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7/28/2019 Constructia Site-ului
1/31
Dakai
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Dakai [email protected]
www.dakai.ro 1
Cuprins:Introducere
1. Initierea unui proiect web si necesitatea unui plan
strategic
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$QDOL]D6:27
0RGHOXO60$57
2. Norme de comportament pe Internet
1(7,48(77(FRPSRUWDPHQWXOXWLOL]DWRUXOXLGHinternet
3. Ce trebuie sa stim atunci cand conturam constructia
unui site
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SULPHLSDJLQL
&XPLLDWUDJHPDWHQWLDYL]LWDWRUXOXLFX+RPH 3DJH"
&HQXIDFHXWLOL]DWRUXOSHZHE"
Constructia SITE-ului
DVSHFWHDOHSUH]HQWHLSH,QWHUQHW
GLPHQVLXQLGHDQDOL]DSHQWUXFRQVWUXFWLDVLWHXOXL
6FXUWDGHVFULHUHDWLSXULORUGHVLWHXULGLQSXQFWGHvedere al obiectivelor lor
D6LWHXOYLQGH
E6LWHXODGXFHWUDILF
F6LWHXOSUH]LQWDLQIRUPDWLH
G6LWHXOFRPXQLFDLGHLSDUHULVIDWXULWXWRULDOHHWF
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Dakai [email protected]
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Introducere
1. Initierea unui proiect web si necesitatea unui p lan stra-
tegic
,QDLQWHGHRULFHFRQVWUXFWLHZHEHVWHQHFHVDUDRDQDOL]DGH
PDUNHWLQJDWXWXURUDVSHFWHORUFDUHDWLQJSUH]HQWDVLWHXOXLSH
web.Orice plan am face, pentru a evita pierderi de investitie, estebine sa folosimmetoda de analiza SWOT a proiectului web iarpentru formularea obiectivelor proiectului avem modelulSMART care ne poate contura imaginea proiectului pe termenlung. In felul asta investitia in proiectul web poate fi controlatadin punct de vedere al timpului si banilor investiti.
Analiza de marketing trebuie sa aiba in vedere urmatorii parametrii:
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tari, colaborari $XGLHQWDWDUJHWDUHDDXGLHQWHLYDUVWDJHQSURYHQ
ienta, interese
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de domeniu)
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compania, incepatoare sau mai veche, in strategia de publici
tate se va tine cont de tipul de publicitate care i se va face
VLWHXOXLVXQWQHFHVDUHPHWRGHVLVWUDWHJLLGHDFWLRQDUH
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WLPS
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9DULDQWHOHGHFRPXQLFDUHVHWUDVHD]DGHDVHPH
nea in IXQFWLHGHH[SHULHQWDFRPSDQLHLFDWGH
cunoscut esti deja).
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si al VLWHXOXLLPSOLFLW
8QGHVHFRPXQLFDSURILOXOVLWHXOXLHVWHRDOWDetapa
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cam mai intai
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Dakai [email protected]
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2SRUWXQLWDWLOH si $PHQLQWDULOH FRQWXUHD]D R LPDJLQH GHVSUHPHGLXOH[WHUQLQFDUHVHYDDIODVLWHXOFHDOWHVLWHXULDVHPD
QDWRDUHPDLVXQWSHSLDWDGHLQWHUQHWFDUHHVWHFRQFXUHQWDOXL
FH RFD]LL VH SRW LYL GH FDUH VLWHXO VD SRDWD SURILWD FD VL
reclama, promovare, legaturi.
Modelul SMART PRGHO GH DQDOL]D VL IRUPXODUH D RELHFtivelor. Obiectivele unui proiect trebuie sa fie:Specific (S)VSHFLILFH
0HDVXUDEOH 0 PDVXUDELOH RELHFWLYXO WUHEXLH VD DLEDFDSDFLWDWHDGHDILDWLQVUHDOL]DWVDLOSRWLFRQVLGHUDSDOSDELO
$FKLHYDEOH$UHDOL]DELOHVDILHRELHFWLYUH]RQDELOOXDQGLQcalcul posibilitatile interne ale firmei si situatia mediului extern)Realist ic (R)UHDOLVWH
Timed (T)RULHQWDWHLQWLPSLQFDGUDWHLQWUXQWLPSFRQFUHW
Analiza SMARTSHQWUXFRQVWUXFWLDVLWHXOXLGDYDORDUHSUDF
Analiza SWOT DUHLQYHGHUHXUPDWRDUHOHSXQFWH
6WUHQJWKV (S) SXQFWHWDUL:HDNQHVVHV (W) SXQFWHVODEH2SSRUWXQLWLHV (O) RSRUWXQLWDWL7KUHDWV (T) DPHQLQWDUL
3XQFWHOH WDUL si 3XQFWHOH VODEHaduc informatii despre aspectHOHLQWHUQHFDUHSULYHVFVLWHXO
FHDGXFHVLWHXOFDVLQRXWDWHLQ
mediul web, ce il face sa fievendabil, ce atuuri are.
