Embed Size (px)
Citation preview
Bitte decken Sie die schraffierte Fläche mit einem Bild ab.
Please cover the shaded area with a picture.
(24,4 x 7,6 cm)
Connected & Automated Vehicles
Tamara Snow, Head of Systems & Technology, Interior DivisionContinental, North America
Leveraging Disruption to Accelerate our Future
ContiPress
@ContiPressNA
Public
Interior 8/6/2018
2Tamara Snow © Continental AG
Does a vehicle companion reduce
driving accidents?
Public
Interior 8/6/2018
3Tamara Snow © Continental AG
ONE out of FOUR vehicles sold is
connected…
20
15
Source: Strategy Analytics (2017)
Public
Interior 8/6/2018
4Tamara Snow © Continental AG
Within 10 years, the take rate is
tripled…
20
25
Source: Strategy Analytics (2017)
Public
Interior 8/6/2018
Tamara Snow © Continental AG 5
Public
Interior
Disruptive Change Ahead!
Software
High
Performance
Computers
Cyber
Security
Merging
Products
Mobility
Services
Competition
Fleets Smart
Cities
Connected
Solutions
Being successful will depend on the
ability of managing complex change
in multiple areas at the same time!
6
Public
Interior
How can we digest these nine challenging areas in reasonable portions?
8/6/2018
7Tamara Snow © Continental AG
Software
High
Performance
Computers
Cyber
Security
Merging
Products
Mobility
Services
Competition
Fleets Smart
Cities
Connected
Solutions
Complexity Change
From Components
to Systems
Market Change
Portfolio and Competition
Mobility Change
Pave the way
for new solutions
Public
Interior 8/6/2018
8Tamara Snow © Continental AG
Automated Driving is a major enabler for Mobility Change – 5G as a game changer for holistic connected solutions
0-300m
Up to
several km
Car Sensor
range
Extended preview
information
V2X Short RangeITS G5 / 802.11p (DSRC) –
market ready
C-V2X – in development
V2X Long RangeeHorizon with cloud big data
Based on 4G/ 4.5G / 5G
Cellular technology
ITS = Intelligent Transportation Systems / V2X = Vehicle to Everything / C-V2X = Cellular Vehicle to Everything / DSRC = Dedicated Short Range Communication
Automated
Driving
Holistic
ConnectivityMarket
Change
Complexity
Change
Mobility
Change
Public
Interior
Products are merging into connected and automated systems,the car is now part of a complex environment
9Tamara Snow © Continental AG
8/6/2018
Merging
Products
Mobility
Services
Smart
Cities
Connected
Solutions
Holistic
HMI
Public
Interior
Products are merging as the technological evolution allows advanced and more attractive but cost efficient solutions
10Tamara Snow © Continental AG
8/6/2018
Merging
ProductsMobility
Services
Smart
Cities
Connected
Solutions
Integrated Cockpit System
Display Solutions Multimedia SystemInstrument Cluster
New demands & technologies require
new architectures
Public
Interior
Tamara Snow © Continental AG 11
Public
Interior
Integrated Cockpit System (INCOS)
Mobility Change consequently leads to Complexity Change, our Proven Business is disrupted
12Tamara Snow © Continental AG
8/6/2018
Merging
ProductsMobility
Services
Smart
Cities
Software
High
Performance
Computers
Cyber
Security
New Requirements
Connected
Solutions
New demands & technologies require
new architectures
Public
Interior
Building Consumer Trust: Curating Information
Car theft
8/6/2018
Tamara Snow © Continental AG 13
Create a human
machine interaction
that promotes trust.
Curate information that is
simple and easy to navigate
and undertand.
Public
Interior
Video TeaserWizard Of Oz
8/6/2018
14Tamara Snow © Continental AG
Public
Interior 8/6/2018
15Tamara Snow © Continental AG
Products and
Closed System
Servitization and
Connected System
Data for Services
Mobility Services
Leveraging Market Disruption: Partnerships & Collaborations
Public
Interior 8/6/2018
16Tamara Snow © Continental AG
Leveraging Disruption: We accelerate our future
Pace of Technology
Changing Market Trends
Digitalization
Consumer Trust
Cross-Industry Ecosystem
Comprehensive Agility
New Opportunities
Communication Technology
Human Factors Research
Partners & Collaborators
Public
Interior 8/6/2018
17Tamara Snow © Continental AG
Experience Connectivity: Biometric Integrated Access Demo
Smart Device Integrated Access
Allows use of a smart device to act as a key for
traditional key fob functions such as unlock, lock, remote
start, liftgate access, mobilization authorization and zone
functions (e.g. welcome light, walk away locking).
Biometric Advanced Access
The combination of Smart Device Integrated Access and
Biometric elements enables two factor authentication for
an increased level of security as well as individual
customization based on personal setup.
Public
Interior
