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2018 Media Kit

Contact us today 910-609-0657

A GateHouse Media Property

[ [Welcome to The Fayetteville Observer

North Carolina’s oldest newspaper publishing since 1816, The Fayetteville Observer is our region’s premier daily news source. The Fayetteville Observer is a leader and early adopter of cutting edge technology. In 1995, The Fayetteville Observer was one of the first newspapers in the state with its own website and was named “Best in the State” by The North Carolina Press association. The publication was recognized as one of “10 Newspapers That Do It Right” by Editor & Publisher magazine in March 2018 for its work in the digital landscape due to its dedicated digital team that produces original content, engages with readers online and collaborates with the reporting staff.

Likewise, the company’s print product has thrived, also being named “Best in the State” numerous

times for both news coverage and advertising by The North Carolina Press Association. The state-of-the-art printing press has earned the company worldwide recognition for print quality.

The Fayetteville Observer has broadened its portfolio of products to include community newspapers in Hope Mills, The Sandspur; and three weekly publications serving the military at Fort Bragg and Camp Lejeune. The Fayetteville Observer boldly moves into the future as the region’s multi-media leader - serving readers when, where and how they wish to receive their information, while allowing our advertisers’ marketing solutions to reach their desired audience.

[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS

[ [Market Profile Fayetteville & Central NC

Total Households

383,052Average Household Income

$58,696

Total Population

996,915

Children at Home 142,091 37%

2018 Claritas, Bladen, Columbus, Cumberland, Harnett, Hoke, Lee, Moore, Robeson, Sampson, Scotland Counties, NC

Base: Total Households - 383,052

Own a Home 247,202 65%

Employment (population age 16+)Executive/Professional/Mgr. 7% Office/Administrative Support 6%Sales 5% Healthcare 5%Services 18%

Education (adults age 25+)College Graduate 200,238 31% Some College, no degree 160,392 25%High School Graduate 188,626 29% Other 101,642 16%

Household IncomeUnder $35,000 157,802 41% $35,000-$49,999 58,500 15% $50,000-$74,999 66,300 17% $75,000+ 100,450 26%

Age Median Age: 4618-34 238,584 32% 35-44 123,624 16%45-54 119,058 16% 55+ 268,301 36%

GenderMen 362,036 48% Women 387,531 52%

Base: Total Adults - 749,567

Consumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $602 Computers, Software & Accessories $133Education $306 Household Furnishing and Appliances $588Health Care $1576Groceries $1513 Automotive - All $3672 Pet Related $216 Sports & Recreation $209Travel $553Dining Out $863 2018 Environics Analytics, Bladen, Columbus, Cumberland, Harnett,

Hoke, Lee, Moore, Robeson, Sampson, Scotland Counties, NC

Total Annual Consumer Spending

$17.5 Billion

(in millions)

[ [Reach

shoppers.

Print and digital newspaper delivers

6out of

10

We reachyour most profitable customers.

fayobserver.com Average Monthly Traffic Page Views 6.0 million Unique Visitors 724,000

Google Analytics Aug 2017

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach

PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market CoveragePolybagsFront Page Notes

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSFayObserver.com

ThriveHiveParaglideonline.net

CampLejeuneGlobe.com

YOUR COMMUNITY NEWSPAPER FREEsandspuronline.comYO

GETREADYFORTHECELESTIALEVENTOFTHECENTURYATTHELIBRARY.PAGE2.

PAGE 4

BOBKRETZU:HONORINGTHOSEWHOGIVETHEIRLIVESTOMAKEPEACE

Wednesday,August 16, 2017

Library Corner ........................................ 2Pats on the back....................................... 2

Bob Kretzu............................................. 4Worship................................................ 4

Classifieds ............................................. 5The Sandspur, HopeMills, N.C.VOL. CCI-No. 33,© 2017

ByEarl Vaughan Jr.Correspondent

Carlie Myrtle hasn’t taken part in a singlevarsity softball practice at Jack Britt HighSchool. But when she steps on campus laterthis month as a freshman, she’ll already betaking alongmemories of winning a nationalsoftball championship.Carlie, who is 14, is the youngest player on

an 18 and under girls’ softball team, CarolinaCardinals Chandler, based out of King.She traveled to Boulder, Colorado and

Salem,Oregonwith the team to play in tour-naments this summer. The trip to OregonnettedMyrtle and her teammates a nationaltitle in a 50-teamUSA/ASA tournament.“You had to qualify through local and

regional tournaments to get there,” saidCarlie’s father JoeMyrtle of theSalemtourna-ment.Carlie is following inherdad’s footstepsathletically as hewas a star baseball player atMethodist University in the early 1990s.The elderMyrtlewas a third-teamDivision

IIIAll-American in 1991 and the school’smaleathlete of the year in 1993 when he gradu-ated. At the time of his graduation, he wassixth all-time in total baseball games playedatMethodist.Carlie started playing baseball but even-

tually switched to softball. “She’s a good,coachable kid who can learn quickly,” her

father said.In the national tournament, Carlie’s team

went 8-0 in the double-elimination event,beating All-American Mizuno of Redding,California, 13-5, in the final game. For thetournament, Carlie was 5-for-10 with adouble and three RBIs. She played first baseand pitched.In the title game, she started at first base.

