Content Production - Breaking the Biggest Barrier to ......with brand consistency • Source & curate user generated & 3rd party content MANAGE • Content Analytics & Insights •

© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Content Production - Breaking the Biggest Barrier to PersonalisationMathieu Hannouz, Sr Evangelist & Group Manager | Ivy Lim, Sr Solutions Consultant

© 2018 Adobe Systems Incorporated. All Rights Reserved.

EXPERIENCES START WITH

GREAT CONTENT

2


71% 76% 87%

Under pressure to create assets and deliver more campaigns, more quickly

Creating over TEN TIMES the assets to

support channels

Personalization amplifies the need for

even more assets

Developing engaging content is a constant

challenge

Slow Time to Market

Higher Cost& Complexity Personalization Low

Engagement

85%

IDC InfoBrief, Proving the Value of Digital Asset ManagementForrester, Benchmark Your B2B Content Marketing Strategy and Maturity

The Challenge…


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4

Key Building Blocks

CREATE

• Collaboration with creatives & agencies

• Creative Freedom with brand consistency

• Source & curate user generated & 3rd party content

MANAGE

• Content Analytics& Insights

• Content Targeting

• Rapid personalizationof creative assets

OPTIMIZE

DELIVER

• Central repository forall digital assets

• Search & Content Discovery

• Project & Task Management

• Integrations to Enterprise systems

3 • Publish content everywhere

• Mobile optimized, interactive media

• Efficient Asset Distribution & Sharing

• Branded, authentic social content & experiences

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Key Building Blocks

CREATE




MANAGE




OPTIMIZE

DELIVER









4

© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6

Rapidly Create High Value Content

CREATE Creative Freedom with Brand Consistency


Source Authentic UGC From Social Channels

Source & Curate User Generated & 3rd Party ContentCREATE


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Key Building Blocks

CREATE




MANAGE




OPTIMIZE

DELIVER









4


MANAGE Central Repository for all Digital Assets

A Single Source of Truth


MANAGE Search & Content Discovery

State-of-the-art machine learning technology to analyze and extract the semantic content of an image

Based on several Adobe Patents

Highly Scalable

Thousands of tagsCRM

PLM

WCM

MRM

PIM

ERP

DAM

+

+

+

++

+


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Key Building Blocks

CREATE




MANAGE




OPTIMIZE

DELIVER









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DELIVER Dynamic Media

Use one source image & dynamically deliver any size, format, or effect to be published out to Web, mobile, email, & all digital experiences.


DELIVER Interactive Video

Map quick-views , links, or product detail pages to cue points in your marketing video

Add scrolling side panels & call to actions that creates an intuitive and interactive experience

Create interactive video experiences in minutes.


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Key Building Blocks

CREATE




MANAGE




OPTIMIZE

DELIVER









4


OPTIMIZE Rapid Personalization of Creative Assets

Visual Experience Composer with side-by-side code editing

Standard Guided Workflow for all optimization activities


OPTIMIZE Intelligent automation powered by Adobe Sensei


Adobe Marketing Cloud

A suite of solutions that empower marketers to anticipate, manage, orchestrate and deliver fluid

experiences that personalize the brand throughout the customer journey


Adobe Marketing Cloud

Cloud Scale & Security

Experience Intelligence powered by Sensei

Omni-channel Management

Content Velocity


Adobe Experience Cloud in Action!

#AdobeSummit @repackaged

Documents

Content Production - Breaking the Biggest Barrier to ......with brand consistency • Source & curate user generated & 3rd party content MANAGE • Content Analytics & Insights •