92

CONTENTS PAGE - Firebase€¦ · LoCO2 Energy M&S Energy nPower OVO Energy Places For People Energy Robin Hood Energy Sainsbury's Energy Scottish Power Spark Energy SSE Scottish Hydro

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© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

CONTENTS PAGE3 Introduction

4 Tariffs

29 Energy Market Benchmarking

44 Price Comparison Website Analysis

49 Website Review

59 Social Media Review

69 Search Engine Optimisation

91 Order Form

92 Our Services

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

INTRODUCTION This UK Energy Industry Report takes a look at many aspects of how energy suppliers market their products including pricing, websites and social media. Innovative use of the Internet and Social Media has fostered a growing realisation that switching can result in considerable savings which has heralded an era of competition never seen before in the energy market. This report shines a spotlight on the relative performance of the energy suppliers over a number of performance measures and demonstrates the good and the bad. For many of our graphs and tables we have separated out the ‘Big 6’ and the challenger brands. The summary tables in our Energy Market Benchmarking report on page 44 illustrate this. We also look at the price comparison websites that were once considered consumers’ champions but are now being asked questions about the commission they are paid by energy suppliers. We are sure that such in-depth analysis of the UK energy industry has never been done before. MyOffers Research expects to publish the next edition of this report in Q1 2016 where we plan to include the following research: Mystery Shopping Call centre customer service analysis Winners and Losers Comparing individual utility performances from the last report Enhanced Website Analysis Analysis of websites on content, platform & performance Additional Utilities Analysis of over 10 new energy suppliers You can find details of how to subscribe to future reports on page 94. Lionel Thain, CEO – MyOffers Research [email protected] If you would like to receive extra hard copies of this report or you have any comments or suggestions, please email me at the address above.

ENERGY MARKET BENCHMARKING: THE 'BIG 6'

Rank Supplier Connection Welcome Discovering Advocating Closing Overall 1 Scottish Power 75% 87% 95% 97% 100% 93% 1 EDF Energy 88% 90% 100% 96% 85% 93% 3 British Gas 83% 95% 90% 88% 95% 91% 4 SSE 60% 99% 90% 86% 95% 89% 5 npower 73% 84% 60% 92% 85% 81% 6 E.ON 58% 74% 70% 80% 95% 78%

3

ENERGY MARKET BENCHMARKING: CHALLENGER BRANDS

Rank Supplier Connection Welcome Discovering Advocating Closing Overall 1 OVO 45% 98% 95% 92% 100% 91% 2 First Utility 45% 88% 95% 98% 90% 89% 2 GB Energy Supply 88% 85% 95% 81% 100% 89% 4 Sainsbury's Energy 85% 93% 75% 93% 90% 88% 4 Robin Hood Energy 75% 88% 80% 94% 95% 88% 6 M&S Energy 83% 89% 70% 92% 95% 87% 7 Ebico 95% 91% 75% 82% 90% 85% 8 Utility Warehouse 55% 89% 60% 94% 95% 83% 8 Extra Energy 40% 90% 85% 83% 95% 83% 10 Co-operative Energy 35% 85% 65% 94% 90% 80% 11 Green Star Energy 48% 80% 75% 73% 100% 78% 12 Utilita 65% 60% 80% 76% 90% 75% 12 Flow Energy 63% 94% 55% 66% 95% 75% 14 LoCo2 94% 84% 25% 78% 100% 74% 15 Ecotricity 80% 68% 35% 83% 90% 72% 16 Good Energy 73% 86% 20% 81% 85% 70% 17 Spark Energy 60% 71% 30% 69% 95% 66% 18 GnERGY 60% 55% 35% 72% 90% 64% 19 Green Energy 83% 43% 30% 76% 85% 63%

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

REGIONAL TARIFF ANALYSIS Energy suppliers update their tariffs and range of products so frequently it’s sometimes difficult to keep track. In this report we have sought to provide a snapshot of the dual fuel, gas and electricity tariffs that are available in each of the PES/Distributor areas. The data is presented in two formats. SUMMARY BY TARIFF TYPE We have listed the cheapest tariff provided by each energy supplier in each of the PES/Distributor areas. This information is provided for dual fuel tariffs as well as gas and electricity tariffs individually. SUMMARY BY PES/DISTRIBUTOR AREA Again we compare dual fuel, gas and electricity tariffs but this time for each PES/Distributor area. We have also indicated in which quartile the energy supplier’s tariffs fall into in each area. Statistics recorded 23rd - 24th November 2015

