Green Valley Ranch Resort, Las Vegas, NV

March 2-5, 2014

you were in command of new insights and best practices to help you make tough choices?WhatConnect. Discover. Optimize.

How to find focus in today’s blurred consumer landscape

C r e a t e d b y o p e r a t o r s , f o r o p e r a t o r s .COEX2014

Managing Marketplace Mayhem

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it helps us deliver on the bottom line today, we’ll learn about it here.

Joe LeaheyVice President, Supply Chain,

Red Robin

Phil Friedman CEO,

Salsarita’s Fresh Cantina

Donette Beattie Vice President, Supply Chain,

Culver Franchising System, Inc.

Connect. Discover. Optimize.

Operator Co-Chairs

Welcome to COEX 2014!

In today’s complex marketplace, you can’t be everything to everyone. You have to

make bold decisions to make your business stand out from the rest. This year’s

COEX will help you manage marketplace mayhem and break through the clutter

to find focus in today’s blurred consumer landscape.

Over the next few days, we will collaborate and uncover profound insights and

best practices from industry veterans and topic experts. The COEX Co-Chairs

are eager to greet you and help you connect with others in attendance. On

behalf of them and everyone at IFMA, thank you for being part of COEX 2014.

it helps us deliver on the bottom line today, we’ll learn about it here.

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Congratulations to the COEX Innovation Awards nominees!

C r e a t e d b y o p e r a t o r s , f o r o p e r a t o r s .COEX

The COEX Innovation Awards honor operators for their successful innovations in

culinary, operations, marketing and service.

» Arby’s

» Buffalo Wild Wings

» Burger King

» Carl’s Jr.

» Chick-fil-A

» Chipotle Mexican Grill

» Culver’s

» El Pollo Loco

» Fazoli’s

» Gold Star Chili

» IHOP

» Life Time Fitness

» Maggiano’s Little Italy

» McDonald’s

» Olive Garden

» Pizza Hut

» Pizza Ranch

» Portillo’s

» Roti Mediterranean Grill

» Ruby Tuesday

» Sizzler

» Snappy Tomato Pizza

» Sonic

» Subway

» Taco Bell

» Taco Cabana

» Ted’s Montana Grill

» TGI Fridays

» Tijuana Flats

» Tony Roma’s

» Wendy’s

» Whataburger

» Winking Lizard Tavern

SUNDAY, MARCH 2

12:00PM Registration opens

2:30-5:00PM Special Session for Operators & Small/Midsized Business Manufacturers:

Del Mar Maeve Webster, Director, Datassential Learn about the Menu Adoption Cycle, a predictive framework for identifying and tracking food trends. Datassential’s Maeve Webster will review the cycle’s four key stages and provide tips for applying it to your business. This session also highlights several of Datassential’s food and flavor predictions for 2014.

5:45-6:30PM Sponsor PreviewGrand Ballroom In thanks to the COEX sponsors, the COEX 2014 Planning Committee hosts this special reception for all sponsors and operator guests.

6:30-8:30PM Grand Opening ReceptionGrand Ballroom

MONDAY, MARCH 3

6:45-7:45AM Networking BreakfastLa Sirena

8:00-8:55AM Keynote Address: Making Sense Out of the Complexities of Foodservice Grand Ballroom Douglas H. Brooks, former CEO, President, and Chairman of the Board, Brinker International Doug is a specialist at finding focus in the continually evolving marketplace and has effectively transformed those instincts into success. In his tenure at Brinker, the company went to 1,585 restaurants from just three. He has received dozens of distinguished industry honors.

8:55-9:40AM The “New View” of Foodservice Grand Ballroom Jack Li, Managing Director, Datassential It’s no longer good enough to know just about day parts and segments. Learn how consumer “Occasions” and “Eater Types” are a more meaningful way to understand and influence the consumer. Discover the true motivators to venue and menu decisions and how to target your best opportunities.

9:40-9:50AM Best Practices to Create Lasting Operator/Supplier Relationships Grand Ballroom Donette Beattie, Vice President Supply Chain, Culver’s and Stan Frankenthaler, Vice President Global Innovation, Corporate Executive Chef, Dunkin’ Brands Created by a team of leading operators and manufacturers, the Operator/ Manufacturer Collaboration Model reveals best practices in discovering how to select partners and maximize your relationships.

