VITRUM S.r.l. – Via Petitti 16 – 20149 Milano Telefono: +39/02.33006099 – Fax: +39/02.33005630

E-mail: vitrum@vitrum-milano.it - Web site: www.vitrum-milano.it

VITRUM 2011

International trade fair for machinery, equipment and systems for the processing of flat and hollow glass; glass and finished products for the industry

Fiera Milano, 26 – 29 October

FINAL REPORT

Milan, December 2011 RGR

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Vitrum 2011: an injection of optimism The financial meltdown in many international markets, which had already impacted the performance of many sectors in the mechanical tools industry in a profound way back in mid-2008, appears to be slowly improving. Good growth rates were posted in 2010, followed by a series of highs and lows in the first semester 2011. However, this up-down trend – periods with a good level of demand alternating with sharp standstills - did not make medium/long-term planning easy for companies, and made the road to recovery very difficult and problematic. If we also consider the heavy burden of the Euro/US$ Exchange rate for European companies and the credit squeeze by banks, one can easily understand the prevailing mood at the opening of Vitrum 2011 Now that the exhibition has closed, it can be easily claimed that the industry, with its well-known vitality, has demonstrated the will to emerge from this difficult period and go back to the growth rate that had previously been achieved uninterruptedly for more than 30 years.

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Surface area

As with all the exhibitions in 2011, Vitrum felt the pinch of the difficult economic and financial situation in the market, and was unable to up the slightly lower bookings for exhibition spaces of 2009. In fact, the net exhibition space in 2011 was almost the same as in 2009. However, by taking full advantage of the functionality of Fiera Milano’s large pavilions at Rho, the exhibition layout was made as compact as possible, avoiding the sprawling effect of more than 200 m long pavilions. A quick look at the general layout of the exhibition clearly shows how the four pavilions were arranged in an identical way.

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As always, efforts were focused on optimizing visitor flows, assigning the exhibition spaces so as to create a consistent product category showcase. In brief, Pavilion 13 was primarily devoted to insulating glass and to large machinery, 15, 22 and 24 had a mix of products, hosting producers of machinery and accessories for various branches of glass processing. Part of Pavilion 15 featured producer companies of small equipment and producers and transformers of glass products as well as two sections VHG – Vitrum Hollow Glass for hollow glass companies and Vitrum Energy, dedicated to new glass technologies and applications for the production of energy from renewable sources.

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The net exhibition area at Vitrum 2011 was 26,727 square meters, 1.34% more than in 2009. Italian exhibitors occupied 18,344 square meters and foreign exhibitors 8,383 square meters, respectively 68.63% and 31.37% of the entire surface area. In the ranking of the surface area occupied by the various countries Austria was first, followed by Germany, China, Turkey and Spain.

VITRUM 2011Net Exhibition Area

18.344

8.383

Other countries Italy

Exhibitors There were 482 exhibitors, 251 from Italy and 231 from 29 countries, accounting respectively for 52.07% and 47.93% of the total. These figures are almost the same and indicate that, despite the difficult economic situation, the Milanese event has a very broad and consolidated international reach. The profile of the companies exhibiting at Vitrum 2011 is particularly interesting: more than 87% were producers and directly present at the exhibition.

VITRUM 2011 - Exhibitors by Countries

11 11

321 421

3 4 5 5 5 6 71

8 9 9 9 11

61

51251

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Italy Germany China UK USA Spain Turkey BelgiumFrance Finland Switzerland Austria Netherlands Taiwan Poland JapanDenmark Czech Rep. India Ukraine San Marino Greece Israel AustraliaLatvia Monaco Estonia Egypt Saudi Arabia Norway

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Visitors A total of 16,119 visitors entered during the 4-day event (first entry). Overseas visitors totaled 6,915 (first entry) whereas Italian visitors totaled 9,204, accounting for 34.14% and 45.44% respectively. Global attendance, that is the total of single visits after registration and re-visits, were basically the same as for 2009 (20,255), confirming the trend that had already emerged two years ago, and showing that visitors are staying longer in town.

