Presented By: Arjun Kalra 03 Archit Aggarwal 175

Sonali Jain 11 Swati Batheja 23

Tanuj Sayal 25 Anshul Sachdev 83

Washing machines have become one of the essential

gadgets in modern day life. It has proved to be a great help

with washing clothes in today's era where time and effort

have become very expensive.

Ever since the Washing machine was developed and

marketed by the manufacturers, several innovative

changes have taken place in the form, content and

performance of this consumer friendly product.

They are categorized into various groups according to the

functionality as follows:

By Loading:

Front Loading

Top loading

By Function:

Semi Automatic

Fully Automatic

The top loading design or V-axis clothes washer, places the

clothes in a vertically-mounted perforated basket that is contained

within a water-retaining tub, with a propeller-like agitator in

centre of the bottom of the basket. Clothes are loaded through

the top of the machine, which is covered with a hinged door.

The front loading design or H-axis clothes washer, mounts the

inner basket and outer tub horizontally, and loading is through a

door at the front of the machine. The door often contains a

window.

A semi-automatic washing machine contains two tubs, one

for washing and the other for drying. This is more of an

entry level washing machine. 

Semi automatic machines require manual intervention in

the controls.

A fully automatic, on the other hand, can be either front or

top loading and only requires loading the dirty laundry and

unload them after the wash.

Pros Cons

Does not need a continuous water

connection.

Consumes less water as compared to

a fully automatic washing machine.

Washing cycle requires less time.

It can be moved easily from one

place to another.

Manual intervention is required from

washing to drying process.

You might get tiny shocks while

moving clothes from washing to

drying if the wiring in the house is

not properly earthed.

All the controls are manual.

Requires more space.

Pros Cons

The automatic process is very

convenient for those who are

busy both at home and

workplace.

Energy and water efficient

Very little manual intervention

They take more time to

complete the wash

process than a semi automatic

one. 

Expensive

Front-loaders require specially

formulated detergents not yet

widely available.

LG Samsung Whirlpool IFB Godrej Electrolux Videocon

LG electronics India was found in 1997. In 1997 starting

with turnover of rs.125 crores now has turnover of rs.13089

crores.

LG has a wide range of washing machines with 10 models

of semi-automatic, 10 of fully automatic top load and 8 in

fully automatic front load

As per sales record, the company claims to have a market

share of 27% in washing machine sector.

Godrej washing machine is trusted as they are seen serving

incredible performance all with the high quality year after

year

The market size is expected to be 23 Lac units, of which

around 32% is Fully Automatics.

Promotions are done in four ways Advertising, Public

relations, Personal selling and sales

IFB Industries Limited originally known as Indian Fine

Blanks Limited started their operations in India during 1974

IFB is increasing in its popularity in Washing Machines

primarily, with many different models catering to the

different requirements of the Customers.

IFB is the first company to introduce Front loading washing

machine in India. IFB holds 66% market share in the fully

automatic Front-Loading washing machine.

Whirlpool, right from its inception in 1911 as first

commercial manufacturer of motorized washers to the

current market position of being world's number one

manufacturer and marketer of major home appliances has

always set industry milestones and benchmarks.

The company came to India in the late 1980s and today, it

is the most recognized brand in home appliances in India

and holds a market share of over 25% .

In the year ending in March '09, the annual turnover of the

company for its Indian enterprise was Rs.1,719 Crores.

Samsung India commenced its operations in India in

December 1995. It enjoyed a sales turnover of over US$

1Bn in just a decade of operations in the country.

Samsung has a wide range of washing machines with 12

models of semi-automatic, 3 of fully automatic top load and

9 of fully automatic front load.

Samsung has a market share of 14% in washing machine

sector.

Brand Front Load Top Load Total

LG 8 30 38

Whirlpool 4 22 26

Samsung 6 15 21

IFB 16 4 20

Videocon 3 6 9

Godrej 0 1 1

Electrolux 1 0 1

Others 0 9 9

Family Income Type Of Machine Total

Washer Semi-Automatic Automatic

<10000 1 8 3 11

10000-20000 1 8 8 16

20000-30000 1 10 7 17

>30000 1 32 45 87

Occupation Source Of Information Total

Newspaper Magazine Friends Internet Telemarketing

Others

Business 4 7 16 2 1 1 31

Service 12 10 23 2 1 0 48

Others 5 4 30 1 1 4 45

Mostly women take decision to buy washing machine

Preferences of users have shifted from semi-automatic to fully-automatic machines

Top load machine is more preferred over front load machine by users

LG has the biggest market share followed by Whirlpool and Samsung

IFB Front Load machines are the market leaders in the front load category

Washers are almost obsolete nowadays. Major Factors influencing the buying

decision for a washing machine is its features and after sale services.

Higher income groups & service class prefer Fully-automatic machines

Word of mouth is the most popular mode of advertisement

Maximum sales are experienced during the months of October to December

Time constraint

Small sample size

Sample was not heterogeneous & comprehensive

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