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CONNECTIVITY IN CARS

RESEARCH REPORT

FINLAND

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RESEARCH REPORT - FINLAND CONNECTIVITY

CONNECTIVITY RATE

A single value for easy comparisons

The purpose of this report is to provide a comparison on standard and optional connectivity items between automotive

makes and models in Finland.

Connectivity Rate is a numerical value that represents the amount of connectivity items available for a vehicle. The

purpose of this value is to allow quick comparisons between automotive makes and models. Within the limited scope of

this report we will compare seven important connectivity items. The items that affect Connectivity Rate are Bluetooth,

Telematics, Apps control, Built-in apps, Internet connection, WiFi network and Mobile integration. These items are defined

in more detail in the glossary at the end of the report.

For calculating the Connectivity Rate for a particular model, any trim level may contain the item and options are taken into

account. For each connectivity item, a model scores one point if the item is standard on any trim level and half a point if

the item is only available as an option. The sum of standard items and options is then divided by the total number of

compared connectivity items (seven in this case) and this average is then multiplied by a hundred to give a percentage of

available connectivity items.

COMPARISONS

Connectivity comparison between makes

For this comparison we will be calculating the current Connectivity Rate for every car model (comms will be excluded)

available to the public in Finland for each make, for a total amount of 267 compared models, based on JATO’s data. The

Connectivity Rate for each make will be the average score of all the models for that make.

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As an example, we will calculate the Connectivity Rate for Volkswagen based on their top 3 selling models in 2015: Golf,

Passat and Polo. The Golf has Bluetooth, telematics, apps control, built-in apps, WiFi network and mobile integration

standard on some trim level scoring it 6 out of 7 connectivity items. We will mark a standard item with the number 1 on the

chart below for these three Volkswagen models. A zero indicates that the item is not available for the model and a 0.5

would indicate an item being available as an option.

Bluetooth Telematics

Apps control

Built-in apps

Internet connection

WiFi network

Mobile integration

Total

Golf 1 1 1 1 0 1 1 6

Passat 1 0 1 0 0 0 1 3

Polo 1 0 0 0 0 0 0 1

To calculate the Connectivity Rate for each model, we will divide the total number of standard connectivity items for the

model by seven and multiply the resulting number by 100. For Golf this is (6 / 7) x 100 = 85.7%. Similarly for Passat this

number is 42.9% and for Polo 14.3%. To get the Connectivity Rate for the make we calculate the average of all

Connectivity Rate values for each Volkswagen model and divide by the number of models: (14.3 + 42.9 + 85.7 + 35.7 +

14.3 + 42.9 + 14.3 + 57.1 + 57.1 + 14.3 + 50.0 + 14.3) / 12 = 36.9%. This is the Connectivity Rate for Volkswagen.

Above we have the Connectivity Rate for each make. As seen above, the top 5 makes in terms of Connectivity Rate are

Tesla (85.7%), Porsche (76.8%), Honda (67.9%), BMW (57.6%) and Subaru (57.1%). In addition to this, the top 11 makes

retain a Connectivity Rate of 50% or above while the rest drop below 50%. The average Connectivity Rate for all makes is

39.9%.

Connectivity comparison between models

For this comparison we will compare the Connectivity Rate of models. Differences within a make’s model range can be

large, for example Peugeot’s models range from a Connectivity Rate of 14.3% on the 308 and 5008 to 71.4% on the

3008. In the chart below you’ll find the top 75 models in terms of Connectivity Rate.

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As seen above, the top 5 models in terms of Connectivity Rate are Mercedes-Benz G-Class (100%), Porsche Cayenne

(100%), Porsche Panamera (100%), Volvo V90 Cross Country (92.9%) and Audi SQ7 (85.7%). A total of 105 models hold

a Connectivity Rate of 50% or above.

