CALM.
– Jane Lunney
Our friend, a brother, a son and an
uncle Jeshan Ahmed tragically left
us January 2016. Sides of March
is a simple pledge. During the month
of March grow some sideburns
to raise awareness and funds to
prevent male suicide.
Last summer my brother, Bob, took his
own life. I’ve decided to cycle the 520km
between Paris and Geneva. The last time
I saw Bob was the night before the London
to Brighton bike ride. Mid-ride he sent
me a message “pedal!! proud of you
Ham x” So Bob, I’m doing this for you.
– Hamish Makgill
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FUNDRAISING TIPSFirst things first – let us know what you’re doing by filling out our registration form
Once you’ve decided on what you’d like to do for CALM it’s time to get cracking with your fundraising.
If you’re organizing your own event: make a Facebook event page and invite all your friends. Make sure to like and share the CALM Facebook page, and invite your friends to do the same. Get in touch with us! We’d love to know what you’re doing for CALM. We can send you materials and help promote your event or fundraising. We will push your event on social media when we can – but do make best use of what’s already out there!
Online fundraisers raise moreIf you’re organising your own event: make a Facebook event page and invite all your friends. Make sure to like and share the CALM Facebook page, and invite your friends to do the same.
If you’re taking on a challenge, find CALM on justgiving.com or virginmoneygiving.com and set up your online fundraising page, it’s really quick and easy, just follow the instructions.
Top tips to smash your online fundraising target:
- Ask your most generous friends first and donate to your own supporter page. It sets the benchmark for other donations.
- Tell your story. Let people know your motivations for raising money for CALM.
- Make your page look interesting. Include pictures of yourself – it’s your chance to show off. People like to see who they’re donating to.
- Make a video of your event or preparation, then share it through social media and spread the word.
- Update your page regularly. Keep everyone updated on your progress. How’s the fundraising going? What obstacles have you come across? What are you really enjoying?
- Share, share, share… your page on Facebook and Twitter and email. More and more donations are being made via social media, 140 characters might not be much, but those snappy tweets can make a big impact to your fundraising. Make sure you follow us @theCALMzone, tag us in your tweets and use #savethemale so we can spread the word.
- If you get close to your target – increase it! If people think you’re close to meeting your target they may not donate the £200 they were going to if you’re only £75 off your goal.
- Let people know how much to donate – e.g. £7 will cover the cost of one phone call. £160 will cover the cost per night, per helpline. You want people to know that every donation makes a difference.
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Get the word outWrite a blog. People love a good story. Try WordPress or Blogger (both free) and let people know your progress (especially for challenge events).
Use our poster and flyer templates to advertise your activity – put it on your work noticeboard, in shop windows, in ‘What’s on’ guides, local newspapers, pin it to your mate’s back.
Change your work and home email signature to let people know what you’re doing and make sure to let everyone know at work or any groups or clubs you’re part of.
Ask your company for matched giving. Many will match your fundraising pound for pound.
Remind your sponsors to tick the Gift Aid box on your sponsorship form and with online donations. It allows us to claim at least 25p from the government for every £1 donated. Thank your donors! Let them know their donation has been noticed and appreciated. Use text message donations. Just Text Giving is another way to ask people to give via their phones – you can ask for donations up to £10.
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Use the media Local media is a brilliant source of promotion for your event or challenge. Ask for the news desk at local newspapers or your local radio or TV.
Make sure you invite them to your event on the day if appropriate. Include an invite for one of their photographers to come along too.
Don’t forget your email contacts and internal websites, newsletters or noticeboards. Your friends, colleagues and employers will be keen to hear your news, see pictures and follow your progress.
Write a press releaseLocal press love local news! Check out our sample press release here.
Wording to use
In aid of Campaign Against Living Miserably,CALM. Registered charity no. 1110621 and SC044347.
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Register with us! Don’t forget to fill out our form to let us know what you’re up to.
Choose a dateChoose a date and time that works for you and your friends. Don’t rush it, as it always takes longer to organise than you might think. It’s a good idea to check if there are similar events being planned nearby. When you’ve decided what you’re doing and when, fill in our event / activity form and let us know your plans.
Choose a locationChoose a venue that’s large enough with all necessary equipment and facilities you’ll need. If you’d like to sell alcohol or have live music, check the venue has the required licenses.
Write a budgetSet out the costs: promotion, equipment hire, travel, food, and estimate how much money you’ll raise through tickets, raffles etc. You can dive straight in and organise your event, but you could end up losing money if you don’t think about your budget first…
- Can you reduce your costs through donated goods and volunteer help?
- Are there any local companies you can approach to see if they can support you?
Don’t forget to review your budget before going ahead, and make sure you know if you need to pay any upfront costs or on the day.
YOUR CALM EVENT Make a planWrite a check-list of all the things you need to do. Things to have on your list include - double checking equipment, briefing volunteers, arranging refreshments, putting up decorations.
If you have any merchandise, please note this should only be offered in return for a donation and not sold for a fixed price. You can suggest a minimum donation. If possible, announce your fundraising target and remind people why the money is being raised. And don’t forget to say a big thank you!
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Like so many young people, we’ve both suffered at the hands of depression and loneliness and we lost an old friend to them earlier this year. We wanted the gig to start a conversation; by the end it was a mass sing-along.
– Rowan, The Rhythm Method
Here are a few legal basics and common sense to take note of. If you’re unsure after reading this, please give us a call or drop us an email.
Do you need a license? Generally speaking, if you’re raising money, selling or doing something in a public place, you’ll likely need to get permission or a license.
There are a few relevant ones to consider - public entertainment, public collections, raffles and lotteries, food or alcohol. If in doubt, contact your local authority as they hand out licenses and can advise you on what you need.
