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ConneCt brands and shoppers
KLEPIERRE GENERATES REAL FOOTFALL,
ATTRACTING 500 MILLION VISITORS EACH YEAR IN FRANCE
2/3
a MediuM Close to the purChasing aCt 76% of purchases are decided in-store2 and 89% of shopping center visitors are already prepared to make a purchase3.
90mILLION 18
mILLION
170mILLION
217mILLION
500mILLION
16mILLION 7
mILLION
ThE mOST vISITEd SITES
EIFFEL TOwER
dISNEyLANd PARIS
cRéTEIL SOLEIL
PARIS AIRPORTS
PARIS TRAIN STATION SAINT-LAzARE
FRENch cINEmAS
KLEPIERRE cENTERS
a MediuM offering great value for Money A per-contact cost of less than €1.
get ConneCted shopping Centersa powerful MediuM
More than 10 million people in France1 visit a shopping center daily.
1/4 of total French spending1 occurs in shopping centers.
1. CNCC figures – January 2013 2. Source – Shopper Engagement Study 2012 3. Source – Panel Snapshots – Ipsos, Shopper Insight – October 2011
Klepierre Centers
4/5
1 in 2 visitors comes with a friend or family member
€73 average spend in regional shopping centers €65 in malls / €51 in city centers
+ 50% of people say they have a loyalty to their center
65% of visitors are women
83% of visitors visitors make one or more purchases in the mall 72% in regional shopping centers / 45% in city centers
+ 1 hour per visit on average
≥ 2 visits per month on average
64% of visitors are in socio-economic classes AB or C in regional shopping centers 59% in malls / 54% in city centers
Source: Klépierre, data at end of February 2013, covering all shopping centers in France
a uniQue opportunity for brands
to effeCtively reaCh their CustoMers
Optimum national coverageSpecial access to the largest cities and most effective consumer catchment areas (Paris, Toulouse, montpellier, Bordeaux, etc.).
Precisely-tracked visitor flows Real-time certification with Experian.
Exact knowledge of flows by center, by entrance, by day and by hour.
Targeting of campaigns during prime time or any other time-slot desired, for optimized performance.
A team of specialists working for brands to translate their strategic objectives into exceptional events Comprehensive operational management by Klépierre Brand ventures with the guaranty of successful campaign coordination.
Regular footfall with powerful hypermarkets5 out of the 8 largest hypermarkets in France are located in shopping centers managed by Klépierre.
6/7
spaCe
target CustoMers
Family PremiumUrban
One-to-one demo Event
Coverage
your obJeCtives
duration
week month
1 day 2 days weekend
Local Regional National
digital totemsPosters and covering
a turnKey solution
for every brand
Launch a new product.
create a happening.
Broadcast an advertising campaign. Sponsor an event in the shopping center.
Test the shopping center as a new distribution circuit.
20 sq. m50 sq. m
80 sq. m
produCt innovation
trying Means buying
ThE ONLy mEdIUm TO hOST ThE BRANd EXPERIENcE
disCover a new teChnology
71% of French people want to touch the latest
innovations. *Ipsos 2013
launCh of the galaxy note
A caricaturist sketches a picture of the customer on a smartphone, prints it onto a T-shirt and gives it to them.vAL d’EUROPE – mAy 2012
Kellogg’s allowed
120,000 people in four centers
to taste a complete range of its products!
taste new flavors
8/9
happening
the latest big thing in franCe
Meet Children’s favorite stars
10/11
A few days before the launch of The Voice, 9 centers created a buzz by inviting shoppers to appear virtually on The Voice in the judge’s chair.
This exposed 250,000 visitors to the brand!
3,500 photos upload.
560,000 Facebook and Twitter views on publications announcing the campaign.
12,000 children took part in the Gulli Tour at 18 centers: a unique opportunity to meet Joan, the station’s star presenter.
