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© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
CONTENTS PAGE3 Introduction
4 Tariffs
29 Energy Market Benchmarking
44 Price Comparison Website Analysis
49 Website Review
59 Social Media Review
69 Search Engine Optimisation
91 Order Form
92 Our Services
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
INTRODUCTION This UK Energy Industry Report takes a look at many aspects of how energy suppliers market their products including pricing, websites and social media. Innovative use of the Internet and Social Media has fostered a growing realisation that switching can result in considerable savings which has heralded an era of competition never seen before in the energy market. This report shines a spotlight on the relative performance of the energy suppliers over a number of performance measures and demonstrates the good and the bad. For many of our graphs and tables we have separated out the ‘Big 6’ and the challenger brands. The summary tables in our Energy Market Benchmarking report on page 44 illustrate this. We also look at the price comparison websites that were once considered consumers’ champions but are now being asked questions about the commission they are paid by energy suppliers. We are sure that such in-depth analysis of the UK energy industry has never been done before. MyOffers Research expects to publish the next edition of this report in Q1 2016 where we plan to include the following research: Mystery Shopping Call centre customer service analysis Winners and Losers Comparing individual utility performances from the last report Enhanced Website Analysis Analysis of websites on content, platform & performance Additional Utilities Analysis of over 10 new energy suppliers You can find details of how to subscribe to future reports on page 94. Lionel Thain, CEO – MyOffers Research [email protected] If you would like to receive extra hard copies of this report or you have any comments or suggestions, please email me at the address above.
ENERGY MARKET BENCHMARKING: THE 'BIG 6'
Rank Supplier Connection Welcome Discovering Advocating Closing Overall 1 Scottish Power 75% 87% 95% 97% 100% 93% 1 EDF Energy 88% 90% 100% 96% 85% 93% 3 British Gas 83% 95% 90% 88% 95% 91% 4 SSE 60% 99% 90% 86% 95% 89% 5 npower 73% 84% 60% 92% 85% 81% 6 E.ON 58% 74% 70% 80% 95% 78%
3
ENERGY MARKET BENCHMARKING: CHALLENGER BRANDS
Rank Supplier Connection Welcome Discovering Advocating Closing Overall 1 OVO 45% 98% 95% 92% 100% 91% 2 First Utility 45% 88% 95% 98% 90% 89% 2 GB Energy Supply 88% 85% 95% 81% 100% 89% 4 Sainsbury's Energy 85% 93% 75% 93% 90% 88% 4 Robin Hood Energy 75% 88% 80% 94% 95% 88% 6 M&S Energy 83% 89% 70% 92% 95% 87% 7 Ebico 95% 91% 75% 82% 90% 85% 8 Utility Warehouse 55% 89% 60% 94% 95% 83% 8 Extra Energy 40% 90% 85% 83% 95% 83% 10 Co-operative Energy 35% 85% 65% 94% 90% 80% 11 Green Star Energy 48% 80% 75% 73% 100% 78% 12 Utilita 65% 60% 80% 76% 90% 75% 12 Flow Energy 63% 94% 55% 66% 95% 75% 14 LoCo2 94% 84% 25% 78% 100% 74% 15 Ecotricity 80% 68% 35% 83% 90% 72% 16 Good Energy 73% 86% 20% 81% 85% 70% 17 Spark Energy 60% 71% 30% 69% 95% 66% 18 GnERGY 60% 55% 35% 72% 90% 64% 19 Green Energy 83% 43% 30% 76% 85% 63%