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2. Norme de comportament in mediul online
NETIQUETTEFRPSRUWDPHQWXOXWLOL]DWRUXOXLGHLQWHUQHW
&XWRDWHDFHVWHGDWHVLUH]XOWDWHREWLQXWHSULQDWDWHDDQDOL]H
nu trebuie sa uitam de o conduita in mediul web, mai precis de
tica obiectivelor formulate. De regula in formularea obiectivelorIRORVLPPRGHOXOXUPDWRU,QSHULRDGD;GHREWLQXWUH]XOWDWXO
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Deci cine vrea sa existe pe web,
trebuie sa tina cont de faptul ca toti
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trebuie sa ne respectam limitele. De
aici reiese urmatoarea regula:
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FDUH VXQWHP SUH]HQWL SH ZHE IDFHP
reguli de conduita in Internet 3H ZHEQX DYHP UHJXOL GH
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reguli neoficiale, de simt comun, ceea ce este descris generic
FD1(7,48(77(
1. ,QWHUQHWXOHVWHXQEXQDOWXWXURUQLPHQLQXGHWLQH
PHGLXOZHESHQWUXVLQHQLFLFDRUJDQL]DWLHQLFLFDSHUVRDQD
DFHODVLOXFUXVLDYHPDFHOHDVLLQWHQWLLLQWUXQPHGLXGHVFKLVLQ
continua miscare si crestere. Ceea ce ne poate diferentia este
FDW GH DELOL VXQWHP SH ZHE FDW GH PXOW UH]LVWDP LQ SLDWDvirtuala, cu alte cuvinte cat de atent respectam pe egalul
QRVWUXFRODERUDWRUVDXFOLHQWYL]LWDWRUVDXYDQ]DWRU
3. Sa nu te prea-maresti pe internet$URJDQWDSHSLDWD
RQOLQHFDX]HD]DOLSVDGHUHODWLLVLFOLHQWLILGHOL3URFHVXOLQFDUH
vei creste in importanta pe web este unul de lunga durata si cu
multa munca in spate. Daca ignoram concurenta in ideea ca
stim noi ce facem, vom merge din greseala in greseala. Cei
care sunt deja mari si importanti au avut o cale lunga pana la
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ca si in viata reala. O strangere de mana nu exista pe web, asa
FDLPSDFWXOFDWUHXWLOL]DWRUWUHEXLHVDLDDOWDFDOHLQDOWHIRUPH
FDUH VD SRDWD DMXQJH OD HO7H[WXO SXV SH VLWH SRDWH IL SODW
ILLQGFDGHIDSWHODUHLPSDFWGRDULQYLDWDUHDODFX]DPEHWXOSH
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alte metode de transmitere. Incearca variantele dinamice,
innoiesteti oferta mereu.
5. Evita sa fii copiator fara licenta FXDOWHFXYLQWH
HYLWDVDLPLWLVDFRSLLFHYDFHWLDSODFXWIDUDVDDLXQSODQVWUD
WHJLFLQFDUHVDLQWHJUH]LVLYL]LXQHDWDPDUFDFHWHSDUWLFXODUL]HD]D7RWLQHLQVSLUDPGLQGLYHUVHSHUVSHFWLYHYD]XWHODFHL
lalti, insa daca vom construi un site aproape identic ca al con
curentului, si facem asta fara sa adaugam si identitatea
noastra, ramanem doar simpli copiatori fara creativitate. Ceea
FHIXQFWLRQHD]DODFRQFXUHQWDQRDVWUDSRDWHGHYHQLXQWUDVHX
XQFXUHQWODFDUHYRUDGHUDPXOWLDOWLLLQFD]XODVWDSRWLXUPDUL
si tu aceeasi traiectorie. Insa daca vei urma aceeasi cale fara
statutul asta, au fost atenti la schimbarile consumatorilor si ale
pietei, si mai ales au tinut cont de traseul concurentilor lor.
4. 3H ZHE QX VXQWHP DWDW GH
aproape pe cat poti crede
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tiv, modalitatea de a le transmite nu este
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VD VWLL FDUHHVWH WLQWD QXDLJDUDQWLD FD FHHD FH DL FRSLDW
LQGUHSWDWLWYDIXQFWLRQDVL ODWLQH7UDVHD]DWLPDLLQWDLOLQLDWD
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tau de exprimare pe web.
6. 8QVLWHQXHVWHXQPHGLXSHQWUXOLEHUWDWHDWRWDODGH
exprimare 3HZHEQHEXFXUDPGHPDQLIHVWDULFDWPDLGLIH
rite si mai libere, insa pe un site, se recomanda ca exprimareasa fie specifica, concreta, sa vorbeasca despre un anume
OXFUXVLQXGHVSUHPXOWHDOWHOH(VWHELQHVDYH]Lcare sunt
prioritatile afacerii tale si sa le scoti in fata in primul rand pe
DFHVWHD$VWIHOVL WDUJHWDUHDSXEOLFXOXLYD ILPDLFRQWUHWDYHL
putea sa urmaresti o strategie de atragere a audientei mai apli
cat. Inclusiv cautarile de pe net au devenit mai exacte, mai con
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cauta mai exact bocanci militari). In felul acesta te poti coor
dona dupa cateva aspecte recomandate: informatie speci-
fica, priorit izata, targetataFXVFRSSUHFLV
7. 8QVLWHQXDGXFHSURILWLPHGLDWLQEDQLLQRULFHFD]
nu imediat de la lansare. Desi pare aberant, potentialul unui
site nu este sa aduca bani proprietarului, beneficiile sunt in
primul rand de alta natura. Renume, trafic, potential de influen
tare a pietei, relatii, renume, recunoastere, potentiale afaceri,
DVWD DU IL FHO PDL VLJXU FDVWLJ$ELD LQ XOWLPXO UDQG EDQL
$WHQLDGDWXQXLVLWHHVWH
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GH PDUH HVWH LPSDFWXO SH
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*DQGHVWHWHODFDWLDLDX]LWFDPDJD]LQXOORUYLUWXDOQXDPHUV
sau cati au renuntat sa se mai ocupe de site, fiindca mai mult
investea decat castiga.