PES Region Alphabetical

Total Household in Area As a % of UK

PES Region by Size

Total Household in Area As a % of UK

Eastern Electric 3,362,982 12.4

Eastern Electric 3,362,982 12.4

East Midlands Electricity 2,637,887 9.72

Southern Electric 2,801,537 10.33

London Electricity 1,937,056 7.14

East Midlands Electricity 2,637,887 9.72

Manweb 1,264,339 4.66

Midlands Electricity 2,386,814 8.8

Midlands Electricity 2,386,814 8.8

Norweb 2,272,533 8.38

Northern Electric 1,484,106 5.47

SEEBoard 2,176,766 8.02

Norweb 2,272,533 8.38

Yorkshire Electricity 2,038,055 7.51

Scottish Hydro Electric 712,189 2.63

Scottish Power 1,955,134 7.21

Scottish Power 1,955,134 7.21

London Electricity 1,937,056 7.14

SEEBoard 2,176,766 8.02

Northern Electric 1,484,106 5.47

Southern Electric 2,801,537 10.33

SWEB 1,321,828 4.87

SWALEC 778,669 2.87

Manweb 1,264,339 4.66

SWEB 1,321,828 4.87

SWALEC 778,669 2.87

Yorkshire Electricity 2,038,055 7.51

Scottish Hydro

Electric 712,189 2.63

TOTAL 27,129,895 100.00

TOTAL 27,129,895 100.00

8

Regional Energy Tariff Analysis - All companies - DUAL FUEL

Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs

British GasE.ONEbico

EcotricityEDF EnergyExtra EnergyFirst Utility

Flow EnergyGB Energy Supply

GnERGYGood Energy

Green Energy UKGreen Star Energy UK

LoCO2 EnergyM&S Energy

nPowerOVO Energy

Places for People EnergyRobin Hood EnergySainsbury's Energy

Scottish PowerSpark Energy

SSE Scottish HydroSSE Southern Electric

SSESSE SwalecSO Energy

The Co-operative EnergyUtilita

Utility Warehouse

NorwebLondon Eastern E. Midlands Manweb Midlands Northern

Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs

British GasE.ONEbico

EcotricityEDF EnergyExtra EnergyFirst Utility

Flow EnergyGB Energy Supply

GnERGYGood Energy

Green Energy UKGreen Star Energy UK

LoCO2 EnergyM&S Energy

nPowerOVO Energy

Places for People EnergyRobin Hood EnergySainsbury's Energy

Scottish PowerSpark Energy

SSE Scottish HydroSSE Southern Electric

SSESSE SwalecSO Energy

The Co-operative EnergyUtilita

Utility Warehouse

Southern YorkshireScot. Hydro Scot. Power Seeboard SWALEC SWEB

Regional Energy Tariff Analysis - All companies - GAS

Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs

Better EnergyBritish Gas

DaligasE.ONEbico

EcotricityEDF EnergyExtra EnergyFirst Utility

Flow EnergyGB Energy Supply

GnERGYGood Energy

Green Energy UKGreen Star Energy UK

LoCO2 EnergyM&S Energy

nPowerOVO Energy

Places For People EnergyRobin Hood EnergySainsbury's Energy

Scottish PowerSpark Energy

SSE Scottish HydroSSE Southern Electric

SSESSE SwalecSo Energy

The Co-operative EnergyUtilita

Utility WarehouseZog Energy

Northern NorwebLondon Eastern E. Midlands Manweb Midlands

Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs

Better EnergyBritish Gas

DaligasE.ONEbico

EcotricityEDF EnergyExtra EnergyFirst Utility

Flow EnergyGB Energy Supply

GnERGYGood Energy

Green Energy UKGreen Star Energy UK

LoCO2 EnergyM&S Energy

nPowerOVO Energy

Places For People EnergyRobin Hood EnergySainsbury's Energy

Scottish PowerSpark Energy

SSE Scottish HydroSSE Southern Electric

SSESSE SwalecSo Energy

The Co-operative EnergyUtilita

Utility WarehouseZog Energy

SWALEC SWEB YorkshireScot. Hydro Scot. Power Seeboard Southern

Regional Energy Tariff Analysis - All companies - ELECTRICITY

Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs

British GasE.ONEbico

EcotricityEDF EnergyExtra EnergyFirst Utility

Flow EnergyGB Energy Supply

GnERGYGood Energy

Green Energy UKGreen Star Energy UK

isupplyenergyLoCO2 EnergyM&S Energy

nPowerOVO Energy

Places for People energyRobin Hood EnergySainsbury's Energy

Scottish PowerSpark Energy

SSE Scottish HydroSSE Southern Electric

SSESSE SwalecSO Energy

The Co-operative EnergyUtilita

Utility Warehouse

Northern NorwebLondon Eastern E. Midlands Manweb Midlands

Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs

British GasE.ONEbico

EcotricityEDF EnergyExtra EnergyFirst Utility

Flow EnergyGB Energy Supply

GnERGYGood Energy

Green Energy UKGreen Star Energy UK

isupplyenergyLoCO2 EnergyM&S Energy

nPowerOVO Energy

Places for People energyRobin Hood EnergySainsbury's Energy

Scottish PowerSpark Energy

SSE Scottish HydroSSE Southern Electric

SSESSE SwalecSO Energy

The Co-operative EnergyUtilita

Utility Warehouse

Southern SWALEC SWEB YorkshireScot. Hydro Scot. Power Seeboard

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

•••

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

Connection: The 'Big 6'

Connection: Challenger Brands

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

WELCOME

Welcome: All Energy Suppliers

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

Welcome: The ‘Big 6’

Welcome: Challenger Brands

Welcome Average

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

DISCOVERING

Discovering: All Energy Suppliers

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

Discovering: The 'Big 6'

Discovering: Challenger Brands

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

ADVOCATING

Advocating: All Energy Suppliers

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

Advocating: The ‘Big 6’

Advocating: Challenger Brands

Advocating Average

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

CLOSING

Closing: All Energy Suppliers

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

Closing: The ‘Big 6’

Closing: Challenger Brands

ENERGY MARKET BENCHMARKING: ALL ENERGY SUPPLIERS

Rank Supplier Connection Welcome Discovering Advocating Closing Overall93%93%91%91%89%89%89%88%88%87%87%85%85%83%83%82%81%80%78%78%75%75%74%72%70%66%64%63%

RANKINGS

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

ENERGY MARKET BENCHMARKING: THE 'BIG 6'