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
REGIONAL TARIFF ANALYSIS Energy suppliers update their tariffs and range of products so frequently it’s sometimes difficult to keep track. In this report we have sought to provide a snapshot of the dual fuel, gas and electricity tariffs that are available in each of the PES/Distributor areas. The data is presented in two formats. SUMMARY BY TARIFF TYPE We have listed the cheapest tariff provided by each energy supplier in each of the PES/Distributor areas. This information is provided for dual fuel tariffs as well as gas and electricity tariffs individually. SUMMARY BY PES/DISTRIBUTOR AREA Again we compare dual fuel, gas and electricity tariffs but this time for each PES/Distributor area. We have also indicated in which quartile the energy supplier’s tariffs fall into in each area. Statistics recorded 23rd - 24th November 2015
PES Region Alphabetical
Total Household in Area As a % of UK
PES Region by Size
Total Household in Area As a % of UK
Eastern Electric 3,362,982 12.4
Eastern Electric 3,362,982 12.4
East Midlands Electricity 2,637,887 9.72
Southern Electric 2,801,537 10.33
London Electricity 1,937,056 7.14
East Midlands Electricity 2,637,887 9.72
Manweb 1,264,339 4.66
Midlands Electricity 2,386,814 8.8
Midlands Electricity 2,386,814 8.8
Norweb 2,272,533 8.38
Northern Electric 1,484,106 5.47
SEEBoard 2,176,766 8.02
Norweb 2,272,533 8.38
Yorkshire Electricity 2,038,055 7.51
Scottish Hydro Electric 712,189 2.63
Scottish Power 1,955,134 7.21
Scottish Power 1,955,134 7.21
London Electricity 1,937,056 7.14
SEEBoard 2,176,766 8.02
Northern Electric 1,484,106 5.47
Southern Electric 2,801,537 10.33
SWEB 1,321,828 4.87
SWALEC 778,669 2.87
Manweb 1,264,339 4.66
SWEB 1,321,828 4.87
SWALEC 778,669 2.87
Yorkshire Electricity 2,038,055 7.51
Scottish Hydro
Electric 712,189 2.63
TOTAL 27,129,895 100.00
TOTAL 27,129,895 100.00
8
Regional Energy Tariff Analysis - All companies - DUAL FUEL
Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs
British GasE.ONEbico
EcotricityEDF EnergyExtra EnergyFirst Utility
Flow EnergyGB Energy Supply
GnERGYGood Energy
Green Energy UKGreen Star Energy UK
LoCO2 EnergyM&S Energy
nPowerOVO Energy
Places for People EnergyRobin Hood EnergySainsbury's Energy
Scottish PowerSpark Energy
SSE Scottish HydroSSE Southern Electric
SSESSE SwalecSO Energy
The Co-operative EnergyUtilita
Utility Warehouse
NorwebLondon Eastern E. Midlands Manweb Midlands Northern
Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs
British GasE.ONEbico
EcotricityEDF EnergyExtra EnergyFirst Utility
Flow EnergyGB Energy Supply
GnERGYGood Energy
Green Energy UKGreen Star Energy UK
LoCO2 EnergyM&S Energy
nPowerOVO Energy
Places for People EnergyRobin Hood EnergySainsbury's Energy
Scottish PowerSpark Energy
SSE Scottish HydroSSE Southern Electric
SSESSE SwalecSO Energy
The Co-operative EnergyUtilita
Utility Warehouse
Southern YorkshireScot. Hydro Scot. Power Seeboard SWALEC SWEB
Regional Energy Tariff Analysis - All companies - GAS
Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs
Better EnergyBritish Gas
DaligasE.ONEbico
EcotricityEDF EnergyExtra EnergyFirst Utility
Flow EnergyGB Energy Supply
GnERGYGood Energy
Green Energy UKGreen Star Energy UK
LoCO2 EnergyM&S Energy