Visitors – Daily statistics

VITRUM 2009 VITRUM 2011

Visitors 1st day

2nd day

3rd day

4th day total Visitors 1st

day 2nd day

3rd day

4th day total

% Diff. 2011/ 2009

Foreigners 1st Entrance

2.194

1.941

1.786

760

6.681

Foreigners 1st Entrance

1.999

2.141

1.906

8690

6.915

Foreigners Re-Entrances

-

1.066

1.181

537

2.784

Foreigners Re-Entrances

-

1.065

1.230

567

2.862

FOREIGNERS TOTAL

2.194

3.007

2.967

1.297

9.465

FOREIGNERS TOTAL

1.999

3.206

3.136

1.436

9.777

3,30

Italians 1st Entrance

1.442

2.315

3.195

3.289

10.241

Italians 1st Entrance

1.265

2.302

2.879

2.758

9.204

Italians Re-Entrances

-

210

342

431

983

Italians Re-Entrances

-

452

498

324

1.274

ITALIANS TOTAL

1.442

2.525

3.537

3.720

11.224

ITALIANS TOTAL

1.265

2.754

3.377

3.082

10.478

-6,65

GENERAL TOTAL

3.636

5.532

6.504

5.017

20.689

GENERAL TOTAL

3.264

5.960

6.513

4.518

20.255

-2,10

1,04

1,45

1,664,563,74

87,55

0 10 20 30 40 50 60 70 80 90 100

Vitrum 2011 - Exhibitors' Profile (% values)

Retailer Other Agent Distributor Press Producer

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Visitors statistics – Percentage Values VITRUM 2009 VITRUM 2011

Visitors 1st day

2nd day

3rd day

4th day total Visitors 1st

day 2nd day

3rd day

4th day total

% Foreigners 1st Entrance

10,60

9,38

8,63

3,67

32,29

% Foreigners 1st Entrance

9,87

10,57

9,41

4,29

34,14

% Foreigners Re-Entrance

-

5,15

5,71

2,60

13,46

% Foreigners Re-Entrance

-

5,26

6,07

2,80

14,13

% Foreigners Total

10,60

14,53

14,34

6,27

45,75

% Foreigners Total

9,87

15,83

15,48

7,09

48,27

% Italians 1st Entrance

6,97

11,19

15,44

15,90

49,50

% Italians 1st Entrance

6,25

11,37

14,21

13,62

45,44

% Italians Re-Entrances

-

1,02

1,65

2,08

4,75

% Italians Re-Entrances

-

2,23

2,46

1,60

6,29

% Italians Total

6,97

12,20

17,10

17,98

54,25

% Italians Total

6,25

13,60

16,67

15,22

51,73

% GENERAL TOTAL

17,57

26,74

31,44

24,25

100,00

% GENERAL TOTAL

16,11

29,42

32,16

22,31

100,00

Vitrum 2011 – General Visitors Statistic General Entrances 1st day 2nd day 3rd day 4th day Total

1st Entrance 1.033 437 159 173 1.802 Exhibitors

Re-entrance - 814 890 734 2.438 1st Entrance 1.999 2.141 1.906 869 6.915

Foreign Visitors Re-entrance - 1.065 1.230 567 2.862 1st Entrance 1.265 2.302 2.879 2.758 9.204

Italian Visitors Re-entrance - 452 498 324 1.274

General Total Entrances 4.297 7.211 7.562 5.425 24.495

The countries of origin rose from 101 at the previous exhibition to 102 at Vitrum 2011. However, apart from these good results, the high level of real interest was noteworthy and absolutely important given the global economic meltdown. Most of the exhibitors interviewed said that they had met competent trade people during the 4-day exhibition who were keen on starting and maintaining trade relations. This clearly shows once again, the distinguishing feature of this magical world of glass: despite economic crises, rising petro prices, the incredible Euro/US$ exchange rate, this sector has always demonstrated unwavering vitality. Companies, whether suppliers or customers, are always on the move around the world on the lookout for things to see, people to meet, and not to miss out on the most important appointments.

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45,75

54,2548,27

51,73

40 45 50 55

Vitrum 2009

Vitrum 2011

Visitors - % Values

Other countries Italy

Europe Europe, as always, was the best represented with 7,117 trade people during the 4 day exhibition, equal to 72.79% of foreign visitors. An overall analysis of European countries shows a slight (+ 0.23%) versus the previous Vitrum, although there was a significant drop in trade people from Greece, Spain and Portugal. Apart from some double-digit percentages, albeit numerically insignificant, increases were posted for Belgium (+26.38%), the Netherlands (+40.91%), and United Kingdom (+24.62%). For the non-EU countries, the highest numbers were posted for Switzerland at 309 (+11.55%), and Turkey at 261 (+8.75). Russia, with 348 trade people (+83.16%) despite the ongoing difficult situation which is primarily financial, remains an important export market for our products.

