Consumer Durables MMS B

8/9/2019 Consumer Durables MMS B

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CONSUMER DURABLESCONSUMER DURABLES

Shradha Jhawar 07 Kashmira Shastri

29

Reena Salunke 57 Rachna Varun

51

Gaurav Sharma 28 Vivek Shinde

58


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ROADMAP

Introduction

History

Segmentation-Target-Positioning 4Ps

SWOT

Competitors

Recommendations

Future


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INDIAN CONSUMER DURABLES INDUSTRY

White Goods

Brown Goods

Consumer Electronics


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KEY TRENDS DRIVING GROWTH

Income Growth

Availability of financing

Increased affordability

Increasing share of organised retail

Entry of heavyweight retail players


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HISTORY

Established in 1891 in Eindhoven, theNetherlands, Philips & Co. was founded to meet

the growing demand for light bulbs

Established as Philips Electrical Co. (India)Pvt Ltd, in India at Kolkata (Calcutta) in 1930

In 1957, the company is converted into apublic limited company, renamed Philips India

Ltd


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To establish consistent global presence, in

1995 hilips introduced the first global

campaign under the tagline Lets make

things better

hilips is organized in a number of

sectors: hilips Consumer Lifestyle(formerly hilips Consumer Electronics

and hilips and ersonal Care), hilips

Lighting and hilips Healthcare


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In 2008, the total estimated value of

hilips brand increased by 8% to US 8.3

billion and was ranked the 43rd mostvaluable brand in Interbrands 2008

ranking of best global brands

hilips today is the leading lifestyle and

healthcare company in India.


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TARGETI G


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POSITIONING

Experience music

and video - anytime,

anyplace

All your

entertainment on

the go


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PRODUCT

Technical Details

30GB* to store up to 15000 songs or 8400 pictures

Enjoy 3 and W playback

Large backlit colour display for comfortable viewing

anywhere

Touch sensitive keys for intuitive control

Super Scroll navigation finds songs in a simple, fast way


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FEATURES Control playback while browsingyour music and photo library

icture viewing on 2-inch 65K colour

LC

Enjoy up to 15-hour music playtime

Auto-synch with Windows edialayer

assive noise isolation headphones

included, providing better sound at

lower volumes and extend battery

playtime Boxed-product Weight: 908 g


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PROMOTION

Mass Selling

Advertising Internet, rint edia

ublicity - which is F EE Sales Promotion

Free Trial to get the Customer to try the roduct

Commission to the etailers

Personal Selling Direct contact person2person with a otential

Customer

Sometimes for large industrial sales


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PRICE ???

sell at a high price and make a lot of

profit in the short term is the

strategy


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COMPETITORS


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COMPETITORS

Variety of digital 3 players available in the

market

Three main types of 3 players:

1. CD layers

2. Flash Based 3 layers3. Hard Drive Based 3 layers


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CONTD ..

Several well known brands have created a nichein the digital 3 players market

The most prominent are:

1) Sony MP3Player

2) SanDisk MP3Player

3) Transcend MP3Player

4) Creative Zen MP3

P

layer5) Apple - iPod Nano

6) Microsoft Zune Black


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CONTD ..

Philips competitors are:

1. Creative Zen 32GB P3 Player

2. icrosoft Zune Black 30 GB Digital edia

Player


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FEATURES AND COMPARISIONS

Apple - iPod Touch is so far the best

You Tube and Web Browser are the uniquefeatures of this player

Saves upto 1750 songs, 15 hours of videoand a colored LCD touch screen display.


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OTHER COMPARISIONS

Audio

Interface

Battery

Image


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SW T ANALYSIS


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SW T ANALYSIS

STRENGTHS WEA KNESSES

G EAT DESIGN,LIGHT

WEIGHT. G EAT E Y,L W

PRICE.

REC RDING

CAPABILITY.

CHARGERAND BATTERY

LIFE.

SL W AND EFFECTIVE

S UND.


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OPPORTUNITIES THREATS

NEW GENERATI N

PRODUCT.

ULTI FUNCTIONAL.

COMPETITORS

CHANGING

TECHNOLOGY


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FUTURE OF PHILIPS

Motivation to innovation

Look out for motivated people and employees

Believe in turning concepts to reality

Improving peoples lives


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Integrates technologies and design

Bringing the world fine electronic and chiptune

music

Cost effective events.


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CONCLUSION

Philips go gear player performs pretty decently.

The audio quality is good.

Bluetooth support will be appreciated.

The quality is also upto the satisfaction level

In short the Philips Go Gear is an enjoyableexperience, inspite of the fact that the full bodysound control needs a little improvement.

It is easy to download many songs at sametime.

And also needs to improve on larger display.


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Thank you!

Documents

Consumer Durables MMS B