Consumer Insights and Innovation: Why and What the Web adds?

Via Panizza 7, 20144 Milano, Italia tel. 02.4678701 www.duepuntozeroresearch.it Torino, 9 Novembre 2012

Presentation for Co-Creation Camp

Strictly confidential - All rights reserved

We love digital opportunities

We know how to do things in

research

We deliver insightful meanings

https://www.youtube.com/watch?v=q-3A-pf0gZc

3 Strictly confidential - All rights reserved

● Vast experience in online research, community and co-creation research ● Dedicated R&D, strongly linked with academics ● During the last 3 years, it contributed to ESOMAR conferences +15 times ● Offices Ghent I Rotterdam I London I New York

Local partners, global thinking, effective projects!

http://www.insites-consulting.com


Business is moving from tapping unmet needs to inducing needs


The available data are huge, but without right tools and frames it risks to hide the real meanings


Consumers are consciouses and often critics about marketing processes


Market research industry needs to re-think to itself



Source: Italia2.0, Duepuntozero Research – September 2012




http://www.slideshare.net/duepuntozeroresearch/social-media-week-2012-lo-scenariocomportamenti-e-attese-verso-i-brand-20



Bringing consumers into the boardroom (not just observing them!)


http://mystarbucksidea.force.com/


What people know and want to tell

What people know but are not able to tell

What people don’t know to feel

listening

research

opinions behaviors

ra-onal mo-va-ons

emo-onal mo-va-ons feelings

engagement pre-‐ra-onal

latent drivers

impulses

paths meanings

Co-‐crea6on


co-creation

technology

participants

moderation analysis

delivery and follow-ups


, that is engagement with the community based on the ideas generation and free contributions

, that is to use specific quantitative and qualitative (“maieutic”) techniques for exploration, co-creation, validation, etc

, that is communicating with the members and deliver messages within the community and in dedicated SN spaces

http://www.nelmulinochevorrei.it/


http://www.carrefourlab.it


http://www.bancalab.it


http://www.realtimetv.it/ma-cosa-ne-pensi/ https://www.youtube.com/watch?v=ujECz5-ckZE&feature=plcp


Bosses are happy

Creative agencies are

happy

We’re happy

Project leaders are happy

Consumers are happy




https://www.youtube.com/watch?v=0lsTW87-a50&feature=related


Thank you!

Documents

Consumer Insights and Innovation: Why and What the Web adds?