9:50-10:20AM Beverage Break

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COEX 2014 Agenda

10:20-11:30AM Driving Consumer Demand Grand Ballroom Moderated by Fred LeFranc, Founding Partner & CEO, Results Thru Strategy As CEO and COO of several restaurant chains and a pioneer in the use of electronic marketing in the industry, Fred will use his 30 years of experience with panelists as they address the hottest topic on everyone’s mind.

Panelists:

• Russ Bendel, President & CEO, The Habit Burger Grill

• Scott Slater, CEO & Founder, Slater’s 50/50

• Tim McEnery, CEO & Founder, Cooper’s Hawk Winery and Restaurant

• Stratos Lambos, CEO & Co-Founder, Xenia Hospitality Group

• Scott Wise, CEO & Founder, Scotty’s Brewhouse

Followed by roundtable discussions and report outs.

11:30-12:30pm Networking LuncheonLa Sirena

12:30-2:00pm Afternoon Breakouts Choose two of three sessions offered. Each session will run from 12:30-1:10pm and 1:20-2:00pm with a break in between.

Operator/Manufacturer Collaboration - What Kind of Relationship Do You Want to Build? Operator/Collaboration Model Committee Members and The Partnering Group Building on the morning’s presentation, leading operator committee members who established the Operator/Collaboration Model delve deep into the various relationship types and the four-step process, from partner selection to execution.

Millennials vs. Boomers: Managing Your Changing Consumer Base Warren Solochek, Vice President, Foodservice, and Eric Bartling, Account Manager, Foodservice, The NPD Group Since the recession, there has been a shift in the use of restaurants by younger and older visitors. The insights provided in the session will present an updated look at Boomers and Millennials and identify the tactics and strategies needed to gain share among both groups in a slow-growth environment.

Integrating Consumer Occasions & Eater Types Research into Your Strategies Jack Li, Managing Director, Datassential Get an even deeper understanding of consumer “Occasions” and “Eater Types” and discover new techniques for measuring your performance against them and for driving consumer demand. With additional time for Q&A.

2:00-2:15pm Beverage Break

2:15-4:00pm Operator Speed MeetingsLa Cascada I and II Speed meetings provide valuable face-to-face dialogue opportunities between suppliers and operators. Don’t miss the chance to meet personally with your current and future customers! Visit ifmaworld.com for a list of operators participating.

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Del Mar

Del Fuego

Del Sol

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COEX 2014 Agenda5:30-7:30pm Reception featuring Iron Chef CompetitionGrand Ballroom

TUESDAY, MARCH 4

6:45-7:45AM Networking BreakfastLa Sirena

8:00-8:20AM COEX Innovation AwardsGrand Ballroom The COEX Innovation Awards honor the industry’s cutting-edge operators for their successful innovations in culinary, operations, marketing and service.

Congratulations to the 2014 winners! • Buffalo Wild Wings • Culver’s • Maggiano’s Little Italy • Taco Bell

8:20-9:00AM Best Practices in Contract Management Grand Ballroom John Moyer, Director, A.T. Kearney John will discuss the framework for creating lasting relationships between supply chain partners and how to sustain them. He will provide the tools you need to create a productive partnership.

9:00-9:45AM Keynote Address: Insights on Leading a High-Performance Organization Grand Ballroom Don Fox, CEO, Firehouse of America, LLC. Drawing on 40 years of experience as both servant and leader, Don will offer insights on developing and leading a high-performance organization. While leading Firehouse of America, he has been a catalyst for growth, growing the brand from six restaurants in 2003 to well over 700 restaurants today.

9:45-10:15am Beverage Break

Collaboration Techniques for Menu Changes, Product Improvements Grand Ballroom & Reacting to Today’s Demanding Guests Moderated by Lane Cardwell, President, Cardwell Hospitality Advisory, Inc. Lane, a 35-year restaurant industry veteran, has worked on the management team or board of directors of 40 different restaurant brands. His “real world” experience will come into use as he challenges our panel of top-level operator executives on this timely topic.

Panelists:

• Nancy Hampton, Chief Marketing Officer, CiCi’s Pizza

• Matt Hood, Marketing Executive, HoodBridge, LLC

• Billl Ruby, Vice President of Company Operations, Denny’s Restaurants

• Phil Friedman, CEO, Salsarita’s

• Dan Drummond, Chief Marketing Officer, Bar Louie

Followed by roundtable discussions and report outs.