Rank Supplier Connection Welcome Discovering Advocating Closing Overall

93%

93%

91%

89%

81%

78%

ENERGY MARKET BENCHMARKING: CHALLENGER BRANDS

Rank Supplier Connection Welcome Discovering Advocating Closing Overall

91%89%89%88%88%87%85%83%83%80%78%75%75%74%72%70%66%64%63%

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

•••

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

•••

•••

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

FACEBOOK

Energy Company

Number of Facebook posts in a

typical month

Basic information: About us section

complete

Basic information: Customer service details available

Total No. of Facebook

Likes

No. New Page Likes in a

typical week

No. People talking about

them in a typical week

No. of negative consumer

comments. Sample of three posts

Type of Facebook content

FACEBOOK

Energy Company

Number of Facebook posts in a

typical month

Basic information: About us section

complete

Basic information: Customer service details available

Total No. of Facebook

Likes

No. New Page Likes in a

typical week

No. People talking about

them in a typical week

No. of negative consumer

comments. Sample of three posts

Type of Facebook content

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT

SEARCH ENGINE OPTIMISATION

Company URL October Visibility

(2015) October

Visibility (2014) Difference YoY

British Gas http://www.britishgas.co.uk/ 26,750 24,698 2,052 8%

EON Energy UK https://www.eonenergy.com/ 7,431 7,425 6 0%

Npower http://www.npower.com/ 7,353 6,824 529 8%

EDF Energy http://www.edfenergy.com/ 5,800 6,892 -1,092 -16%

Utility Warehouse https://www.utilitywarehouse.co.uk/ 3,536 3,141 395 13%

Sainsburys Energy http://www.sainsburysenergy.com/ 2,455 1,793 662 37%

SSE-Southern Electric http://www.southern-electric.co.uk/ 2,292 2,187 105 5%

The Co-operative Energy https://www.cooperativeenergy.coop/ 2,249 1,327 922 69%

Scottish Power http://www.scottishpower.co.uk/ 1,989 1,918 71 4%

First Utility https://www.first-utility.com/ 1,827 1,767 60 3%

OVO Energy https://www.ovoenergy.com/ 1,129 549 580 106%

Good Energy http://www.goodenergy.co.uk/ 939 891 48 5%

Ecotricity http://www.ecotricity.co.uk/ 824 489 335 69%

GB Energy Supply https://www.gbenergysupply.co.uk/ 587 0 587 0%

Spark Energy https://sparkenergy.co.uk/ 451 295 156 53%

Green Energy http://www.greenenergyuk.com/ 284 0 284 0%

Utilita Energy http://www.utilita.co.uk/ 273 147 126 86%

Robin Hood Energy https://www.robinhoodenergy.co.uk/ 226 0 226 0%

Yu Energy https://yuenergy.co.uk/ 176 0 176 0%

Ebico Ltd https://ebico.org.uk/ 165 327 -162 -50%

Flow Energy http://www.flowenergy.uk.com/ 126 52 74 142%

Green Star Energy http://www.mygreenstarenergy.com/ 95 66 29 44%

Glide https://glide.co.uk/ 41 0 41 0%

Extra Energy http://www.extraenergy.com/ 41 8 33 413%

Better Energy Supply http://www.betterenergy.org.uk/ 7 0 7 0%

Oink Energy http://www.oinkenergy.com/ 6 8 -2 -25%

iSupply Energy http://www.isupplyenergy.co.uk/ 6 29 -23 -79%

Loco 2 Energy http://www.loco2energy.com/ 5 45 -40 -89%

Zog Energy http://www.zogenergy.com/ 4 1 3 300%

GnERGY http://gnergy.co.uk/ 1 0 1 0%

Daligas http://www.daligas.co.uk/ 0 3 -3 -100%

Average Growth 67068 60882 6186 10.16%

Organic Search Visibility

Company URL October Visibility (2015)

October Visibility (2014) Difference YoY

British Gas http://www.britishgas.co.uk/ 26,750 24,698 2,052 8%

The Co-operative Energy https://www.cooperativeenergy.coop/ 2,249 1,327 922 69%

Sainsburys Energy http://www.sainsburysenergy.com/ 2,455 1,793 662 37%

GB Energy Supply https://www.gbenergysupply.co.uk/ 587 0 587 -

OVO Energy https://www.ovoenergy.com/ 1,129 549 580 106%

Npower http://www.npower.com/ 7,353 6,824 529 8%

Utility Warehouse https://www.utilitywarehouse.co.uk/ 3,536 3,141 395 13%

Ecotricity http://www.ecotricity.co.uk/ 824 489 335 69%

Green Energy http://www.greenenergyuk.com/ 284 0 284 -

Robin Hood Energy https://www.robinhoodenergy.co.uk/ 226 0 226 -

Yu Energy https://yuenergy.co.uk/ 176 0 176 -

Spark Energy https://sparkenergy.co.uk/ 451 295 156 53%

Utilita Energy http://www.utilita.co.uk/ 273 147 126 86%

SSE-Southern Electric http://www.southern-electric.co.uk/ 2,292 2,187 105 5%

Average Growth 48,585 41,450 7,135 17.21%

Company URL October Visibility (2015)

October Visibility (2014) Difference YoY

EDF Energy http://www.edfenergy.com/ 5,800 6,892 -1,092 -16%

Ebico Ltd https://ebico.org.uk/ 165 327 -162 -50%

Average Growth 5,965 7,219 -1,254 -17.37%

Organic Search Winners & Losers

Organic Search Winners

Organic Search Losers

Company URL Number of Keywords

British Gas http://www.britishgas.co.uk/ 31,329Npower http://www.npower.com/ 14,823