3. Ce trebuie sa stim atunci cand conturam constructia
unui site
'LPHQVLXQHD/D\RXWXOXL
$IDFHULOHSHZHEVHGHVIDVRDUDLQDFHHDVLPDVXUDFDVLOD
SLDWDLQRIIOLQHWUHEXLHVDSHUVRQDOL]H]LRIHUWDSHQWUXDXGLHQWD
VLWHXOXLWDXVDXJUXSXULOHGHDXGLHQWD&XVWRPL]HD]DVLWHXO
WDXSHQWUXFOLHQWLLYL]LWDWRULLSHFDUHYUHLVDLLDLVDXSHFDUHVWLL
FDLLYHLDYHDDVWDGDFDDLIDFXWRDQDOL]DDSLHWHLRHYDOXDUH
a investitiei tale)
3UREOHPDGLPHQVLXQLLOD\RXWXOXLHVWHFDLQPXOWHFD]XULFHO
FDUHLVLIDFHXQVLWHYDGRULVDYDGDVLWHXOOXLSHWRDWDVXSUD
fata monitorului, fie ca are monitor mic, fie ca are unul mare.
Fiindca suntem diferiti, monitoarele noastre sunt diferite, nu
toti avem monitoare cu aceeasi dimensiune. Cu alte cuvinte
GDFDDYHPXQPRQLWRUGHSL[HOLVLQHFRQVWUXLPVLWHXO
SHDFHDVWDGLPHQVLXQHXWLOL]DWRULLFDUHDXPRQLWRDUHPDLPDUL
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tia inversa, daca avem un monitor de 1280 pixeli, si fixam site
XOSHDFHDVWDGLPHQVLXQHXWLOL]DWRULL FDUH DXPRQLWRDUHPDL
PLFLH[VDXSL[HOLYRUYHGHDVLWHXOSHODWLPHFX
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6ROXWLD este cat se poate de la indemana si de bun simt: ori
IDFHPXQVLWHGLPHQVLRQDELOFXOD\RXWPRELODGLFDOD\RXWXOVHva redimensiona in functie de dimensiunea monitorului) si asa
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VLWXDWLDGHVFULVDPDLVXVLQFDUHDYHPXQVLWHFXOD\RXWIL[VL
QHDVXPDPFDXQLLXWLOL]DWRULVDYDGDVLWHXOQRVWUXLQOLPLWHOH
monitoarelor lor.
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SULPHLSDJLQL+RPH3DJH
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aflam asta, dar este un fapt real si trebuie sa tinem cont de
asta.
eye tracking
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Este esential SHQWUX VLWH VDDWUDJD DWHQWLD YL]LWDWRUXOXL LQ
DFHOHFDWHYDVHFXQGHFDWLVLSOLPEDSULYLUHDSH3ULPD3DJLQD
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SDJLQDQXLLWUDQVPLWHPYL]LWDWRUXOXLYDORULOHVLWHXOXLSHFDUHD
intrat, il vom pierde poate chiar pentru totdeauna. Nu pare
FXQRVFXWDIUD]D&HQDLEDYUHDVDVSXQDVLWHXODVWD?
&XPLLDWUDJHPDWHQWLDYL]LWDWRUXOXLFX+RPH3DJH"
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scurta descriere
De regula alegem fara sa ne intrebam varianta clasica a sectiu
nii Despre noi, care este o pagina diferita spre care trebuie sa
QDYLJDP$VWDLQVHDPQDVDSXQHPXWLOL]DWRUXOVDXPEOH prin
site sa afle despre noi3ULQXQHOHVLWHXULDLQHSODFHUHDVDFDXWL
despre ei, si sa nu gasesti prea repede, sau deloc.
2YDULDQWDODLQGHPDQDVLFDUHJDUDQWHD]DDWUDJHUHDDWHQWLHL
este sa avem in prima pagina un paragraf descriptiv cu ceea ce
face compania respectiva. Cand vedem acest lucru, stim cu ce
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vorba.
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1RXWDWLOHWUH]HVFLQWHUHVXOVLQHIDFFXULRVLVDYHGHPFH
este mai departe.
Ne ajuta foarte mult sa mentinem pe prima pagina anunturi
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langa asta, trebuie sa avem si o arhiva a anunturilor foste, chiardaca anuntam mereu in prim plan ultimele noutati, cei care
VXQWLQWHUHVDWLYRUFDXWDVDUHYLQDODDQXQWXULOHDQWHULRDUHHVWH
bine sa le facilitam accesul la postarile sau produsele anterio
DUH3XWHWLIRORVLVLXQPRWRUGHFDXWDUHVLPSOX
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Mai jos avem un exemplu de site construit conform unor
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SDQLHL .RWOHU 0DUNHWLQJ *URXS FRPSDQLH VSHFLDOL]DWD LQ
consultanta in marketing, asa ca increderea este indreptatita.Sigla:impact
vizual
Exemplu de
descriere
scurta a
companiei
Slogan, declaratie
de principiu:
defneste viziunea
companiei
Noutati & Evenimente:
ne trezesc interesul, si
mentine site-ul activ
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Folositi elemente care sa coordoneze navigarea in si te:
FHDPYL]LWDWXQGHPDDIOXDFXPXQGHSRWVDPDGXF.