1.5 million visitors exposed to the brand. taKe part in a virtual tv show
Tour 2013
FROm ONE dAy TO A wEEK, yOUR EvENTS cOmE TO LIFE AcROSS FRANcE
business opportunity
a new distribution CirCuit
12/13
be present throughout the CustoMer Journey
250 Coca-Cola dispensing machines will soon be installed to offer visitors a moment of relaxation and refreshment.
to develop or test a business idea
Klépierre shopping centers are an ideal platform for pop-up sales campaigns.
10 stands have been installed which are available from a few months to a year: this let Numericable boost its subscribers!
MarKeting events and
proMotions
Klépierre Brand Ventures offers the possibility
of sponsoring events or promotions carried
out by centers.
sponsoring of events worthy of brands
cAPTURE ShOPPERS’
ATTENTION jUST BEFORE
ThE AcT OF PURchASE
14/15
“near store“ advertising
a powerful and speCtaCular tool
460 full HD totems: a premium medium for promoting an innovative, high-impact and effective image. For an equal surface area, digital totems are looked at twice as much as traditional displays.
51% of shoppers remember having seen an advert in a shopping center during their last visit.
Choose the tiMe, loCation and freQuenCy of Messages
16/17
Klépierre, December 2011 to December 2012 data, across all shopping centers in France
110 shopping Centers throughout franCe
and in europe…
13 countries
40 cities
333 centers
1,5 billion visitors
Marne-la-Vallée
Créteil
Villiers-en-Bière
Thiais
Boulogne-Billancourt
Montesson
Claye-Souilly
île-De-FrANCe
Noisy-le-Grand
Paris
mallsShopping centers (city center)Regional shopping centers
rennes
Nantes
Mérignac
Blagnac
Vitrolles
Nice
Bègles
Bordeaux
Clermont-Ferrandecully Annecy
Vénissieux
Saint-OrensPortet-sur- Garonneroques-sur-Garonne
Montpellier
Toulouse
PAriS
lattes
Marseille
AcER • AdIdAS • ALL BRAN • AmERIcAN EXPRESS • ANdROS • ASUS • AXA • BAKUGAN • BEN & jERRy’S •
BLAcKBERRy • BLédINA • Bmw • BONdUELLE • BONNE mAmAN • BROThER • cALvIN KLEIN • cARTE d’OR
• chAmPOmy • cITROëN • cLARINS • cLINIqUE • cOcA-cOLA • cONFO décO • cORNETTO •
côTE d’OR • dANETTE • dANONE • dOvE • ELEcTROLUX • EvIAN • FédéRATION dE SPORT • FERRERO
• FRANcE TéLévISION NUméRIqUE • FREEdENT • FRIAL • FRISKIES • FRUIT d’OR • GALERIES LAFAyETTE •
GARNIER • GO SPORT • Gü • GUITAR hERO • hASBRO • hERBALIFE • hTc • hyUNdAI • ING dIREcT • INSTyLER
• ISIO 4 • jEFF dE BRUGES • KELLOGG’S • KINdER • LEBARA mOBILE • LU • m6 mOBILE • mAGGI •
mAISONS PIERRE • mARIONNAUd • mARRIOTT • mATINES • mc vITIE’S • médEcINS SANS FRONTIèRES
• mEzzO dI PASTA • mIcROSOFT • mIELE • mILKA • mILLIcANO cAFé • mOTOROLA • NINTENdO • NISSAN •
NIvEA • NRj • NUmERIcABLE • OBjEcTIF EmPLOI • OLd EL PASO • OPEL • ORANGE • OREO • PANINI • PEUGEOT
• PLAySTATION • PRINcIPAUTé d’ANdORRE • PURINA • RENAULT • RIcOLA • ROBERTO cAvALLI • SAmSUNG
• SEPhORA • SKyLANdERS • SOjASUN • TOyOTA • UNcLE BEN’S • wILKINSON • X-TRA • yvES ROchER
brands that trust us
– m
ay 2
013
– P
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[email protected].: + 33 1 40 67 51 20
www.klepierre.com
CONNECT BRANdS ANd SHOppERS