EDF Energy http://www.edfenergy.com/ 13,647EON Energy UK https://www.eonenergy.com/ 11,370

SSE-Southern Electric http://www.southern-electric.co.uk/ 9,232OVO Energy https://www.ovoenergy.com/ 8,701

Scottish Power http://www.scottishpower.co.uk/ 8,236First Utility https://www.first-utility.com/ 7,092Ecotricity http://www.ecotricity.co.uk/ 3,491

Sainsburys Energy http://www.sainsburysenergy.com/ 3,276Ebico Ltd https://ebico.org.uk/ 3,268

Good Energy http://www.goodenergy.co.uk/ 2,828Utility Warehouse https://www.utilitywarehouse.co.uk/ 2,463

Utilita Energy http://www.utilita.co.uk/ 1,470The Co-operative Energy https://www.cooperativeenergy.coop/ 1,230

Spark Energy https://sparkenergy.co.uk/ 615Yu Energy https://yuenergy.co.uk/ 581

Green Energy http://www.greenenergyuk.com/ 431iSupply Energy http://www.isupplyenergy.co.uk/ 414

Extra Energy http://www.extraenergy.com/ 304Glide https://glide.co.uk/ 298

GB Energy Supply https://www.gbenergysupply.co.uk/ 207Flow Energy http://www.flowenergy.uk.com/ 173

Loco 2 Energy http://www.loco2energy.com/ 96Zog Energy http://www.zogenergy.com/ 83

Green Star Energy http://www.mygreenstarenergy.com/ 45Daligas http://www.daligas.co.uk/ 39

GnERGY http://gnergy.co.uk/ 36Better Energy Supply http://www.betterenergy.org.uk/ 25

Oink Energy http://www.oinkenergy.com/ 3Robin Hood Energy https://www.robinhoodenergy.co.uk/ 2

Average No. of Keywords 4,058

Breadth of Keywords

Breadth of Keywords

Number of Organic Keywords: All Energy Suppliers

Breadth of Keywords

Number of Organic Keywords: The 'Big 6'

Breadth of Keywords

Number of Organic Keywords: Challenger Brands

Company URL Brand Searches p/m

British Gas http://www.britishgas.co.uk/ 1,000,000

Scottish Power http://www.scottishpower.co.uk/ 550,000

EON Energy UK https://www.eonenergy.com/ 450,000

Npower http://www.npower.com/ 380,000

First Utility https://www.first-utility.com/ 240,000

Utility Warehouse https://www.utilitywarehouse.co.uk/ 190,000

SSE-Southern Electric http://www.southern-electric.co.uk/ 150,000

EDF Energy http://www.edfenergy.com/ 135,000

OVO Energy https://www.ovoenergy.com/ 100,000

The Co-operative Energy https://www.cooperativeenergy.coop/ 70,000

Extra Energy http://www.extraenergy.com/ 48,000

Sainsburys Energy http://www.sainsburysenergy.com/ 40,000

Spark Energy https://sparkenergy.co.uk/ 30,000

Ecotricity http://www.ecotricity.co.uk/ 25,000

Flow Energy http://www.flowenergy.uk.com/ 15,000

Good Energy http://www.goodenergy.co.uk/ 14,000

iSupply Energy http://www.isupplyenergy.co.uk/ 11,500

Green Star Energy http://www.mygreenstarenergy.com/ 10,000

Glide https://glide.co.uk/ 8,000

GB Energy Supply https://www.gbenergysupply.co.uk/ 7,000

Ebico Ltd https://ebico.org.uk/ 6,000

Daligas http://www.daligas.co.uk/ 3,000

Utilita Energy http://www.utilita.co.uk/ 3,000

Zog Energy http://www.zogenergy.com/ 2,000

Robin Hood Energy https://www.robinhoodenergy.co.uk/ 1,600

GnERGY http://gnergy.co.uk/ 1,300

Green Energy http://www.greenenergyuk.com/ 1,100

Better Energy Supply http://www.betterenergy.org.uk/ 1,000

Loco 2 Energy http://www.loco2energy.com/ 1,000

Yu Energy https://yuenergy.co.uk/ 500

Oink Energy http://www.oinkenergy.com/ 260

Brand Search Volume

Brand Search Volume

Brand Searches p/m: All Energy Suppliers

Brand Search Volume

Brand Searches p/m: The 'Big 6'