Public collectionsIt’s illegal to carry out house-to-house collections or collections on the public street without a license. You’ll need to get one from your local authority. All collectors must be at least 16 years old.
Private collectionsIf you want to collect on private premises you might need permission from the owner. Some popular places (supermarkets, train stations, pub collections etc.) might need extra permissions from the local authority, so check before you start. The simple rule is – if in doubt, check with your local authority or owner.
FoodFood safety laws apply when food is available for sale or not, so ensure you follow food hygiene procedures. You can find advice on www.food.gov.uk.
KEEP IT SAFE AND LEGAL
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Thank everyone who helped out on the day. Don’t forget to make sure your donors declare Gift Aid to let your contribution grow. CALM can claim back the basic tax rate paid on your sponsored donation, currently 25p for every £1 given at no cost to you.
How to send us the money you’ve raised There’s a few ways you can do this: Use an online fundraising page e.g a justgiving.com or virgingiving.com account.
Send us a cheque, payable to ‘Campaign Against Living Miserably’, to our PO Box address with details of how you raised the money.
Pay in to our bank account:
Account Name: CALM Bank: Charities Aid Foundation (CAF) Sort Code: 40–52-40 Account No: 00027705 If you do decide to pay into our bank account, please put your name as the reference so we can track the donation.
Whichever method you choose, please return your donation form so we can track your fundraising.
PLEASE DON’T SEND CASH IN THE POST.
SEND US YOUR FUNDS
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And most of all, thank you for being such a spectacular fundraiser for CALM!
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TEMPLATE - ABOUT THE EVENT
DATEEMBARGO
TITLE
FIRST SENTENCE – THE ONE KEY THING YOU WANT PEOPLE TO KNOW
YOUR FUNDRAISING DETAILS – WHAT YOU’RE DOING AND WHY
ABOUT CALM
COMMENT – GET IN TOUCH IF YOU WANT ONE FROM CALM
CALL TO ACTION – HOW CAN PEOPLE SUPPORT?
ADDITIONAL INFO IN A SEPARATE SECTION
Cambridge’s most loved DJ, Bob Green, has gathered together a group of 10 talented local bands, musicians and DJs to take part in a 24 hour fundraising gig to tackle male suicide.
The event has been organised in support of the Campaign Against Living Miserably (CALM) and will take place on 16th December 2016, at the Hope and Anchor pub on Church St, Cambridge from noon. Artists include…
CALM is dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. On average 12 men take their own life every day – more than three times the number of women. CALM works to prevent male suicide by providing services for men who are down or in crisis, and by campaigning for culture change so men feel able to seek help.
Bob Green said: “I’m thrilled that the best of our local bands are turning up for such a worthy cause. We’re expecting 500 people to attend the festival, having a good time listening to some top local bands whilst raising funds and awareness for male suicide.”
Buy tickets from… / Cheer them on at… / Sponsor…
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NOTES TO EDITORS Contact: Name, Email, Tel, Website, Twitter / FacebookAdditional fundraising/event info and links…
About CALM:• In 2015, 75% of all suicides in the UK were male. Suicide is the single biggest killer of men aged under-45 in the UK (NISRA, GRO, ONS, 2015).• Founded in 2006, CALM is an award-winning charity dedicated to preventing male suicide. For more information visit thecalmzone.net.• CALM’s helpline & webchat are open daily 5pm-midnight thecalmzone.net/get-help• CALM is a charity registered in England and Wales (1110621) and in Scotland (SC044347)• Contact: Rachel Stephenson, Communications Director – 07738160434 / [email protected]
1st October 2016
Either “for Immediate release” or “under embargo for date, time”
24 HOUR LOCAL MUSIC FESTIVAL HELPS PREVENT MALE SUICIDE
SUPPORTER PRESS RELEASE TEMPLATE
PRESS RELEASE EXAMPLE
THANK YOU!
SUPPORTER PRESS RELEASE TEMPLATE
Cambridge’s most loved DJ, Bob Green, has gathered together a group of 10 talented local bands, musicians and DJs to take part in a 24 hour fundraising gig to tackle male suicide.
The event has been organised in support of the Campaign Against Living Miserably (CALM) and will take place on 16th December 2016, at the Hope and Anchor pub on Church St, Cambridge from noon. Artists include…
CALM is dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. On average 12 men take their own life every day – more than three times the number of women. CALM works to prevent male suicide by providing services for men who are down or in crisis, and by campaigning for culture change so men feel able to seek help.
Bob Green said: “I’m thrilled that the best of our local bands are turning up for such a worthy cause. We’re expecting 500 people to attend the festival, having a good time listening to some top local bands whilst raising funds and awareness for male suicide.”
Tickets are available from Vinyl Forever from 10 October and online from www.cambridgecalmfest.org. £10 adults, £8 concessions.
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NOTES TO EDITORS
Contact: Name, Email, Tel, Website, Twitter / FacebookAdditional fundraising/event info and links…
About CALM:• In 2015, 75% of all suicides in the UK were male. Suicide is the single biggest killer of men aged under-45 in the UK (NISRA, GRO, ONS, 2015).• Founded in 2006, CALM is an award-winning charity dedicated to preventing male suicide. For more information visit thecalmzone.net.• CALM’s helpline & webchat are open daily 5pm-midnight thecalmzone.net/get-help• CALM is a charity registered in England and Wales (1110621) and in Scotland (SC044347)• Contact: Rachel Stephenson, Communications Director – 07738160434 / [email protected]
1st October 2016For immediate release
24 HOUR LOCAL MUSIC FESTIVAL HELPS PREVENT MALE SUICIDE