8UPDULQGDFHVWLSDVLYRPFRRUGRQDVLPDLELQHQDYLJDUHDXWLOL
]DWRUXOXLLQVLWHLLYRPSXWHDJKLGDSDVLLLQLQWHQWLLOHVDOHGDULO
YRPLQGUHSWDVLVSUHORFXULSHFDUHOHYUHPQRLYL]LWDWH'DFD
XWLOL]DWRUXODUHFRQIX]LLOHJDWHGHQDYLJDUHWHSRWLLQWUHEDGDFD
QXFXPYDLWLOLSVHVFDFHVWHHOHPHQWHGLQGHVLJQXOVLWHXOXLWDXori daca aceste elemente nu sunt evidentiate suficient in site.
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DSURSLDWHVDYH]LFDWGHELQHVXQWFRRUGRQDWHSULQVLWH(VWH
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HQWODIHOSHQWUXFHLLQYDUVWDLLDMXWDPXOWDVDVWLHXQGHVHDIOD
in site.
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ului. Si mai eficiente sunt culorile diferite pentru a distinge intre
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Pozele reale capteaza atentiasi asigura vizitatorul de
veridici tatea servicii lor/produselor pe care le prezentati pe
site.
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OHJDWXUDFXFRQWLQXWXODUWLFROHORUVLQXSR]HJDVLWHSHLQWHUQHW
&DSWDUHDDWHQLHLVHIDFH
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care desi arata bine, se vede ca nu au legatura cu continutul
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PDLLPSRUWDQWDVFXOWDLSDUHULOHVWLHDFHVWHOXFUXULGLQH[SHUL
enta.
3URPLVLXQLOHIDUDDFRSHULUHLOIDFHSHYL]LWDWRUVDSOHFH
fara sa mai afle ce face site-ul tau.
,QFHDUFDVDHYLWLFOLVHXOSHFDUHLOIDFXQHOHVLWHXULLQSULPD
SDJLQDDQXQWDXQHOHRIHUWHVDXVXQWSUH]HQWDWHXQHOHSURGXVH
IDUD DFRSHULUH $GLFD RUL QX DX OLQN FDWUH SDJLQD GH FDUH
vorbesc, ori au link si te duc la alte lucruri decat ce au promis in
prima pagina.
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Bonus!
&DSWDUHDDWHQWLHLVHIDFHVLSULQSUH]HQWDXQXL logo, a
unei sigle care il face pe utilizator sa se increada in identi-
tatea formata a companiei respective si sa retina site-ul
unde a intrat.
3ULPDLPSUHVLHFRQWHD]DSHZHELODMXWDSHXWLOL]DWRUVD
DLEDLQFUHGHUHLQVLWHXOSHFDUHLOYL]LWHD]DVLLPSOLFLWLQSRVHVRUXOVLWHXOXLILHFRPSDQLHILHSHUVRDQD6DGHWLLR
LGHQWLWDWH FRQWXUDWD VL FRHUHQWD LWL JDUDQWHD]D SH YLLWRU
respectul in piata si in fata clientilor tai. Iar un client care
VHVLPWHUHVSHFWDWFDLLYRUEHVWLSULQWURLGHQWLWDWHVWDELOD
YDUHYHQLFXVLJXUDQWD
2pagina de introLQDLQWHDSDJLQHLFXLQIRUPDWLHRER -
seste utilizatorul!
$FHVWPRGGHLQWUDUHLQVLWHHVWHGLQFHLQFHPDLSXWLQ
IRORVLWVLHUDXLQWURGXVHSHQWUXDIDFHRSUH]HQWDUHDWUD
JDWRDUHGHRELFHLFXDQLPDWLHVLFDWHYDFXYLQWHGHLQWUR
GXFHUH ,Q FD]XO LQ FDUH FRQH[LXQHD OD LQWHUQHW HVWH
LQFHDWDDFHVWDSDJLQDVHLQFDUFDIRDUWHJUHXGHOD
VHFXQGH ODDSURDSHPLQXW ,Q SOXVFDQGFDXWDPXQ
VLWHLQWUDPSHHOFXLQWHQWLDGHDIODRLQIRUPDWLHUDSLG
GDWD ILLQGDEXQGHQWDGH LQIRUPDWLH GH SH QHW (VWH LQ
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&RQVWUXF
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GHWULPHQWXOXWLOL]DWRUXOXLVDLVLSLDUGDWLPSXODVWHSWDQGVD
VH LQFDUFH R SUH]HQWDUH FDUH GRDU H[LVWD SHQWUX D IL
IUXPRDVD
&HQXIDFHXWLOL]DWRUXOSHZHE"
1. nu sta sa citeasca prea multe de obicei, la primul
contact cu un site nou, stam cel mult un minut, daca nu
PDLSXWLQ,QDFHVWHFDWHYDVHFXQGHXWLOL]DWRUXOWUHEXLH
sa intalneasca lucruri clare, sa le poata filma repede si
SHFDUHVDOHWLQDPLQWH'HUHJXODXWLOL]DWRUXOVFDQHD]D
LPDJLQHDGLQIDWDOXLLDUXQVLWHHVWHLQGLQFD]XUL
GRDURLPDJLQH$OWHHOHPHQWHDXGLWLYHGLIHULWHVXQHWH
YLGHRPLVFDULGHLPDJLQHVDXDQLPDWLLQXVHUHJDVHVF
SHVWHWRWGLQUDWLXQLVLPSOHVLWHXOVHLQFDUFDJUHXVL
XWLOL]DWRUXO HVWH RERVLW 'HFL FHD PDL EXQD YDULDQWD
ramane tot imaginea simpla cu mesaje clare.