nPowerOVO Energy
Places For People EnergyRobin Hood EnergySainsbury's Energy
Scottish PowerSpark Energy
SSE Scottish HydroSSE Southern Electric
SSESSE SwalecSo Energy
The Co-operative EnergyUtilita
Utility WarehouseZog Energy
Northern NorwebLondon Eastern E. Midlands Manweb Midlands
Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs
Better EnergyBritish Gas
DaligasE.ONEbico
EcotricityEDF EnergyExtra EnergyFirst Utility
Flow EnergyGB Energy Supply
GnERGYGood Energy
Green Energy UKGreen Star Energy UK
LoCO2 EnergyM&S Energy
nPowerOVO Energy
Places For People EnergyRobin Hood EnergySainsbury's Energy
Scottish PowerSpark Energy
SSE Scottish HydroSSE Southern Electric
SSESSE SwalecSo Energy
The Co-operative EnergyUtilita
Utility WarehouseZog Energy
SWALEC SWEB YorkshireScot. Hydro Scot. Power Seeboard Southern
Regional Energy Tariff Analysis - All companies - ELECTRICITY
Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs
British GasE.ONEbico
EcotricityEDF EnergyExtra EnergyFirst Utility
Flow EnergyGB Energy Supply
GnERGYGood Energy
Green Energy UKGreen Star Energy UK
isupplyenergyLoCO2 EnergyM&S Energy
nPowerOVO Energy
Places for People energyRobin Hood EnergySainsbury's Energy
Scottish PowerSpark Energy
SSE Scottish HydroSSE Southern Electric
SSESSE SwalecSO Energy
The Co-operative EnergyUtilita
Utility Warehouse
Northern NorwebLondon Eastern E. Midlands Manweb Midlands
Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. of Lowest No. ofTariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs Tariff Tariffs
British GasE.ONEbico
EcotricityEDF EnergyExtra EnergyFirst Utility
Flow EnergyGB Energy Supply
GnERGYGood Energy
Green Energy UKGreen Star Energy UK
isupplyenergyLoCO2 EnergyM&S Energy
nPowerOVO Energy
Places for People energyRobin Hood EnergySainsbury's Energy
Scottish PowerSpark Energy
SSE Scottish HydroSSE Southern Electric
SSESSE SwalecSO Energy
The Co-operative EnergyUtilita
Utility Warehouse
Southern SWALEC SWEB YorkshireScot. Hydro Scot. Power Seeboard
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
Connection: The 'Big 6'
Connection: Challenger Brands
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
WELCOME
Welcome: All Energy Suppliers
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
Welcome: The ‘Big 6’
Welcome: Challenger Brands
Welcome Average
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
DISCOVERING
Discovering: All Energy Suppliers
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
Discovering: The 'Big 6'
Discovering: Challenger Brands
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
ADVOCATING
Advocating: All Energy Suppliers
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
Advocating: The ‘Big 6’
Advocating: Challenger Brands
Advocating Average
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
CLOSING
Closing: All Energy Suppliers
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
Closing: The ‘Big 6’
Closing: Challenger Brands
ENERGY MARKET BENCHMARKING: ALL ENERGY SUPPLIERS
Rank Supplier Connection Welcome Discovering Advocating Closing Overall93%93%91%91%89%89%89%88%88%87%87%85%85%83%83%82%81%80%78%78%75%75%74%72%70%66%64%63%
RANKINGS
© MYOFFERS RESEARCH: UK ENERGY INDUSTRY RETAIL MARKETING REPORT