10:15-11:30am

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Networking LuncheonLa Sirena

Afternoon Breakouts Choose two of three sessions offered. Each session will run from 12:30-1:10 pm and 1:20-2:00pm with a break in between.

MenuTrends & The Menu Adoption Cycle (MAC) Moderated by Kevin Ryan, CEO/Executive Director, International Corporate Chefs Association (ICCA), featuring panelists from ICCA, and Jack Li, Managing Director, Datassential Executive chefs from top chains discuss The Menu Adoption Cycle and insights on the top culinary trends for 2014 and beyond.

Driving Value with Today’s Consumer Julie Hoffmeyer, Director of Business Development, Foodservice, The NPD Group The value paradigm is shifting. Who are the value consumers today and how have they changed? Do deals and promotions still play a vital role in the value equation? Can other aspects of value, like food quality, service and loyalty trump price? Learn in this session what’s the winning balance that can help you succeed and drive value among your consumers.

How Market Scenario Planning Can Advance Your Purchasing Strategy Rob Joyce, Commercial Business Consultant, Stewart-Peterson and Mike Hogan, Commercial Analyst, Stewart-Peterson Rob and Mike will help operators learn about market scenario planning to create carefully considered ingredient purchasing strategies aimed at reducing commodity price volatility and cost.

2:00-2:15pm Beverage Break

2:15-4:00pm Operator Speed MeetingsLa Cascada I and II Speed meetings provide valuable face-to-face dialogue opportunities between suppliers and operators. Don’t miss the chance to meet personally with your current and future customers! Visit ifmaworld.com for a list of operators participating.

5:30-7:30pm Reception

Opium Terrace

WEDNESDAY, MARCH 5

7:00-10:00AM Networking Breakfast La Sirena IV

11:30-12:30pm

12:30-2:00pm

Del Sol

Del Fuego

Del Mar

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OPERATORS:

COEX 2014 Planning Committee

Donette Beattie - COEX 2014 Co-ChairCulver’s Franchising System, Inc.

Phil Friedman - COEX 2014 Co-ChairSalsarita’s Fresh Cantina

Joe Leahey - COEX 2014 Co-ChairRed Robin Gourmet Burgers

Mark AveryApplebee’s International

Kevin BechtelShari’s Restaurants

Steve Brooks Tumbleweed Grill

Lane CardwellCardwell Hospitality Advisory, Inc.

Kasey ChristensenArctic Circle Restaurants, Inc.

Philip CostnerMimi’s Café

John FitchettZinga Frozen Yogurt

Stan FrankenthalerDunkin’ Brands

Stephanie GambleZaxby’s Franchising, Inc.

Steven GroverThe Steak ‘n Shake Company

Terry Hamblen Bennigan’s

Bill HancoxBoston’s Restaurants

Jeffrey JablowCheeburger CheeburgerRestaurants, Inc.

Barbara KaiwiHard Rock International

Cathy KinzerOlga’s Kitchen

Kerry KrampSizzler USA, Inc.

Don LaskeyWhich Wich Superior Sandwiches

Richard PinedaRAP Services

Matt RiddlebergerFirehouse of America, LLC

Matt RunkleBojangles’ Restaurants

Rachel RushingDave & Buster’s

Jose SioMargaritaville Management Group

Lon SoutherlandMarriott International

Shawn TaherTaher, Inc.

Scott TaylorLast In Concepts

Shelly ThobeWendy’s

Patrick WallsCapriotti’s Sandwich Shop, Inc.

Lynne WildmanLogan’s Roadhouse

IFMA MEMBERS:Mike Cannon - COEX 2014 Co-ChairSurlean Foods

Malcolm Simmonds - COEX 2014 Co-ChairJ.R. Simplot Company

Rodney BiggsHorizon Food Group

Dave BooherDow AgroSciences

Laura ChuteCustom Culinary Inc.

Linda DigalboUnilever

Diana DuddySweet Street Desserts

Anthony Ferris Kerry Ingredients & Flavours

Elisa Guisti Maple Leaf Frozen Bakery

Mike Hamblin Advantage Waypoint

Jon HoltNeil Jones Food Company

Karl KaufmanJennie-O Turkey Store

Brad KirkLyons Magnus

Kevin KuhnSoutheastern Mills, Inc.