2. nu are curaj sa cumpere online (particular cl ientilor
romani)In Romania, cumparatorii sunt sceptici, asta
GLQFDX]DFDQXH[LVWDLQFDSHSLDWDVRIWXULSXVHODSXQFW
pentru plati online, anume pentru plata cu card. Singurul
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&R
QVWUXF
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Dakai [email protected]
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VHUYLFLXRIHULWGHEDQFLOHURPDQHVWLHVWH(3D\PHQWXQ
HFKLYDOHQWSHQWUX5RPDQLDOD3D\3DO,QFD]XODVWDLQ
5RPDQLD QXVD GH]YROWDW LQFD RELVQXLQWDSHQWUXSODWL
RQOLQHSHVLWHXULOHURPDQHVWLFLVHIDFFXPSDUDWXULSH
VLWHXULOHVWUDLQHDFHVWHDILLQGVHFXUL]DWHVLGHLQFUHGHUH
de foarte mult timp.
Care ar fi solutia la plata online cu card? Sa avem posi
bilitati alternative la plata online: plata ramburs, plata
SULQ 23 UHWXUQDUHD SURGXVXOXL LQWUXQDQXPLW WHUPHQ
alte variante in masura posibilitatilor afacerii respective.
/D IHO GH HILFLHQWD HVWH SUH]HQWD WUDQVSDUHQWHL VL
comuncarea cu clientul pe web, altfel daca nu te
FXQRDVWHVLQLFLQXWLLFRPXQLFDUHDGHVFKLVDFXHOHDVH
duce in alta parte.
nu retine prea multe informatii din ce a vazut
WUHEXLHVDL FDSWH]LDWHQWLD UDSLG FX PD[LP OXFUXUL
'DFDODSULPXOLPSDFWFXVLWHXOYHGHPXOWHLQIRGLIHULWH
nu va retine nici una. Cel mai sigur impact il au imaginile
FXWH[WVFXUWFODUVLSR]HLQFDUHDSDUIHWHGHRDPHQL
UHDOL FDUHH[SULPDFHYD 8Q FRSDF VDXRPDVLQDQX
exprima ceva, ele doar fac apel la intelegerea noastra,
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OD FHHD FH VWLP QRL FD UHSUH]LQWD LQVD IDWD XQXL RP
exprima subliminal ceea ce stim de mii de ani: mul
tumire, furie, depresie, fericire, impartasire, excitare,
mirare, surprindere, si multe alte semnale naturale.
Constructia SITE-ului
1. 3 aspecte ale prezentei pe Internet
In momentul in care ne propunem sa construim un site, trebuie
VDWLQHPFRQWGHDVSHFWHIRDUWHLPSRUWDQWH$FHVWHSULQFLSLL
vorbesc despre oportunitatea investitiei in site.
Eficienta
VLWHXOWUHEXLHVDILHLQWXLWLYXWLOL]DWRUXOVDSRDWDXWLOL]DLQ
folosul sau paginile, linkurile, formularele, orice alt
HOHPHQW GLQDPLF GLQ VLWH VLWHXO VD LL VHUYHDVFD
HOHPHQWHFXFDUHXWLOL]DWRUXOVDVHSRDWDGHVFXUFD
VLWHXOWUHEXLHVDXUPH]HRORJLFDXPDQDUHODWLRQDUH
ELGLUHFWLRQDODFXVLWHXOQXXQLGLUHFWLRQDODWUHEXLHVD
SRWLLQWHUDFWLRQDFXVLWHXOUHVSHFWLYQXGRDUVDWHXLWLOD
HO
VLWHXOWUHEXLHVDILHPDLPXOWXWLOLWDUGHFDWIUXPRVXQ
9UHLVLQWULFXDIDFHUHDSH
ZHELDLQHYRLHGHXQVLWH
LQHFRQWGHFkWHYDSULQFLSLL
VWUXFWXUDOH Un site trebuie sa fie:LQWHUDFWLYVSRWL
LQWHUDFLRQDFXHO
UHOHYDQWVFRQLQ
LQIRUPDLHVHPQLILFDWLY
HILFDFHVvLDWLQJVFRSXOSHQWUXFDUHDIRVW
FUHDW
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Dakai [email protected]
www.dakai.ro
site are nevoie sa faca lucruri decat sa existe pur si
VLPSOXSHZHE'DFDHVWHIUXPRVDVSHFWRVVLQXSUH]
LQWDLQWHUHVXWLOHILFLHQWQXDGXFHWUDILFVLVDXYDQ]DUL
DWXQFLQXHVWHPDLPXOWGHFDWRFDUWHGHYL]LWDLDULQYHV
titia nu se acopera.