ENERGY MARKET BENCHMARKING: THE 'BIG 6'
Rank Supplier Connection Welcome Discovering Advocating Closing Overall
93%
93%
91%
89%
81%
78%
ENERGY MARKET BENCHMARKING: CHALLENGER BRANDS
Rank Supplier Connection Welcome Discovering Advocating Closing Overall
91%89%89%88%88%87%85%83%83%80%78%75%75%74%72%70%66%64%63%
Energy Company
Number of Facebook posts in a
typical month
Basic information: About us section
complete
Basic information: Customer service details available
Total No. of Facebook
Likes
No. New Page Likes in a
typical week
No. People talking about
them in a typical week
No. of negative consumer
comments. Sample of three posts
Type of Facebook content
Energy Company
Number of Facebook posts in a
typical month
Basic information: About us section
complete
Basic information: Customer service details available
Total No. of Facebook
Likes
No. New Page Likes in a
typical week
No. People talking about
them in a typical week
No. of negative consumer
comments. Sample of three posts
Type of Facebook content
Company URL October Visibility
(2015) October
Visibility (2014) Difference YoY
British Gas http://www.britishgas.co.uk/ 26,750 24,698 2,052 8%
EON Energy UK https://www.eonenergy.com/ 7,431 7,425 6 0%
Npower http://www.npower.com/ 7,353 6,824 529 8%
EDF Energy http://www.edfenergy.com/ 5,800 6,892 -1,092 -16%
Utility Warehouse https://www.utilitywarehouse.co.uk/ 3,536 3,141 395 13%
Sainsburys Energy http://www.sainsburysenergy.com/ 2,455 1,793 662 37%
SSE-Southern Electric http://www.southern-electric.co.uk/ 2,292 2,187 105 5%
The Co-operative Energy https://www.cooperativeenergy.coop/ 2,249 1,327 922 69%
Scottish Power http://www.scottishpower.co.uk/ 1,989 1,918 71 4%
First Utility https://www.first-utility.com/ 1,827 1,767 60 3%
OVO Energy https://www.ovoenergy.com/ 1,129 549 580 106%
Good Energy http://www.goodenergy.co.uk/ 939 891 48 5%
Ecotricity http://www.ecotricity.co.uk/ 824 489 335 69%
GB Energy Supply https://www.gbenergysupply.co.uk/ 587 0 587 0%
Spark Energy https://sparkenergy.co.uk/ 451 295 156 53%
Green Energy http://www.greenenergyuk.com/ 284 0 284 0%
Utilita Energy http://www.utilita.co.uk/ 273 147 126 86%
Robin Hood Energy https://www.robinhoodenergy.co.uk/ 226 0 226 0%
Yu Energy https://yuenergy.co.uk/ 176 0 176 0%
Ebico Ltd https://ebico.org.uk/ 165 327 -162 -50%
Flow Energy http://www.flowenergy.uk.com/ 126 52 74 142%
Green Star Energy http://www.mygreenstarenergy.com/ 95 66 29 44%
Glide https://glide.co.uk/ 41 0 41 0%
Extra Energy http://www.extraenergy.com/ 41 8 33 413%
Better Energy Supply http://www.betterenergy.org.uk/ 7 0 7 0%
Oink Energy http://www.oinkenergy.com/ 6 8 -2 -25%
iSupply Energy http://www.isupplyenergy.co.uk/ 6 29 -23 -79%
Loco 2 Energy http://www.loco2energy.com/ 5 45 -40 -89%
Zog Energy http://www.zogenergy.com/ 4 1 3 300%
GnERGY http://gnergy.co.uk/ 1 0 1 0%
Daligas http://www.daligas.co.uk/ 0 3 -3 -100%
Average Growth 67068 60882 6186 10.16%
Organic Search Visibility
Company URL October Visibility (2015)
October Visibility (2014) Difference YoY
British Gas http://www.britishgas.co.uk/ 26,750 24,698 2,052 8%
The Co-operative Energy https://www.cooperativeenergy.coop/ 2,249 1,327 922 69%
Sainsburys Energy http://www.sainsburysenergy.com/ 2,455 1,793 662 37%