0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0

G-CLASSCAYENNE

PANAMERAV90 CROSS COUNTRY

SQ7ASTRA

INSIGNIAZAFIRA TOURER

911MODEL SMODEL X

GOLFSERIES 7

CLA-CLASSXC90

A7Q7

SERIES 5SERIES 6

C4 PICASSOGRAND C4 PICASSO

C-MAXEDGE

FOCUSGALAXY

GRAND C-MAXKUGA

MONDEOMUSTANG

S-MAXCIVICHR-VJAZZ

GLA-CLASSS-CLASS

SL-CLASSMOKKA X

3008KODIAQSUPERB

V60V90

A5SERIES 4B-CLASS

CORSAKARL

OCTAVIAI8

SERIES 2 ACTIVE TOURERX1X4X5X6C5

DS 5TOURNEO CUSTOM

CR-VNIRO

OPTIMASOUL

DISCOVERYNXRC

AMG GTGLE-CLASS

GLE-CLASS COUPECLUBMAN

COUNTRYMANLEAF

FORESTERLEVORG

OUTBACKWRX STI

XV

Connectivity Rate by Models (%)

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Connectivity comparison between top selling models

Based on our Volumes database, the top 10 selling models in Finland in 2016 were Skoda Octavia, Nissan Qashqai,

Volkswagen Golf, Toyota Auris, Opel Astra, Ford Focus, Toyota Avensis, Volkswagen Passat, Ford Fiesta and Kia Rio.

The Connectivity Rate for each is presented in the chart below.

Many of the top selling models in 2016 are currently well-equipped with connectivity items. Most notably the top selling

model, Skoda Octavia, has made great improvements on connectivity recently and gone from only having Bluetooth

standard from all connectivity items researched here to a Connectivity Rate of 64.3%. The same can be said for Kia Rio

which has improved in the past few months to a Connectivity Rate of 42.9%. It should be noted that the sales figures are

from 2016 during most of which neither of these two models came with many connectivity items as standard, but with the

implementation of connectivity technology the success of Skoda Octavia continues as it leads the sales charts in Finland

in February 2017 while Kia Rio is still popular and holds the 14th position.

Jumping into the top 10 selling models in 2016 from the 22nd

position in 2015 was Opel Astra which comes with a vast

amount of connectivity items as standard.

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CONCLUSION

Items for the automotive future

The comparison between makes reveals that in the past the highest selling models for each make have not had to offer

many connectivity items as standard. In fact most makes offer less than half of the researched items on their best-selling

models. The best-selling vehicles with a higher Connectivity Rate, such as Ford Focus or Volkswagen Golf, are smaller

cars that are likely to attract younger buyers who value connectivity more than their seniors. The trend is changing,

however, with the top selling models all inviting buyers with a decent amount of connectivity technology.

Bluetooth is one example of an item that has recently become standard for almost all of the 267 models that were

researched for this report. But this is where the trend of high connectivity ends, as only 115 of 267 vehicles provided Apps

control as standard (35 as an option), 98 had Built-in apps (41 as an option) and a hundred provided the driver with

Telematics (optional for 12). Mobile integration was even scarcer with 73 models offering it as standard (and 38 as an

option) while WiFi network and Internet connectivity were available with 31 (33 as an option) and 27 (8 as an option)

models respectively. With these observations in mind it is safe to say connectivity items are still largely items that await

implementation in the automotive future.

Looking at the Connectivity Rates for individual models shows some positives, however. Six of the top 10 selling models

in 2016 boast a Connectivity Rate of above 50% with the top seller Skoda Octavia having greatly improved its connectivity

arsenal during a facelift in December 2016. The rise of Opel Astra from 22nd

position in 2015 to 5th in 2016 is likely in part

thanks to Opel’s heavily marketed Opel OnStar connectivity system. Recent changes on models such as Kia Rio and a

facelift for Volkswagen Golf have also brought many connectivity items as standard for these models and seem to hint

that connectivity may play an important part in the sales for the top 10.

GLOSSARY

CONNECTIVITY ITEM DEFINITIONS

Bluetooth A vehicle is fitted with a wireless technology for exchanging data over short distances from fixed and mobile devices.

Telematics

A vehicle is fitted with a system which allows the driver to be in contact with an operation centre which can provide details of nearby services, traffic information and directions. Also has the ability to pin-point the vehicle in the event of an accident or breakdown. Telematics also includes in-vehicle applications such as traffic-information systems, collision avoidance features, and mobile communications.

Apps control Apps on a phone or other device can be operated via the vehicle's controls.

Built-in apps The vehicle comes with Apps that are built into its entertainment system.

Internet connection A vehicle is fitted with a system that allows a vehicle to connect to the internet and gives the occupants the ability to browse the web by using the vehicle's in-built system.

WiFi network A vehicle is fitted with a system that has the ability to connect a Wi-Fi enabled device (laptop, games console, mobile phone, MP3 player or PDA) to the internet via the vehicles' built-in wireless network.

Mobile integration A system that displays a smartphone's interface on the vehicle's infotainment screen.

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