Relevanta VLWHXO WUHEXLH VD IXUQL]H]H OXFUXUL UHOHYDQWH SXEOLFXO
actual este informat si nu mai cumpara orice, fie infor
PDWLHSURGXVRULVHUYLFLX$FXPRDPHQLLSRWDIODUDSLG
GHSHQHWOXFUXUL GHFDUHVXQW LQWHUHVDWL$VWDHVWHXQ
motiv in plus pentru ca atunci cand vrem sa construim
un site sa nu fim depasiti in intentie si exprimare.Nisa de
SLDWDVLWHXOWUHEXLHVDLQWUHSHLQWHUQHWSULQWURQLVDGH
SLDWDDVWDUHLHVHODDQDOL]DRELHFWLYHORUVLWHXOXL
Nisa de piata
exista si pentru afacerile incepatoare si pentru cei ce isi
UHIDF VLWHXOQXXLWDSLDWDVH VFKLPED DVDFDDWXQFL
FDQGLWLYHLVFKLPEDVLWHXOILLDWHQWODFHPDLHVWHDFWXDO
VLFHVDVFKLPEDWLQWHQGLQWHOHZHE
GDFDQXH[LVWDQLVDDWXQFL WUHEXLH VDH[LVWH VSHFLDOL
]DUHGDFDH[LVWDGHMDSHSLDWDFHHDFHVLWHXOYLQGHVDX
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&RQVWUXF
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Dakai [email protected]
www.dakai.ro 21
SURPRYHD]DDWXQFLDSDULWLDOXLSHZHEWUHEXLHVDDGXFD
LPEXQDWDWLULVDXVSHFLDOL]DUHDDFHHDFHH[LVWDGHMD
intotdeauna exista loc pentru imbunatatiri, avand in
vedere ca piata se schimba des.
2.3 dimensiuni de analiza pentru constructia
site-ului
,QFHHDFHSULYHVWHFRQVWUXFWLDVLWHXOXLSXWHPQRWDGLPHQ
VLXQLGHDQDOL]DFDUHSULYHVFXQVLWHGHVLJQVWUXFWXUDVLFRQ
tinut.
Designul
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XVRUQDYLJDELO
PD[LPFXORULHOHPHQWDUH
DWHQWLHODFXORULOHVLPEROLFH
LQDQXPLWHFXOWXULFRPXQLWDWLXQHOHFXORULSRWDYHDVHPQLILFDWLH
WRWDOLQYHUVDGHFDWFHVWLPGHUHJXOD'HH[FXORDUHDviolet VL
QXDQWHOHPRYOLODHWFHVWHLQDQXPLWHFRPXQLWDWLVLPEROSHQWUX
YLROHQWDSHQWUXDOWLLUHSUH]LQWDPRDUWHVDXDUHFHOSXWLQYDOHQWH
QHJDWLYHDVRFLDWDFXPRPHQWHIXQHUDUH
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Dakai [email protected]
www.dakai.ro 22
DWHQWLHODFXORULFDUHSRWGHUDQMD
URVXDSULQVSHWRDWDSDJLQDDOEVWUDOXFLWRUQHJUXFRPELQDWFXJUL
(IHFWXOHVWHDJUHVDUHDSULYLULLLDUUH]XOWDWXOHVWHXQXOGHQHGRULW
XWLOL]DWRUXOSDUDVHVWHVLWHXOLQDLQWHGHDLQWHOHJHFHHSHHOGHVL
SRDWHFKLDUDYHDLQIRUPDWLHLPSRUWDQWD/DIHOGHRERVLWRDUHVXQW
WDSHWDULOHSDJLQLORUFXGHVHQHFDUHLPLWDWDSHWXOVDXFXGHVHQH
SUHDLQFDUFDWHSHQWUXDSXWHDILUHFHSWDWHSHPRQLWRU
FDWPDLSXWLQHIRQWXULGLIHULWH
GHSUHIHUDWXQXOVLQJXUVDXLQVLWXDWLHGHIRUWDPD[LPIRQWXUL
Structura
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minata: static, animat, blog, portal si trebuie sa urmar
HDVFDRELHFWLYHOHWUDVDWHDQWHULRUFRQVWUXFWLHLVLWHXOXL
,PSUHXQD FXGHVLJQXO VWUXFWXUD WUHEXLHVD IDFLOLWH]H
XWLOL]DWRUXOXLQDYLJDUHDSULQVLWHQDYLJDUHDVDDLEDXQ
FXUVORJLFED]DWDSHSULQFLSLLGHED]DDOHYLHWLL
&LWLUHDGHODVWDQJDODGUHDSWDSHQWUXFXOWXUDRFFLGHQ
tala)
,QIXQFWLHGHPRGXOLQFDUHFLWLPJDVLPVLUDWLXQHDFDX
tarii si a navigarii pe pagina: dupa ce am cautat un
cuvant, ne uitam in primul rand la stanga paginii sa
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Dakai [email protected]
www.dakai.ro
YHGHPUH]XOWDWHOHFDQGQDYLJDPSULQVLWHSULYLUHDVD
plimba de la stanga spre dreapta.