GB Energy Supply https://www.gbenergysupply.co.uk/ 587 0 587 -
OVO Energy https://www.ovoenergy.com/ 1,129 549 580 106%
Npower http://www.npower.com/ 7,353 6,824 529 8%
Utility Warehouse https://www.utilitywarehouse.co.uk/ 3,536 3,141 395 13%
Ecotricity http://www.ecotricity.co.uk/ 824 489 335 69%
Green Energy http://www.greenenergyuk.com/ 284 0 284 -
Robin Hood Energy https://www.robinhoodenergy.co.uk/ 226 0 226 -
Yu Energy https://yuenergy.co.uk/ 176 0 176 -
Spark Energy https://sparkenergy.co.uk/ 451 295 156 53%
Utilita Energy http://www.utilita.co.uk/ 273 147 126 86%
SSE-Southern Electric http://www.southern-electric.co.uk/ 2,292 2,187 105 5%
Average Growth 48,585 41,450 7,135 17.21%
Company URL October Visibility (2015)
October Visibility (2014) Difference YoY
EDF Energy http://www.edfenergy.com/ 5,800 6,892 -1,092 -16%
Ebico Ltd https://ebico.org.uk/ 165 327 -162 -50%
Average Growth 5,965 7,219 -1,254 -17.37%
Organic Search Winners & Losers
Organic Search Winners
Organic Search Losers
Company URL Number of Keywords
British Gas http://www.britishgas.co.uk/ 31,329Npower http://www.npower.com/ 14,823
EDF Energy http://www.edfenergy.com/ 13,647EON Energy UK https://www.eonenergy.com/ 11,370
SSE-Southern Electric http://www.southern-electric.co.uk/ 9,232OVO Energy https://www.ovoenergy.com/ 8,701
Scottish Power http://www.scottishpower.co.uk/ 8,236First Utility https://www.first-utility.com/ 7,092Ecotricity http://www.ecotricity.co.uk/ 3,491
Sainsburys Energy http://www.sainsburysenergy.com/ 3,276Ebico Ltd https://ebico.org.uk/ 3,268
Good Energy http://www.goodenergy.co.uk/ 2,828Utility Warehouse https://www.utilitywarehouse.co.uk/ 2,463
Utilita Energy http://www.utilita.co.uk/ 1,470The Co-operative Energy https://www.cooperativeenergy.coop/ 1,230
Spark Energy https://sparkenergy.co.uk/ 615Yu Energy https://yuenergy.co.uk/ 581
Green Energy http://www.greenenergyuk.com/ 431iSupply Energy http://www.isupplyenergy.co.uk/ 414
Extra Energy http://www.extraenergy.com/ 304Glide https://glide.co.uk/ 298
GB Energy Supply https://www.gbenergysupply.co.uk/ 207Flow Energy http://www.flowenergy.uk.com/ 173
Loco 2 Energy http://www.loco2energy.com/ 96Zog Energy http://www.zogenergy.com/ 83
Green Star Energy http://www.mygreenstarenergy.com/ 45Daligas http://www.daligas.co.uk/ 39
GnERGY http://gnergy.co.uk/ 36Better Energy Supply http://www.betterenergy.org.uk/ 25
Oink Energy http://www.oinkenergy.com/ 3Robin Hood Energy https://www.robinhoodenergy.co.uk/ 2
Average No. of Keywords 4,058
Breadth of Keywords
Company URL Brand Searches p/m
British Gas http://www.britishgas.co.uk/ 1,000,000
Scottish Power http://www.scottishpower.co.uk/ 550,000
EON Energy UK https://www.eonenergy.com/ 450,000
Npower http://www.npower.com/ 380,000
First Utility https://www.first-utility.com/ 240,000
Utility Warehouse https://www.utilitywarehouse.co.uk/ 190,000
SSE-Southern Electric http://www.southern-electric.co.uk/ 150,000
EDF Energy http://www.edfenergy.com/ 135,000
OVO Energy https://www.ovoenergy.com/ 100,000
The Co-operative Energy https://www.cooperativeenergy.coop/ 70,000
Extra Energy http://www.extraenergy.com/ 48,000
Sainsburys Energy http://www.sainsburysenergy.com/ 40,000
Spark Energy https://sparkenergy.co.uk/ 30,000