Brand Search Volume

Brand Searches p/m: Brand Challengers

Company URL No. of Linking Root Domains

British Gas http://www.britishgas.co.uk/ 4,224EDF Energy http://www.edfenergy.com/ 3,655

Npower http://www.npower.com/ 3,463Ecotricity http://www.ecotricity.co.uk/ 2,671

Utility Warehouse https://www.utilitywarehouse.co.uk/ 2,406EON Energy UK https://www.eonenergy.com/ 1,890

Good Energy http://www.goodenergy.co.uk/ 1,362Scottish Power http://www.scottishpower.co.uk/ 1,207

SSE-Southern Electric http://www.southern-electric.co.uk/ 939OVO Energy https://www.ovoenergy.com/ 775First Utility https://www.first-utility.com/ 723

The Co-operative Energy https://www.cooperativeenergy.coop/ 414Ebico Ltd https://ebico.org.uk/ 305

Glide https://glide.co.uk/ 173Sainsburys Energy http://www.sainsburysenergy.com/ 155

Flow Energy http://www.flowenergy.uk.com/ 149Utilita Energy http://www.utilita.co.uk/ 148Spark Energy https://sparkenergy.co.uk/ 147Green Energy http://www.greenenergyuk.com/ 98

Yu Energy https://yuenergy.co.uk/ 87Loco 2 Energy http://www.loco2energy.com/ 79

Green Star Energy http://www.mygreenstarenergy.com/ 72Extra Energy http://www.extraenergy.com/ 56

GB Energy Supply https://www.gbenergysupply.co.uk/ 44iSupply Energy http://www.isupplyenergy.co.uk/ 35

Robin Hood Energy https://www.robinhoodenergy.co.uk/ 25Daligas http://www.daligas.co.uk/ 17

Zog Energy http://www.zogenergy.com/ 16Better Energy Supply http://www.betterenergy.org.uk/ 12

Oink Energy http://www.oinkenergy.com/ 8GnERGY http://gnergy.co.uk/ 6

Average No. of Keywords 818

Linking Root Domains

Linking Root Domains

Linking Root Domains: All Energy Suppliers

Company URL Low Value (0-29)

Average (30-49)

Valuable (50-69)

Most Valuable (70-100)