Continutul
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WUDQVPLVXWLOL]DWRULORU
LQIRUPDWLDSHZHESRDWHILYL]XDODVLYRPDYHDFRQWLQXWGHLPDJLQLVLVDXYLGHR
DXGLRVLYRPDYHDFRQWLQXWYLGHRVLVDXDXGLR
WH[WVLYRPDYHDWRWFHLQVHDPQDWH[WHLPSOLFLWOLQNXUL
downloadabile)
PL[WD VL YL]XDOD VL WH[W EDQQHUHSXEOLFLWDUH FDUH
combina informatia text cu imaginile
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FRPELQDVXQHWHFXLPDJLQHYLGHRVLVFXUWHSUH]HQWDUL
de texte
LQIXQFWLHGHWLSXOVLWHXOXLFRQWLQXWXOWUHEXLHDVDPEODW
LQ SDJLQLOH VLWHXOXL LQ XUPD DQDOL]HL DQWHULRDUH FRQ
structiei
WLSRORJLDFRQWLQXWXOXLXUPDUHVWHSDUDPHWULLLQFDUHVH
IDFHFRPXQLFDUHDFRPSDQLHLSULQFRQWLQXWXOVLWHXOXL
FRPXQLFDPFXXWLOL]DWRULLLQIHOXOLQFDUHQHFDUDFWHU
L]HD]DSURGXVXOVDXVHUYLFLLOH
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3. Scurta descriere a tipurilor de site-uri din
punct de vedere al obiectivelor lor
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1. Site-ul vinde
PDJD]LQHRQOLQHRELHFWLYXOVLWHXOXLHVWHVDREWLQDFDVWLJILQDQFLDU
YLQGHSURGXVH
6WUXFWXUD
ED]DWD SH IUDPH FDGUX GH FDWDORJ ZHE GH
SUH]HQWDUHDSURGXVHORUSURGXVFRVGHFXPSDUDWXULFRQW
personal, stocuri, comanda, favorite, etc)
'HVLJQVLPSOXHILFLHQWVDHOLEHUH]HGLQVSDWLXVLVDODVH
loc produselor
WUHEXLHVF LQWHJUDWH LQ GHVLJQ IRUPXODUH GH
FRPDQGDSODWDRQOLQHYL]XDOL]DUHFRVFXPSDUDWXULLQUHJ
LVWUDUHORJDUHFRQWSHUVRQDOGDFDHFD]XOFHUHULRQOLQH
FRQWDFWGRZQORDGHWF
Continut:
SURGXVHOH LQ VLQHGHVFULHUL OD SURGXVHILOPHGH
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www.dakai.ro 25
SUH]HQWDUHUHFRPDQGDULODSURGXVHEDQQHUHSXEOLFLWDUH
YLQGHDOWFHYDGHFDWSURGXVHEURVXULFXUVXULLPDJ
LQHYLVXULHWF
6WUXFWXUD
LQFD]XULLQFDUHH[LVWDFRQWLQXWERJDWVLWHXODUHnevoie de o structura tunel, pe nivele, prin legaturi interne
intre pagini si alte elemente din site, pe principiul: ceea ce
este prioritar va fi pus la vedere, ceea ce are importanta
secundara va fi gasit in paginile urmatoare.
'HVLJQ
DWUDFWLYFRPHUFLDOED]DWSHPRGXOHORFDWLLGHVWL
QDWHUHFODPHORU ODSURSULXOSURGXVVHUYLFLXSXEOLFLWDWH LQ
variate moduri: animata, statica, etc)
Continut:
QHFHVLWD '(02XUL EULHILQJXUL OD FHHD FH VH
vinde, si... cel mai vendabil, oferte teaser.
8Q teaser HVWH XQVHPLSURGXV ODQVDWSHQWUXD
atrage interesul asupra produsului complet. Cu alte
cuvinte, daca avem in site carti, brosuri, cursuri de van
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&RQVWUXF
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]DUHSXWHPODVDSHQWUXGRZQORDGJUDWXLWFDWHYDSDJLQLGLQ
SURGXVXO UHVSHFWLY $FHHDVL VWUDWHJLH HVWH YDODELOD VL
SHQWUXMRFXULVRIWXULILOPHPX]LFDHWF7HDVHUHOHSHQWUX
produsele anterioare apar in forma:GHPRWUDLOWUDLOHU
2. Site-ul aduce trafic
UHWHDVRFLDODSRUWDORELHFWLYXOVLWHXOXLHVWHVDREWLQDVLVDPHQWLQDWUDILFVLSR]LWLHPDLEXQDLQFDXWDUL
6WUXFWXUD
SURILOXO VLWHXOXL YD GHWHUPLQD VWUXFWXUD OXL YH]L
profilul twitter.com, facebook.com, hi5.com, neogen.ro,
alpinet.org, bestjobs.ro, cinemagia.ro, automarket.ro,
PLFDSXEOLFLWDWHQHW7RDWHDFHVWHVLWHXULDXFDSULPVFRS
traficul. Mai departe castigul lor vine din trafic foarte
PDUHGLQFDWPDLPXOWHYL]LWHSH]LFRQVWDQW
'HVLJQ
DWUDFWLYVLLQWXLWLYFHHDFHWUHEXLHVDDGXFDWUDILF
trebuie sa fie atragator sa iti determine relaxarea si dorinta
GHQDYLJDSULQVLWHXOUHVSHFWLY
GHSUHIHUDWQXIRDUWHLQFDUFDWGHVLDWUDFWLYSRDWH
ILSUHDRERVLWRUFXPXOWHHOHPHQWHLQHO$UHQHYRLHGHR
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www.dakai.ro 27
ED]DPRGXODUDLQFDUHXWLOL]DWRUXOVDVHVLPWDJKLGDWVD
mearga dupa logica relationarii.
7UHEXLHVFLQWHJUDWH LQ GHVLJQIRUPXODUHORJDUH
cont personal, cautare avansata, cautare dupa filtre, etc
Continut:
FRQWLQXWXOLOUHDOL]HD]DLQSULPXOUDQGXWLOL]DWRULLVLGHDLFLVLWHXOED]DWSHDVWDHVWHFHOPDLFDVWLJDWQXVH
investeste prea mult timp si oameni pentru a incarca site
ul.