Ecotricity http://www.ecotricity.co.uk/ 25,000
Flow Energy http://www.flowenergy.uk.com/ 15,000
Good Energy http://www.goodenergy.co.uk/ 14,000
iSupply Energy http://www.isupplyenergy.co.uk/ 11,500
Green Star Energy http://www.mygreenstarenergy.com/ 10,000
Glide https://glide.co.uk/ 8,000
GB Energy Supply https://www.gbenergysupply.co.uk/ 7,000
Ebico Ltd https://ebico.org.uk/ 6,000
Daligas http://www.daligas.co.uk/ 3,000
Utilita Energy http://www.utilita.co.uk/ 3,000
Zog Energy http://www.zogenergy.com/ 2,000
Robin Hood Energy https://www.robinhoodenergy.co.uk/ 1,600
GnERGY http://gnergy.co.uk/ 1,300
Green Energy http://www.greenenergyuk.com/ 1,100
Better Energy Supply http://www.betterenergy.org.uk/ 1,000
Loco 2 Energy http://www.loco2energy.com/ 1,000
Yu Energy https://yuenergy.co.uk/ 500
Oink Energy http://www.oinkenergy.com/ 260
Brand Search Volume
Company URL No. of Linking Root Domains
British Gas http://www.britishgas.co.uk/ 4,224EDF Energy http://www.edfenergy.com/ 3,655
Npower http://www.npower.com/ 3,463Ecotricity http://www.ecotricity.co.uk/ 2,671
Utility Warehouse https://www.utilitywarehouse.co.uk/ 2,406EON Energy UK https://www.eonenergy.com/ 1,890
Good Energy http://www.goodenergy.co.uk/ 1,362Scottish Power http://www.scottishpower.co.uk/ 1,207
SSE-Southern Electric http://www.southern-electric.co.uk/ 939OVO Energy https://www.ovoenergy.com/ 775First Utility https://www.first-utility.com/ 723
The Co-operative Energy https://www.cooperativeenergy.coop/ 414Ebico Ltd https://ebico.org.uk/ 305
Glide https://glide.co.uk/ 173Sainsburys Energy http://www.sainsburysenergy.com/ 155
Flow Energy http://www.flowenergy.uk.com/ 149Utilita Energy http://www.utilita.co.uk/ 148Spark Energy https://sparkenergy.co.uk/ 147Green Energy http://www.greenenergyuk.com/ 98
Yu Energy https://yuenergy.co.uk/ 87Loco 2 Energy http://www.loco2energy.com/ 79
Green Star Energy http://www.mygreenstarenergy.com/ 72Extra Energy http://www.extraenergy.com/ 56
GB Energy Supply https://www.gbenergysupply.co.uk/ 44iSupply Energy http://www.isupplyenergy.co.uk/ 35
Robin Hood Energy https://www.robinhoodenergy.co.uk/ 25Daligas http://www.daligas.co.uk/ 17
Zog Energy http://www.zogenergy.com/ 16Better Energy Supply http://www.betterenergy.org.uk/ 12
Oink Energy http://www.oinkenergy.com/ 8GnERGY http://gnergy.co.uk/ 6
Average No. of Keywords 818
Linking Root Domains
Company URL Low Value (0-29)
Average (30-49)
Valuable (50-69)
Most Valuable (70-100)
EDF Energy http://www.edfenergy.com/ 475 1,799 1,271 110
Npower http://www.npower.com/ 700 1,687 1,012 64
Ecotricity http://www.ecotricity.co.uk/ 332 1,368 898 73
Utility Warehouse https://www.utilitywarehouse.co.uk/ 668 1,346 358 34
EON Energy UK https://www.eonenergy.com/ 239 950 641 60
Good Energy http://www.goodenergy.co.uk/ 121 781 423 37
Scottish Power http://www.scottishpower.co.uk/ 246 593 336 32
SSE-Southern Electric http://www.southern-electric.co.uk/ 210 452 257 20
OVO Energy https://www.ovoenergy.com/ 74 440 234 27
First Utility https://www.first-utility.com/ 106 349 237 31
The Co-operative Energy https://www.cooperativeenergy.coop/ 57 195 147 15
Ebico Ltd https://ebico.org.uk/ 31 154 109 11
Glide https://glide.co.uk/ 20 93 51 9
Sainsburys Energy http://www.sainsburysenergy.com/ 23 71 53 8