Michael RosserDole

Fran ScheferGeorgia-Pacific

Forrest SenterWhole Harvest Foods

Mike SokolSargento

Greg StiffThe J.M. Smucker Company

Jared UmstedKerry Ingredients & Flavours

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2014 IFMA Board of DirectorsOFFICERS:

Chairman Loren KimuraPresident & CEOBasic American Foods

First Vice ChairmanRichard FerrantiExecutive Vice President & COORich Products Corporation

Vice Chairman Joe BybelVice President Marketing & Innovation McCain Foods USA

Vice ChairmanKevin DelahuntPresident, Food Service DivisionSargento Foods Inc.

TreasurerBen ShanleyVice President Distributor Development Coca-Cola Refreshment USA

Educational Foundation ChairmanMarc JenningsVice President - ChainsCargill, Inc.

DIRECTORS:

Doug AllisonVice President Industry Relations & CommunicationsPepsiCo Foodservice

Michael CannonVice President Sales & MarketingSurlean Foods

Jim CloughPresident - FoodserviceAdvancePierre Foods, Inc.

Don DavisPresident, FoodserviceHillshire Brands

John FloodVice President - General Manager Further Processing Wayne Farms LLC

Connie FullerDirector of SalesB&G Foods, Inc.

Frank Graves Vice President Branded Solutions – US Regions Starbucks Coffee Company

Rod HepponstallVice President & General ManagerLamb Weston/ConAgra Foods

Eric HetrickDirector, P&G ProfessionalThe Procter & Gamble Company

Thierry IbriVice President Marketing, Convenience & FoodserviceGeneral Mills, Inc.

Rick KirkpatrickVice President Sales & MarketingSweet Street Desserts

Natalie LaackmanInterim General Manager & Chief Financial Officer - Special ChannelsKellogg Company

Simon MarshallPresident, North AmericaUnilever Food Solutions

Bill McClellanVice President FoodserviceDawn Food Products, Inc.

Perry MielePresidentNestlé Professional North America – Food

Ken MillerVice President & General Manager FoodserviceThe J.M. Smucker Company

Fred PagliaPresident, NA Foodservice & US Growth ChannelsKraft Foods

David RizleyVice President of Sales - Strategic Accounts SCA Tissue North America LLC

John SchmitzVice President & General Manager FoodserviceLand O’Lakes, Inc.

Bob SherwoodSenior Vice President & General Manager Global Ecolab

Malcolm SimmondsVice President Foodservice Sales & MarketingJ.R. Simplot Company

Terry SplaneVice President Foodservice MarketingVentura Foods, LLC

Ray WelchPresident ThirsTea Corp.

Dave WilcoxVice President-General Manager Foodservice, US Mondelez International

Lisa Will Executive Vice President, Sales & Strategy Lawrence Foods, Inc.

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What the industry’s most curious, inventive and

action-enabled minds came together to shape the future

of foodservice? They do every day… here at IFMA.

As part of the IFMA community, you have exclusive access to affordable, valuable industry information and proven solutions that can drive your business forward. You belong to a network that enables you to build strategic partnerships that build your bottom line. From live events to online forums and resources, IFMA provides a variety of ways for you to stay ahead and influence the Industry.

Positively Impact the Industry

Share your wealth of experience by participating in IFMA Committees – the driving force behind every one of IFMA’s programs. Visit ifmaworld.com to view a list of committees and learn about other offerings.

IFMA Programs & Initiatives

What’s new at ifmaworld.com?

It continues to be the industry’s online destination for the latest insights, resources and events that will position you and your company for success. Visit ifmaworld.com to discover new opportunities to grow your professional network and gain business-building insights.

COEXCenter of Innovation ExcellenceConsumer PlanningEducational FoundationFoodservice Category ManagementGold & Silver PlateMarketing & Sales Leaders ForumMembership

New ViewOperator ForumsOperator/Manufacturer Collaboration ModelPerformance BenchmarkingPresidents ConferenceSmall/Midsized BusinessStrategic Issues SeriesWashington Insights

Follow @IFMAWORLD and tweet #COEX

Join IFMA’s Group http://bit.ly/ifmaworld

STAY CONNECTED

Connect. Discover. Optimize.

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EVENTS

Nominations for

COEXInnovation

Awards

Nominations for

Silver Plate Awards

CALENDAR 2014Connect. Discover. Optimize.

Nominations for

DistributorAwards

To find out more and to register, visit ifmaworld.com.

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International Foodservice Manufacturers Association180 N. Stetson Avenue, Suite 850

Chicago, IL 60601312.540.4400ifmaworld.com