FRQWLQXWXOFRQVWDVLLQDOWHPDWHULDOHSHFDUHVLOH
SURSXQHSURSULHWDUXO VLWHXOXL OD IHO LQIXQFWLHGHSURILOXO
VLWHXOXL
&DVLLQFD]XOVLWHXULORUFXDQXQWXULVFKLPEXOGH
OLQNXULVLVDXGHEDQQHUHHVWHUHFRPDQGDWSHQWUXDGLYHU
VLILFDFRQWLQXWXOVLDGLQDPL]DVLPDULWUDILFXOSHVLWH
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3. Site-ul prezinta informatie
WLSEXVLQHVVFDUGSUH]HQWDUHVLPSODRELHFWLYXOVLWHXOXLHVWHVDPHQWLQD
RLGHQWLWDWHSHZHEDFRPSDQLHLUHVSHFWLYHFRQWLQHLQIRUPDWLLGHUHIHULQWD
6WUXFWXUD
SRDWH DYHD FHD PDL VLPSOD VWUXFWXUD FDWHYD
SDJLQLFXDWHQWLHODOHJDWXULOHLQWHUQHFXPVHOHDJDSDJinile prin linkuri).
'HVLJQ
DUHOLEHUWDWHVDILHPDLLQFDUFDWVDXPDLDQLPDWLQ
IHOXODVWDVXEVWLWXLHOLSVDGHLQIRUPDWLLWUHEXLHVDVHVWLP
GLQDQDOL]DLQLWLDODGDFDHVWHQHYRLHGHRULFHDOWHPRGXOH
LQVWUXFWXUDVLWHXOXLVLDSRLSURLHFWDWHLQGHVLJQ
Continut: poate fi continut bogat sau simplist
,Q VLWXDWLD LQ FDUH FRQWLQXWXO HVWH ERJDW WH[WXO
WUHEXLH VXVWLQXW GH LPDJLQL SUH]HQWDUL JUDILFH GDFD
exista, orice care sa ajute ca informatia scrisa sa fie
perceputa mai rapid si mai eficient.
,Q FD]XO LQ FDUH FRQWLQXWXO HVWH VLPSOLVW DWXQFL
GHVLJQXODUSXWHDVXEVWLWXLOLSVDGHLQIRUPDWLH8QGHVLJQ
GLQDPLFDWUDJH SH RULFLQH GH RULFH YDUVWD ILH FD VLWHXO
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29
Dakai
&RQVWUXF
LD
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Dakai [email protected]
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este dedicat adolescentilor ori seniorilor.
6LWHXOFRPXQLFDLGHLSDUHULVIDWXULWXWRULDOHHWF
EORJIRUXPVLWHSHUVRQDORELHFWLYXOVLWHXOXLHVWHVDGLVHPLQH]HSHZHE
RYL]LXQHRSHUVSHFWLYDDSRVHVRUXOXLSXEOLFLWDWHLQGLUHFWD
6WUXFWXUD
LQIXQFWLHGHRELHFWLYXOFRPXQLFDULLVLWHXOYDDYHDVWUXFWXUD XQXL EORJ IRUXP SRUWDO YH]L HGXUR RUL VLWH
SHUVRQDOWRWSHVWUXFWXUDXQXLEORJ
6LWHXOWUHEXLHVDSUH]LQWDHOHPHQWHSHQWUXDVSUL
jini comunicarea intensa: postari, comentarii, replici,
DUKLYDGHFRQWLQXW IRUPXODUHGLYHUVHLQWUHEDULFRQWDFW
download, inregistrare, logare), categorii de discutii, tag
uri, etc.
'HVLJQ
GHVLJQXOWUHEXLHVDILHSOLDWSHDFHDVWDQHYRLHGH
comunicare intensa: postari, comentarii, replici, arhiva de
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LQUHJLVWUDUHORJDUHFDWHJRULLGHGLVFXWLLWDJXULHWF
Continut:
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&RQVWUXF
LD
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Dakai [email protected]
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WDULDOHXWLOL]DWRULORUWXWRULDOHSUH]HQWDULWH[WVLVDXYLGHR
SXEOLFLWDWHREOLJDWRULXGLQGRPHQLXOVLWHXOXL
6LWHXOJHVWLRQHD]DDQXQWXULSXEOLFLWDWH
SRUWDOGHDQXQWXULYDQ]DUHVLVDXFXPSDUDUHGHVHUYLFLLLQFKLULHULLPSUX
PXWXULVFKLPEXULHWFRELHFWLYXOVLWHXOXLHVWHVDDGXQDEHQHILFLLILQDQ
ciare posesorului
6WUXFWXUD
VLWH VWUXFWXUDW SH FDWHJRULL GH LQWHUHV FDXWDUH
rapida si cautare avansata prin filtre, formulare de contact,
upload imagini, cont personal, inregistrare, logare.
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IRDUWHVLPSOXFXORULGHVFKLVHPD[LPVSDWLLPDUL
OLEHUH DYDQG LQYHGHUH FD LQDVWIHO GH VLWHXUL H[LVWD R
abundenta de module, formulare, linii drepte care pot
incarca aspectul paginii.
Continut:
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SH VLWH 2EOLJDWRULX HWDSD GH SURPRYDUH LQFOXVD GXSD
ILQDOL]DUHDVLWHXOXL
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&RQVWUXF
LD
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Dakai [email protected]
www.dakai.ro
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