Flow Energy http://www.flowenergy.uk.com/ 17 66 59 7
Utilita Energy http://www.utilita.co.uk/ 15 77 51 5
Spark Energy https://sparkenergy.co.uk/ 12 85 42 8
Green Energy http://www.greenenergyuk.com/ 3 43 47 5
Yu Energy https://yuenergy.co.uk/ 7 62 17 1
Loco 2 Energy http://www.loco2energy.com/ 8 41 26 4
Green Star Energy http://www.mygreenstarenergy.com/ 6 30 29 7
Extra Energy http://www.extraenergy.com/ 10 16 27 3
GB Energy Supply https://www.gbenergysupply.co.uk/ 1 16 22 5
iSupply Energy http://www.isupplyenergy.co.uk/ 4 15 15 1
Robin Hood Energy https://www.robinhoodenergy.co.uk/ 0 15 8 2
Daligas http://www.daligas.co.uk/ 2 7 8 0
Zog Energy http://www.zogenergy.com/ 1 6 9 0
Better Energy Supply http://www.betterenergy.org.uk/ 1 4 7 0
Oink Energy http://www.oinkenergy.com/ 1 2 5 0
GnERGY http://gnergy.co.uk/ 1 2 2 1
Authority of Linking Root Domains
Company URL Linking Root
Domains (Oct 15)
Linking Root Domains (Oct 14)
Difference YoY
EDF Energy http://www.edfenergy.com/ 3,655 3,056 599 20%
Utility Warehouse https://www.utilitywarehouse.co.uk/ 2,406 1,820 586 32%
British Gas http://www.britishgas.co.uk/ 4,224 3,697 527 14%
Npower http://www.npower.com/ 3,463 3,037 426 14%
Ecotricity http://www.ecotricity.co.uk/ 2,671 2,368 303 13%
OVO Energy https://www.ovoenergy.com/ 775 494 281 57%
EON Energy UK https://www.eonenergy.com/ 1,890 1,678 212 13%
First Utility https://www.first-utility.com/ 723 557 166 30%
Good Energy http://www.goodenergy.co.uk/ 1,362 1,225 137 11%
Scottish Power http://www.scottishpower.co.uk/ 1,207 1,089 118 11%
Flow Energy http://www.flowenergy.uk.com/ 149 38 111 292%
The Co-operative Energy https://www.cooperativeenergy.coop/ 414 326 88 27%
Utilita Energy http://www.utilita.co.uk/ 148 80 68 85%
Yu Energy https://yuenergy.co.uk/ 87 26 61 235%
Green Star Energy http://www.mygreenstarenergy.com/ 72 15 57 380%
GB Energy Supply https://www.gbenergysupply.co.uk/ 44 0 44 0%
Green Energy http://www.greenenergyuk.com/ 98 60 38 63%
Ebico Ltd https://ebico.org.uk/ 305 269 36 13%
Spark Energy https://sparkenergy.co.uk/ 147 112 35 31%
Extra Energy http://www.extraenergy.com/ 56 27 29 107%
Glide https://glide.co.uk/ 173 148 25 17%
Robin Hood Energy https://www.robinhoodenergy.co.uk/ 25 0 25 0%
Loco 2 Energy http://www.loco2energy.com/ 79 57 22 39%
Sainsburys Energy http://www.sainsburysenergy.com/ 155 135 20 15%
iSupply Energy http://www.isupplyenergy.co.uk/ 35 17 18 106%
Zog Energy http://www.zogenergy.com/ 16 5 11 220%
Daligas http://www.daligas.co.uk/ 17 9 8 89%
GnERGY http://gnergy.co.uk/ 6 4 2 50%
Oink Energy http://www.oinkenergy.com/ 8 6 2 33%
Better Energy Supply http://www.betterenergy.org.uk/ 12 11 1 9%
SSE-Southern Electric http://www.southern-electric.co.uk/ 939 966 -27 -3%
Average Link Growth 25,361 21,332 4,029 18.89%
Link Growth
Company URL Domain Authority
British Gas http://www.britishgas.co.uk/ 70
EDF Energy http://www.edfenergy.com/ 70
Npower http://www.npower.com/ 68
Ecotricity http://www.ecotricity.co.uk/ 64
Scottish Power http://www.scottishpower.co.uk/ 57
EON Energy UK https://www.eonenergy.com/ 55
Good Energy http://www.goodenergy.co.uk/ 54
First Utility https://www.first-utility.com/ 47
OVO Energy https://www.ovoenergy.com/ 46
