Contents• Regional Travel Options• Bicycle Friendly Policies• Potential for Converting Drive Alones• Bicycling + Health and Wellness• What is ZAP Twin Cites• Health and Wellness Applications• Data Collection and Administration• Bicycle Commuting Counts

Downtown Minneapolis

Employment: 139,500

One dot = 25 workers

Commuter Characteristics26% within 5 miles

29% 5-10 miles

23% 10-15 miles

12% 15-20 miles

3% 20-25 miles

7% 25+ miles

Bicycle Friendly Policies

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Programming that Leverages Policies

Potential for Converting Drive AlonesGreatest potential for conversion among alternative modes are carpooling and biking• Of those who currently drive alone, one-fifth indicate that they would be

somewhat likely or very likely to try carpooling (20%) or biking (20%) in the next year.

(240,000 commuters)

15% exclusive - transit (180,000 commuters)

Source: Metro Transit – State of the Commute Survey – 2012

BICYCLING + HEALTH AND WELLNESS

Actively encourages 464 employees to bike to work. Provides a $110 employee credit for bicycling to work.

Followed 115 employees over 3 years.

http://www.bikeleague.org/programs/bicyclefriendlyamerica/bicyclefriendlybusiness/pdfs/quality_bike_products_health_reward_program.pdf

What is ZAP Twin Cities?• First of its kind implementation of RFID

technology to track and reward bicyclists.• Public Private partnership between Dero, U of

M, St Paul Smart Trips and Minneapolis Commuter Connection.

• Funded through one time Congestion Mitigation and Air Quality grant.

• Promotes bicycling into downtown Minneapolis, downtown Saint Paul and the U of M.

GET TAGGED

A tamper-proof RFID tag is installed by program staff on a participants bicycle wheel.

GET ZAPPED

Participants ride past a ZAP reader installed along streets and trails. Riders must pass within 5-15 feet of a reader. Readers will only count one ZAP per day.

38 ZAP readers in Minneapolis, St Paul and the U of M

GET REWARDED

Participants win an automatic prize once they have ZAPPED their ride 10 times. Each month after that participants that ride 8 times are eligible for monthly prize drawings.

MONITOR EMPLOYEE ACTIVITY

HEALTH AND WELLNESS APPLICATIONS

• Provides easy-too-implement, cost-effective health and wellness program.

• Offers built-in participation incentives.• Does not rely on self-reporting—trips are tracked

based on actual usage.• Provides reliable data on trips, emission reductions,

money saved and calories burned. • Encourages improved employee fitness, health,

productivity and savings on transportation costs.

HEALTH AND WELLNESS APPLICATIONS

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Data Collection and Administration

• Education courses will be paired with program to encourage safe and confident cycling.

• Program requires one-on-one interaction to tag bikes and provides opportunities for engagement and encouragement.

• Pre-registration survey and annual program analysis.• Data will be made available to the City, County, State and

Universities.

Bicycle Commuting Counts

U of M – January 2012 Minneapolis – August 2012 St Paul – September 2012

Andrew RankinCommuter ConnectionUS Bank Plaza Skyway

220 S 6th St

612-370-3987 ext. 205arankin@commuter-connection.org