20.25520.689

10.47811.2249.7779.465

0

5.000

10.000

15.000

20.000

25.000

Overseas Italians Total

Total Visitors

Vitrum 2009 Vitrum 2011

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UE Visitors (Italy excluded)

0

100

200

300

400

500

600

700

800

Aus

tria

Bel g

ium

Bulg

aria

Cyp

rus

Den

mar

kEs

toni

aFi

nlan

dFr

ance

Ger

man

y

UK

Gre

ece

Irel

and

Latv

iaLi

thua

nia

Luxe

mbo

urg

Malt

aN

ethe

rland

sPo

land

Port

ugal

Cze

ch R

ep.

Rom

ania

Slov

akia

Slov

enia

Spain

Swed

enH

unga

ry

2007 2009 2011

Non-UE visitors

0

50

100

150

200

250

300

350

Alb

ania

Bel a

rus

Bosn

ia

Cro

atia

Geo

rgia

Icel

and

Liec

hten

stei

n

Mac

edon

ia

Mol

davi

a

Nor

way

Rus

siaSe

rbia+

Mon

ten.

Switz

erla

nd

Tur

key

Ukr

aine

2007 2009 2011

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% Diff. Continent Country VITRUM 2009 VITRUM 2011 2011/2009

1 Albania 18 52 188,89 EUROPE 2 Austria 294 252 -14,29 3 Belgium 163 206 26,38 4 Belarus 16 24 50,00 5 Bosnia Herzegovina 44 17 -61,36 6 Bulgaria 65 79 21,54 7 Cyprus 56 44 -21,43 8 Croatia 130 110 -15,38 9 Denmark 32 35 9,38 10 Estonia 24 13 -45,83 11 Finland 82 74 -9,76 12 France 489 473 -3,27 13 Georgia 4 7 75,00 14 Germany 606 502 -17,16 15 Greece 265 175 -33,96 16 Ireland (Rep.) 37 29 -21,62 17 Iceland 6 9 50,00 18 Kossovo - 7 100,00 19 Latvia 13 17 30,77 - Liechtenstein 7 - -100,00 20 Lithuania 35 33 -5,71 21 Luxembourg 13 20 53,85 22 Macedonia 25 26 4,00 23 Malta 28 39 39,29 - Mayotte Is. 3 - -100,00 24 Moldavia 6 11 83,33 25 Montenegro - 6 100,00 26 Norway 38 29 -23,68 27 Netherlands 110 155 40,91 28 Poland 244 241 -1,23 29 Portugal 349 199 -42,98 30 Monaco - 2 100,00 31 United Kingdom 199 248 24,62 32 Czech Republic 93 101 8,60 33 San Marino Republic 4 7 75,00 34 Romania 90 158 75,56 35 Russia 190 348 83,16 36 Serbia 52 59 13,46 37 Slovakia 52 35 -32,69 38 Slovenia 208 298 43,27 39 Spain 470 282 -40,00 40 Sweden 37 48 29,73 41 Switzerland 277 309 11,55 42 Turkey 240 261 8,75 43 Ukraine 54 87 61,11 44 Hungary 65 118 81,54

Total First Entries 5.233 5.245 0,23 Re-entries 1.797 1.872 4,17

Total Europe

Overall Total 7.030 7.117 1,24

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Africa Despite the significant percentage increase in first-entry attendance by this continent overall, absolute values remained modest once again at this year’s exhibition. Algeria ranked first with 53 people, followed by Morocco with 35 and Egypt with 22, confirming the stable relations between Italy and the African side of the Mediterranean area, despite the recent political events in the area.