EDF Energy http://www.edfenergy.com/ 475 1,799 1,271 110

Npower http://www.npower.com/ 700 1,687 1,012 64

Ecotricity http://www.ecotricity.co.uk/ 332 1,368 898 73

Utility Warehouse https://www.utilitywarehouse.co.uk/ 668 1,346 358 34

EON Energy UK https://www.eonenergy.com/ 239 950 641 60

Good Energy http://www.goodenergy.co.uk/ 121 781 423 37

Scottish Power http://www.scottishpower.co.uk/ 246 593 336 32

SSE-Southern Electric http://www.southern-electric.co.uk/ 210 452 257 20

OVO Energy https://www.ovoenergy.com/ 74 440 234 27

First Utility https://www.first-utility.com/ 106 349 237 31

The Co-operative Energy https://www.cooperativeenergy.coop/ 57 195 147 15

Ebico Ltd https://ebico.org.uk/ 31 154 109 11

Glide https://glide.co.uk/ 20 93 51 9

Sainsburys Energy http://www.sainsburysenergy.com/ 23 71 53 8

Flow Energy http://www.flowenergy.uk.com/ 17 66 59 7

Utilita Energy http://www.utilita.co.uk/ 15 77 51 5

Spark Energy https://sparkenergy.co.uk/ 12 85 42 8

Green Energy http://www.greenenergyuk.com/ 3 43 47 5

Yu Energy https://yuenergy.co.uk/ 7 62 17 1

Loco 2 Energy http://www.loco2energy.com/ 8 41 26 4

Green Star Energy http://www.mygreenstarenergy.com/ 6 30 29 7

Extra Energy http://www.extraenergy.com/ 10 16 27 3

GB Energy Supply https://www.gbenergysupply.co.uk/ 1 16 22 5

iSupply Energy http://www.isupplyenergy.co.uk/ 4 15 15 1

Robin Hood Energy https://www.robinhoodenergy.co.uk/ 0 15 8 2

Daligas http://www.daligas.co.uk/ 2 7 8 0

Zog Energy http://www.zogenergy.com/ 1 6 9 0

Better Energy Supply http://www.betterenergy.org.uk/ 1 4 7 0

Oink Energy http://www.oinkenergy.com/ 1 2 5 0

GnERGY http://gnergy.co.uk/ 1 2 2 1

Authority of Linking Root Domains

Authority of Linking Root Domains

Authority of Linking Root Domains

Company URL Linking Root

Domains (Oct 15)

Linking Root Domains (Oct 14)