The Co-operative Energy https://www.cooperativeenergy.coop/ 46
Utility Warehouse https://www.utilitywarehouse.co.uk/ 46
SSE-Southern Electric http://www.southern-electric.co.uk/ 43
Green Energy http://www.greenenergyuk.com/ 40
Sainsburys Energy http://www.sainsburysenergy.com/ 35
Glide https://glide.co.uk/ 33
Ebico Ltd https://ebico.org.uk/ 32
Green Star Energy http://www.mygreenstarenergy.com/ 32
Spark Energy https://sparkenergy.co.uk/ 32
Flow Energy http://www.flowenergy.uk.com/ 30
Utilita Energy http://www.utilita.co.uk/ 28
Extra Energy http://www.extraenergy.com/ 27
Loco 2 Energy http://www.loco2energy.com/ 26
GB Energy Supply https://www.gbenergysupply.co.uk/ 25
iSupply Energy http://www.isupplyenergy.co.uk/ 25
Yu Energy https://yuenergy.co.uk/ 22
Oink Energy http://www.oinkenergy.com/ 21
GnERGY http://gnergy.co.uk/ 19
Better Energy Supply http://www.betterenergy.org.uk/ 16
Zog Energy http://www.zogenergy.com/ 15
Daligas http://www.daligas.co.uk/ 13
Robin Hood Energy https://www.robinhoodenergy.co.uk/ 0
Domain Authority
Company URL Twitter Facebook Google+ LinkedIn Pinterest Total
Ecotricity http://www.ecotricity.co.uk/ 5,847 55,911 1,441 3,094 115 66,408
Good Energy http://www.goodenergy.co.uk/ 13,506 31,960 466 3,074 110 49,116
British Gas http://www.britishgas.co.uk/ 5,995 21,408 885 4,667 192 41,117
Utility Warehouse https://www.utilitywarehouse.co.uk/ 6,471 17,892 3,335 497 63 28,258
EON Energy UK https://www.eonenergy.com/ 5,645 16,243 790 202 21 22,901
EDF Energy http://www.edfenergy.com/ 1,360 5,617 521 3,866 25 11,389
First Utility https://www.first-utility.com/ 2,996 4,371 1,561 631 2 9,561
Npower http://www.npower.com/ 5,776 2,332 278 846 3 9,235
Daligas http://www.daligas.co.uk/ 10 6,905 0 0 0 6,915
Flow Energy http://www.flowenergy.uk.com/ 805 3,633 141 480 5 5,064
Scottish Power http://www.scottishpower.co.uk/ 2,106 1,028 355 15 3 3,507
GB Energy Supply https://www.gbenergysupply.co.uk/ 15 3,403 31 0 0 3,449
SSE-Southern Electric http://www.southern-electric.co.uk/ 837 1,825 285 23 2 2,972
Spark Energy https://sparkenergy.co.uk/ 2,197 493 27 204 0 2,921
OVO Energy https://www.ovoenergy.com/ 387 539 749 508 2 2,185
Utilita Energy http://www.utilita.co.uk/ 223 1,809 97 10 0 2,139
Yu Energy https://yuenergy.co.uk/ 590 682 314 238 0 1,824
The Co-operative Energy https://www.cooperativeenergy.coop/ 299 940 58 129 0 1,426
Ebico Ltd https://ebico.org.uk/ 207 635 0 0 0 842
Social Signals
Company URL Twitter Facebook Google+ LinkedIn Pinterest Total
Glide https://glide.co.uk/ 6 402 29 0 0 437
Green Star Energy http://www.mygreenstarenergy.com/ 86 339 0 0 2 427
Sainsburys Energy http://www.sainsburysenergy.com/ 167 164 13 7 0 351
Robin Hood Energy https://www.robinhoodenergy.co.uk/ 28 212 0 107 0 347
Loco 2 Energy http://www.loco2energy.com/ 31 238 8 5 0 282
Oink Energy http://www.oinkenergy.com/ 92 107 0 3 0 202
Green Energy http://www.greenenergyuk.com/ 43 133 11 5 0 192
Zog Energy http://www.zogenergy.com/ 46 95 17 0 0 158
GnERGY http://gnergy.co.uk/ 4 110 0 0 0 114
Extra Energy http://www.extraenergy.com/ 4 37 0 0 0 41
Better Energy Supply http://www.betterenergy.org.uk/ 5 31 0 0 0 36
iSupply Energy http://www.isupplyenergy.co.uk/ 3 0 4 0 0 7
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