“It was very eye-opening,” Carlie said. “I’mstill on Cloud Nine basically. It was just a lotof fungettingout there and to goplaywith thegirls, seeinghowwell theyworked together inthat type of situation.”If she had to choose oneposition to play the

rest of her career, Carlie said she’d prefer tobe a pitcher.“I throw pretty hard and I think that gives

me a little advantage, especially formy age,”she said. “I’d like to get more strikeouts andkeepmywalk count down.”Joe said Carlie’s experiences with the Car-

dinals since lastOctober have really educatedher on the challenges of trying to compete atthe top level of softball.“It’s exposed her to more coaches nation-

ally at the collegiate level,” he said. LastOctober the team went to Orlando, FloridawhereCarlie facedplayerswhoarenowfresh-men at Alabama, Florida, Baylor, Texas and

Jack Britt freshman alreadyhas impressive credentials

S ummer is over. The kidsare back in school, andhigh school football

begins Friday. Football is themajor income-producingsport that helps fund theentire high school ath-letic program. Our schoolsdepend on fan attendance and

business sponsors tomakefootball financially successful.We got a good look at what

to expect from our localsouth Cumberland teams atlast week’s very successfulCumberland County FootballJamboree. Twenty-four highschool teams and over 1,200student athletes participatedin the two-night Jamboree atCape Fear High lastWednes-day night and South ViewHigh on Thursday night.South View, Jack Britt and

Gray’s Creek all gave per-formances in the Jamboreethat give their fans hopefor successful seasons.The South ViewTigers

faced a strong opponent inLee County, which features

running back Jahmir Smith,a Notre Dame recruit. TheTigers played a competi-tive, evenlymatched scrim-magewith Lee County. TheTigers are led by quarterbackDonovan Brewington and6-foot-7-inch, 330-poundlinemanMichael Edwards,who is aWake Forest recruit.Jack Britt’s Buccaneers,

led by first-year coach BrianRandolph, had a strongshowing in their scrim-magewith EasternWayne.The Buccaneers are led onoffense by quarterbackBrennan Shortridge and avery strong defense that inthis scrimmagewas led by

Ready for some football?SouthViewhosts JackBritt as high schoolseason opens

BruceArmstrong

Carlie Myrtle was part of a traveling softball team that won a national championship. [CONTRIBUTED PHOTO]

Jack Britt quarterback Kevin Sentell passes the ball during theCumberland County Football Jamboree at South View High School. [RAUL F.

RUBIERA/THE FAYETTEVILLE OBSERVER]

Carlie Myrtle is pictured in the University of Oregon dugout,where her team won the national title.

SeeARMSTRONG, S2

SeeMYRTLE, S2

SaturdayExtraSATURDAY, NOVEMBER 4 , 2018

FAYOBSERVER.COMTHE FAYETTEVILLE OBSERVER

SO CUTEIT’SSCARYOur readers share theirHalloween photos.PAGE 2

INSIDE: Reader Submitted photos |Worship directory | Community news& events | Comics&Puzzles | TVListings

Rachel Andersonsubmitted this photo ofher little paperboy, Clyde.

DISCOVER FAYETTEVILLE

2017-18 edition

CAPE FEAR

We are the one sourcefor your customized solution.

SundayLifeMAGAZINE

SUNDAY, AUG. 13 , 2017 • fayobserver.com/l iv ing

INSIDE:ARTS |ENTERTAINMENT |DINING |STYLE |HOME |TRAVEL |PUZZLES |CELEBRATIONS |BOOKS

MMMAAAGAZINEEE

om/l iv ing

Sweetsuccess?

Weset out to discoverwhether healthierice creams can reallytaste good

FRIDAY, AUG. 11, 2017 • FAYOBSERVER.COM/WEEKENDER

YOUR ULTIMATE ENTERTAINMENT GUIDE

BUILDYOUROWNSANDWICHATTHEFLIPFLOPSANDWICHSHOP INS IDE | 10

Weekender

FayettevilleAfter 5COUNTRY-ROCK SINGER KASEY TYNDALLCLOSES OUT THE SUMMER CONCERT SERIES

TODAY AT FESTIVAL PARK. PAGE 8

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Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

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Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

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COLLECT RICH DATA

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Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

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[ [Promotions

Event Marketing is the original social media. We offer a unique opportunity for you to showcase your business, reach potential new customers and engage with consumers on a different level.

For more information about our events and how you can be part of the excitement, contact us today at 910-609-0657

or email us at Advertise@fayobserver.com

[ [Event Marketing

2018The Fayetteville Observer's

DESIGNED TO DELIVER A BETTER USER EXPERIENCE & INCREASED AD IMPACT

What We DidIn 2017 we dedicated ourselves to delivering a better web experience for our readers and advertisers. Our goal was to address all aspects of our site - design, navigation, content, speed - we looked at everything. And improved it all.

Still the main source of digital news in the area and a key part of our community, we’re now the most user-friendly site for both readers and advertisers.

What We OfferIntegrated advertising opportunities throughout the site• A less cluttered environment for a better user experience • Increased visibility for your messages• Easier navigation to encourage more time on site

Your message is seen by users on any device so you’ll reach them wherever they are.

Why Do You Need It?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

Ads load only as users scroll through the page

Delivering Higher Visibility

“Digital ad inventory may be infinite, but good digital ad inventory is not.”

~Boris Mouzykantskii, “Godfather of Ad Tech”

Higher Impact Ad Units

+ Fresh, Clean Environment

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= Power for Your Business!

Get Started Today!Contact your representative for

current rates and additional details.

[ [Digital Advertising

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www.thrivehivecom

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Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

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EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

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LUXURY STUDENT LIVING

The Fayetteville ObserverFayObserver.com

458 Whitfield St., Fayetteville, NC 28306910-323-4848

Display and Digital Advertising 910-609-0657 • advertise@fayobserver.com

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News 910-486-3500 • news@fayobserver.com

Circulation 910-323-0701 • customerservice@fayobserver.com

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The Fayetteville Obsrever and FayObserver.com provide unparalleled coverage of our community. Written by locals, for locals, our team

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