Difference YoY

EDF Energy http://www.edfenergy.com/ 3,655 3,056 599 20%

Utility Warehouse https://www.utilitywarehouse.co.uk/ 2,406 1,820 586 32%

British Gas http://www.britishgas.co.uk/ 4,224 3,697 527 14%

Npower http://www.npower.com/ 3,463 3,037 426 14%

Ecotricity http://www.ecotricity.co.uk/ 2,671 2,368 303 13%

OVO Energy https://www.ovoenergy.com/ 775 494 281 57%

EON Energy UK https://www.eonenergy.com/ 1,890 1,678 212 13%

First Utility https://www.first-utility.com/ 723 557 166 30%

Good Energy http://www.goodenergy.co.uk/ 1,362 1,225 137 11%

Scottish Power http://www.scottishpower.co.uk/ 1,207 1,089 118 11%

Flow Energy http://www.flowenergy.uk.com/ 149 38 111 292%

The Co-operative Energy https://www.cooperativeenergy.coop/ 414 326 88 27%

Utilita Energy http://www.utilita.co.uk/ 148 80 68 85%

Yu Energy https://yuenergy.co.uk/ 87 26 61 235%

Green Star Energy http://www.mygreenstarenergy.com/ 72 15 57 380%

GB Energy Supply https://www.gbenergysupply.co.uk/ 44 0 44 0%

Green Energy http://www.greenenergyuk.com/ 98 60 38 63%

Ebico Ltd https://ebico.org.uk/ 305 269 36 13%

Spark Energy https://sparkenergy.co.uk/ 147 112 35 31%

Extra Energy http://www.extraenergy.com/ 56 27 29 107%

Glide https://glide.co.uk/ 173 148 25 17%

Robin Hood Energy https://www.robinhoodenergy.co.uk/ 25 0 25 0%

Loco 2 Energy http://www.loco2energy.com/ 79 57 22 39%

Sainsburys Energy http://www.sainsburysenergy.com/ 155 135 20 15%

iSupply Energy http://www.isupplyenergy.co.uk/ 35 17 18 106%

Zog Energy http://www.zogenergy.com/ 16 5 11 220%

Daligas http://www.daligas.co.uk/ 17 9 8 89%

GnERGY http://gnergy.co.uk/ 6 4 2 50%

Oink Energy http://www.oinkenergy.com/ 8 6 2 33%

Better Energy Supply http://www.betterenergy.org.uk/ 12 11 1 9%

SSE-Southern Electric http://www.southern-electric.co.uk/ 939 966 -27 -3%

Average Link Growth 25,361 21,332 4,029 18.89%

Link Growth

Company URL Domain Authority

British Gas http://www.britishgas.co.uk/ 70

EDF Energy http://www.edfenergy.com/ 70

Npower http://www.npower.com/ 68

Ecotricity http://www.ecotricity.co.uk/ 64

Scottish Power http://www.scottishpower.co.uk/ 57

EON Energy UK https://www.eonenergy.com/ 55

Good Energy http://www.goodenergy.co.uk/ 54

First Utility https://www.first-utility.com/ 47

OVO Energy https://www.ovoenergy.com/ 46

The Co-operative Energy https://www.cooperativeenergy.coop/ 46

Utility Warehouse https://www.utilitywarehouse.co.uk/ 46

SSE-Southern Electric http://www.southern-electric.co.uk/ 43

Green Energy http://www.greenenergyuk.com/ 40

Sainsburys Energy http://www.sainsburysenergy.com/ 35

Glide https://glide.co.uk/ 33

Ebico Ltd https://ebico.org.uk/ 32

Green Star Energy http://www.mygreenstarenergy.com/ 32

Spark Energy https://sparkenergy.co.uk/ 32

Flow Energy http://www.flowenergy.uk.com/ 30

Utilita Energy http://www.utilita.co.uk/ 28