% Diff. Continent

Country

VITRUM 2009

VITRUM 2011

2011/2009

45 Algeria 29 53 82,76 AFRICA 46 Angola 3 2 -33,33

47 Egypt 29 22 -24,14 48 Eritrea - 2 100,00 49 Ghana - 2 100,00 50 Kenya 2 2 - 51 Libya 8 7 -12,50 - Madagascar 4 - -100,00 52 Morocco 44 35 -20,45 - Mauritius Is. 3 - -100,00 53 Reunion (Island) 1 2 100,00 54 South Africa Rep. 10 13 30,00 55 Swaziland - 4 100,00 - Tanzania 3 - -100,00 56 Tunisia 35 31 -11,43

Total First Entries 171 175 2,34

Re-entries 134 108 -19,40

Total Africa

Overall Total 305 283 -7,21

America The American continent, with the exception of the exhibitions staged in 2001 (marked by the tragedy of September 11) and 2003 (the crisis in Argentina), continued its upward trend which began way back in 1987. An analysis of the figures for 2011 shows that there was a 39.45% increase in first entries and total attendance was + 9.73%. Apart from Argentina and Venezuela, more trade people attended from all the countries. Noteworthy among these was Brazil again, confirming the important role that the country has come to play in the world economic scene.

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% Diff. Continent

Country

VITRUM 2009

VITRUM 2011

2011/2009

57 Argentina 53 44 -16,98 AMERICHE

58 Bolivia 4 13 225,00

59 Brazil 227 371 63,44 60 Canada 31 33 6,45 61 Chile 10 11 10,00 62 Columbia 10 24 140.00 - Ecuador 9 - -100,00 63 French Guyana - 2 100,00 64 Honduras - 4 100,00 65 Mexico 37 39 5,41 66 Panama - 6 100,00 67 Paraguay 9 22 144,44 68 Perù 3 11 266,67 - Puerto Rico 4 - -100,00 69 United States 101 136 34,65 70 Uruguay 6 7 16,67 71 Venezuela 46 44 -4,35

Total First Entries 550 767 39,45 Re-entries 411 451 9,73

Total

America Overall Total 961 1.218 26,74

Asia The comparison of the percentages for 2011 over 2009 shows some interesting variations, which may point to positive trends. In absolute terms however, the figures confirm the ups and downs of the Asian countries which for many years now have been alternating positive figures with negative ones. Particularly noteworthy are the increase for Korea, China and Japan. The figures were down for almost all the Middle Eastern countries, demonstrating a stagnant situation in that area.

% Diff. Continent

Country

VITRUM 2009

VITRUM 2011

2011/2009

72 Saudi Arabia 31 26 -16,13 ASIA

73 Armenia 3 13 333,33

- Azerbaijan 20 - -100,00 74 Bahrein 7 11 57,14 75 Bangladesh - 4 100,00 76 Brunei - 2 100,00 77 China 79 88 11,39 - North Korea 1 - -100,00

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78 South Korea 55 98 78,18 ASIA (follows)

79 United Arab Emirates 44 22 -50,00 80 Japan 27 40 48,15 - Jordan 1 - -100,00 81 Hong Kong 8 4 -50,00 82 India 50 24 -52,00 83 Indonesia 0 13 100,00 84 Iran 85 57 -32,94 85 Iraq 3 7 133,33

86 Israel 79 86 8,86 87 Kazakistan 25 29 16,00

88 Kuwait 1 13 1.200,00 89 Lebanon 38 43 13,16 90 Malesya - 6 100,00 - Pakistan 4 - -100,00 91 Palestine 4 6 50,00 92 Quatar 0 11 100,00 93 Singapore 13 9 -30,77 94 Syria 13 7 -46,15 - Sri Lanka 3 - -100,00 95 Thailand 12 17 41,67 96 Taiwan 14 13 -7,14 97 Turkmenistan - 2 100,00 98 Uzbekistan 17 13 -23,53 99 Vietnam 6 2 -66,67

Total First Entries 643 666 3,58 Re-entries 381 402 5,51

Total Asia

Overall Total 1.024 1.068 4,30

Oceania

% Diff. Continent

Country

VITRUM 2009

VITRUM 2011

2011/2009

OCEANIA 100 Australia 68 39 -42,65 - New Caledonia 3 - -100,00 101 New Zealand 4 4 - - Micronesia (Fed.States) 1 - -100,00 - Vanuatu 3 - -100,00

102 Other territories 5 19 280,00 Total First Entries 84 62 -26,19 Re-entries 61 29 -52,46

Total

Oceania Overall Total 145 91 -37,24

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Italian visitors Preliminary figures for the Italian market of machinery, accessories and special products for glass processing in 2011 seem to indicate a slight growth over the previous year. Considering the difficult situation worldwide, this state of the Italian market, albeit stagnant, leaves room for hopes for the future. The statistics for Italian trade people at Vitrum 2011 and the comments heard in the exhibition aisles seem to confirm that the market is still struggling a great deal. The fall over the previous show was more than 6%.

