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What is Content Marketing and Do You Have a Strategy? How do you stand out, get noticed and be remembered by what you create, post, write, record, via social media, eMarketing, video, podcasting, blogging and other content marketing strategies and tactics.
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Content Marketing 101 What is Content Marketing? Do You Have a Strategy?
How do we
stand out
get noticed
be remembered
in today’s cluttered, competitive, online
and content centric business
landscape?
“Content Marketing is owning media.
Marketing process to attract and retain customers by consistently creating and curating content to change or enhance consumer behavior.”
Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
The essence of this content strategy is the belief that if we deliver consistent valuable information, buyers ultimately reward us with their business and loyalty.
Joe Pulizzi-Content Marketing Institute.com
Personal Brand
Expert
Values, Beliefs, Attitudes
Reach & Reputation
“If you don’t create it,
there’s nothing to be found”
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Blending in person and online activity-50/50
Use content marketing for SALES lead
generation and CUSTOMER relationship and
retention.
Content marketing creates their customer
experience with you.
eMarketer.com
Social Media
Blogs
Articles Writing
In-person events
Enewsletters
Case studies
White papers
Webinars
Video
Traditional Media
Podcasts
Virtual Conferences
Ebooks
Books
60% Educate and Inform expertise, experience
20% Inspire and Engage values, beliefs, attitudes
20% Sell help people solve their pain, problem, fear
5 ways you can solve people’s pain, fear,
problem.
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Career Transition
Professional
Development
Professional
Advancement
Personal Branding
Visual Imaging
Content Messaging
Self Marketing
Content Creation
Blogs
Articles
Podcasts
eMarketing
Social Media Strategy
My Content World
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What are you doing?
Sales
Events
Sponsorships
Partnerships
Affiliations
Community
Professional Affiliations
Content MarketingInstitute.com
Social Media Today.com
SmallBizTrends.com
PersonalBrandingBlog.com
MarketingProfs.com
LinkedIn Today
Your Top Professional Websites and Blogs Contact Me: 954-801-3133