Extra Energy http://www.extraenergy.com/ 27

Loco 2 Energy http://www.loco2energy.com/ 26

GB Energy Supply https://www.gbenergysupply.co.uk/ 25

iSupply Energy http://www.isupplyenergy.co.uk/ 25

Yu Energy https://yuenergy.co.uk/ 22

Oink Energy http://www.oinkenergy.com/ 21

GnERGY http://gnergy.co.uk/ 19

Better Energy Supply http://www.betterenergy.org.uk/ 16

Zog Energy http://www.zogenergy.com/ 15

Daligas http://www.daligas.co.uk/ 13

Robin Hood Energy https://www.robinhoodenergy.co.uk/ 0

Domain Authority

Domain Authority

Domain Authority

Company URL Twitter Facebook Google+ LinkedIn Pinterest Total

Ecotricity http://www.ecotricity.co.uk/ 5,847 55,911 1,441 3,094 115 66,408

Good Energy http://www.goodenergy.co.uk/ 13,506 31,960 466 3,074 110 49,116

British Gas http://www.britishgas.co.uk/ 5,995 21,408 885 4,667 192 41,117

Utility Warehouse https://www.utilitywarehouse.co.uk/ 6,471 17,892 3,335 497 63 28,258

EON Energy UK https://www.eonenergy.com/ 5,645 16,243 790 202 21 22,901

EDF Energy http://www.edfenergy.com/ 1,360 5,617 521 3,866 25 11,389

First Utility https://www.first-utility.com/ 2,996 4,371 1,561 631 2 9,561

Npower http://www.npower.com/ 5,776 2,332 278 846 3 9,235

Daligas http://www.daligas.co.uk/ 10 6,905 0 0 0 6,915

Flow Energy http://www.flowenergy.uk.com/ 805 3,633 141 480 5 5,064

Scottish Power http://www.scottishpower.co.uk/ 2,106 1,028 355 15 3 3,507

GB Energy Supply https://www.gbenergysupply.co.uk/ 15 3,403 31 0 0 3,449

SSE-Southern Electric http://www.southern-electric.co.uk/ 837 1,825 285 23 2 2,972

Spark Energy https://sparkenergy.co.uk/ 2,197 493 27 204 0 2,921

OVO Energy https://www.ovoenergy.com/ 387 539 749 508 2 2,185

Utilita Energy http://www.utilita.co.uk/ 223 1,809 97 10 0 2,139

Yu Energy https://yuenergy.co.uk/ 590 682 314 238 0 1,824

The Co-operative Energy https://www.cooperativeenergy.coop/ 299 940 58 129 0 1,426

Ebico Ltd https://ebico.org.uk/ 207 635 0 0 0 842

Social Signals

Company URL Twitter Facebook Google+ LinkedIn Pinterest Total

Glide https://glide.co.uk/ 6 402 29 0 0 437

Green Star Energy http://www.mygreenstarenergy.com/ 86 339 0 0 2 427

Sainsburys Energy http://www.sainsburysenergy.com/ 167 164 13 7 0 351

Robin Hood Energy https://www.robinhoodenergy.co.uk/ 28 212 0 107 0 347

Loco 2 Energy http://www.loco2energy.com/ 31 238 8 5 0 282

Oink Energy http://www.oinkenergy.com/ 92 107 0 3 0 202

Green Energy http://www.greenenergyuk.com/ 43 133 11 5 0 192

Zog Energy http://www.zogenergy.com/ 46 95 17 0 0 158

GnERGY http://gnergy.co.uk/ 4 110 0 0 0 114

Extra Energy http://www.extraenergy.com/ 4 37 0 0 0 41

Better Energy Supply http://www.betterenergy.org.uk/ 5 31 0 0 0 36

iSupply Energy http://www.isupplyenergy.co.uk/ 3 0 4 0 0 7

Social Signals

Social Signals

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