Italian Visitors - 1979-2011

0

2000

4000

6000

8000

10000

12000

1979

1981

1983

1985

1987

1989

1991

1993

1995

1997

1999

2001

2003

2005

2007

2009

2011

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

2007

2009

2011

Overseas attendance by continent

EuropeAfricaAmericaAsiaOceania

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Italian overall attendance figures were 10,478 (9,204 first entries + 1,274 re-entries), with 72% from the north, 13% from the center and 15% from the south and islands. Trade people from Lombardy ranked first at just under 38% of the national total, followed by Piedmont (11.70) and Veneto (10.1%). The following chart shows attendance by geographic area and the percentage shares.

Area First Entries Re-entries Overall Total %

North 6.756 732 7.488 71,464

Center 1.236 137 1.373 13,104

South and Islands 1.212 405 1.617 15,432

Total Italian visitors 9.204 1.274 10.478 100,00

Visitor profile A broad sample of trade people was analyzed to draw up a reliable profile of visitors at Vitrum 2011. The diagram here below shows the results of these statistics.

Vitrum 2011 - Visitors Profile

10,8

1,3 3,112,7

40,4

14,9

1,21,5

6,7

2,5 0,33,41,2

Sale of glass and accessories Glass processing, installation Glass cullet recovery and recycle AgentsPress, Institutes, Associations, Labs Architects, DesignersOther activities and services Flat glass machinery and accessoriesHollow glass machinery and accessories Chemical productsFlat glass production and transformation Hollow glass productionOther production

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General Notes The comments made by exhibitors and a sample of visitors show that Vitrum is definitely considered one of the major industry events worldwide, both technically because of the vast array of products on offer, and aesthetically with its elegant overall image. All the working parts of the Fiera Milano complex at Rho have now been tried and tested, and all the roads and routes connecting to the highway bypasses have been completed making it very traffic-free and easy to access the exhibition complex. The railway and subways were also intensively used. Reception and entrance procedures The staging of Vitrum 2011 in Pavilions 13+15 and 22+24, as in the previous session, made for a rather compact area, allowing for two spacious and functional reception areas for visitor registration and reception. Here the customary and consolidated entrance procedure proved to be even more practical and functional, with reliable worldwide mailing, using Vitrum’s own mailing list. For the first time, no personal entrance badges were mailed out, but an online registration service was used which operated until the opening of the exhibition. Despite the fears that always accompany innovations, there were no problems and trade people were fully satisfied.

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The 1st Vitrum gourmet festival was the big news at this year’s exhibition. For many years now Vitrum has teamed its regular commercial exhibition with events that are associated with Italian art and culture, demonstrating how it is possible to reconcile high technology and the ability to innovate with history and tradition. Over the years, exhibitions have been staged to give a cross-section of life in this country from the Maritime Republics to the present-day through the history of glass. In 2009, the “Vitrum Lab” educational workshop was set up for elementary school children dedicated specifically to artisan glassmaking. There were also live exhibitions by the great Murano masters during the event, who created spectacular works under the eyes of admiring and amazed visitors. This year the choice fell on showing a different aspect of Italian art: taking a culinary event of excellence on the stage. For the first time at an exhibition, a veritable festival of sophisticated Italian cuisine took place with the participation of four of the world’s best chefs, all awarded with “Michelin stars”, the most prestigious of international awards. Claudio Sadler, Giancarlo Morelli, Norbert Niederkofler, Gianni D’Amato, from the height of their 7 stars, offered Vitrum visitors and exhibitors original menus created specifically for an international audience. The setting: an elegant restaurant set up inside Pavilion 22 and built around a beautiful exhibition of works of art in glass by Japanese artist Oki Izumi.

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See you at

VITRUM 2013 – Fiera Milano, 23 – 26 October